SYMBIOSIS CENTRE FOR MANAGEMENT & HUMAN

RESOURCE DEVELOPEMENT
[Constituent ofSYMBIOSIS INTERNATIONAL UNIVERSITY (SIU)]
(Established under Section 3 of the UGC Act 1956, by notification No.F.9-12/2001 – U.3 of the Government of India)
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Course Name:Social Media Analytics

Course Status: Core

Credits: 2
Course Description:This course deals with analytical methods of handling and
deciphering the unstructured data in the social media.

.
Course Content:

  Topic Classroom Hrs Lab Hrs

Sentiment Measurements
1 2  
and Methods
Measurement methods and
2 future of sentiment 2 2
measurements
Social CRM: Social
engagement with
3 2  
prospects, Social customer
service
Unstructured data of social
4 media and methods of 2 2
handling
Implication of Social Media
5 in Industry (Retail, 2  
Manufacturing)
Industry case studies
6 discussion 5  
(Banking/Retail/MFG)
Tools and Technologies of
Social Media Analytics
7 2  
(NLP, Text Analytics, Text
Mining)
Tools for Social Media
8 3 2
Analytics

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 SYMBIOSIS CENTRE FOR MANAGEMENT & HUMAN
RESOURCE DEVELOPEMENT
[Constituent ofSYMBIOSIS INTERNATIONAL UNIVERSITY (SIU)]
(Established under Section 3 of the UGC Act 1956, by notification No.F.9-12/2001 – U.3 of the Government of India)
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9 Project Work   4
20 10
  Total
30

Method of Instruction:Classroom lectures and laboratory sessions

Learning Outcomes: Understand social media analytics and its applications in real
life business environment.

Course Textbook:
References:
The course is contemporary and will be case study based

Method of Evaluation:

Tests 3 tests of 20 marks each

Final Exam Practical exam using R/SPSS (40 marks)

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