ALUMNI PERSPECTIVE

“You have to be able to know how to create

visual content, and know how to engage people as
a mass.”

Graduating from North Carolina Agricultural and Technical State University in 2007 as a

broadcasting major opened up a lot of connection and networking opportunities for Professor
Philip Page. He has been teaching for about a year and a half, however he began working as a
DJ in 1999 and even continued to work as a one throughout college. “Being a DJ ties into
broadcast production.” Said professor Page. “I started volunteering at 90.1 on the radio and also
DJ-ing at events. He didn’t forget to mention that his work as a DJ began to take off. “I really
enjoyed the ride, I met a lot of people that worked in the music industry. I met a lot of
celebrities.” His concentration as a JOMC major opened the doors for a lot of opportunities.
Taking his concentration seriously and putting towards the effort to accomplish his goals allowed
him to be placed in positions where he was able to work with the right people. Ultimately, this
would lead to a career that
he can continue to enjoy.

Philip Page

Class: 2007

Concentration:
Broadcast production

Current position:
JOMC Professor

Location: NCAT

The impact of Journalism and Mass Communication towards

society.

When asked if he believed that his concentration impacted society a little more than the
rest, Page said “It depends on how you look at it, I do believe it impacts society. You have to be
able to create visual content, and know how to engage people as a mass.” Page did not forget to
mention social media. “In just using social media, it just reaches and affects a lot of people.”
When asked if he believed that the concentration that he chose was right for him, Page noted “Oh
yeah, always. I never doubted that. [I knew] after graduation, before graduation. Usually 9
times out of 10 if I commit myself to something it’s what I want to do. I 100% know what I am
doing and I knew that I was going to be a broadcast production major.
Journalism and Mass communication professionals tend to use their knowledge of
strategic media practices as well as rhetorical principles to share, develop and evaluate effective
messages to large, targeted audiences. These strategies allow public relations specialists,
journalists, broadcast professionals, marketers and advertisers, content writers, graphic designers
and illustrators, corporate media managers, as well as other media professionals to create, craft
and launch calculated communication plans from broadcast news to online marketing campaigns
across nearly every industry.
  A wonderful example would be how researchers might study the long lasting effects of
how news outlets report violent as well as tragic events, or even how advancements in
information technology and emerging media are reshaping interpersonal communication and
relationships. They might also explore the relationship between social media and political voting
patterns. What this all says is that as a concentration, Journalism and Mass communication
definitely has a huge impact on our society because its main focus is creating content that is able
to target the mass. This proves to be especially useful in situations where the public needs to
receive a stream of information.