ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: Business and Business Environment

Submission date 17/10/2020 DateReceived1stsubmission

Re-submissionDate DateReceived2ndsubmission

Student Name Trần Thị Kiều Trang Student ID GBS200576

Class 485 GBS0902_PPT Assessor name QuyNTH

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A. Introduction to Organizations:

1. The Differences between for profit, not for profit and non-government
organisations (NGOs):

a. For Profit Organization: A business or other organization whose primary goal is

making money (a profit), as opposed to a non profit organization which focuses a goal
such as helping the community and is concerned with money only as much as
necessary to keep the organization operating.

• For example: Vinamilk, Vietcombank, FPT Corporation, etc.

b. Non-profit organization:
• Non-profit organisation are legal or social entities created for the
purpose of producing goods and services whose status does not
permit them to be a source of income, profit or other financial
gain for the units that establish, control or finance them.
• They may be created for charitable, philanthropic or welfare
reasons to provide goods or services to other persons in need.
• Due to their unique purposes, they are frequently exempted from
various kinds of taxes.

• For example: UNICEF, WWF, Wikipedia, Water.org , etc.

 c. Non Government Organizations: According to the law, NGO is established under
foreign law, their main purposes can be development assistance, humanitarian aid,
not for profit or other purposes in Vietnam.

• For example: American Red Cross, ChildFund, Survivor Corps, etc.

2. Different size and types of organizations:

a. Organizations by size:

• There are various definitions for statistical purposes, depending

upon the industry being considered, on the grounds that what is
small in one industry might be large in another.
• In Vietnam, organization size can be determined by the amount of
capital, revenue or the number of employees.
• The EU in 1994 recommended to its members that they use ‘less
than 250 employees’ as the definition of a small to medium-sized
enterprise (SME).

b. Organizations by size in Vietnam:

- SMEs are classified by size, including microenterprises, small enterprises and medium-
sized enterprises.

 A microenterprise in the sector of agriculture, forestry and aquaculture and industry and
construction has an annual average of 10 employers or fewer who have make
 contributions to social insurance and total annual revenue is not more than VND 3 billion
or total capital is not more than VND 3 billion. A microenterprise in the trade and service
sector has an annual average of 10 employers or fewer and total annual revenue is not
more than VND 10 billion or total capital is not more than VND 3 billion.
 A small enterprise in the sector of agriculture, forestry and aquaculture and industry and
construction has an annual average of 100 employers or fewer who have make
contributions to social insurance and total annual revenue is not more than VND 50 billion
or total capital is not more than VND 20 billion, other than the microenterprise prescribed
in Clause 1 of this Article. A small enterprise in the trade and service sector has an
annual average of 50 employers or fewer who have make contributions to social
insurance and total annual revenue is not more than VND 100 billion or total capital is not
more than VND 50 billion, other than the microenterprise prescribed in Clause 1 of this
Article.
 A medium-sized enterprise in the sector of agriculture, forestry and aquaculture and
industry and construction has an annual average of 200 employers or fewer who have
make contributions to social insurance and total annual revenue is not more than VND
200 billion or total capital is not more than VND 100 billion, other than the microenterprise
small enterprise prescribed in Clause 1 and Clause 2 of this Article.
 A medium-sized enterprise in the trade and service sector has an annual average of 100
employers or fewer who have make contributions to social insurance and total annual
revenue is not more than VND 300 billion or total capital is not more than VND 100 billion,
other than the microenterprise and small prescribed in Clause 1 and Clause 2 of this
Article.

As can be infered from above, large enterprise will be one which has larger scale compared to
that of medium-sized. 

c. Different business purposes, objectives and supply of goods and service

The size, scope and structures of various organizations in the market has clear
implications over the business purposes and products and serviceos. The relationships among
them is clear which helps the managers to take effective decisions regarding this issue which
can enhance the business efficiencies (Burnes, 2014). A public limited firm has large size with
enhanced scope in the market. It has large customer base to serve that have clear implications
over the products and services offered along with the business objectives. A large firm like Virgin
which is a private sector business has really huge and dynamic business objectives which drives
the firm forward in the future. Besides, the large size and scope of the firm can enable the
business to develop and market large number of products and services. Besides, organizations
with larger sizes and scope enjoys economies of scale, learning benefit and other competitive
edges through which cost can be reduced, benefits can be enhanced and values can be created
for the customers (Fritz, 2013). On the other side, a sole trader business for example, has a
smaller size and scope which deters it to offer extensive and improved products and services.
Besides, their objectives are created based on the short-term period which serves the firm poorly
in terms of long-term period.

3/ THE RANGE OF LEGAL STRUCTURES ASSOCIATED WITH DIFFERENT FORMS OF BUSINESS: SOLE

TRADERS, PARTNERSHIPS AND PRIVATE LIMITED COMPANIES. 

 Sole trader: A sole trader is a business owned by one individual who is self- employed
and who may, in some cases, employ other people on either a full-time or a part-time
basis. (FGW, 2020)
 Partnerships: In essence, a partnership comes into being when two or more people
establish a business which they own, finance and run jointly for personal gain,
irrespective of the degree of formality involved in the relationship. (FGW, 2020)
 Limited comapnies: In law, a company is a corporate association having a legal identity in
its own right. All property and other assets owned by the company belong to the company
and not to its owners. By the same token, the personal assets of its members (the
shareholders) do not normally belong to the business. (FGW, 2020)

4/ SIZE AND SCOPE OF ORGANIZATIONS: DIFFERENCES BETWEEN LARGE, MEDIUM-SIZED AND SMALL

ORGANIZATIONS INCLUDING BUSINESS OBJECTIVES AND GOALS, MARKET SHARE, PROFIT SHARE,

GROWTH AND SUSTAINABILITY. 

Medium and large

Micro enterprises Small enterprises
enterprises
Size They include the small They are owned by the They include both
 businesses sectors where independent bodies employees working as
the employment level is low and include a small voluntary memberships and
along with a low investment number of workers mostly involve the
capital. seeking to enhance multinational bodies that
their business for the have the possibility of
long run thereby increasing their growth at a
increasing their sales fast pace.
volume.

The developing countries They are the private They include the
constitute of this type of bodies owned by sole multinational companies that
enterprise in a large number proprietors where they work as a part of the
where all the necessities are work in partnership and government sector thereby
compelled by the micro has the chance of earning huge revenues. The
entrepreneurs. This adds to varying in their size capital that is earned is kept
the value of their economy and revenue structure aside for future
Scop
thereby widening the scope accordingly (Bryman, developmental purposes
e
for better income and Bell, 2015). thereby seeking to develop
opportunities and growth TESCO is a suitable the internal aspects of the
and lowering of the business example of this type. company further. Virgin
costs. Cancer Research UK money is a suitable example
is a suitable example of this of this type.
type.

Taking the example of the three typos of organizational structures and type, focus has been laid
on each of their size and scope. The micro sectors are not only large in their number but also
seek to work for enhancing the income and growth opportunities for the developing countries.
Cancer research being a voluntary based organization requires low investment costs but seeks
to work with a wider organizational goal of eradicating cancer globally thereby working in all
areas for social cause. Their biggest advantage lay in the freedom and fulfillment of employee
and customer needs which helps them to grow (Rostamkalaei. and Freel, 2016). The
disadvantage lies in the financial risks and presence of competition which poses as a big
problem in their way of development. The small enterprises include companies such as TESCO
which are retail sectors that seek to enhance their business and increase their sales volume
thereby holding partnerships with other companies or individuals to meet their purpose. They
have the advantage of getting a stronghold over management and control by the owners thereby
adapting quickly to meet customer needs. The disadvantage includes the limited daces to
sources of finance (Charles Jr et al. 2017). The medium and large enterprises include examples
such as Virgin money which Page 6 of 12 is a government bank based in UK and has been
solely working as a not-for-profit company thereby working their channels to help customers by
providing loans and advances thereby working for the benefit of all. Their advantage lies in their
flexibility and close relationship with customers while the weakness they possess is to maintain
loyalty of the customers and difficulties in terms of funding.

5. GLOBAL GROWTH AND DEVELOPMENTS OF TRANSNATIONAL, INTERNATIONAL AND GLOBAL

ORGANIZATIONS.

 Transnational organisation: Tend to move their production lines to countries with

inexpensive labour cost which will in turn generate more profit for their business.
Decisions, marketing, R&D authorities are given to each foreign branch.

Example: Volkswagen and Toyota have distinct bases in Mexico where they can position
themselves in a competitive advantage in manufacturing and deliver its products in the NAFTA
free trade zone.

 International organisation: International organizations export and import goods, they only
operate in their home countries.

 Licensing: is another form of non-equity agreement under which a firm in one country (the
licensor) authorises a firm in another country (the licensee) to use its intellectual property
(e.g. patents, copyrights, trade names, know-how) in return for certain considerations,
usually royalty payments.
Examples: Disney licenses toy and book rights to different partners like Walmart and Tesco to
further promote and maintain their dominant status in the entertainment industry.

 Franchising: is an arrangement where one party (the franchiser) sells the right to another
party (the franchisee) to market its product or service.

Examples: McDonald branches can be seen in retail stores, food courts, storefronts, airports and
other varying lo-cations. Its franchisees have to operate a full-menu restaurant and employees
must undergo strict train-ing programs to meet the standards of the brand.

 Global organization: Global organizations operate in numerous countries. They rely on

strong brand image to promote their products. A headquarter (in home country) is
responsible for global management. 

Examples: Nike utilises its brand image to internationally sponsor events that capture
consumers’ awareness in a global scale. They also cater to different cultural preferences by
introducing customisable products.

6. APPLICATION OF PORTER’S FIVE FORCES INTO FASHION RETAIL INDUSTRY

 Threats of new entrants: Threats posed by newcomers are significantly low since the
fashion industry is densely inhabited by major players like Dior. Unless applying heavy
differentiation and overcoming the investment barrier, entrants may not successfully
enter the market 
 Threats of substitute products: High end brands, namely Dior, tend to target their
clothes at a niche consumer base whereas substitutes are usually comprised of lower
quality products. This implies that a scenario where substitutes can overtake the
segments that existing players have already dominated is highly unlikely. The threat of
substitutes is little to none 
 Bargaining power of buyers: Customer’s tasks are made easy in this 21st century
because of the mass availability of brands to choose from. Accordingly, high spending
on customer retention strategies like memberships or promotions is of utmost
importance in the endless race of winning customers’ hearts. These days, websites or
 apps are widely utilized so that they can reach out to their clients more effortlessly. In
short, buyers have tremendous impact upon the involved industry. 
 Bargaining power of suppliers: In fashion industry, suppliers are often from third-world
countries. Therefore, they are in a position to choose suppliers rather than being
chosen. In other words, they set the rules.
 Industry rivalry: The Fashion retail industry is remarkable for extreme level of
competitiveness. Since there are a large number of brands with similar product
offerings, product is freely replaceable and most competitors have the same capability
in detain the competition which will tighten the competition furthermore.  

7. ORGANIZATIONAL STRUCTURES

7.1 FUNCTIONAL STRUCTURE

In this type of structure, activities are clustered together by common purpose or function

Most organization structures reflect a degree of functional specialization, with individuals

occupying roles in departments, such as: Finance, Marketing, Production, R&D etc.

7.2 DIVISIONAL STRUCTURE

A divisional structure is built up of separate divisions on the basis of products, services or

geographical areas 

Each divisions operates as a profit center

Divisionalization often comes about as an attempt to overcome the problems that functional
structures have in dealing with the diversity mentioned above

7.3 MATRIX STRUCTURE

A matrix structure combines different structural dimensions simultaneously, for example product
divisions and geographical territories or product divisions and functional specialisms

Staff typically report to two managers rather than one

7.4 PROJECT-BASED STRUCTURE

A project-based structure is one where teams are created, undertake a specific project and are
then dissolved. 

A lot of firms rely heavily on project teams with a finite life span

This type of structure is most common in organizations that delivers expensive goods or services
and those delivering time-limited events

Examples: civil engineering, information system, film, event planning, sports, consulting, etc. 

B. APPLICATION

1. GENERAL INTRODUCTION OF THE CHOSEN COMPANY: THE NAME, THE HEAD OFFICE, THE ADDRESS,

THE WEBSITE ADDRESS AND THE STRUCTURE OF THE OWNERSHIPS/ SHAREHOLDERS. 

VNG ( short for Vinagame ) is a Vietnamese tech-company, founded in 2004 with 4 main product
fields being Online Games, Connections Platforms, E-Payments, and Cloud Services. After 15
active years, VNG became the first ever unicorn start-up enterprise in Vietnam after getting
priced at 1 trillion U.S dollars ( World Start-up Report ).
The offical VNG website at the moment is https://www.vng.com.vn/index.html includes the full list
of basic information like:
- The main headquarter is located at VNG Campus ( KCX Tan Thuan ) Z06 number 13
street – Tan Thuan Dong ward – district 7 Ho Chi Minh city with 8 other headquarters all
over Vietnam. Their key members consisted of mr. Le Hong Minh – board chairman, mr.
Vuong Quang Khai – general manager and mrs. Huynh My Loan – vice manager.
- To VNG, they’re destined to convey technological innovations along with encouraging
human advancements. Aiming to create a better life for people. VNG believed in the
power to change the world of the internet and never stop trying to develop in order to
provide to their users a meaningful experience. VNG's core value or strength is its people
and corporate culture. Based on the guideline are 3 core values including Challenging
Reception, Partner Development, Maintaining Integrity. VNG members always have a
spirit of dedication to the common development of VNG and the community.
 - VNG is currently a partner of many large companies and corporations such as Facebook,
Bamboo Airlines, Google, ...
- With its contributions and development, VNG has received many prestigious awards such
as "The best workplace in Asia" in 2019, Top 50 leading IT enterprises in Vietnam (2018,
2017 and 2016, VINASA). , Top 40 most valuable brands in Vietnam (2018, 2017 and
2016, Forbes Vietnam), ...

2. Explain the type and purpose of VNG

Type: VNG JSC (Vinagame Joint Stock Company) is a for-profit company.
- Purpose: VNG's mission is Technology Constructing and Human Development. For a better
life. For the 4.0 technology age today, the Internet has the power to change lives, so VNG
concentrates its young, abundant and enthusiastic human resources to develop online
platforms, games. favored, ... Established since 2004, VNG has experienced 14 years of
development and expansion to become one of the leading Internet & Technology companies in
Vietnam and Southeast Asia, with more than 3200 member. VNG paved the way for the role-
playing game era in Vietnam with the record success of Vo Lam Truyen Ky: 20,000 PCU
(number of players accessing at the same time).

3. Explain the scale and scope of VNG:

- Scale: In 2005, Mr. Le Hong Minh - founder of VNG with 5 members brought the ambition to
exploit the fertile land of online games in Vietnam. Immediately, VinaGame had a breakthrough
growth and quickly dominated the online game market in Vietnam. In 2006, just 3 years since its
establishment, the revenue of VinaGame has reached 17 million USD thanks to the launch of
Cyber Station Manager system in Internet shops. Not only owning the domestic market, VNG
has continuously surveyed and sought opportunities in international markets when opening
branches in Thailand, Myanmar, the Philippines ..., cooperating with leading international
partners. both in terms of resources and experience and technology.

- Scope: At the present time, the total assets of this technology company by the end of the
second quarter of 2020 are approximately 7,330 billion VND, an increase of over 300 billion
VND compared to the end of the previous year. More than 4,370 billion VND, equivalent to 60%
of VNG's assets are cash or bank deposits. In which, cash and equivalent reached more than
1,700 billion VND; Bank deposits with less than 1 year term were approximately 2,460 billion
dong, long-term bank deposits also reached 211 billion dong.

At the same time, VNG also has more than 1,300 billion dong of fixed assets, mainly machinery,
equipment or working buildings such as the new VNG Campus, which was put into operation at
the end of 2019. production, the number of personnel in the first half of this year also increased
2,322 to 2,639.

4. Functions of VNG

- Marketing function: Marketing plays an important role in establishing a relationship between

customers and the organizations that deliver products to the market. Marketing department will
be the part responsible for building the image of the organization, how customers interact with
products or services.

- Financial function: Advising the leaders of the Company and organizing the
implementation of the following tasks: timely accounting, full of all assets, equity,
liabilities, collection activities financial spending, business planning and financial planning
of the entity; advise the leaders of the unit to direct and implement the inspection and
supervision of the management and compliance with the financial - accounting regime ...
- Activities: VNG successfully signed contracts with major game creators to bring hot
games to the world market, created Cyber Station Manager, launched Zing MP3 online
music portal ...

Although starting as just a game publisher, now, VNG has transformed very quickly to catch a
series of the world's hottest technology trends such as cloud services or personal finance and
mobile payments.
A typical example is Zalo - the outstanding messaging and calling application of VNG that has
reached 100 million users and successfully exported to the regional market.
2.5 Conclusion to summarize all key findings and analysis. Determine if the company is a
suitable investment option:
VNG is Vietnam's only technology unicorn, Unicorn or "Tech Unicorn" is a term used to talk
about start-ups with market capitalization of over $ 1 billion. In Southeast Asia, according to a
2018 report by Google and Temasek, the whole region currently has a total of 9 companies
classified under the Unicorn category and VNG is one of them. Besides, the extensive branch
network in Southeast Asia and the popular and multi-purpose direct payment platforms will be a
fertile land for us - BIDV Bank can invest and become a long-term partner in future.

C. REFERENCES

1/ VNG n.d., Văn hóa doanh nghiệp, viewed 10 October 2020, from
https://www.vng.com.vn/article/about/ourculture.html

2/ Porter Analysis n.d., Porter Five Forces Analysis of Christian Dior, viewed 10 September
2020, from https://www.porteranalysis.com/porter-five-forces-analysis-of-christian-dior/

3/ Báo pháp luật n.d., “Kỳ lân” VNG - Niềm cảm hứng cho doanh nghiệp khởi nghiệp, viewed 10
October 2020, from https://baophapluat.vn/doanh-nhan/ky-lan-vng-niem-cam-hung-cho-doanh-
nghiep-khoi-nghiep-471290.html

4/ BIDV n.d., Liên kết thẻ BIDV trên ví điện tử ZaloPay cùng dịch vụ Tokenization, viewed 10
October 2020, from https://www.vng.com.vn/article/about/ourculture.html

5/ Notesmatic n.d., Fashion Industry Five Forces, viewed 3 September 2020, from
https://notesmatic.com/2017/07/fashion-industry-five-forces/