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AckedBee
Your Best Solution For Learning English

Table of content
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Name of title Page number

Introduction 7

Our Logo 7

Objective of our business 7

Our Mission  8

Our Vision 8

Industry analysis 8

Business Canvas model 9

Value proposition  9

Key activists 9

key resources 10

key partners 10

Cannel 10

Customers segment 10

Customers relationship 11

Competitor 12

SWOT analysis 12

Cost structure 13

Operation cost 14

Revenue stream  14

Conclusion 16

Introduction:

AckedBee is hoping to start its journey in 2022. In the beginning, the main focus is on creating
an e-learning platform and the goal is to create an English speaking community by 2026.
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Our Logo:

Objective of our business:

AckedBee is going to be founded during the last months 2021 with a goal to bring changes and
revolutionize the Bangladeshi English community of students. First and foremost, we are
creating an online platform for students to teach English Spoken and also at the same time for
other students to learn English spoken and increase their English speaking skills at the same
time.

As an e-learning platform, we will be trying to build awareness and give the students a great
opportunity to make a living with their English skills and also for students to learn and practicing
their speaking English skills with other expert speakers. At AckedBee, what we’re offering is
not being provided by any other organizations at this time.

We truly want to create something enjoyable for our audience where people have the opportunity
to make a living while working on our site and also students can work on their problems with
preparation, fear and low-confidence while sitting in their home.

And finally the goal is to make this a big physical platform where people can interact and we are
also planning to make radio channel, TV channel and business stalls operated in English
;language. So, the whole thing would be a community for the members of AckedBee.

Isn’t it great to have an English community both online and offline for students? Well, AckedBee
will be working towards these goals for the betterment of our students.

Mission:
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To provide a platform to the students from where they can earn a handful of money and also
where students can practice their English speaking skills by conversing with expert and fluent
speakers.

Vision:
We are expecting to create a fully organized physical platform for the students where they can
learn and work and also have opportunities for doing jobs and businesses as being a member of
AckedBee. AckedBee will have TV channels, Blogs, Apps, Radio channels and much more.

Industry Analysis:
We will work on the educational industry and we will on strengthening the weakness the
students face with the English language by giving them the problem which they highly desire.

This is a list which we will be working on:

 Online Video Practicing System.
 Class Recording Options.
 Money Making Options.
 Working in TV channels, Radio Channels etc. and earning money.
 Writing in blogs and earning money.
 Institutional English Education.
 Renting business stalls and opportunities for others to do business.
 Online & Offline Quizzes & Rewards.
 AckedBee Magazines.
 Student’s Speaking Assessment System.
 AckedBee Library and much more.

After analyzing the industry, it can be said that customers have 4/5 problems which they are
facing within the industry and AckedBee will be working on solving those problems soon.

 Students don’t have places to practice their English speaking.

 Students don’t have opportunities to earn money with their English Speaking Skills.
 Students don’t feel comfortable to speak up in public and practice their skills.
 Students can’t find preferable teachers to study with.
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 Teachers don’t assess the level of speaking skills of students.

 Students don’t have the proper plan and program to work on their English problems.

Business Canvas Model

The Business canvas model tool is used to explain a business in a straight manner and we have
used Business canvas model too to explain our business.

Value Proposition:
In value proposition, I’ve talked about the product and what we’re actually offering our
customers:
 We will have a website where everyone can register and practice English speaking with
fluent speakers.
 We will create apps for students and teachers.
 We will start TV channels and radio channels for students and teachers to take part in and
make some money while doing so.
 We will give opportunities to fluent speakers to take classes and earn money by doing
that.
 We will give opportunities to students to take part in many activities like working for
magazines, blogs, business stalls and make hard cash.
 Our preference is the students who can’t do courses in organizations with high-fees.
 We will not only maintain our services but we will continually add new services and
opportunities to AckedBee.
 Our focus is to create an educational platform where not only the students can learn,
rather where everyone can contribute whatever talent they have and make a living and
start their own career from here based on their skills.

Key Activity:
In key activity, I’ve talked about the strategic things Ackedbee will do to deliver its services.
Our key activities are:
 E-Learning platform for students to practice their English speaking skills with fluent
speakers.
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 Opportunities for fluent speakers to teach and help other students to practice speaking
and make money while doing so.
 AckedBee App both for the comfortableness of the students and the teachers.
 Physical buildings for students and teachers to interact and have a community for
themselves.
 An online TV channel and then later an offline TV channel where students can join and
earn money while doing work in those channels.
 An online radio channel and then later an offline radio channel where students can join
and earn money while doing work in those channels.
 Magazines, blogs for students to learn and contribute and make money at the same time
too.
 Business stalls where students can sell their products as members of English community.
 Everything in AckedBee will be done in English. So, even when people will interact
while buying and selling, they have to do everything in English.

Key Resources:
In key resources, I’ve pointed out the strategic things which AckedBee will do it deliver its
proposition.
Our key resources are:
 Best courses and low, affordable price.
 An online e-learning platform.
 An e-learning app.
 Different products and services from AckedBee like magazines, TV channel, Radio
channel, blog etc.
 Earning opportunities for everyone.
 Limited business stalls available for the members of AckedBee.

Key Partners:
In key partners, I’ve talked about the key resources which the business can’t do and focus on the
key activities while out-sourcing the non-key activities,
Our key partners are:
 Investors.
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 Banks.
 Small institutional organizations.
 Fluent speakers.
 Website builders and app developers.

Channels:
In the channel section, I’ve included the list of the ways in which the products and services of
AckedBee will get delivered to the customers:
 E-learning website & App.
 Physical organizations.
 TV & Radio channels.
 Blogs & Magazines.
 Business stalls.
 Digital content platform.

Customer Segment:
We will focus on students of high school, college and university.
We will focus on the fluent English speakers and writers for giving them money making
opportunities.
We will work and focus both in male and female students and workers.

Non-fluent English speakers.

University students.
Job-seeking students.
School and college students.
Teachers.

Customer Relationship:
 We will work to maintain a healthy environment between the teachers and the students.
 We will make the website and app easy to use for our customers.
 We will work to better the skills of our members of AckedBee community.
 We will work as a service provider to our customers.
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 We will work to provide more and more opportunities to our customers so that they can
make a living working in AckedBee.

Competitors
 British Council.
 Saifur’s
 Mentors.
 Different IELTS Lab.
 Youtube English Channels.
 Spoken Centers.
Basically, based on our offerings, we don’t have any face-to-face competitor. But one of our
segements have high competitiors in the industry and there are few giants in this industry too, ex-
British Council, Mentors, Saifur’s etc.

S.W.O.T Analysis
S.W.O.T stands for one’s business’s strengths, weaknesses, opportunities and threads and all in
one one’s business’ competitive position in the market. Below AckedBee’s S.W.O.T is given:
Strengths:
 We offer many products and services which are not available in the market.
 The team members have huge experience in interacting with students and with the help of
communication skills, we can do surveys easily on the problems which students are
facing.
 In AckedBee, everyone can earn a bit with any short skills they have.

Weaknesses:
 Short of investment for my plan.
 Finding team members will be tough.
 A long-term plan to execute and need patience for that.

Opportunities:
 Right now, there is no 100% English community in Bangladesh.
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 There is no website, app or offline places where students can practice their English
speaking skills one-on-one.
 There is no English TV channel both online and offline where there’s English educational
materials.
 There is no English radio channel both online and offline where there’s English
educational materials.
 There is no options for students to make money with their educational skills.

Threats:
 This is a new concept in Bangladesh.
 AckedBee cannot stand without support from friends and family.
 Investment options are available to us but we have to prove that AckedBee will bring
profit to the investors.
 Finding well-business-educated team members is tough for us.

Cost Structure:
Investment Plan:
Details USD
Making a website 3000
Making an app 3000
Marketing cost 1000

Operation cost 500

Utilities 2000

Software and tools 500

Others 200

Total 10,200
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Operation Cost:
Indirect Cost Per Month BDT
Salary 1,50,000

Office rent 1,00,000

Website development 30,000

Other cost 1,00,000

Total 3,80,000

Revenue Stream:
Selling our services. Taking fees from class payments and selling advertisement spaces in
building, blogs & magazines are most of our revenue streams.
Total sell-total cost

Detail Unit Sell Profit

English offline course 3000 students 24,00,000 tk 12,00,000 tk
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(Profit 50%)
TV & Radio Channel 10 Ads each 24,00,000 tk 12,00,000 tk

Advertisements (Profit 50%)

Magazines Sell 3000 Papers 3,00,000 tk 1,50,000 tk

(Profit 50%)
Blog Advertisement 3 Ads 1,00,000 tk 80,000 tk

(Profit 80%)
Business Stalls 20 Stalls 20,00,000 tk 14,00,000 tk

(Profit 70%)
Total 72,00,000 tk 40,30,000 tk

One year sell revenue is 72, 00,000 taka (approx.)

One year profit is 40,30,000 taka (approx.)

Conclusion:
Our main focus is to create an opportunity for the students to learn and the also for the students
to earn. More importantly, our focus is to create an English community where students can have
their own environment and where they can nourish themselves easily.