FULL BUSINESS PLAN 8.0 For Final Check

Confidential Information
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The information contained in this document is confidential. Do not copy or otherwise distribute the
information contained herein without prior written authorization from < Your company name>.
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Table of Contents
1 Executive Summary 4
2 Company Description 5
2.1 Mission Statement
2.2 Long-Term Goals and Objectives
2.3 The Management Team
3 Product Description 9
3.1 The Product / Service
3.2 Unique Features of the Product / Service
4 Customer Analysis 10
4.1 Primary Target Customers
4.2 Important Product / Service Attributes
5 Competitor Analysis 12
5.1 Direct and Indirect Competitors
5.2 Competitor Profile Matrix
5.3 Competitor Profile Matrix Summary
5.4 Learning from Competitors
6 Industry Analysis 15
6.1 The Target Industry
6.2 The Industry Size
6.3 Trends and Future Developments
7 Business Strategy 16
7.1 Product Attribute Map
7.2 SWOT-Analysis
7.3 Competitive Advantage
8 Operations Plan 18
8.1 Input Factors
8.2 Responsible Actors / Staff
8.3 Production Process
Business Plan <Academic Inkwell > - Confidential Information -2-

For more information please contact us at <academic.inkwell@gmail.com >.
8.4 Output and Performance Indicators

8.5 Product / Service Delivery and Payment
8.6 Quality Control
8.7 Potential Problems and Preventive Measures
9 Marketing Strategy 23
9.1 Pricing Strategy
9.2 Product Strategy
9.3 Distribution and Sales Strategy
9.4 Promotion and Advertising Strategy
1 Financial Plan 26
0
10.1 Investment Plan
10.2 Starting Capital Plan
10.3 Projected Income Analysis
10.4 Projected Expenses Analysis
10.5 Projected Financial Statement
10.6 Financial Statement Rationale
10.7 Pro-Forma Balance Sheet Summary
1 Critical Risks 30
1
11.1 Critical Risks in the Pre-Launch Phase
11.2 Critical Risks in the Post-Launch Phase
1 Development Plan 32
2

1 Executive Summary
Academic Inkwell is a writing business that aims to provide customized writing

solutions to students, applicants, and parents in various academic fields. The
business provides high-quality, original, and plagiarism-free academic papers that
meet the specific requirements and standards of academic institutions. Academic
Inkwell uses a "flat rate" pricing strategy that involves charging a fixed rate for a
specific type of service, along with a "tiered pricing" strategy that offers different
levels of service at different price points. This allows the business to cater to different
client needs and budgets. Academic Inkwell's target audience includes students,
parents, applicants, and other people who struggle with creating academic papers
and literature. The business is positioned online, allowing clients to reach it anywhere
and anytime. Academic Inkwell's product strategy focuses on developing and
marketing academic writing services such as research paper writing, essay writing,
proofreading, editing, and more. Academic Inkwell strives to provide personalized
writing services that meet the specific requirements of each client, gaining a
competitive advantage from other academic writing services.
In conclusion, Academic Inkwell is a writing business that aims to provide

customized writing solutions to students, parents, applicants, and other individuals
who need assistance with academic papers. With a focus on high-quality, original,
and plagiarism-free work, Academic Inkwell seeks to help customers achieve their
academic and professional goals by providing a platform for authentic and effective
communication. The target audience includes elementary, junior and senior high
school, and undergraduate students in the 1st District of Albay who have difficulties
in writing academic paper works, parents who need assistance in crafting letters,
applicants who want to improve their resume, and others who need help with
academic papers and literature. By offering a variety of pricing strategies, including
flat rate and tiered pricing, and a range of personalized writing services, Academic
Inkwell is well-positioned to meet the specific needs and budgets of its clients. As
such, Academic Inkwell has the potential to become a trusted partner in the
academic success of its clients.

2 Company Description
2.1 Mission Statement
VISION
The vision of Academic Inkwell is to provide high-quality academic writing services to

students and researchers, supporting their educational and scholarly pursuits. The business
aims to be a trusted partner in academia, offering reliable and professional assistance to
individuals seeking help with their writing projects.
MISSION
Our goal at Academic Inkwell is to enable people to express their distinctive thoughts
and viewpoints through excellent writing. By offering top-notch writing tools and resources,
individualized support, and a friendly writing community, we work to provide a platform for
both academic and creative expression. Our mission is to motivate and prepare our
customers for authentic and effective communication so they can succeed in their academic
and professional endeavors.
2.2 Long-Term Goals and Objectives
Goals Objectives (progress marker) To be accomplished

(month/year)
1. Increase 1. To build recognition for the brand
brand by targeting a larger group of
awareness of demographics.
our services 2. To reach a wider audience through 5 months
offered within the use of different marketing
the 1st district strategies such as the use of
of Albay online platforms to inform other
audiences and the use of flyers,
posters, etc.
3. To establish trust with potential
customers by maintaining a high
quality service provided to them.
4. To generate interests in brands
and services by giving discounts to
loyal customers and giving them a
quality service that caters their
needs.
5. To create a strong brand image

that resonates with the target

audience.
2. Expand
service 1. To attract new customers by
offerings providing them new services that
within the will satisfy their needs and
district expectations. 12 months
2. To increase customer loyalty by
giving them discounts or loyalty
cards in every services they get
from the business.
3. To be able to respond to changing
market trends and stay competitive
by offering new services that will
serve variety of customers with
changing needs and preferences.
4. To improve brand recognition by
maintaining the quality of service
provided to the customers and
establishing a strong bond to them
to ensure that they are satisfied
with the services as well as those
who do the services.
3. Improve 1. To retain customers by building a
customer loyal customer base and
loyalty in the establishing trust from customers
business by providing them a quality service 6 months
that will never disappoint them.
2. To increase customer lifetime
value by giving them loyalty cards
or discounts for the services they
avail from our business.
3. To enhance customer satisfaction
with the business’ services.
4. To generate positive word-of-
mouth within and among
customers and staffs and to
attract new customers.
4. Establish 1. To access new markets within the
partnerships district or province and expand the
with other reach beyond the existing
academic customer base.
writing 2. To be able to share expertise from
businesses other academic writing business to 12 months
within the improve efficiency and
district or effectiveness and to build alliances
even within with them.
the province 3. To make partnerships with other
writing businesses and innovate
and develop new services by

combining expertise and

resources.
4. To establish connections with
other academic writing business
with the same goals to reach a
wider audience and increase brand
awareness within the district
and/or province.
5. Increase 1. To expand the customer base by
sales of 40% improving marketing efforts to
of the reach new customers
business 2. To increase customer retention by
providing excellent customer
service, offering loyalty programs,
and implementing referral
programs to the customers. 12 months
3. To introduce new services by
expanding the service line and to
attract new demographics.
4. To offer discounts and promotions
to boost sales during slow periods.
5. To improve sales processes by
increasing customer satisfaction.
6. To expand into a new market by
targeting new geographic regions
and targeting new markets
demographics.
6. Maintain 1. To meet or exceed customer
service expectations by consistently
quality delivering services that meet the
provided specified requirements.
to 2. To minimize defects and reworks
customer in improving productivity and 6 months
s profitability of the business.
3. To continue improvement by
regularly evaluating the processes
and identifying the areas for
improvement.
4. To create a strong brand
reputation by enhancing the
brand’s image and market share of
the business.
through high quality services
offered by our business and
meeting their needs and
expectations.

2.3 The Management Team
Academic Inkwell is a prominent academic writing services company that prides itself on
delivering high-quality content to students and professionals. Led by a competent and
dynamic management team, the company has established itself as a reliable provider of
academic support. The management team consists of individuals with diverse skill sets and
expertise, working collaboratively to ensure the success and growth of Academic Inkwell.
As the General Manager, Rizza Brosa oversees the overall operations and strategic direction
of Academic Inkwell. She sets the company's goals and objectives, establishes policies, and
ensures that the team is aligned with the company's vision. Rizza is responsible for creating
a positive work environment, fostering innovation, and driving business growth.
Irica Mae Ciervo is the Marketing Manager, responsible for developing and implementing
marketing strategies to promote Academic Inkwell's services. She conducts market research,
identifies target customers, and devises effective advertising campaigns. Irica also manages
the company's online presence, including social media platforms and website, to drive
customer engagement and enhance brand visibility.
As the Product Manager, Clarise Caña is responsible for overseeing the development and
enhancement of Academic Inkwell's service offerings. She collaborates with the writing team
to ensure the delivery of high-quality academic content, manages customer feedback, and
identifies areas for improvement. Clarise also conducts market analysis to identify emerging
trends and opportunities for new services.
Czarine Kay Pama serves as the Operational Manager, overseeing the day-to-day
operations of Academic Inkwell. She ensures smooth workflow processes, manages
resources efficiently, and optimizes operational procedures to enhance productivity. Czarine
also collaborates with other members to streamline operations, monitor quality standards,
and implement effective customer service strategies.
Rubie Joy Barias is the Financial Manager of Academic Inkwell, responsible for managing
the company's finances, budgeting, and financial analysis. She tracks and analyzes financial
data, prepares financial reports, and provides insights for strategic decision-making. Rubie
also ensures compliance with financial regulations and manages relationships with external
stakeholders, such as banks and investors.
Together, this diverse and dedicated management team at Academic Inkwell brings a wealth
of expertise and experience to drive the company's success. They work in close
collaboration, leveraging their respective skills to ensure that Academic Inkwell remains at
the forefront of the academic writing services industry, delivering exceptional value to its
customers.

3 Product / Service Description
3.1 The Product Service
"Academic Inkwell”
Academic Inkwell is a writing business that provides customized writing solutions to students,
applicants, and parents in various academic fields. It will offer a wide range of writing services,
including essays, research papers (SHS), lesson plans, features, news, resume, letter, and other
academic projects. The service aims to provide high-quality, original, and plagiarism-free academic
papers that meet the specific requirements and standards of academic institutions. The writers are
experienced in different academic fields and they are capable of handling various types of writing
tasks. The process of ordering academic writing services is easy. Students and academic writers can
place an order online and/or face-to-face and provide specific instructions as well as requirements for
their project. Then, the writers will start working on the paper, ensuring that it is completed within the
agreed deadline. This business guarantees the privacy, confidentiality, and security of all clients’
information. The service also offers free revisions to ensure that the clients are satisfied with the
quality of the work. Hence, this business is formed to provide solutions to those students and other
people who find difficulties in making essays, crafting research papers, creating lesson plans, and
other academic papers.
The future trend in Academic Inkwell is to open a physical store and also offer writing
workshops that will help people especially students who have writing issues and those who need our
services. Another is to accommodate evolving new technologies to meet the changing needs of the
customer such as offering a lay-outing service.
3.2 Unique Features of the Product / Service
Competitive Advantage
• Easily accessible location

• Small Competition
• Low Price
• Available target customers
• Good customer service
• Use of technological tools
• Online Marketing
• Demand for Content Writing

4 Customer Analysis
4.1 Primary Target Customers
The target customer are students, parents, Tito's, Tita's, and employees of any age that are
willing to avail the service of " Academic Inkwell". This group of customers with shared
demographics has been identified as the most likely customers of the company’s service.
4.2 Important Product / Service Attributes
Academic Inkwell services will share an opportunity with the students and those people who
are poor in constructing academic literature about their problems with paperwork such as in creating
essays, literature reviews, business plan, reflection papers, research papers, resumes and other type of
documents.
Service Attributes
1. Functionality
Customers need the service to function the way they need in order to solve their problem or desire.
2. Price
Customers have unique budgets with which they can purchase a service.
3. Convenience
The service needs to be a convenient solution to the function your customers are trying to meet.
4. Reliability
The service needs to reliably function as advertised every time the customer wants to use it.
6. Performance
The service needs to perform correctly so the customer can achieve their goals.
7. Efficiency
The service needs to be efficient for the customer by streamlining an otherwise time-consuming
process.
8. Empathy
Business Plan <Academic Inkwell > - Confidential Information - 10 -

When your customers get in touch with customer service, they want empathy and understanding from
the people assisting them.
10. Fairness
From pricing to terms of service to contract length, customers expect fairness from a company.
11. Transparency
Customers expect transparency from a company they're doing business with.
12. Options
Customers need options when they're getting ready to make a purchase from a company. Offer a
variety of services, subscription, and payment options to provide that freedom of choice.
13. Information
Customers need information, from the moment they start interacting with your business to days and
months after making a purchase. Businesses should invest in educational blog content, instructional
knowledge base content, and regular communication so customers have the information they need to
successfully use a service.
14. Accessibility
Customers need to be able to access your service and support teams. This means providing multiple
channels for customer service.

5 Competitor Analysis
5.1 Direct and Indirect Competitors
Direct Competitors
1. Essay Writing Services – these are companies that specialize in writing essays for
students, which may include research papers, term papers, or other academic
assignments.
2. Dissertation Writing Services – companies that focus specifically on writing

dissertations and theses for graduating students.
3. Editing and Proofreading Services – companies that offer services to check and
correct grammar, spelling, and formatting errors in academic papers.
4. Tutoring Services – companies that offer one-on-one tutoring and academic support
services to students in various subjects.
Example of Direct Competitors
1. The Wonder Writer Academic Writing Services
This company offers academic writing services that help students and professionals with
their academic requirements such as essays, research papers, dissertations, and more. It is
located in Malhacan, Meycauayan, in the Philippines. They promote their business through
social media platforms like Facebook.
2. KMV Consulting
This is a writing/editorial and research firm that offers thesis/dissertation writing. It is based
in The Trade and Financial Tower, Taguig, in the Philippines. They promote their business
through the social media platform which is on Facebook particularly in their Facebook page
and other media channels.
Indirect Competitors
1. Online Course Providers – companies who offer courses and tutorials that teach
students how to write academic papers.
2. Self-help Books and Resources – resources that offers tip, tricks, and guidance on
how to write academic papers.
3. Writing Software – programs that can help students with organizing their thoughts and
structuring their papers.
4. Freelance Writers – these writers may offer similar to academic writing services businesses,
but they work independently rather than as part of the company.

Example of Indirect Competitors
1. Scribd
It is a premier digital reading subscription wherein members can read and listen to the best
audiobooks, eBooks, and magazines, and more – available anytime and on any compatible device.
They make it easy for readers to stay, informed, discover new passions, and become their best
selves.
2. Course hero
It is an online learning platform where people can access over 30 million course-specific study
resources contributed by a community of students and educators.
 Among the direct competitors, the most serious and threatening is the KMV Consulting since
they are already popular in the country. Also, they have lots of customers that have been
satisfied by their services proving their 19,000 likes and followers in their Facebook page,
meaning, that numerous customers patronize their services. They have also professional
writers that produce high-quality academic papers that makes their business ahead than other
businesses.
 For the indirect competitors, the most serious and threatening competitor is the Scribd since
Scribd is one of the most popular online course providers in the Philippines. They have lots
of subscribers that make them powerful over other online course providers. They also reach a
broader and wider audience because of the quality of their services that satisfies their
customers
5.2 Competitor Profile Matrix
My company The Wonder KMV Consulting Scribd

Writer Academic
Writing Services
Functionality 5 5 5 5
Price 5 5 4 4
Convenience 5 5 5 5
Reliability 4 5 5 5
Performance 4 4 5 5
Efficiency 5 5 5 5
Empathy 5 4 4 3
Fairness 5 5 5 5
Transparency 5 5 5 4
Options 5 4 4 3
Information 5 5 5 3
Accessibility 5 5 5 3

5.3 Competitor Profile Matrix Summary
Main Competitors Their strengths Their weaknesses My competitive

over my business over my business advantage over
competitor
Essay Writing Services Professionals Lack of innovation Affordable
Dissertation Writing Established identity Prices are high Flexible

Services
Editing and Expertise  Inflexible Innovative
Proofreading Services
Have more Difficult to Access Easy to access and
Online Course Providers resources locate
Poor costumer
Writing Software
Established service Good customer
marketing strategies service
5.4 Learning from Competitors
Learning from Competitors

Competitors can provide businesses with valuable insights and learning opportunities.
Businesses can gain a better understanding of industry trends, customer preferences,
marketing and pricing strategies, and competitor strengths and weaknesses by studying their
strategies and tactics. Businesses can use this information to make more informed decisions
about their own strategy and operations, differentiate themselves, and gain a competitive
advantage. As a result, learning from competitors is essential for succeeding in today's
competitive business landscape.

6 Industry Analysis
6.1 The Target Industry
The Target Industry
The following are the target markets of this business:
• Students: This is the primary target market for academic writing services. Students who are
struggling with their academic workload or have difficulty writing essays, research papers, or
dissertations may seek the assistance of academic writing services.
• Parents: Parents who find it difficult to create a letter that is needed to accomplish for
completion of requirements.
• Applicants: Applicants who are poor in writing/constructing resume who want to apply for a
specific position/job in their prospect company.
• Other people: Those who find it difficult to construct academic papers and literatures and
those who are poor in using grammars and constructing sentences.
6.2 The Industry Size
The market size for academic writing services varies depending on the scope of the
services provided and the target audience. According to a report by Technavio, the global
academic writing market is expected to grow at a CAGR of around 5% from 2019 to 2023.
Another report by Market Research Future estimates that the global academic writing market
will reach a value of approximately USD 6 billion by 2023. Therefore, our business will not be
having specific market size, however, we will target the 1 st District of Albay to be our target
customers preferably those that are elementary, junior and senior high school, and
undergraduate students who have difficulties in writing academic paper works and those who
want to avail our services.
6.3 Trends and Future Developments
• Rising Demands for Academic Papers

• New invented software applications and technologies
• Changing customer needs
• Economic Factors

7 Business Strategy
7.1 Product Attribute Map
Accessibility
5 The Wonder Academic

KMV Writer Academic
Inkwell
Consulting Writing Services
3
Scribd
1
1 2 3 4 5 Price
7.2 SWOT-Analysis
Opportunities Threats
SWOT-Analysis 1. Increasing demand 1. Professional Competitors
2. Low production cost 2. Establish companies
Strengths To Do To Do
1. Affordable 1. Invest in Marketing 1. Be adaptable
2. Good customer service 2. Build a strong online 2. Hire professionals
presence
Weaknesses To Do To Do
1.Limited expertise 1. Look for Investors 1. Gather positive reviews
2. Limited tools 2. Attend workshops 2. Manage finances carefully

7.3 Competitive Advantage
Your Competitive Advantage
At our company, we pride ourselves on offering affordable and hassle-free academic

services for students. We understand the financial strain that education can bring, and
we strive to make our services accessible to all. Additionally, we are committed to
providing flexible options for our clients, and we're always open to negotiating both
pricing and quality to meet their needs.
We prioritize our customers and continuously work to improve our customer service.
We believe in going above and beyond to exceed expectations and ensure our clients
are satisfied with our work. We're constantly learning and expanding our knowledge
and skills to stay on top of industry trends and provide the best possible service.
Our company is adaptive and forward-thinking, always striving to stay ahead of

present and future trends. We're committed to staying up-to-date with the latest
technologies and techniques to offer the most innovative and effective academic
services possible.

8 Operations Plan
8.1 Input Factors
Skilled writers: The quality of the writing produced by an Academic Inkwell writing business
will depend on the skill and expertise of its writers. Therefore, it is essential to employ highly
skilled and experienced writers who are knowledgeable in various academic fields.
Research resources: Academic Inkwell writing requires a lot of research, so it is necessary to

have access to a wide range of research resources, such as academic journals, books, and
online databases.
Writing software: Writing software such as Microsoft Word, Grammarly, and Turnitin are
essential tools for an academic writing business. They help to ensure that the writing
produced is of high quality, well-structured, and free from plagiarism.
Time management: Time management is critical in Academic Inkwell writing as deadlines

must be met. An efficient system for managing deadlines and workflow is necessary to
ensure that projects are completed on time.
Communication tools: Effective communication with clients is crucial in an Acadmic Inkwell

writing business. Therefore, the use of communication tools such as email, phone, and
instant messaging software is necessary.
Marketing and advertising: To attract clients, an Academic Inkwell writing business must
invest in marketing and advertising efforts. This can include search engine optimization,
social media marketing, and content marketing.
Payment and billing systems: An Academic Inkwell writing business must have an efficient
system for handling payments and billing. This includes setting up payment gateways,
invoicing clients, and managing taxes.
Customer service: Providing excellent customer service is essential in any business. In an

Academic Inkwell writing business, this includes responding to inquiries promptly, addressing
client concerns, and providing timely updates on the progress of projects.

8.2 Responsible Actors / Staff
Writers: These are the individuals responsible for crafting academic content according to the
client's specifications. They are usually well-versed in the subject matter they write about and
are expected to produce original and plagiarism-free work.
Editors: Editors are responsible for reviewing and improving the quality of the written content.
They ensure that the content is free of grammar, spelling, and punctuation errors, and that it
is formatted correctly.
Customer service representatives: These are the individuals who interact with clients on
behalf of the writing service. They may help clients place orders, answer questions, and
provide updates on the progress of their orders.
Quality assurance team: This team is responsible for ensuring that the written content meets
the company's standards and the client's specifications. They may conduct plagiarism checks
and verify that the content is original.
Management: Management oversees the overall operations of the academic writing service.
They may be responsible for hiring, training, and evaluating employees, setting policies and
procedures, and overseeing finances and budgeting.
8.3 Production Process
The production process of an Academic Inkwell writing business typically involves the
following steps:
Receiving the order: The first step is to receive an order from a client, either through the
company's website or through a customer service representative.
Assigning the order: Once the order is received, the company assigns it to a writer who has
the necessary skills and experience to complete the task.
Research and writing: The writer conducts thorough research on the topic and writes the
content according to the client's specifications. They must ensure that the content is original,
free of plagiarism, and meets the academic standards.
Editing and quality assurance: Once the writer completes the content, an editor reviews it for
grammar, spelling, punctuation, and formatting. The quality assurance team then checks the
content for plagiarism and verifies that it meets the client's requirements.
Delivery: The completed work is then delivered to the client within the specified deadline. The
client may request revisions if necessary, and the writer or editor will make the necessary
changes.

Payment: The client pays for the completed work according to the company's payment terms
and policies.
Feedback: The company may ask the client to provide feedback on the completed work to
ensure that the client is satisfied and to identify areas for improvement in the future.
It's important for Academic Inkwell writing services to follow a standardized and efficient
production process to ensure high-quality content and timely delivery to their clients.
8.4 Output and Performance Indicators
Academic Inkwell writing businesses can use various output and performance indicators to
evaluate their success and identify areas for improvement. Here are some examples:
Quality of work: The quality of work is a crucial output indicator for academic writing
businesses. This can be measured by evaluating the originality, accuracy, and clarity of the
content produced by the company.
On-time delivery: Meeting deadlines is essential for academic writing businesses. On-time
delivery is an output indicator that can be measured by tracking the percentage of orders that
are delivered within the agreed-upon timeframe.
Customer satisfaction: Customer satisfaction is a key performance indicator for any

business, including academic writing businesses. This can be measured through customer
feedback, reviews, and ratings.
Repeat business: Repeat business is an output indicator that measures the percentage of
clients who return to the company for future orders. High repeat business rates indicate that
the company is delivering high-quality work and meeting customer needs.
Employee productivity: Employee productivity is a performance indicator that measures the

amount of work completed by employees within a specified time frame. This can be
measured by tracking the number of orders completed per employee or the number of words
written per hour.
Revenue and profitability: Revenue and profitability are important performance indicators for
any business, including academic writing businesses. These can be measured by tracking
sales revenue, profit margins, and other financial metrics.
By monitoring these output and performance indicators, academic writing businesses can
evaluate their success and identify areas for improvement. This can help them to
continuously improve their operations and deliver high-quality work to their clients.

8.5 Product / Service Delivery and Payment
When it comes to academic writing services, delivery and payment are essential aspects of
the business. Here are some general guidelines:
Delivery:
Set clear deadlines with your client and make sure to deliver the work on time or even earlier.
Communicate regularly with the client to update them on the progress of the work and
address any concerns or questions they may have.
Use secure and reliable file sharing methods to send the completed work to the client.
Payment:
Decide on a fair and transparent pricing structure before starting the work.
Request a deposit or partial payment upfront to ensure commitment from the client.
Accept various payment methods, such as credit cards, PayPal, or bank transfers.
Provide invoices with detailed information about the work completed and the payment due.
Have a clear refund policy in case the client is not satisfied with the work or if there are any
issues with the payment.
Remember that honesty, transparency, and professionalism are key to building a successful
academic writing business. Always prioritize the client's satisfaction and follow ethical
practices in your work.
8.6 Quality Control
Quality control is essential in the Academic Inkwell writing business to ensure that the work
meets the required standards and meets the client's expectations. Here are some ways to
implement quality control:
Hiring process: Hire qualified writers who have expertise in the specific subject area and
possess excellent writing skills.
Plagiarism checks: Use plagiarism detection tools to ensure that the work is original and free
of any plagiarism.
Editing and proofreading: Have a team of editors and proofreaders who can review the work
for grammar, spelling, and punctuation errors, as well as for clarity, coherence, and
consistency.

Quality assurance: Assign a quality assurance team to review the work before sending it to
the client. This team can check for adherence to instructions, formatting, and overall quality
of the work.
Client feedback: Encourage clients to provide feedback on the completed work, and use this
feedback to improve the quality of the work and to address any issues or concerns.
By implementing these quality control measures, Academic Inkwell writing businesses can
ensure that the work they deliver is of high quality and meets the client's expectations. This
will help build a strong reputation and increase client satisfaction, which can lead to repeat
business and positive word-of-mouth referrals.
8.7 Potential Problems and Preventive Measures
Like any business, Academic Inkwell writing businesses can face potential problems. Here
are some examples and preventive measures to address them:
Plagiarism: Plagiarism can be a significant problem in academic writing, leading to negative

consequences for both the client and the business. To prevent plagiarism, businesses should
use plagiarism detection tools, hire qualified writers, and train them on proper citation
methods.
Late delivery: Late delivery of work can harm the client's academic performance and damage
the business's reputation. To prevent late delivery, businesses should establish clear
deadlines with clients, plan and manage their workload effectively, and communicate
regularly with clients about the progress of the work.
Poor quality work: Poor quality work can also harm the client's academic performance and
damage the business's reputation. To prevent poor quality work, businesses should hire
qualified writers and editors, have a quality assurance process, and encourage client
feedback.
Payment issues: Payment issues can arise when clients refuse to pay or delay payment,
leading to financial difficulties for the business. To prevent payment issues, businesses
should establish clear and transparent pricing policies, request upfront payment or deposits,
and provide invoices with detailed information about the work completed and payment due.
Legal issues: Legal issues can arise if the business engages in unethical practices or
violates copyright laws. To prevent legal issues, businesses should adhere to ethical
practices, use plagiarism detection tools, and obtain permission to use copyrighted material.
By addressing these potential problems with preventive measures, academic writing

businesses can ensure that they operate ethically and effectively while maintaining their
reputation and client satisfaction.


9 Marketing Strategy
9.1 Pricing Strategy
Pricing strategy is a crucial component of a company’s overall marketing strategy

because it affects the demand for the product or service, profitability, and market positioning.
A well-crafted pricing strategy considers various factors, such as production costs,
competition, target market, product value, and customer demand. Thus, pricing too high can
discourage customers from buying, while pricing too low can affect the perceived value of a
product or service. By finding the right balance, a pricing strategy can help a business to
increase sales, maximize profits, and maintain a competitive advantage in the market. And,
this is what Academic Inkwell wants to pursue, to provide a just and reasonable price to the
customers without affecting the quality of the service provided.
Academic Inkwell pricing strategy depends on various factors such as the type of
services offered, the level of expertise required, the target audience, and the competitive
landscape. Knowing that the most target audience are students, they cannot afford such
expensive price for every service offered, therefore, Academic Inkwell will use the “flat rate”
pricing strategy that involves charging a fixed rate for a specific type of service It can work
well because there is a standardized process and requires a consistent amount of time and
effort. Additionally, this business will also use “tiered pricing” that offers different levels of
service at different price points. This business will offer a lower price point at basic services
like proofreading and editing papers, however, it will offer a higher price point at
comprehensive services such as constructing academic papers, research papers, etc.
Hence, this business will allow to cater different client needs and budgets.
Academic Papers Price Range

Essay Php 100 – 200
Research paper Php 5,000 – 8,000
Lesson plan (Detailed) Php 800 – 1,000

Lesson plan (Semi-detailed) Php 500 – 800
Features Php 300 – 400
News Php 150 – 200
Resume Php 50 – 75
Letter Php 50 – 75
Business plan Php 1,000 – 1,500
Note: Price varies depending on the complexity of the topic, quality and length of the content,
academic level (junior high, senior high, or college), and the time and effort invested in the process of
making the paper.

Size of Bond Paper Amount
Letter Php 1
Legal Php 3
A4 Php 2
Letter (color imprinted) Php 4
Legal (color imprinted) Php 6
A4 (color imprinted) Php 5
Note: There will be an additional fee for those who want to directly get their paper in a
hard copy. The amount is indicated above for reference.
9.2 Product Strategy

Product strategy is a long-term plan that a company creates to develop and market its
products or services. It involves the development and marketing of academic writing services
such as research paper writing, essay writing, proofreading, editing, and more. Developing a
product strategy differentiate a business from their competitors, by creating unique, value-
added services that are difficult for others to replicate. And this is the goal of Academic
Inkwell Writing Business, to gain competitive advantage from other academic business
writing services.
Hence, Academic Inkwell will offer a custom academic writing services for parents,
applicants, especially for students who need assistance with research papers, essays,
academic papers, resume, and other academic documents. This business will provide
personalized writing services that meet the specific requirements of each client. This
business will also deliver services at the comfort of customer’s home, meaning, they can
reach us anywhere and anytime because this business will be positioned online, so they can
reach us anytime they need assistance in their academic papers. Therefore, this business
will focus on delivering high quality services that meet the specific needs and preferences of
the customers. Developing a strong reputation for quality, reliability, and customer service
will help this business to become unique from other academic writing service providers and
build a loyal customer base.

9.3 Distribution and Sales Strategy
Distribution and sales strategy are methods used to get academic writing products
into the hands of customers. In this kind of business, distribution and sales strategy can help
to increase the visibility and accessibility of the academic writing products. It can also help
academic publishers to effectively target their audience and identify the most appropriate
marketing channels, such as social media, email marketing, flyers and posters to specific
customer segments. Ultimately, it is essential for academic publishers to succeed in a highly
competitive market.
Hence, Academic Inkwell will use online platform that showcases our academic
writing services. This will ensure that the platform is user-friendly and easy to navigate, with
clear descriptions of our services and pricing. We will also leverage social media platforms
such as Facebook, Instagram, and Tiktok to reach out to potential customers. This business
will use this platform to share valuable insights and engage with the audience. Furthermore,
this business will use email marketing to reach out existing customers and potential leads.
Create a newsletter that showcases the latest services and offers, and provide a valuable
content such as writing techniques. It is important to have a well-defined distribution and
sales strategy in place that aligns with the target audience and business goals. And, ensure
to constantly evaluate the strategies and adjust them accordingly to ensure the achievement
of the sales targets.
9.4 Promotion and Advertising Strategy
Promotion and advertising strategy are the plan and tactics that a business uses to
promote and advertise its products or services to its target audience. It is a critical
component of any business’s marketing plan as it allows a business to build brand
awareness, differentiate itself from its competitors, and ultimately drive revenue growth. In
order to achieve this, Academic Inkwell will do the social media marketing to promote
business in social media platforms such as Facebook, Instagram, and Tiktok. This will help to
create a following and engage with potential customers. The business will also use email
marketing wherein the academic publishers will build an email list of potential customers to
send them regular messages, newsletters, updates, and special offers. This will help to keep
the business on top-of-mind of potential customers and encourage them to use the services.
Additionally, the business will use flyers and leaflets as well as posters for wide
dissemination of information about the business to target customers. Posters and flyers will
also catch the attention of potential customers because of the visualizations that appeals to
their visuals mesmerizing them to avail the services offered. Furthermore, we will collaborate
with some influencers in the academic space who can endorse the business and promote it
to their followers. This will help to increase the visibility of the business and attract new
demographics. Therefore, a combination of these strategies can be effective in promoting the
business and reach a wider audience.

10 Financial Plan
10.1 Investment Plan
Now it’s coming to figures. Before you start your business you should have a clear picture
of the money issues because money and profit is essential for the success of your business.
First provide an estimation of the investments you have to make to set-up your business. The
items listed below are only examples. Not all the items may be applicable to your business and
there may be other items applicable to your business.
Amount (Php)
Source
Business owner’s assets 100,000
Loan or money borrowed:
Source A: Family 50,000
Source B: Friends 30,000
TOTAL (Owners assets and loans/money borrowed) 180,000
Alternative Source/s Amount (Php)
Source A: Bank Loans 50,000
TOTAL 50,000
Sources of Capital
Start-up Investments
ASSETS Amount (Php)
Printer 10,000
Laptop 45,000
Writing software 0
Computer setup 15,000
TOTAL 70,000
MATERIALS/EQUIPMENT Amount (Php)
Printer 10,000

Internet 1,599
Office desk 5,000
Office chairs 7,500
SET-UP FEES Amount (Php)
Legal expenses for obtaining licenses and 10,000

business permits
PRELIMINARY EXPENSES Amount (Php)
Rental fee 3,000
Electric bill 2,000
Water bill 300
Branding and Design 3,000
Miscellaneous fees (ink, bond paper, folders, 10,000

clips, water, and other office materials)
TOTAL 152,399
10.2 Starting Capital Plan
This is the second part of your finance plan. Review the capital you need for setting
up your business (Action Working Sheet 11–Investment Plan). Now, provide an
overview of the sources of the capital to finance your start-up investments.
Sources of Capital
List the different sources and obligation in respect to the above amount.
Amount (Php)
Source
Business owner’s assets 100,000
Loan or money borrowed:
Source A: Family 50,000
Source B: Friends 30,000
TOTAL (Owners assets and loans/money borrowed) 180,000

In case one of your sources disappoints you, where else will you get the money and how
much will it be?
Alternative Source/s Amount (Php)
Source A: Bank Loans 50,000
TOTAL 50,000
10.3 Projected Income Analysis

Units Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Projected Income (Php)
Service Sales
Essay 2,000 4,000 6,000 8,000 10,000 12,000
Research paper 8,000 16,000 24,000 32,000 40,000 48,000
Lesson plan 3,000 6,000 9,000 12,000 15,000 18,000
(Detailed)
Lesson plan 4,000 8,000 12,000 16,000 20,000 24,000
(Semi-detailed)
Features 4,000 8,000 12,000 16,000 20,000 24,000
News 2,000 4,000 6,000 8,000 10,000 12,000
Resume 750 1,500 2,250 3,000 3,750 4,500
Letter 750 1,500 2,250 3,000 3,750 4,500
Business plan 1,500 3,000 4,500 6,000 7,500 9,000
TOTAL 26,000 52,000 78,000 104,000 130,000 156,000
10.4 Projected Expenses Analysis
Units Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Direct Expenses
Salaries and Wages 25,000 25,000 25,000 25,000 25,000 25,000
Internet Fees 1,599 1,599 1,599 1,599 1,599 1,599
Office Supplies 1,500 1,500 1,500 1,500 1,500 1,500
Indirect Expenses
Rent 3,000 3,000 3,000 3,000 3,000 3,000
Electric Bill 1,500 1,500 1,500 1,500 1,500 1,500
Water Bill 300 300 300 300 300 300
Insurance 5,000 5,000 5,000 5,000 5,000 5,000
Others 1,000 1,000 1,000 1,000 1,000 1,000
Total 38,899 38,899 38,899 38,899 38,899 38,899

10.5 Projected Financial Statement
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Total Income 26,000 52,000 78,000 104,000 130,000 156,000
Total Expenses 38,899 38,899 38,899 38,899 38,899 38,899
PROFIT/LOSS(before 12,899 13,101 39,101 65,101 91,101 117,101
taxes)
10.6 Financial Statement Rationale
The projection computation on financial statement rationale of Academic Inkwell described

that the income together with the investment and interest are correlated. Meaning the variance
analysis results is favorable since the start of first month till 6 months of the business
operations. The working capital and the budgeting measures were appropriate for this business
management.
10.7 Pro-Forma Balance Sheet Summary
Assets Equity & Liabilities
Non-current assets Equity & Liabilities
Printer 10,000 Owners capital 50,000
Laptop 45,000 (Profit less cash drawings) 35,000
Long-term liabilities 60,000
Currents assets <Loans>
Investment money 30,000
Bank 50,000 Current liabilities
Cash 50,000 <Creditors> 35,000
TOTAL ASSETS 180,000 TOTAL EQUITY&LIABILITIES 180,000

11 Critical Risks
11.1 Critical Risks in the Pre-Launch Phase
What are critical risks that Critical Risks in the Pre-Launch Phase
might hinder the start-up
of your business?
Legal Risks: Academic writing services must comply
(Consider all factors that with the laws and regulations of the country they
might negatively affect operate in. Failing to do so could result in legal
starting-up your business. issues, including lawsuits, fines, and other penalties.
Such factors might include: It is important to understand the legal requirements of
starting an academic writing service and have a solid
 Entry barriers (such as
legal framework in place before launching your
regulations  are there
any regulations
business.
affecting your
business? If yes, state Quality Control Risks: The quality of the writing
these regulations! Note provided by your service is critical to the success of
down plans how you your business. If the writing is not up to the expected
will overcome these standards, it could result in negative feedback, low
barriers) customer satisfaction, and ultimately, loss of
business. It is important to establish a quality control
 Feasibility of Product
Development (such as
process that ensures all writing produced by your
unavailable supplies or service meets the highest standards.
technologies,
unpredictable shipping Marketing Risks: Successfully marketing an
costs or currency change academic writing service can be challenging. There is
rates  Are there any significant competition in the market, and it can be
factors that make it difficult to differentiate your service from others.
impossible to produce Additionally, some marketing tactics may be
your product or service?
perceived as unethical or dishonest, which could
If yes, describe these
factors and your back-up damage your reputation. It is important to develop a
plans to counter these comprehensive marketing strategy that is ethical and
obstacles!) effective.
Financing of Product Financial Risks: Starting a new business involves

Development ( Is it significant financial risks, and an academic writing
possible that developing service is no exception. It is important to have a solid
your product or service financial plan in place before launching your business
costs more than you to ensure that you have enough funding to cover all
figured? If yes, note down
expenses and to sustain your business during the early
sources of funding you
might contact to acquire
stages of operation.
additional capital or back- Reputation Risks: The reputation of your academic
up plans to reduce writing service is critical to your success. Negative
development costs, e.g., a
product or service that is
reviews or feedback could damage your reputation and
less technologically result in loss of business. It is important to establish a
advanced) solid reputation management strategy that includes
monitoring and addressing negative feedback
promptly.
11.2 Critical Risks in the Post-Launch Phase
What might be risks that Critical Risks in the Post-Launch Phase

you will face when you
are running your Security Risks: Academic writing services often deal
business? with sensitive and confidential information, such as
(Start with noting down personal details and academic records of clients.
whether the following risks Cybersecurity threats, such as hacking and data
apply to your business and in
breaches, can result in serious legal and reputational
what way they might affect
your business: consequences.
 Less customer
interest than Customer Service Risks: The quality of customer
expected service is critical to the success of an academic writing
 Competitor service. Poor customer service can lead to negative
actions and reviews, reduced customer satisfaction, and ultimately,
retaliation loss of business.
 Operating
Expenses and Legal Risks: Legal risks continue to be a concern in
Financing
the post-launch phase. Intellectual property rights,
 Changes in the
Environment (such as
copyright infringement, and plagiarism are common
changes in technology, issues faced by academic writing services. It is
government regulations, important to have a clear understanding of the legal
economy, trends, etc.) requirements and to implement policies and
procedures to ensure compliance.
Continue with plans how you
will counter the risks. For Reputation Risks: The reputation of your academic
example, for the points writing service is crucial to attracting and retaining
stated above the following
clients. Negative reviews, scandals, or unethical
tactics might apply to your
business practices can damage your reputation and lead to loss
 Using other of business. It is important to monitor your online
advertising strategies presence and to address any negative feedback
or identifying other promptly and professionally.
target customers
 Protecting your niche by
various means (e.g., low
costs, higher quality)
 Reducing costs for
personnel, marketing,
etc. or listing sources for
acquiring additional
capital
Describing your flexibility to
react to changes)

12 Development Plan
The development plan is an overview of the work that remains to be completed before you can launch your business. You
can see it as a schedule that highlights the steps and milestones in the process of getting the business up and running.
You can also describe the steps and milestones you have accomplished so far to provide a history of your achievements
for the envisioned business! This section helps you planning your next steps and the reader gets an idea of where you
are and where you are going to be with your company in the following weeks and months.
Short and Mid-Term Development Plan
• List the next steps for your group business (short- and mid-term goals).
• List all steps, tasks that you have to accomplish to get your business up and running in 3 months! What are
milestones (major points to achieve) on your way to get your business up and running? List steps and
milestones you have already accomplished.
• Make sure that the goals are SMART: Simple, Measurable, Achievement Oriented, Realistic, Time-Bound
• Write next to each step, task, and milestone the day / week when you want to have it accomplished!
Steps & Milestones to get the Day/Week Steps and Milestones already accomplished Day/Week
business up & running
1. Develop vision and mission 1/2 1. Identify abilities useful for opportunity 1/1
statements identification
2. Formulate a Strategic Plan 2/2 2. Identify business opportunities 1/1
3. Develop an Operations Plan 4/2 3. Evaluate the business opportunities 2/1
4. Identify different sources for 6/2 4. List the possible challenges that needs to be 2/1
starting capital considered in the plans
5. Evaluate different sources of 1/3 5. List the possible ways to deal with those 3/1
capital challenges
6. Prepare an overview of capital 3/3 6. Develop product description 4/1
needed and sources of capital
7. Prepare discussions with 4/3 7. Perform customer analysis 5/1
capital providers
8. Discuss with prospective 5/3 8. Perform competitor analysis 5/1
capital providers
9. Prepare a budget 7/3 9. Perform industry analysis 6/1
10. Look for materials, equipment, 2/4
and facilities
11. Assemble the materials, 4/4
equipment, and facilities
12. Develop a marketing plan 6/4
13. Calculate the costs for the 7/4
product/service
14. Develop a business plan 1/5
15. Conduct first business 4/5
operation

Steps and Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Milestones
1. Develop vision
and mission X
statements
2. Formulate a X
Strategic Plan
3. Develop an X
Operations Plan
4. Identify different X
sources for starting
capital
5. Evaluate X
different sources of
capital
6. Prepare an
overview of capital X
needed and sources
of capital
7. Prepare X
discussions with
capital providers
8. Discuss with X
prospective capital
providers
Make a plan for the next weeks (short- and mid-term plan)!
• Order the list of steps and milestones according to the time they are due! Start with the step you
have to do next!
• Color the cells differently (dark grey) to note down when you are planning to do what and to
indicate the status of each step or milestone (red for “to do”, green for “accomplished).

9. Prepare a budget
X
10. Look for X
materials, equipment,
and facilities
11. Assemble the X
materials, equipment,
and facilities
12. Develop a X
marketing plan
13. Calculate the
costs for the X
product/service
14. Develop a
business plan X
15. Conduct first X
business operation
Goals Objectives (progress marker) To be accomplished

(month/year)
1. Increase brand 1. To build recognition for the brand by
awareness of targeting a larger group of 5 months
our services demographics.
offered within 2. To reach a wider audience through the
the 1st district use of different marketing strategies
of Albay such as the use of online platforms to
inform other audiences and the use of
flyers, posters, etc.
3. To establish trust with potential
customers by maintaining a high
quality service provided to them.
4. To generate interests in brands and
services by giving discounts to loyal
customers and giving them a quality
service that caters their needs.
5. To create a strong brand image that
resonates with the target audience.
2. Expand service
offerings 1. To attract new customers by providing
within the
Long-Term Goals and Objectives them new services that will satisfy their
district needs and expectations.
Where do you want your business to be in one year? Make a plan for the next months (long-term plan)!
Describe the goals of your company! State what you want to achieve for your company! Give progress
markers along the way to goal achievement in order to indicate how you want to accomplish your company
goals! Business Plan <Academic Inkwell > - Confidential Information - 35 -
• List your long-term goals! What could you achieve in one year? Make sure that the goals are SMART!
• List objectives on the way to long-term goal! What do you have to accomplish to achieve your long-term
goals?
2. To increase customer loyalty by giving

them discounts or loyalty cards in 12 months
every services they get from the
business.
3. To be able to respond to changing
market trends and stay competitive by
offering new services that will serve
variety of customers with changing
needs and preferences.
4. To improve brand recognition by
maintaining the quality of service
provided to the customers and
establishing a strong bond to them to
ensure that they are satisfied with the
services as well as those who do the
services.
3. Improve 1. To retain customers by building a loyal 6 months
customer customer base and establishing trust
loyalty in the from customers by providing them a
business quality service that will never
disappoint them.
2. To increase customer lifetime value by
giving them loyalty cards or discounts
for the services they avail from our
business.
3. To enhance customer satisfaction with
the business’ services.
4. To generate positive word-of-mouth
within and among customers and staffs
and to attract new customers.
4. Establish 1. To access new markets within the
partnerships with district or province and expand the
other academic reach beyond the existing customer
writing base.
businesses within 2. Toe able to share expertise from other 12 months
the district or even academic writing business to improve
within the efficiency and effectiveness and to
province build alliances with them.
3. To make partnerships with other
writing businesses and innovate and
develop new services by combining
expertise and resources.
4. To establish connections with other
academic writing business with the
same goals to reach a wider audience
and increase brand awareness within
the district and/or province.
5. Increase sales 1. To expand the customer base by
of 40% of the improving marketing efforts to reach
business new customers

2. To increase customer retention by

12 months
providing excellent customer service,
offering loyalty programs, and
implementing referral programs to the
customers.
3. To introduce new services by
expanding the service line and to
attract new demographics.
4. To offer discounts and promotions to
boost sales during slow periods.
5. To improve sales processes by
increasing customer satisfaction.
6. To expand into a new market by
targeting new geographic regions and
targeting new markets demographics.
6. Maintain 1. To meet or exceed customer
service expectations by consistently delivering
quality services that meet the specified
provided to requirements.
customers 2. To minimize defects and reworks in
improving productivity and profitability 6 months
of the business.
3. To continue improvement by regularly
evaluating the processes and
identifying the areas for improvement.
4. To create a strong brand reputation by
enhancing the brand’s image and
market share of the business.
through high quality services offered
by our business and meeting their
needs and expectations.
Formulate Action Plans
• Write down: What, When, Where, and How you are going to do it
• Consider what you need to reach the goals (e.g., materials, other persons,
information, time)
• Formulate sub-goals if ultimate goal is too complex
• Formulate back-up plans in case problems/barriers occur
Steps and Actions: what, Necessary Possible Sub- Back-up Plans

Milestones where, when, Materials goals
how
What: To know if 1.Research 1.To identify 1.Conduct online
the business will objectives target customer surveys through
1.Conduct a grow and develop segments platforms such as
market in the market 2.Target market Google forms. Also,

research place. Also, to 2. To consider social

measure 3.Research understand media to distribute
customer methodology customer the surveys.
satisfaction, to behaviors 2. Conduct virtual
identify trends, 4.Sampling 3. To analyze focus groups in case
evaluate plan the competition we cannot conduct
competition and in-person focus
explore new 5.Data 4. To determine groups. We can use
service collection service demand video conferencing
opportunities. instruments tools like Zoom,
When: One 5. To identify Google Meet, or
month to collect 6.Data analysis sales channels Skype. We can also
and analyze data. conduct one-o-one
Another three 7. Budget 6. To test new interviews on
months to conduct academic potential customers
and complete the 8. Timeline services through video calls.
market research. 3. If unable to collect
Where: The 7. To primary data, we will
market research understand rely on secondary
would like to industry trends data such as
conduct in public customer reviews,
schools since the 8. To measure and social media
primary target brand trends.
customers are the awareness 4. If we were unable
students of to conduct market
different schools. 9. To conduct research in the
Also, to people customer preferred location,
who wants to avail satisfaction we will consider
our services such surveys conducting research
as parents and in other locations
applicants. that have similar
Therefore, we can demographics, or
reach them out customer behavior
through online or patterns.
personally. 5. If unable to
How: Develop a gather data from a
plan for data large sample size,
collection and we will consider
analysis. This reducing the sample
involve creating size and adjusting
surveys, the statistical
conducting methods that will be
interviews, or applied.
analyzing industry
reports.
Additionally,
determine how to
measure the
success of the
research and how

to use results to
make informed
business
decisions.
What: The 1. Executive 1. To define the 1.Diversify the
business idea is to Summary target market service offerings by
2.Develop a start an academic which provides exploring other
business writing services an overview of 2. To conduct a services such as lay
plan that specializes in the business market research outing academic
producing high plan. papers and
quality, original 3. To develop a academic projects,
and plagiarism 2. Company service line and making
free academic Description infographics.
papers. 4. To set pricing 2. Expand the
When: The 3. Market Strategy market by exploring
business will start Analysis new markets and
in 5 months, after 5. To create a increasing target
completing the 4. Service marketing plan customers.
necessary Description that 3. Increase out
materials and provide detailed 6. To determine online presence by
requirements and description of the distribution creating e-
developing the the services channels commerce website,
service line. that the leverage social
Where: The business will 7. To create a media platforms and
business will offer. financial plan offer online
primarily be in an promotions.
online platform 5. Marketing 8. To plan for 4. Seek partnerships
since it is the best and Sales growth with other
place suited for Strategy businesses who can
our target help us expand our
markets, which 6. Financial reach and customer
are the students projections base.
of different 7. Operation
schools along the Plan
1st district of
Albay. But, this is 8. Management
not only limited to and Personnel
students but also,
for people who 9. Risks and
have writing Mitigation
issues.
How: The
business will
operate as an
online business
for easy customer
access and to
reach wider
audience.
What: The 1.Business 1. To know the 1.Small business

business idea will Plan service loans by applying for

3.Create revolve in development a business loan from
funding for academic writing 2.Financial a bank or other
our services wherein Projections 2. To create a financial institutions.
business the academic strong 2. Angel investors
writers will offer 3.Market marketing where they can
writing services to Analysis strategy and invest startups in
cater the writing branding identity exchange for the
issues of the 4.Marketing percentage of
students and Strategy 3. To efficiently ownership in the
other people who produce and business.
find it difficult to 5.Funding offer services 3. Asking friends
construct Request and family for a loan
academic papers. 4. To ensure and investment in
Also, to create 4.Executive quality of the our business.
funding and Summary services offered. 4. Bootstrapping by
budgeting to make starting small and
our business reinvesting profits
operational. back into the
When: There will business.
be a timeline for
when the funding
will be required
and how it will be
used. This will
help in creating a
budget and
determining the
amount of funding
that will be
required.
Where: The
business will
create funding
and find investors
online or
physically that will
help the business
with resources
needed to make
this business
operational.
How: • Research
potential investors
and funding
sources.
• Prepare a
business plan that
outlines the
business model,

target market,
marketing plan
and financial
projections.
• Determine the
funding required
and create a
budget that
outlines how the
funds will be used.
• Develop a plan
for repaying the
funding, including
interest, and
repayment terms.
• Present the
business plan to
potential investors
and secure
funding for the
business.
What: Developing 1.To conduct 1.Diversify service
a new line of 1. Writing research and line by offering
4.Improve academic writing Materials development variety of academic
service services to writing services.
development expand the 2. Marketing 2. To develop a 2. Conduct market
of our existing service Materials strong brand research to identify
academic range and attract identity and emerging trends and
writing new customers. 3. Writing Team marketing changing customer
business When: The strategy. needs.
project will be 4. 3. Explore
divided into Communication 3. To explore alternative
stages, with a Channels the new market distribution channels
timeline of 2-4 and expand the to diversify sales
months for 5. Online service network. channels and reach
research and platform a wide range of
development and 4. To customer base.
launch. incorporate 4. Maintain financial
Where: The new sustainable stability by keeping a
line of academic practices into healthy cash flow,
writing services the service and developing a
will be offered development. budget to ensure
through existing unexpected market
channels and 5. To changes or
through online. continuously disruptions.
How: • Conduct a innovate and
research analysis introduce new
• Create a concept and exciting
development. services.
• Make production

and launch 6. To collect and

• Search for analyze
continuous customer
development. feedback.
What: To 1. Creating 1. To increase 1.Diversify service

increase brand flyers and brand line to attract new
5.Create a awareness and posters to awareness of customers and help
marketing sales for our informed wider our services retain existing ones.
plan business. audience. offered. 2. Leverage using
When: The social media
marketing plan will 2. Making 2. To boost platforms.
be executed for social media sales of the 3. Implement referral
two months. profiles to business to programs to
Where: The informed increase the encourage
marketing plan netizens that revenue of the customers to spread
will be done by can be our business within the word about our
academic potential the next 6 business.
publishers through customers. months. 4. Collaborate with
online or social other businesses to
media platforms. 3. Having 3. To develop a reach new
How: • Through loyalty strong brand audiences and
social media programs for identity and will increase brand
advertising loyal customers gain competitive awareness.
• Offer online and make them advantage from 5. Build an e-mail list
promotions stay in our other academic to promote services
• Create e-mail business. writing and reach
marketing businesses. customers in a cost-
effective way.
4. To expand
customer base
and generate a
larger income of
the business.
5. To improve
customer loyalty
by giving
discounts or
loyalty cards for
the services
they get from
our business.
6. To enhance
service offerings
by improving our
marketing
strategy through

the use of
different media
such as flyers,
posters, etc.
7. To establish
strong online
presence by
leveraging
social media
platforms and
making updates
every day to
reach wider
audience.
Barriers Hindering Long-Term Goals and Objectives
• List events that might hinder achievement of your long-term goals (potential threats to your
long-term goals)
• Develop back-up plans how you would deal with the problems to achieve your long-term goals
anyways
• Think of pre-signals! Signals that can show something will go wrong in the near future (before it
actually happens)!
Goals Potential Challenges Back-Up Plans Pre-Signals

1. Increase 1. Brand 1. Social media marketing 1. Decrease in social
brand differentiation wherein 2. Collaborate with media engagement
awareness of it is challenging to influencers in our industry
our services create brand identity who have significant 2. Increase in
offered within that stand out from followers in social media. customer complaints
the 1st district of competition. 3. Content marketing such
Albay. as blogs, videos, and 3. Decline in sales
2. Limited marketing infographics that educate
budget. and entertain the target 4. Negative online
audience. reviews
3. Changing customer 4. Email marketing by
needs. building an email list of 5. Lack of brand
subscribers who are awareness
4. Negative brand interested in our services
perception and send regular updates to
keep them engaged with
5. Online competition our services.
5. Collaborate with other
6. Local competition businesses to cross-
promote each other’s
services.
2. Expand 1. Additional 1. Create a cash flow 1. Declining sales of

service offerings expenses for forecast to anticipate the current services

within the advertising, creating cash needs, and consider
district. and developing new alternative funding sources 2. Lack of market
marketing strategies like loans or investors. research
2. Conduct customer
2. Competition surveys, test new services 3. Limited resources
to a small group of
customers, and keep a 4. Failure to
close eye on sales data to understand the
identify trends and adjust competition
the offerings accordingly.
3. Develop a 5. Inadequate
comprehensive marketing marketing
plan that includes a mix of
digital and traditional
marketing tactics, and
regularly review and adjust
our plan based on
performance metrics.
3.Improve 1. Increased 1. Offer unique and 1. Lack of
customer loyalty competition from other exclusive services that are engagement
in the business writing service not available elsewhere.
businesses. And, collaborate with other 2. Low redemption
businesses to offer unique rates
2. Customer needs service combinations.
change over time. 2. Conduct market research 3. Negative
regularly to stay on top of feedback
3. Price sensitivity trends and identify
4. Incosistent service customer preferences and 4. Low participation
quality needs. Additionally, the for the loyalty
business can offer a variety program
5. Lack of customer of services to cater to a
engagement diverse customer base. 5. High customer
3. Offer discounts and churn
promotions to incentivize
repeat purchases. 6. Declining sales
Additionally, the business
can implement loyalty
program that reward
customers for their
continued patronage.
4. Increase customer
engagement through social
media platforms and email
marketing. Encourage
customers to leave reviews
and provide feedback to
continuously improve the
customer experience.
4. Establish 1. Finding the right 1. We will conduct thorough 1. Misaligned values

partnerships partner for our research and due diligence

with other business. on potential partners. We 2. Lack of
academic will look for partners who transparency
writing 2. Difficulty in have a similar target market
businesses negotiating terms and and business philosophy. 3. Power imbalances
within the agreements 2. We will hire a
district or even professional negotiator or a 4. Poor planning
within the 3. Maintaining good lawyer who can help us 5. Incompatible
province. communication and navigate the negotiation business models.
relationships process. We will ensure that
all terms and agreements
4. Managing risks and are clearly defined in
liabilities writing, including each
party’s roles,
responsibilities, and
expectations.
3. We will schedule regular
meetings or check-ins with
our partner to discuss any
issues or concerns.
Establish clear lines of
communication and set
expectations for response
times.
4. Obtain insurance
coverage that protects our
business from any potential
losses or liabilities. We will
ensure that our partner is
compliant with all legal and
ethical standards, and have
a plan in place to address
any violations or breaches
of agreement.
5. Increase sales 1. Competition 1. We will explore new 1. Poor customer
of 40% of the service lines or target a feedback
business 2. Economic factors specific market to gain a
competitive advantage from 2. Low sales
3. Marketing and our rivals. numbers
Promotion 2. We will offer special 3. Increased
deals or promotions to competition
4. Changing customer attract customers.
preferences and 3. We will diversify service
needs offerings to cater to
customer changing
preferences.
4. We will find ways to
reduce costs or offering
lower-priced services to
attract customers during

tough economic times.

6. Maintain 1. Equipment failure 1. We will conduct a regular 1. Inconsistent
service quality maintenance checks on service quality
provided to 2. Human error equipment that can help
customers prevent equipment failure. 2. Complaints or
3. Changing customer 2. Stay-up-to-date with returns
preferences and customer preferences and
needs market trends by 3. Lack of service
conducting market research innovation
and analyzing sales data.
5. Negative reviews


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Confidential Information

This document is the property of < Academic Inkwell) >.

Business Plan <Academic Inkwell > - Confidential Information -2-

8.4 Output and Performance Indicators

Business Plan <Academic Inkwell > - Confidential Information -3-

Academic Inkwell is a writing business that aims to provide customized writing

In conclusion, Academic Inkwell is a writing business that aims to provide

Business Plan <Academic Inkwell > - Confidential Information -4-

2.1 Mission Statement

The vision of Academic Inkwell is to provide high-quality academic writing services to

2.2 Long-Term Goals and Objectives

Goals Objectives (progress marker) To be accomplished

Business Plan <Academic Inkwell > - Confidential Information -5-

that resonates with the target

Business Plan <Academic Inkwell > - Confidential Information -6-

combining expertise and

Business Plan <Academic Inkwell > - Confidential Information -7-

2.3 The Management Team

Business Plan <Academic Inkwell > - Confidential Information -8-

3 Product / Service Description

3.1 The Product Service

3.2 Unique Features of the Product / Service

• Easily accessible location

Business Plan <Academic Inkwell > - Confidential Information -9-

4.1 Primary Target Customers

4.2 Important Product / Service Attributes

Business Plan <Academic Inkwell > - Confidential Information - 10 -

Customers expect transparency from a company they're doing business with.

Business Plan <Academic Inkwell > - Confidential Information - 11 -

5.1 Direct and Indirect Competitors

2. Dissertation Writing Services – companies that focus specifically on writing

Example of Direct Competitors

1. The Wonder Writer Academic Writing Services

Business Plan <Academic Inkwell > - Confidential Information - 12 -

Example of Indirect Competitors

5.2 Competitor Profile Matrix

My company The Wonder KMV Consulting Scribd

Business Plan <Academic Inkwell > - Confidential Information - 13 -

5.3 Competitor Profile Matrix Summary

Main Competitors Their strengths Their weaknesses My competitive

Essay Writing Services Professionals Lack of innovation Affordable

Dissertation Writing Established identity Prices are high Flexible

5.4 Learning from Competitors

Learning from Competitors

Business Plan <Academic Inkwell > - Confidential Information - 14 -

6.1 The Target Industry

The Target Industry

The following are the target markets of this business:

6.2 The Industry Size

6.3 Trends and Future Developments

• Rising Demands for Academic Papers

Business Plan <Academic Inkwell > - Confidential Information - 15 -

7.1 Product Attribute Map

5 The Wonder Academic

Business Plan <Academic Inkwell > - Confidential Information - 16 -

7.3 Competitive Advantage

Your Competitive Advantage

At our company, we pride ourselves on offering affordable and hassle-free academic

Our company is adaptive and forward-thinking, always striving to stay ahead of

Business Plan <Academic Inkwell > - Confidential Information - 17 -

8.1 Input Factors

Research resources: Academic Inkwell writing requires a lot of research, so it is necessary to