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Chapter 5: Motivation at Work

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Chapter 5
Motivation at Work

In This Chapter, You’ll Find:

Chapter Overview
Learning Outcomes
Key Terms
PowerPoint Guide
Review Questions and Answers
Discussion & Communication Questions and Suggested Answers
Ethical Dilemma
Self-Assessments
Issues in Diversity
Experiential Exercises
Additional Examples
Case Study: AIG
Video: Urban Escapes
Student Handouts:
Ethical Dilemma
What About You?: Protestant Ethic

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Chapter 5: Motivation at Work

What About You?: What’s Important to Employees?


Issues in Diversity: Using Cash to Bridge the Achievement Gap
Experiential Exercise: What Do You Need from Work?
Experiential Exercise: What to Do?
Experiential Exercise: Motivation: Three Incidents
Case Study: AIG

Chapter Overview

This is the first of two chapters on motivation, behavior, and performance. This chapter starts by
addressing internal theories of motivation, process theories of motivation, and external theories
of motivation. Next, it presents Maslow’s need hierarchy, McClelland’s need theory, Herzberg’s
two-factor theory, social exchange theory and equity theory, and expectancy theory of
motivation. The chapter concludes with a discussion on cultural differences in motivation.
Learning Outcomes

After reading this chapter, students should be able to do the following:

1 Define motivation and articulate different views of how individuals are motivated at work.
Motivation is the process of arousing and sustaining goal-directed behavior. Motivation theories
may be broadly classified into internal, process, and external theories. A comprehensive
approach to understanding motivation, behavior, and performance must consider three elements
of the work situation—the individual, the job, and the work environment—and how these
elements interact.

2 Explain Maslow’s hierarchy of needs and its two main modifications.


Abraham Maslow, a psychologist, proposed a theory of motivation that went beyond just
physical and economic needs to emphasize psychological and interpersonal needs as well. The
core of Maslow’s theory is a hierarchy of five categories of need. Maslow labeled the five levels
of his need hierarchy as physiological needs, safety and security needs, love (social) needs,
esteem needs, and the need for self-actualization. Maslow’s need hierarchy has been applied to
organizational behavior in two key ways. Douglas McGregor strove to explain motivation by
grouping the physiological and safety needs as lower-order needs and the social, esteem, and
self-actualization needs as upper-order needs. McGregor’s Theory X assumptions are appropriate
for employees motivated by lower-order needs (physiological needs and safety and security
needs), while Theory Y assumptions apply to employees motivated by higher-order needs (social
needs, esteem needs, and self-actualization needs). Clayton Alderfer proposed the ERG theory of

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Chapter 5: Motivation at Work

motivation, which grouped human needs into three basic categories—existence, relatedness, and
growth. ERG theory explains both progressive need gratification and regression when people
face frustration.

3 Discuss how the needs for achievement, power, and affiliation influence an individual’s
behavior in the workplace.

David McClelland identified three learned or acquired needs, called manifest needs because
they are easily perceived. These are the needs for achievement, power, and affiliation. The
need for achievement encompasses excellence, competition, challenging goals, persistence,
and overcoming difficulties. The need for power includes the desire to influence others, the
urge to change people or events, and the wish to make a difference in life. The need for
affiliation is an urge to establish and maintain warm, close, intimate relationships with others.

4 Describe the two-factor theory of motivation.


In developing his two-factor theory of motivation, Frederick Herzberg departed from need-based
theories and examined the critical incident experiences of people at work. Work conditions
related to satisfaction of the need for psychological growth were labeled motivation
factors. Work conditions related to dissatisfaction caused by discomfort or pain were labeled
hygiene factors. Motivation factors relate to job satisfaction, and hygiene factors relate to job
dissatisfaction. In his original research, Herzberg identified motivation factors as responsibility,
achievement, recognition, advancement, and the work itself. Herzberg’s hygiene factors include
company policy and administration, technical supervision, interpersonal relations with one’s
supervisor, working conditions, salary, and status. Good hygiene factors cannot stimulate
psychological growth or human development, but they are necessary to prevent job
dissatisfaction.

5 Explain two new ideas in human motivation.


Two new ideas in motivation have emerged in the past decade. One centers on eustress,
strength, and hope. This idea comes from the new discipline of positive organizational
behavior. A second new idea centers on positive energy and full engagement. Jim Loehr’s
full engagement idea, suggests that individuals do not need to be activated by unmet needs
but are already activated by their own physical, emotional, mental, and spiritual energy.

6 Describe the role of inequity in motivation.

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Chapter 5: Motivation at Work

Equity theory is a social exchange process approach to motivation that focuses on the interaction
between an individual and the environment. Calculated involvements are based on the notion of
social exchange in which each party in the relationship demands certain things of the other and
contributes accordingly to the exchange. Each party to the exchange makes demands on the
other; each party also contributes to the relationship. One of the concerns that both individuals
and organizations have is whether the relationship is a fair deal or an equitable arrangement for
both members of the relationship. Inequity occurs when a person receives more or less than he or
she believes he or she deserves based on his or her effort and/or contribution.

7 Describe the expectancy theory of motivation.


Victor Vroom’s expectancy theory of motivation explains motivation in terms of an individual’s
perception of the performance process. The key constructs in the expectancy theory of
motivation are the valence of an outcome, expectancy, and instrumentality. Valence is the value,
or importance, one places on a particular reward. Expectancy is the belief that effort leads to
performance. Instrumentality is the belief that performance is related to rewards. Valence,
expectancy, and instrumentality all influence a person’s motivation.

8 Describe the cultural differences in motivation.


Most motivation theories in use today have been developed by and about Americans. When
researchers have examined the universality of these theories, they have found cultural
differences, at least with regard to Maslow’s, McClelland’s, and Herzberg’s theories. For
example, while self-actualization is the pinnacle need for Americans in Maslow’s need
hierarchy, security may be the most important need for people in cultures with a high need to
avoid uncertainty. Although achievement is an important need for Americans, research
suggests that other cultures do not value achievement as much as Americans do.

Key Terms

Motivation (p. 73)


Psychoanalysis (p. 73)
Self-interest (p. 73)
Theory X (p. 75)
Theory Y (p. 75)
ERG theory (p. 75)
Manifest needs (p. 76)
Need for achievement (p. 76)
Need for power (p. 77)

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Chapter 5: Motivation at Work

Need for affiliation (p. 77)


Motivation factor (p. 78)
Hygiene factor (p. 78)
Eustress (p. 79)
Inequity (p. 81)
Equity sensitive (p. 82)
Benevolent (p. 82)
Entitled (p. 82)
Valence (p. 83)
Expectancy (p. 83)
Instrumentality (p. 83)
Moral maturity (p. 84)

PowerPoint Guide

Introduction
Slide 2-3 – Learning Outcomes

LO1 Define motivation and articulate different views of how individuals are motivated at
work.
Slide 4 – Learning Outcome
Slide 5 – Motivation
Slide 6-9 – Early Motivational Theorists
Slide 10 – Hawthorne Studies

LO2 Explain Maslow’s hierarchy of needs and its two main modifications.
Slide 11 – Learning Outcome
Slide 12 – Figure 5.1 - Human Needs, Theory X, and Theory Y
Slide 13 – Theory X and Theory Y
Slide 14 – McGregor’s Assumptions about People
Slide 15 – Alderfer’s ERG Theory
Slide 16 – Progression and Regression Hypothesis

LO3 Discuss how the needs for achievement, power, and affiliation influence an individual’s
behavior in the workplace.
Slide 17 – Learning Outcome
Slide 18 – McClelland’s Theory
Slide 19 – McClelland’s Need Theory: Need for Achievement
Slide 20 – McClelland’s Need Theory: Need for Achievement
Slide 21 – McClelland’s Need Theory: Need for Power

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Chapter 5: Motivation at Work

Slide 22 – McClelland’s Need Theory: Need for Affiliation


Slide 23 – Need for Autonomy
Slide 24 – Figure 5.2 - Need Theories of Motivation

LO4 Describe the two-factor theory of motivation.


Slide 25 – Learning Outcome
Slide 26 – Herzberg’s Two-Factor Theory
Slide 27 – Table 5.2 - Motivation-Hygiene Theory of Motivation
Slide 28 – Critique of Herzberg

LO5 Explain two new ideas in human motivation.


Slide 29 – Learning Outcome
Slide 30 – New Ideas: Eustress, Strength, and Hope
Slide 31 – New Ideas: Positive Energy and Full Engagement
Slide 32 – Beyond the Book: Does Motivation Work?

LO6 Describe the role of inequity in motivation.


Slide 33 – Learning Outcome
Slide 34 – Social Exchange and Equity Theory
Slide 35 – Figure 5.3 - The Individual-Organizational Exchange
Slide 36 – Adam’s Theory of Inequity
Slide 37 – Figure 5.4 - Equity and Inequity at Work
Slide 38 – Strategies for Resolution of Inequity
Slide 39 – New Perspectives on Equity Theory

LO7 Describe the expectancy theory of motivation.


Slide 40 – Learning Outcome
Slide 41 – Expectancy Theory
Slide 42 – Key Constructs of Expectancy Theory
Slide 43 – Figure 5.5 –An Expectancy Model for Motivation
Slide 44 – 3 Causes of Motivational Problems
Slide 45 – Moral Maturity

LO8 Describe the cultural differences in motivation.


Slide 46 – Learning Outcome
Slide 47 – Cultural Differences
Slide 48 – Beyond the Book: Motivation in Beijing
Slide 49 – Friday Night Lights
Slide 50 – Urban Escapes

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Chapter 5: Motivation at Work

Review Questions and Answers

1. How can the knowledge of motivation theories help managers?

The workforce is increasingly diverse. Knowledge of motivation theories can help managers
use a variety of techniques for motivating employees with a wide range of needs, interests,
and abilities.

2. What are the five categories of motivational needs described by Maslow? Give an
example of how each can be satisfied.

Abraham Maslow labeled the five levels of his need hierarchy as physiological needs,
safety and security needs, love (social) needs, esteem needs, and the need for self-
actualization. Managers can make the most of Maslow’s need hierarchy for success in
their teams by recognizing that each individual has a unique set of needs and therefore
gearing incentives to meet various needs. An ergonomic work space, for example, can
fill physiological needs by making an employee comfortable in the work space. The need
for security might be filled by a good retirement plan. Some employees have a high need
for social interaction, and opportunities for after-work tennis or racquetball may fill
those needs. Needs for status and self-actualization can be filled by opportunities to work
with higher-ups or to work on projects that particularly suit the individual’s skills and
interests.

3. What are the Theory X and Theory Y assumptions about people at work? How do they
relate to the hierarchy of needs?

Theory X is a skeptical, negative view of individuals and their relationship to tasks and
work. Theory Y views individuals as highly motivated and responsible for their actions.
Theory X assumptions are appropriate for employees motivated by lower-order needs, while
Theory Y assumptions apply to employees motivated by higher-order needs.

4. What three manifest needs does McClelland identify?

David McClelland identified three learned, or acquired, needs, called manifest needs
because they are easily perceived. These are the needs for achievement, power, and
affiliation.

5. How do hygiene and motivational factors differ? What are the implications of the two-
factor theory for managers?

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Chapter 5: Motivation at Work

Motivation factors relate to job satisfaction, and hygiene factors relate to job dissatisfaction.
In his original research, Fredrick Herzberg identified motivation factors as responsibility,
achievement, recognition, advancement, and the work itself. When these factors are present,
they improve a worker’s effort and performance. Motivation factors lead to positive mental
health. They challenge people to grow, contribute to the work environment, and invest
themselves in the organization.

Hygiene factors are completely distinct from the motivation factors and are unrelated to the
drive to achieve and do excellent work. While motivation factors create job satisfaction if
present or feelings of neutrality if absent, absent or insufficient hygiene factors result in job
dissatisfaction. Herzberg’s hygiene factors include company policy and administration,
technical supervision, interpersonal relations with one’s supervisor, working conditions,
salary, and status. Good hygiene factors cannot stimulate psychological growth or human
development, but they are necessary to prevent job dissatisfaction. When these hygiene
factors are poor or absent, the dissatisfied employee complains about poor supervision, poor
medical benefits, or whatever hygiene factor is poor.

6. What are two new ideas in motivation that managers are using?

One idea centers on eustress, strength, and hope. This idea comes from the new discipline of
positive organizational behavior.
The second new idea centers on positive energy and full engagement. According to this
view, managers should help individuals learn to manage their energy so that they can build
positive energy and capacity for work.

7. How is inequity determined by a person in an organization? How can inequity be


resolved if it exists?

Stacy Adams’s theory of inequity suggests that people are motivated when they find
themselves in situations of inequity, or unfairness. Inequity occurs when a person receives
more or less than she believes she deserves based on her effort and/or contribution. Adams’s
theory provides seven basic strategies for restoring equity:
• Alter the person’s outcomes
• Alter the person’s inputs
• Alter the comparison other’s outcomes
• Alter the comparison other’s inputs
• Change who is used as a comparison other
• Rationalize the inequity
• Leave the organizational situation

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Chapter 5: Motivation at Work

8. What are the key concepts in the expectancy theory of motivation?

Victor Vroom’s expectancy theory of motivation is a cognitive process theory founded on


two basic notions:
• Vroom assumes that people expect certain outcomes of behavior and performance,
which may be thought of as rewards, or consequences of behavior.
• People believe there is a correlation between the effort they put forth, the performance
they achieve, and the outcomes they receive.

The key constructs in the expectancy theory of motivation are the valence of an outcome,
expectancy, and instrumentality. Valence is the value, or importance, one places on a
particular reward. Expectancy is the belief that effort leads to performance. Instrumentality
is the belief that performance is related to rewards. Valence, expectancy, and instrumentality
all influence a person’s motivation.

Discussion & Communication Questions and Suggested


Answers

1. What do you think are the most important motivational needs for the majority of people?
Do you think your needs differ from those of most people?

Students’ answers will vary. This question is similar to the research question that asks what
motivates supervisors versus what motivates employees. Most people think their motives are
superior and deeper than the rest of the organizational members. No one wants to be merely
normal or average. Most people may share lower level needs, but there may be differences
in the higher level needs.

2. At what level in Maslow’s hierarchy of needs are you living? Are you basically satisfied
at this level?

Students’ answers will vary and they may not grasp this concept readily. One of the
difficulties with this question is that, we typically move up and down the scale in different
phases of our lives, or different surroundings.

3. Assume you are leaving your current job to look for employment elsewhere. What will
you look for that you do not have now? If you do not have a job, assume you will be
looking for one soon. What are the most important factors you will seek?

Students’ answers will vary. This should relate to where students are on their needs
hierarchy. Encourage students to use the terminology of motivational factors that they have

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Chapter 5: Motivation at Work

learned in this chapter. Students may also use equity theory and expectancy theory concepts
to explain what they seek in a job.

4. If you were being inequitably paid in your job, which strategy do you think would be the
most helpful to you in resolving the inequity? What tactics would you consider using?

Adams’s Theory of Inequity is a logical approach to this problem. The resolution of inequity
strategy could be to alter the person’s inputs, alter the comparison other’s outcomes, alter the
comparison other’s inputs, change who is used as a comparison other, rationalize the
inequity, or leave the organizational situation. Students can also compare themselves in
terms of equity sensitivity, benevolence, and entitlement.

5. Do you believe you can do a better job of working or studying than you are currently
doing? Do you think you would get more pay and benefits or better grades if you did a
better job? Do you care about the rewards (or grades) in your organization (or
university)?

Students’ answers will vary. The first portion of the question relates to tangible, self-
motivated goals. Most students will answer yes to being able to do a better job. Occasionally
students are so overloaded that they have assessed the obligations in their lives (work,
school, and family) and determined that they will have to balance their efforts. The
underlying theme is whether all of their current motivation rests in predicable, tangible,
outcomes.

6. What important experiences have contributed to your moral and ethical development?
Are you working to further your own moral maturity at this time?

Students’ answers will vary. This is a difficult, but thought-provoking question, to answer in
class. This question is better for a homework review question, and is an excellent question
for an essay exam. Students can assess their own level of moral maturity.

7. Prepare a memo describing the two employees you work with who most closely operate
according to Theory X and Theory Y assumptions about human nature. Be as specific
and detailed in your description as you can, using quotes and/or observational examples.

Students’ answers will vary. Students who are not in a work setting could describe other
students with whom they have worked closely (e.g., in group projects). During discussion of
these memos, it would be interesting to also discuss how managers in each of the work
settings dealt with each of these employees.

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Chapter 5: Motivation at Work

8. Develop an oral presentation about the most current management practices in employee
motivation. Find out what at least four different companies are doing in this area. Be
prepared to compare these practices with the theory and research in the chapter.

Students’ answers will vary. This is an excellent opportunity for students to learn about
motivational programs that are actually being used by companies. During class discussion,
encourage students to evaluate the effectiveness of these programs based on the theories and
research from the chapter.

9. Interview a manager and prepare a memo summarizing the relative importance he or she
places on the needs for achievement, power, and affiliation. Include (a) whether these
needs have changed over time and (b) what job aspects satisfy these needs.

Students’ answers will vary. In class, students can compare the perspectives of the different
managers they interviewed. Encourage the students to see if a pattern emerges among the
managers regarding the importance of these needs. Discuss why students think there is or is
not a pattern.

Ethical Dilemma

The purpose of the Ethical Dilemmas is to encourage students to develop their awareness of
ethical issues in the workplace and the managerial challenges they present. The dilemmas are set
up to present situations in which there is no clear ethical choice. The goal for the instructor is to
guide students through the process of analyzing the situation and examining possible alternative
solutions. There are no “right” answers to the questions at the end of each scenario, only
opportunities to explore alternatives and generate discussions on the appropriateness of each
alternative. The student portion of the activity is on a handout at the end of this chapter guide.

1. Using consequential, rule-based, and character theories, evaluate Jim’s options.

Jim’s options are to retain Bill and try to find a way to motivate him, or fire Bill due to his
substandard performance.

Consequential theory—if Jim can find a way to motivate Bill, the result will be that Bill
returns to his formerly excellent performance. Bill will keep his job and the company will
benefit from his contribution. If Jim fires Bill, Bill will be out of work and the company will
have to find someone to replace him, which could mean a costly search and substantial
training at worst, or a series of internal changes at best.

Rule-based theory—Jim’s obligation is to do what is best for the company, whether that

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Chapter 5: Motivation at Work

means finding a way to motivate Bill again or firing him. This view of ethics is somewhat
irrelevant in this particular situation because it doesn’t drive the decision.

Character theory—Jim has always valued Bill as an employee and likes him as a person. He
seems to be the kind of manager who tries to do everything he can to help his employees
succeed. Retaining Bill and trying again to find a way to motivate him would be consistent
with these traits, while firing him would contradict these traits.

2. What should Jim do? Why?

Jim should retain Bill and try again to find a way to motivate him, or at least find out if
Bill’s change in performance has something to do with the departure of his youngest son
for college. Although Jim has to be careful about prying into Bill’s home situation, he
already knows about the youngest son’s departure, and Jim and Bill are likely to be
friends who discuss personal issues anyway. This course of action allows Jim to act in an
ethical manner based on both the consequential and character views of ethics.

Self-Assessments—What about You?

5.1 Protestant Ethic

The notion of a “Protestant ethic” has its roots in the writings of Max Weber, an early German
organizational scholar, who believed that the meaning of work lay in its potential for
contributing to a person’s ultimate salvation. This exercise enables students to get a sense of the
extent to which they share the values of the Protestant ethic. The exercise could lead into an
interesting and perhaps provocative discussion of the role of spirituality in work. Another option
might be to divide students into groups to debate the meaningfulness of work:
• Is the purpose of work to improve mental, emotional, and spiritual well-being?
• Is the purpose of work to create financial wealth for the organization and its stockholders?

This challenge provides an opportunity to discuss the implications for work behavior in
organizations due to different orientations toward the Protestant ethic. Also, discuss the different
approaches to managing and motivating that might be needed for an employee with a pro-
Protestant ethic score and an employee with a non-Protestant ethic score. The student portion of
the activity is on the review card in the student edition of ORGB and on a handout at the end of
this chapter guide.

5.2 What’s Important to Employees?

The perceptions of employees and their supervisors differ considerably in regard to employee

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Chapter 5: Motivation at Work

motivation. One thousand employees were asked to rank what was important to them. Their
rankings of “job reward” factors follows. The rewards are listed from most to least popular. The
student portion of the activity is on the review card in the student edition of ORGB.

• Interesting work
• Full appreciation of work done
• A feeling of being in on things
• Job security
• Good wages
• Promotion and growth in the organization
• Good working conditions
• Personal loyalty to employees
• Tactful discipline
• Sympathetic help with personal problems

Supervisors’ rankings of the same factors follow, from most valuable to least valuable.

• Good wages
• Job security
• Promotion and growth in the organization
• Good working conditions
• Interesting work
• Personal loyalty to employees
• Tactful discipline
• Full appreciation of work done
• Sympathetic help with personal problems
• A feeling of being in on things

Comparing these results to Maslow’s hierarchy of needs and Herzberg’s two-factor theory of
motivation suggests that organizations in the United States more effectively satisfy workers’
basic needs than they satisfy ego needs or self-fulfillment needs. Discuss with students why they
think this is the case.

SOURCE: “Crossed Wires on Employee Motivation.” Training and Development, 49 (1995): 59-60.

Issues in Diversity

Using Cash to Bridge the Achievement Gap

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Chapter 5: Motivation at Work

Paying a child $200 to go one month without watching TV? That’s the kind of extreme action
some parents will take to get their children to cooperate. Bribery? Maybe. Whether called bribery
or motivation, the practice of linking monetary incentives with desired behavior has existed for
years. Evidence shows providing financial incentives work to change employee behavior. Can
similar financial incentives change student behavior?

That’s the question Harvard economist Roland Fryer, Jr., set out to answer using a series of
experiments in the underperforming inner-city elementary schools across the country. Why
inner-city schools? According to Fryer, “the average black 17-year-old reads at the same level as
the average white 13-year-old.” Something had to be done to bridge that gap. Fryer conducted
the experiments at elementary schools in four cities—Chicago, Dallas, Washington, and New
York. He used various incentives. For example, in New York City, fourth graders could earn a
maximum of $25 for good test scores; seventh-graders, 50 dollars. Students in Chicago were paid
$50 for each A, $35 for each B, and $20 for each C with a maximum possible “salary” of $2,000
per year. Similar pay-for-performance schemes were tested in Washington and Dallas. Using
mostly private funds, Fryer paid 18,000 kids a total of $6.3 million to boost their performance.

As with any experiment, researchers often do not get the results they expect, and Fryer’s was the
same. The “treatment” had no effect on student performance in one of the cities where he
expected the most success. In two of the other cities, his experiment yielded mixed results. Yet in
another city, the results exceeded his expectations. Students who were paid all year performed
better on standardized tests than those who were unpaid. Fryer’s plan did not come without its
detractors. While some school officials were willing to try anything new to motivate students to
learn, others strongly believed students should learn for learning’s sake and not for cash. The fact
that Fryer’s test subjects were students in predominately minority schools hurt the case. One
think-tank scholar called the plan racist.

1. How is using extrinsic measures to motivate students any different from using intrinsic
measures if the outcome is the same?

The difference is that even if the outcomes are the same, the outcomes resulting from
extrinsic measures tend to be short lived, while the outcomes resulting from intrinsic
measures tend to last much longer. With intrinsic measures, the outcome is more meaningful
and thus has a greater likelihood of generating repeated behavior.

2. Do you believe using financial incentives to improve performance in predominantly


minority schools is a racist strategy? Why or why not?

Fryer’s strategy could be interpreted as racist, and some will interpret it that way. However,
his strategy may have been as simple and innocent as selecting schools based on their

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Chapter 5: Motivation at Work

current performance levels and the range over which they could potentially improve. The
fact that most of the schools he chose for this reason were predominantly minority schools
may be coincidental rather than the result of a racist motivation.

SOURCES: A. Ripley, “Should Kids Be Bribed to Do Well in School?” Time (April 8, 2010); N.C. Strauss, “Fryer
Hopes to Institute Pay for Performance Plan,” The Harvard Crimson (June 29, 2007).

Experiential Exercises

5.1 What Do You Need From Work?

This exercise encourages students to think broadly about what they desire from a work
experience. During Step 2 of this exercise (sharing of group results with the class) encourage
discussion across groups regarding similarities and differences in ratings that might have
occurred. In particular, have students consider why differences in ratings exist (i.e., because
of differences in length of work experience, type of work experience, etc.). Discussion could
also center on organizations’ effectiveness at meeting these needs (and why they are or are
not effective). The student portion and steps for the activity are on a handout at the end of
this chapter guide.

5.2 What to Do?

This exercise presents students with a true-to-life illustration of equity theory. Discussion
may focus on attributions for the inequity stemming from factors such as gender or parental
status. Factors such as external labor market conditions, which also may contribute to pay
inequity, may be discussed. The student portion of the activity is on a handout at the end of
this chapter guide.

5.3 Motivation: Three Incidents

Instructor’s Notes:

Students are provided three incidents with 5 choices of actions. For each of the following
incidents, students are asked to determine whether the individuals will be motivated to behave as
desired. This exercise takes approximately thirty minutes of class time, with groups of 4-6 in
each group. The first example is very quick, and students believe they have motivation theory
“wrapped up.” The second example gets more complicated, and by the third example, most of
them miss the issues. Expectancy theory, job characteristics model, and effort-performance
relationship are all relevant for these examples. Student handouts are at the end of this chapter
guide.

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Chapter 5: Motivation at Work

I. The key sentences in this example are, (1) He also knows that Walter needs a scholarship to
be able to go to college, and (2) However, an article in the Sunday Sports section reports that
two of the major state university coaches are recruiting him.
A. Has nothing additional for motivation. Walter already knows this.
B. This isn’t Walter’s valence; probably knows this as well.
C. This answer does not increase valence for this school.
D. Best answer; this approach would be unique to this school and deals with Walter’s
needs.
E. Doesn’t deal with the problem.

II. Joyce’s sales are instrumental to incentive bonus; therefore, there is high valence for Joyce.
A. This approach is useful only if you need to build effort to performance expectancy.
B. She knows this already.
C. Goal is high valence, not necessarily the answer.
D. Best answer. Use if problem-solving or ability is the issue. Looks like a “know-how”
problem.
E. Apparently, she doesn’t know how to improve.

III. They are likely to begin cooperating now anyway.


Very few students select E because they believe we are always to DO SOMETHING.
Many students pick up on the issues of the U.S. in another country. The key to this answer
is that none of the previous choices, A-D provide anything in motivation theory that has
not already been provided. It is a wasted effort to duplicate the same approaches.

SOURCE: Conrad Jackson, The University of Alabama, Huntsville.

Additional Examples

Beyond Motivation to Inspired

Kenexa is the leading human resources services company in America with 60 percent of the
Fortune 100 companies as its clients. The company’s success rests on a blend of psychology and
technology that enables it to understand employee needs, often taking these employees beyond
motivation to inspiration. The company gets into the minds of client organization employees and
helps build strong loyalty by listening deeply to the people. Measuring employee motivation and
inspiring employees to excel and be loyal has more than feel-good results. Kenexa has found that
companies with higher employee satisfaction scores had 700 percent higher shareholder return.

Need Energy, Take a Nap

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Chapter 5: Motivation at Work

Some people may wonder if toy manufacturer Worlds Apart is practicing bizarre HR. The
company has an approved practice for employees who get fatigued and low on energy during
the workday. Worlds Apart says that it is fine to take out your inflatable bed at the office and
take a twenty-minute nap. This is an energy recovery practice that has been practiced over
the ages by accomplished and talented people. The Worlds Apart practice is a targeted,
focused strategy consistent with the practice of high-performance athletes who engage in
short energy recovery activities so they can then achieve peak performance when fully
engaged in an event.

Social and Economic Exchange in Transition

The People’s Republic of China is in transition to a market economy and entry into the World
Trade Organization. These forces have prompted the use of various kinds of organizational forms
and management mechanisms by companies. A recent study was designed to examine the
relative importance of these multiple mechanisms for inducing employee commitment and
performance in an emerging economic context and rising world economic power. Two studies
were conducted, one with graduate business students in Chinese universities and the other with
middle and top managers in thirty-one companies located in a variety of large Chinese cities such
as Beijing. The two studies together examined the effects of executive leadership style,
organizational culture, and employment approaches on both social and economic exchange
relationship perceptions. These exchange relationship perceptions were expected to influence
employee commitment, task performance, and organizational citizenship behavior. The results of
the tests suggest that social exchange relationship perceptions are influenced by executive
leadership style, organizational culture, and employment approach, which in turn has an effect on
commitment and performance, but not organizational citizenship behavior. The results further
suggest that economic exchange relationship perceptions have partial mediating influences too,
yet are not as important at social exchange perceptions. The research does make an important
contribution to employee–organization linkages and social exchange theory. In addition, the
research suggests the universality of social exchange theory.

SOURCE: L. J. Song, A. S. Tsui, and K. S. Long, “Unpacking Employee Responses to Organizational Exchange
Mechanisms: The Role of Social and Economic Exchange Perceptions,” Journal of Management 35 (2009): 56–93.

Case Study and Suggested Responses

Compensation Controversies at AIG

Linkage of Case to Chapter Material

This case focuses on the controversial $165 million in retention bonuses paid to employees of the
Financial Products unit of the American International Group (AIG), a behemoth insurance and

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Chapter 5: Motivation at Work

financial services company. In early 2008, employees in the Financial Products unit were asked
to remain with the company through the unit’s shutdown and, essentially, to work themselves out
of a job. To entice talented employees to stay and work through the shut-down, a contractual
retention bonus plan was instituted. When the bonuses were paid in early 2009, controversy and
outrage arose given that AIG was the recipient of a substantial amount of United States
government bailout money under its Troubled Assets Relief Program (TARP). Amid this
controversy, Edward Liddy, AIG’s CEO, requested the bonus recipients to return half of the
bonus amount. Some Financial Products employees decided to return their bonuses; others opted
to keep their bonuses. Many affected Financial Products employees felt betrayed by AIG because
of repeated reassurances of the bonus payments under contractual obligations. Subsequently,
Kenneth Feinberg, the federal government’s overseer of executive compensation at AIG and
other major TARP recipients, played a key role in addressing the controversy over the AIG
retention bonuses. He made several controversial decisions with respect to compensating AIG’s
executives.

The case is related to multiple motivational concepts. Internal needs reflect the reasons for which
the employees chose to remain employed with AIG during the process of winding down the
Financial Products business. External incentives reflect the retention bonus payments. In
addition, needs theories of motivation can be invoked to provide perspective on what seem to be
important motivational factors for the Financial Products employees. Equity theory and the
individual/organizational exchange (or social exchange) relationship are highly relevant to the
case⎯and, arguably, provide the best explanation of the behavioral dynamics described in the
case. Both perspectives help in explaining and understanding employees’ reactions to being
asked to return part of their bonuses in the wake of the outrage expressed by the public and the
federal government. Expectancy theory also can be applied to the case facts by examining the
impact of expectancy, instrumentality, and valence on the motivation of the Financial Products
employees.

Suggested Answers for Discussion Questions

1. What types of work behaviors did AIG intend to encourage through its retention bonus plan?

Because the employees of the Financial Products unit were actually being asked to work
themselves out of a job by helping to wind down the business, AIG had to engender the
commitment and loyalty of those same employees. In addition to these key behaviors, AIG
needed the employees to exercise business acumen and shrewdness to realize the best
possible price in selling off the assets of the Financial Products unit.

2. Which needs seem to be important to the employees of AIG’s Financial Products unit?

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Chapter 5: Motivation at Work

Given that some of AIG’s Financial Products employees contracted for an annual salary of
$1 with the opportunity to earn substantial bonuses, a powerful argument can be made that
lower-order needs are not especially relevant here. In addition, the fact that 73 Financial
Products employees received $1 million or more in bonus payments indicates that basic
human needs certainly were not unfulfilled.

The Financial Products employees very likely were motivated by the higher-order
needs⎯esteem and self-actualization in Maslow’s need hierarchy, achievement motivation
in McClelland’s needs theory, and motivation factors in Herzberg’s two-factor theory.
Employees of the Financial Products unit probably viewed winding down the business to be
a challenge that they could meet. They also may have viewed the bonuses as symbolic
representations of the value of their contributions to the Financial Products unit. Moreover,
since they were being paid large sums of money to stay with AIG and help wind down the
Financial Products unit, these employees may have thought, “I must be really good if AIG is
paying me this much money to retain me through the wind-down process!” Such a
perception certainly indicates ego-involvement, which in turn is suggestive of the higher-
order needs.

3. Using the model of the individual-organizational exchange relationship, explain the


relationship that employees of AIG’s Financial Products unit believed they had with the
company. How was this exchange relationship violated?

The individual-organizational exchange relationship (or social exchange relationship) is


based on the demands and contributions of the employees (i.e., individuals) and AIG (i.e.,
the organization). AIG initiated the process of shutting down the Financial Products unit,
and in doing so asked the employees of that unit to remain with the organization while
winding down the business and essentially working themselves out of their jobs. Substantial
bonuses, which were not linked to performance on the downside, were offered as an
inducement to remain on the job. In short, AIG demanded loyalty and help in unwinding the
business, making as much money for the company as possible. In exchange, the employees
would receive substantial bonuses, without AIG imposing any risk on the employees for
poor performance (i.e., paper losses). The employees’ contributions were working to sell off
the assets of the Financial Products unit for the best price possible; working long hours and
sacrificing family time; working themselves out of a job; and in some instances, having
already supplied many years of dedicated service and/or accepting an annual salary of $1 in
the final year. The employees’ demands were to receive the bonuses⎯many of which were
very substantial⎯for which they had contracted when agreeing to remain with AIG and help
wind down the Financial Products unit. Instead, the employees were subject to much
criticism for getting bonuses subsequent to the government bailout.

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Chapter 5: Motivation at Work

Without a doubt, the employees perceive that an inequitable exchange relationship exists.
The employees expected to receive the retention bonuses for which they had contracted in
exchange for working themselves out of jobs. Then AIG’s leadership, reacting to
governmental and public pressure, sought to alter a contractual obligation. This sense of
inequity in the individual- organizational exchange relationship for the employees of the
Financial Products unit is perhaps best conveyed in the comments of Jake DeSantis, the
Financial Products unit executive who wrote the following in his New York Times Op-Ed
open letter to CEO Liddy:
“After 12 months of hard work dismantling the company—during which A.I.G.
reassured us many times we would be rewarded in March 2009—we in the financial
products unit have been betrayed by A.I.G. and are being unfairly persecuted by elected
officials. In response to this, I will now leave the company  I take this action after 11
years of dedicated, honorable service to A.I.G. I can no longer effectively perform my
duties in this dysfunctional environment, nor am I being paid to do so. Like you, I was
asked to work for an annual salary of $1, and I agreed out of a sense of duty to the
company and to the public officials who have come to its aid. Having now been let down
by both, I can no longer justify spending 10, 12, 14 hours a day away from my family
for the benefit of those who have let me down.”

4. Which motivation theory do you think has the most relevance for understanding the
responses of the Financial Product employees to the implementation and unraveling of the
retention bonus plan? Explain the reasoning behind your answer.

The equity theory of motivation has the most relevance for explaining the situation with the
implementation and unraveling of the retention bonus plan. The facts cited in the suggested
answer to the previous question with respect to the demands and contributions of the
employees in the individual/organizational exchange relationship are relevant here as well.
With respect to inputs, the employees worked to sell off the assets of the Financial Products
unit for the best price possible; worked long hours and sacrificed family time; worked
themselves out of a job; and, in some instances, had contributed many years of dedicated
service and/or accepted an annual salary of $1 in the final year. In terms of outcomes, the
employees received bonuses, part of which they were asked to return subsequent to the
governmental and public outrage about the bonuses. In addition, some employees and their
families were being harassed and some employees felt they were betrayed by AIG’s
leadership. From an equity theory perspective, this is a clear case of perceived
underpayment⎯even though, in absolute monetary terms, the bonuses were astronomical
compared to the ordinary citizens’ frame of reference.

In discussing this question, students could invoke the motivational perspective of expectancy
theory. In expectancy theory, motivational force is a multiplicative function of expectancy,

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Chapter 5: Motivation at Work

instrumentality, and valence. Expectancy is the belief that effort leads to performance, which
in the case of AIG’s employees would reflect the belief that, by remaining with the company
and working on selling off the assets of the Financial Products unit (i.e., effort), the result
would be the closing of the business while minimizing losses, but hopefully making a profit
and working themselves out of a job (i.e., performance). Instrumentality is the belief that
performance is related to rewards; in this case, employees winding down the Financial
Products business and working themselves out of job would generate the bonuses for which
they had contracted (i.e., the rewards). Valence is the value or importance the employees
place on a particular reward; the bonuses are a highly valued reward for AIG employees.
From the expectancy theory perspective, expectancy is high and valence is strongly positive
but instrumentality is low. Rather than performance leading to desired rewards, performance
led to public and governmental outrage, harassment, and the request to return 50 percent of
the bonus payment. Because of the multiplicative relationship among expectancy,
instrumentality, and valence, work motivation would be diminished because instrumentality
is low even though expectancy and valence are high.

5. The amount of compensation earned by executives⎯as well as by professional athletes and


famous actors/actresses and musicians⎯often spark emotionally-charged debate. Do you
believe the $1 million plus retention bonuses received by 73 employees of AIG’s Financial
Products was excessive? Why or why not?

For most people, a $1 million (or more) bonus is a dream, a fantasy, something that will
never, ever be realized! Yet such extraordinary compensation does occur, and many times
the individuals receiving it are high profile individuals. These cases invoke a lot of
discussion, not to mention admiration, aspiration, envy, jealousy, anger, disgust, and a whole
host of other emotions. Thus, this question has the potential for generating some rather
interesting, and perhaps heated, debate among students.

In discussing this question, students might draw on the ideas embedded in the suggested
answers to the preceding two questions. In particular, focus should be on what contributions
these highly compensated individuals make to their organizations and to society, and
whether those contributions merit extraordinary compensation. The students should consider
the contributions/salary equation for highly paid professional athletes or actor/actresses or
musicians, for example, in relation to say, elementary school teachers who are charged with
the intellectual development of youngsters but who are paid much more modestly. Students
will think of many other comparative examples to discuss, but the crucial element of the
discussion should focus on the value of the contribution made by the work being done
relative to the amount of compensation being earned. It is in this type of analysis that the
question of whether or not compensation is excessive can be explored more rationally.

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Chapter 5: Motivation at Work

6. Do you think that the various decisions made by Kenneth Feinberg with respect to executive
compensation at AIG were justified? Explain the reasoning behind your answer.

The case describes five decisions made by Kenneth Feinberg:


• He rejected much of the proposed pay package that AIG put forth for “a group of
highly paid employees as being inconsistent with the ‘public interest’.”
• He decided that the base salary for these employees should not exceed $500,000
annually.
• He did not rule out bonuses for financial-products employees which were scheduled to
be paid in 2010.
• He allowed AIG to “compensate executives with ‘stock units’ tied to the value of four
of its insurance units, which would be payable in three equal annual installments,
starting two years after they were granted.
• He decided that five high-paid officials at the financial-products unit should get only
the cash salaries that were in effect at the end of 2008 rather than ‘significant increases
in cash base salary.’

Because Feinberg represented the federal government and in turn the American taxpayers,
these decisions should be evaluated primarily from the perspective of what best serves the
public interest. All of his decision could be argued to put the public interest foremost in
making decisions. However, Feinberg did not neglect the interests of AIG and its executives.
He kept their interests in mind by not ruling out bonuses scheduled for 2010. He also
promoted AIG’s interests in becoming a sustainable business by linking executive stock
bonuses to their continuing employment with the company.

Students will likely have varying viewpoints of Feinberg’s decisions. Such diversity of
opinions should be encouraged, but the reasons behind those differences should be explored
rigorously.

SOURCE: This case solution was written by Michael K. McCuddy, The Louis S. and Mary L. Morgal Chair of
Christian Business Ethics and Professor of Management, College of Business, Valparaiso University.

Video

Urban Escapes

Founded in 2008 by Maia Josebachvili and Bram Levy, Urban Escapes has earned high praise
for its vast array of exciting outdoor adventures. For the Urban Escapes employees working
behind the scenes to deliver “Zen Escape Yoga Hikes” and “Boulder and Brew Tours,”
motivation comes naturally. The company’s managers and guides are driven by the freedom and

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Chapter 5: Motivation at Work

opportunity that only a start-up company can offer. “We gave everyone a lot of ownership in
their cities,” Josebachvili says of her guides. “Initially, we said every time you want to run a trip,
you run it by us. Within a few months, I was like, ‘Okay, if you know it’s going to work, don’t
come to us—you got this’. After a year, I felt really good about what they were doing.”

Discussion Questions and Solutions

1. Which needs in Maslow’s hierarchy are most important to the employees who work for
Urban Escapes, and how can managers use this information to develop a highly motivated
workforce?

Urban Escapes is about adventure, new life experiences, and the great outdoors. People who
work at the social travel firm are dedicated to fulfilling their higher order needs, such as self-
actualization needs, esteem needs, and belongingness needs. The guided trips bring together
large groups of travelers, and the destinations include action-filled outdoor activities. Levy
conveys the mindset of his employees when he notes that they worked “for virtually no
income and no stability because they enjoyed what we had to offer and were having fun.”

Managers can utilize this knowledge to better reward individuals who experience life at the
higher levels of Maslow’s needs pyramid. For the typical Urban Escapes employee,
traditional pay and benefits packages may pale in comparison to special travel perks, paid
leave for personal trips, or gifts related to outdoor gear and apparel.

2. According to equity theory, how might an Urban Escapes guide react if he or she feels
underpaid or unappreciated?

Although employees at Urban Escapes aren’t necessarily “in it for the money,” every
employee desires equitable pay and treatment, and people are motivated to act when they
find themselves in situations of inequity or unfairness. People who feel underpaid relative to
their contributions or in comparison to others may respond in several ways. For instance, if
an employee of Urban Escapes feels underpaid, he or she might gradually make less of an
effort on the job or begin to miss work more frequently (decrease inputs). An assertive
employee, however, might ask superiors for a raise or promotion (increase outcomes).
Another employee may cope with perceived inequity by artificially inflating the status of his
or her position (change perceptions of outcomes). Finally, an employee who cannot change
his or her situation is likely to leave the company and look elsewhere.

New perspectives on equity theory suggest that three individual dispositions may also
influence the response to inequity:
• Equity sensitives respond as the original theory suggests.

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Chapter 5: Motivation at Work

• Benevolents will tolerate an equity ratio less than that of their comparison other.
• Entitleds feel comfortable with an equity ratio greater than that of their comparison
other.

3. What outcomes or rewards possess high valence for the managers and guides who work at
Urban Escapes?

According to the expectancy theory of motivation, employees find some rewards to be


highly attractive and motivational. The value or importance one places on a particular
reward is called valence. For local guides, pay does not necessarily possess high valence;
however, the freedom to plan and lead amazing trips at the company’s expense is highly
attractive. For the company’s city managers who fulfill traditional managerial duties, high
pay and good benefits are likely to prove motivational, along with bonus rewards for hitting
goals. For all Urban Escapes employees, profit sharing or ownership is likely to be a desired
outcome, as Urban Escapes is a start-up company, and founding employees of start-ups
typically share in the financial rewards of ownership and acquisitions.

For any valence to be motivational, Urban Escapes employees must believe that their work
efforts will lead to performance (expectancy). They must also believe that performance will
lead to the desired outcome (instrumentality). Any breakdown in this chain of expectancy
can threaten employee motivation.

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Chapter 5: Motivation at Work

Student Handouts

Ethical Dilemma

Bill Lawrence has been an employee at Huntington Manufacturing for nearly fifteen years; he’s
steadily worked his way up a frontline worker to management. Plaques and awards hang on the
walls of his office, and he’s received excellent remarks on past annual reviews.

In short, Bill was an exemplary employee. Until six months ago, the normally prompt Bill began
arriving at least fifteen minutes late and now he is always the first to leave, whether the day’s
work was done or not. He stopped arriving to meetings with ideas fully formulated, and slowly
he stopped offering ideas or comments. Bill had always been committed to working weekends
during the times when labor was particularly busy, to make sure the products got out one way or
another—now, Bill is content to sign a piece of paper and rest the project completion on hope
and the efforts of the foremen beneath him.

Jim Donavan is Bill’s direct supervisor, and he is completely befuddled by the drastic changes in
Bill. Jim’s never had to worry about motivating Bill, because Bill was the first to energize
everyone else on the team. But now, Bill is not only not meeting his previous standard of
achievement, he’s falling below the minimum standard of performance. Jim has always valued
Bill as an employee, and beyond that, he personally likes Bill.

Jim tried talking with Bill about current goals and objectives, but Bill’s performance did not
change. Jim reminded Bill frequently about how many people were depending on his leadership,
but Bill did not change his work pattern. Jim wondered if after fifteen years, Bill was bored in his
current position. So Jim proposed a lateral move within Huntington with the opportunity for
professional development. None of these seem to have changed Bill’s behavior.

Jim knew that Bill’s youngest child just left for college about six months ago, but Bill hadn’t
expressed any concern about that prior to the event. Jim wonders if there was something else
going on at home that was deeply affecting his once model employee’s motivation. Jim begins to
wonder how much longer he could afford to retain Bill in his current situation.

Questions

1. Using consequential, rule-based and character theories, evaluate Jim’s options.


2. What should Jim do? Why?

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Chapter 5: Motivation at Work

What about You?

Protestant Ethic

Rate the following statements from 1 (for disagree completely) to 6 (for agree completely).

_____ 1. When the workday is finished, people should forget their jobs and enjoy themselves.
____ _2. Hard work makes us better people.
_____ 3. The principal purpose of people’s jobs is to provide them with the means for enjoying
their free time.
_____ 4. Wasting time is as bad as wasting money.
_____ 5. Whenever possible, a person should relax and accept life as it is rather than always
striving for unreachable goals.
_____ 6. A good indication of a person’s worth is how well he or she does his or her job.
_____ 7. If all other things are equal, it is better to have a job with a lot of responsibility than one
with little responsibility.
_____ 8. People who “do things the easy way” are the smart ones.

_____ Total your score for the pro-Protestant ethic items (2, 4, 6, and 7).

_____ Total your score for the non-Protestant ethic items (1, 3, 5, and 8).

A non-Protestant ethic score of 20 or over indicates you have a strong nonwork ethic; 15–19
indicates a moderately strong nonwork ethic; 9–14 indicates a moderately weak nonwork ethic; 8
or less indicates a weak nonwork ethic.

A pro-Protestant ethic score of 20 or over indicates you have a strong work ethic; 15–19
indicates a moderately strong work ethic; 9–14 indicates a moderately weak work ethic; 8 or less
indicates a weak work ethic.

SOURCE: M. R. Blood, “Work Values and Job Satisfaction,” Journal of Applied Psychology 53 (1969): 456–459.
Copyright © 1969 by the American Psychological Association. Reprinted with permission.

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Chapter 5: Motivation at Work

What about You?

What’s Important to Employees?

There are many possible job rewards that employees may receive. Listed below are ten possible
job reward factors. Rank these factors three times. First, rank them as you think the average
employee would rank them. Second, rank them as you think the average employee’s supervisor
would rank them for the employee. Finally, rank them according to what you consider important.

Your instructor has normative data for 1,000 employees and their supervisors that will help you
interpret your results and put them in the context of Maslow’s need hierarchy and Herzberg’s
two-factor theory of motivation.

Employee Supervisor You


1. Job security

2. Full appreciation of
work done

3. Promotion and
growth in the
organization

4. Good wages

5. Interesting work

6. Good working
conditions

7. Tactful discipline

8. Sympathetic help
with personal
problems

9. Personal loyalty to
employees

10. A feeling of being


in on things

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Chapter 5: Motivation at Work

SOURCE: “Crossed Wires on Employee Motivation,” Training and Development 49 (1995): 59–60. American
Society for Training and Development. Reprinted with permission. All rights reserved.

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Chapter 5: Motivation at Work

Issues in Diversity

Using Cash to Bridge the Achievement Gap

Paying a child $200 to go one month without watching TV? That’s the kind of extreme action
some parents will take to get their children to cooperate. Bribery? Maybe. Whether called bribery
or motivation, the practice of linking monetary incentives with desired behavior has existed for
years. Evidence shows providing financial incentives work to change employee behavior. Can
similar financial incentives change student behavior?

That’s the question Harvard economist Roland Fryer, Jr., set out to answer using a series of
experiments in underperforming inner-city elementary schools across the country. Why inner-
city schools? According to Fryer, “the average black 17-year-old reads at the same level as the
average white 13-year-old.” Something had to be done to bridge that gap. Fryer conducted the
experiments at elementary schools in four cities—Chicago, Dallas, Washington, and New York.
He used various incentives. For example, in New York City, fourth graders could earn a
maximum of $25 for good test scores; seventh-graders, 50 dollars. Students in Chicago were paid
$50 for each A, $35 for each B, and $20 for each C with a maximum possible “salary” of $2,000
per year. Similar pay-for-performance schemes were tested in Washington and Dallas. Using
mostly private funds, Fryer paid 18,000 kids a total of $6.3 million to boost their performance.

As with any experiment, researchers often do not get the results they expect, and Fryer’s was the
same. The “treatment” had no effect on student performance in one of the cities where he
expected the most success. In two of the other cities, his experiment yielded mixed results. Yet in
another city, the results exceeded his expectations. Students who were paid all year performed
better on standardized tests than those who were unpaid. Fryer’s plan did not come without its
detractors. While some school officials were willing to try anything new to motivate students to
learn, others strongly believed students should learn for learning’s sake and not for cash. The fact
that Fryer’s test subjects were students in predominately minority schools hurt the case. One
think-tank scholar called the plan racist.

Questions

1. How is using extrinsic measures to motivate students any different from using intrinsic
measures if the outcome is the same?
2. Do you believe using financial incentives to improve performance in predominantly
minority schools is a racist strategy? Why or why not?

SOURCES: A. Ripley, “Should Kids Be Bribed to Do Well in School?” Time (April 8, 2010); N.C. Strauss, “Fryer
Hopes to Institute Pay for Performance Plan,” The Harvard Crimson (June 29, 2007).

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Chapter 5: Motivation at Work

Experiential Exercise

What Do You Need From Work?

This exercise provides an opportunity to discuss your basic needs and those of other students in
your class. Refer back to What about You, “What’s Important to Employees?”, on the SE card
for chapter 5, and look over your ranking of the ten possible job reward factors. Think about
basic needs you may have that are possibly work related and yet would not be satisfied by one or
another of these ten job reward factors.

Step 1. The class will form into groups of approximately six members each. Each group elects a
spokesperson and answers the following questions. The group should spend at least five minutes
on the first question and make sure each member of the group makes a contribution. The second
question will probably take longer (up to fifteen minutes) for your group to answer. The
spokesperson should be ready to share the group’s answers.
a. What important basic needs do you have that are not addressed by one or another of these
ten job reward factors? Members should focus on the whole range of needs discussed in
the different need theories of motivation covered in Chapter 5. Develop a list of the basic
needs overlooked by these ten factors.
b. What is important to members of your group? Rank-order all job reward factors (the
original ten and any new ones your group came up with in Step 1) in terms of their
importance for your group. If group members disagree about the rankings, take time to
discuss the differences among group members. Work for consensus and also note points of
disagreement.

Step 2. Each group will share the results of its answers to the questions in Step 1. Cross-team
questions and discussion follow.

Step 3. If your instructor has not already shared the normative data for 1,000 employees and
their supervisors mentioned on your SE card, the instructor may do that at this time.

Step 4 (Optional). Your instructor may ask you to discuss the similarities and differences in
your group’s rankings with the employee and supervisory normative rankings. If he or she does,
spend some time addressing two questions.

Questions

1. What underlying reasons do you think may account for the differences that exist?
2. How have the needs of employees and supervisors changed over the past twenty years? Are
they likely to change in the future?

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
31
Chapter 5: Motivation at Work

Experiential Exercise

What to do?

According to Stacy Adams, the experience of inequity or social injustice is a motivating force for
human behavior. This exercise provides you and your group with a brief scenario of an inequity
at work. Your task is to consider feasible actions for redress of this inequity.

John and Mary are full professors in the same medical school department of a large private
university. As a private institution, neither the school nor the university makes the salaries and
benefits of its faculty a matter of public record. Mary has pursued a long-term (fourteen years)
career in the medical school, rising through the academic ranks while married to a successful
businessman with whom she has raised three children. Her research and teaching contributions
have been broad ranging and award winning. John joined the medical school within the last three
years and was recruited for his leading-edge contribution to a novel line of research on a new
procedure. Mary thought he was probably attracted with a comprehensive compensation
package, yet she had no details until an administrative assistant gave her some information about
salary and benefits a month ago. Mary learned that John’s base contract salary is 16 percent
higher than hers ($250,000 versus $215,000), that he was awarded an incentive pay component
for the commercialization of his new procedure, and that he was given an annual discretionary
travel budget of $35,000 and a membership in an exclusive private club. Mary is in a quandary
about what to do. Given pressures from the board of trustees to hold down costs associated with
increasing tuition fees, Mary wonders how to close this $70,000 inequity gap.

Step 1. Working in groups of six, discuss the equity issues in this medical school department
situation using the text material on social exchange and equity theory. Do the outcome
differences here appear to be gender based, age based, performance based, or marital status
based? Do you need more information? If so, what additional information do you need?

Step 2. Consider each of the seven strategies for the resolution of inequity as portrayed in this
situation. Which ones are feasible to pursue based on what you know? Which ones are not
feasible? Why? What are the likely consequences of each strategy or course of action? What
would you advise Mary to do?

Step 3. Once your group has identified feasible resolution strategies, choose the best strategy.
Next, develop a specific plan of action for Mary to follow in attempting to resolve the inequity so
that she can achieve the experience and reality of fair treatment at work.

Step 4 (Optional). Your group may be asked to share its preferred strategy for this situation and
your rationale for the strategy.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
32
Chapter 5: Motivation at Work

Experiential Exercise

Motivation: Three Incidents

For each of the following incidents, determine whether the individuals will be motivated to
behave as desired. Then select the appropriate managerial action from those listed.

I. Frank Edwards is head basketball coach at a small regional state university, a campus of the
state’s main university system. He has just had a visit with Walter Johnson, a local high
school athlete who is clearly one of the state’s blue chip basketball prospects. Frank
desperately needs a player of Walter’s potential to turn his mediocre team around, but he
realizes that it won’t be easy to sign him. He is confident that he made it clear to Walter that
there is a scholarship available for Walter if he wants it. He also knows that Walter needs a
scholarship to be able to go to college. However, an article in the Sunday Sports section
reports that two of the major state university coaches (larger schools upstate, with nationally
known basketball programs) also intend to actively recruit Walter. Coach Edwards should
take which of the following actions?

A. Send Walter a written and notarized offer of the scholarship.


B. Write Walter’s parents, stressing that the scholarship will cover all of his tuition, room
and board, and book expenses.
C. Write a letter to Walter stressing to him the value of a college education.
D. Talk to Walter again, stressing the likelihood that he would make the starting five in his
freshman year.
E. Do nothing. Walter will probably sign with him anyway.

II. Joyce, a recent College of Business graduate, has been working several months as a sales
person for a small manufacturer of computers and word processors. She is one of two sales
people working a large metropolitan area. However, her sales manager, Eric Kurtz, is
concerned about her performance. He is aware that Joyce wants very much to have high
sales in order to participate in the company’s generous incentive bonus plan. She has
expressed her satisfaction with the way the plan operates, and was clearly in agreement that
there is a booming demand for computers and word processors in the market area. He is
puzzled, therefore, by her poor performance. He should take which of the following actions?

A. Post sales performance figures in the office so that everyone can see how the sales
persons are doing.
B. Have a talk with Joyce, stressing the details of how she can benefit financially from
increased sales.
C. Tell Joyce that unless she begins to reach her quota within the next three months, she

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33
Chapter 5: Motivation at Work

will be terminated from employment.


D. Ask Joyce to accompany him on sales calls to several new customers.
E. Do nothing. Her performance should soon be improving.

III. Motumba is a small African nation with rich deposits of several rare metals. Tall, forbidding
mountains to the North and West make it impossible to ship out ore in these directions.
Kobutsu, the country bordering on their East has a modern deep-water port city, and an
extensive rail network, which make it a logical alternative route for shipping out the ore.
However, due to a long-running conflict between the heads of state of the two countries,
Kobutsu has not allowed Motumban ore to be transported to and through its port, and
Motumba has been forced to settle for sending out small quantities through the neighboring
country to the south via a long route of antiquated rail facilities. Recently, however, the
government of Kobutsu changed, with a new head of state coming to power who had a
reputation of being friendly toward the Motumbans and cognizant of the potential benefits to
Kobutsu of serving as a transportation route for their ore. As U.S. Department of State envoy
to that area, your action should be:

A. Meet with the Kobutsu head of State, stressing the potential benefits of being a
transportation link for Motumban ore.
B. Meet with the Kobutsu head of State and point out the opportunity present for a new
constructive relationship with Kobutsu.
C. Send a letter to the Kobutsu Minister of Commerce stressing the likelihood of being
able to work out a trade agreement with Motumba.
D. Invite both heads of State to the U.S., and tell both of them that the U.S. will cut off all
economic aid to them if they do not begin to cooperate.
E. Do nothing. They are likely to begin cooperating now anyway.

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34
Chapter 5: Motivation at Work

Case Study

Controversial Retention Bonuses at AIG

American International Group (AIG), a behemoth insurance and financial services company,
became notoriously famous in early 2009 for the payment of $165 million in retention bonuses to
employees in its Financial Products unit. This was the same unit that was instrumental in
bringing AIG to its knees and necessitating the infusion of billions of dollars in U.S. government
bailout money. Although the near-collapse of AIG was significantly influenced by “soured trades
entered into by the company’s Financial Products division,” the operations of other AIG units,
such as the financial gambles of its Investments unit, helped cripple the company as well.1

Rapidly mounting financial losses had been occurring in the Financial Products unit for some
time. Consequently, AIG decided to unwind the business and shut it down. In early 2008,
employees in the unit were asked to remain with the company through the shutdown and,
essentially, to work themselves out of a job.2 To entice talented employees to stay and work, a
contractual retention bonus plan was instituted.3 According to a report in The Washington Post,
the Financial Products employees were repeatedly assured that AIG would honor these
contractual obligations.4

The bonus plan was highly favorable to AIG’s Financial Products employees, as there was no
firm connection to their job performance. The unit’s employees were paid bonuses totaling $423
million in 2007, despite a paper loss of $11.5 billion on toxic real estate assets.5 The 2008 bonus
plan, which was approved in March of that year just as the unit’s losses were beginning to
surface,6 was “designed to kick in without regard to paper losses.”7 For 2008, paper losses on the
toxic real estate assets ballooned to $28.6 billion, and total losses were more than $40 billion.8

According to New York Attorney General Andrew Cuomo, who was threatening legal action
against AIG, seventy-three Financial Products employees received $1 million or more in bonus
payments. The top recipient, identified by The Wall Street Journal as Douglas Poling, received
1
S. Ng and L. Pleven, “An AIG Unit’s Quest to Juice Profit⎯Securities-Lending Business Made Risky Bets; They
Backfired on Insurer,” The Wall Street Journal (Eastern edition) (February 5, 2009): C1.
2
H. W. Jenkins, Jr., “The Real AIG Disgrace,” The Wall Street Journal (Eastern edition) (March 25, 2009): A11.
3
Ibid.
4
Ibid.
5
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March 19,
2009): A1.
6
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street Journal
(Eastern edition) (March 26, 2009): C1.
7
Smith and Pleven, “Some Will Pay Back AIG Bonuses,” A1.
8
Ibid.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
35
Chapter 5: Motivation at Work

more than $6.4 million, whereas the next half-dozen top bonus recipients got more than $4
million each. In addition, another fifteen employees received $2 million or more, and fifty-one
other employees received $1 million or more.9 “Of those people collecting more than $1 million,
eleven have already left the company, Mr. Cuomo’s office said.”10

When the retention bonuses were paid in March 2009, the U.S. Congress, President Obama’s
administration, and the public were outraged. Under intense political pressure, AIG’s CEO
Edward Liddy, who was working for only $1 a year, asked the “bonus recipients to cough up half
their pay, despite fearing that resignations would follow.”11 In defense of the bonuses, however,
Gerry Pasciucco, head of the Financial Products unit, observed that the “top bonus recipient,
Douglas Poling, had successfully sold off several holdings in his area of responsibility,
infrastructure and energy investments. He’s done an excellent job at the task of unwinding his
book, of realizing value.”12

In the ensuing emotionally charged days, employees of the Financial Products unit pondered
what to do. According to one account, “employees have huddled in small groups in conference
rooms off the division’s main trading floor in Wilton, Conn., debating what to do. Some have
expressed worries about retaliation. One employee said he had instructed his wife to call the
police in the event his identity became known and a news truck appeared at his home. Others
commiserated that their children have been verbally abused in school. Employees have passed
around emails from colleagues who opposed returning the payments.”13

Some Financial Products employees decided to return their bonuses. Mr. Poling indicated he
intended to return his bonus.14 “Fifteen of the top 20 recipients of the retention bonuses have
agreed to give back a total of more than $30 million in payments.”15

Other Financial Products employees opted to keep their bonuses, perhaps the most notable being
Jake DeSantis, a Financial Products unit executive who received an after-tax bonus of
$742,006.40. On March 25, 2009, in an Op-Ed contribution to the New York Times, DeSantis
published an open letter to AIG’s CEO, Edward Liddy, wherein he resigned from his AIG
position. His letter read in part:
After 12 months of hard work dismantling the company—during which A.I.G.
reassured us many times we would be rewarded in March 2009—we in the

9
Ibid.
10
Ibid.
11
Anonymous, “The AIG Mess Gets Worse,” Business Week (4125) (April 6, 2009): 6.
12
Smith, Weisman, and Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” C1.
13
Ibid.
14
Ibid.
15
Ibid.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
36
Chapter 5: Motivation at Work

financial products unit have been betrayed by A.I.G. and are being unfairly
persecuted by elected officials. In response to this, I will now leave the company.
 I take this action after 11 years of dedicated, honorable service to A.I.G. I can
no longer effectively perform my duties in this dysfunctional environment, nor am
I being paid to do so. Like you, I was asked to work for an annual salary of $1, and
I agreed out of a sense of duty to the company and to the public officials who have
come to its aid. Having now been let down by both, I can no longer justify
spending 10, 12, 14 hours a day away from my family for the benefit of those who
have let me down.16

With respect to his intention to not return the retention bonus, DeSantis wrote,
I have decided to donate 100 percent of the effective after-tax proceeds of my
retention payment directly to organizations that are helping people who are
suffering from the global downturn. This is not a tax-deduction gimmick; I simply
believe that I at least deserve to dictate how my earnings are spent, and do not
want to see them disappear back into the obscurity of A.I.G.’s or the federal
government’s budget. Our earnings have caused such a distraction for so many
from the more pressing issues our country faces, and I would like to see my share
of it benefit those truly in need.17

DeSantis’s Op-Ed piece stimulated much discussion regarding the proper response to the
retention bonus fiasco. Did DeSantis do the right thing?

This case was written by Michael K. McCuddy, The Louis S. and Mary L. Morgal Chair of Christian Business
Ethics and Professor of Management, College of Business Administration, Valparaiso University.

Discussion Questions

1. What types of work behaviors did AIG intend to encourage through its retention bonus plan?
2. Which needs seem to be important to the employees of AIG’s Financial Products unit?
3. Using the model of the individual-organizational exchange relationship, explain the
relationship that employees of AIG’s Financial Products unit believed they had with the
company. How was this exchange relationship violated?
4. Which motivation theory do you think has the most relevance for understanding the
responses of the Financial Product employees to the implementation and unraveling of the
retention bonus plan? Explain the reasoning behind your answer.
5. The amount of compensation earned by executives—as well as by professional athletes and

16
J. DeSantis, “Op-Ed Contributor: Dear A.I.G., I Quit!,” NY Times.Com,
http://www.nytimes.com/2009/03/25/opinion/25desantis.html (accessed July 2, 2009).
17
Ibid.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
37
Chapter 5: Motivation at Work

famous actors/actresses and musicians—often sparks emotionally charged debate. Do you


believe the $1 million plus retention bonuses received by seventy-three employees of AIG’s
Financial Products was excessive? Why or why not?
6. What would you have done if you were one of the seventy-three Financial Products
employees who received a retention bonus of $1 million or more? Explain the reasoning
behind your answer.

Quiz

1. Generally speaking, employees who receive rewards that are contingent on performance
tend to perform:

A: better.
B: worse.
C: about the same.
ANS:
A: Correct.
B: Incorrect. Review p. 59.
C: Incorrect. Review p. 59.

2. In spite of the fiercely negative public image, many AIG employees have chosen to remain
with the company during the recent recession for fear that they will not find other jobs. This
is an example of:

A: organizational commitment.
B: individual commitment.
C: continuance commitment.
D: normative commitment.
ANS:
A: Incorrect. Review p. 61.
B: Incorrect. Review p. 61.
C: Correct.
D: Incorrect. Review p. 61.

3. AIG’s bonus payments are an example of:

A: external incentives.
B: internal needs.
C: need for affiliation.
D: valence.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
38
Chapter 5: Motivation at Work

ANS:
A: Correct.
B: Incorrect. Review p. 73.
C: Incorrect. Review p. 73.
D: Incorrect. Review p. 73.

4. True or False? AIG’s bonuses, which were not linked to performance, were intended to
address primarily the need for achievement.

ANS:
T: Incorrect. Review p. 76
F: Correct.

5. True or False? An employee’s salary can be classified as both a motivation and hygiene
factor.

ANS:
T: Correct.
F: Incorrect. Review p. 78.

6. In exchange for its contribution of bonuses, AIG demanded which contribution from
employees?

A: better performance.
B: longer hours.
C: integrating technology.
D: staying at their jobs.
ANS:
A: Incorrect. Review p. 81.
B: Incorrect. Review p. 81.
C: Incorrect. Review p. 81.
D: Correct.

7. True or False? As illustrated in this case, the employees of AIG were motivated by two
conditions: expectancy and instrumentality.

ANS:
T: Incorrect. Review p. 83.
F: Correct.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
39
Chapter 5: Motivation at Work

8. Which of the following is NOT an example of an external incentive?

A: wage increases.
B: stock options.
C: affirmation from colleagues.
D: bonus payments.
ANS:
A: Incorrect. Review p. 73-74.
B: Incorrect. Review p. 73-74.
C: Correct.
D: Incorrect. Review p. 73-74.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
40
Chapter 5: Motivation at Work

Case Study

Compensation Controversies at AIG

American International Group (AIG), a behemoth insurance and financial services company,
became notoriously famous in early 2009 for the payment of $165 million in retention bonuses to
employees in its Financial Products unit⎯the business unit that was instrumental in bringing
AIG to its knees and necessitating the infusion of many billions of dollars in United States
government bailout money, beginning in September 2008. Although the near collapse of AIG
was significantly influenced by “soured trades entered into by the company’s Financial Products
division,” the operations of other AIG units, such as the financial gambles of its 2,000-employee
Investments unit, helped cripple the company as well.i

Rapidly mounting financial losses had been occurring in the Financial Products unit for some
time. Consequently, AIG decided to unwind the business and shut it down. In early 2008,
employees in the Financial Products unit were asked to remain with the company through the
unit’s shutdown and, essentially, to work themselves out of a job.ii To entice talented employees
to stay and work through the shut-down, a contractual retention bonus plan was instituted.iii
According to a report in The Washington Post newspaper, the Financial Products employees
were repeatedly assured, subsequent to the plan’s implementation decision being made in March
2008, that AIG would honor these contractual obligations.iv

The bonus plan was highly favorable to AIG’s Financial Products employees⎯and the bonuses
were not really linked to the employees’ performance. The unit’s employees were paid bonuses
totaling $423 million in 2007, despite a paper loss of $11.5 billion on toxic real estate assets.v
The 2008 bonus plan, which was approved in March of that year by the board of AIG’s Financial
Products unit just as the unit’s losses were beginning to surface,vi was “designed to kick in
without regard to paper losses.”vii For 2008, paper losses on the toxic real estate assets ballooned
to $28.6 billion, and total losses were more than $40 billion.viii

According to New York Attorney General Andrew Cuomo, who was threatening legal action
against AIG, 73 Financial Products employees received $1 million or more in bonus payments.
The top recipient, identified by The Wall Street Journal as Douglas Poling, received more than
$6.4 million, whereas the next half-dozen top bonus recipients got more than $4 million each. In
addition, another 15 employees received $2 million or more, and 51 other employees received $1
million or more.ix “Of those people collecting more than $1 million, eleven  had already left
the company [by March 209], Mr. Cuomo’s office said.”x

When the retention bonuses were paid in March 2009, the United States Congress, President
Barack Obama’s administration, and the public were outraged. Under intense political pressure,

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
41
Chapter 5: Motivation at Work

AIG’s then-CEO Edward Liddy, who was working for only $1 a year, asked the “bonus
recipients to cough up half their pay, despite fearing that resignations would follow.”xi In
defense of the bonuses, however, Gerry Pasciucco, head of the Financial Products unit, observed
that the “top bonus recipient, Douglas Poling, had successfully sold off several holdings in his
area of responsibility, infrastructure and energy investments. He’s done an excellent job at the
task of unwinding his book, of realizing value.”xii

In the ensuing emotionally-charged days, employees of the Financial Products unit pondered
what to do. According to one account, “employees have huddled in small groups in conference
rooms off the division’s main trading floor in Wilton, Conn., debating what to do. Some have
expressed worries about retaliation. One employee said he had instructed his wife to call the
police in the event his identity became known and a news truck appeared at his home. Others
commiserated that their children have been verbally abused in school. Employees have passed
around emails from colleagues who opposed returning the payments.”xiii

Some Financial Products employees decided to return their bonuses. Mr. Poling indicated he
intended to return his bonus.xiv “Fifteen of the top 20 recipients of the retention bonuses have
agreed to give back a total of more than $30 million in payments.”xv

Other Financial Products employees opted to keep their bonuses, perhaps the most notable of
whom is Jake DeSantis, a Financial Products unit executive who received an after-tax bonus of
$742,006.40. On March 25, 2009, in an Op-Ed contribution to the New York Times, DeSantis
published an open letter to AIG’s then-CEO, Edward Liddy, wherein he resigned his AIG
position. DeSantis’s letter read in part:
“After 12 months of hard work dismantling the company—during which A.I.G.
reassured us many times we would be rewarded in March 2009—we in the
financial products unit have been betrayed by A.I.G. and are being unfairly
persecuted by elected officials. In response to this, I will now leave the company.
 I take this action after 11 years of dedicated, honorable service to A.I.G. I can
no longer effectively perform my duties in this dysfunctional environment, nor am
I being paid to do so. Like you, I was asked to work for an annual salary of $1, and
I agreed out of a sense of duty to the company and to the public officials who have
come to its aid. Having now been let down by both, I can no longer justify
spending 10, 12, 14 hours a day away from my family for the benefit of those who
have let me down.”xvi

Because the United States Government bailed out AIG, along with numerous other financial
institutions, through the Troubled Asset Relief Program (TARP), significant oversight of
executive compensation was imposed on these recipient companies. Kenneth Feinberg has
played a key role in addressing the controversy over the AIG retention bonuses. As the federal

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
42
Chapter 5: Motivation at Work

government’s overseer of executive compensation at AIG and other major TARP recipients,
Feinberg tried “to recover $45 million paid to the most highly compensated executives, but AIG
management  said reclaiming the entire amount would be difficult because many employees
who originally received retention awards have left the company.”xvii

In late October of 2009, Kenneth Feinberg, the federal government’s pay czar, rejected much of
the proposed pay package that AIG put forth for “a group of highly paid employees⎯including
five at the financial-products unit whose problems helped nearly sink the firm⎯as inconsistent
with the ‘public interest’.”xviii Feinberg said base salary should not exceed $500,000 annually;
however, he did not rule out bonuses for financial-products employees which were scheduled to
be paid in 2010.xix Feinberg also allowed AIG to “compensate executives with ‘stock units’ tied
to the value of four of its insurance units⎯an outcome that executives at AIG had pushed for in
negotiations. The stock units  would be payable in three equal annual installments, starting two
years after they were granted⎯in effect giving executives incentive to stay at the company and
help it thrive.”xx “Feinberg rejected AIG’s proposal that five high-paid officials at the financial-
products unit get ‘significant increases in cash base salary’ and total 2009 compensation of $13.2
million. He concluded that those employees should get only the cash salaries that were in effect
at the end of 2008.” xxi

Did Kenneth Feinberg make appropriate decisions regarding executive compensation at AIG?

Discussion Questions

1. What types of work behaviors did AIG intend to encourage through its retention bonus plan?
2. Which needs seem to be important to the employees of AIG’s Financial Products unit?
3. Using the model of the individual-organizational exchange relationship, explain the
relationship that employees of AIG’s Financial Products unit believed they had with the
company. How was this exchange relationship violated?
4. Which motivation theory do you think has the most relevance for understanding the
responses of the Financial Product employees to the implementation and unraveling of the
retention bonus plan? Explain the reasoning behind your answer.
5. The amount of compensation earned by executives⎯as well as by professional athletes and
famous actors/actresses and musicians⎯often spark emotionally-charged debate. Do you
believe the $1 million plus retention bonuses received by 73 employees of AIG’s Financial
Products was excessive? Why or why not?
6. Do you think that the various decisions made by Kenneth Feinberg with respect to executive
compensation at AIG were justified? Explain the reasoning behind your answer.

SOURCE: This case was written by Michael K. McCuddy, The Louis S. and Mary L. Morgal Chair of Christian
Business Ethics and Professor of Management, College of Business Administration, Valparaiso University.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
43
Chapter 5: Motivation at Work

i
S. Ng and L. Pleven, “An AIG Unit’s Quest to Juice Profit⎯Securities-Lending Business Made Risky Bets; They
Backfired on Insurer,” The Wall Street Journal (Eastern edition) (February 5, 2009): C1.
ii
H.W. Jenkins, Jr., “The Real AIG Disgrace,” The Wall Street Journal (Eastern edition) (March 25, 2009): A11.
iii
H.W. Jenkins, Jr., “The Real AIG Disgrace,” The Wall Street Journal (Eastern edition) (March 25, 2009): A11.
iv
H.W. Jenkins, Jr., “The Real AIG Disgrace,” The Wall Street Journal (Eastern edition) (March 25, 2009): A11.
v
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March
19, 2009): A1.
vi
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street
Journal (Eastern edition) (March 26, 2009): C1.
vii
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March
19, 2009): A1.
viii
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March
19, 2009): A1.
ix
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March
19, 2009): A1.
x
R. Smith and L. Pleven, “Some Will Pay Back AIG Bonuses,” The Wall Street Journal (Eastern edition) (March
19, 2009): A1.
xi
Anonymous, “The AIG Mess Gets Worse,” Business Week (4125) (April 6, 2009): 6.
xii
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street
Journal (Eastern edition) (March 26, 2009): C1.
xiii
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street
Journal (Eastern edition) (March 26, 2009): C1.
xiv
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street
Journal (Eastern edition) (March 26, 2009): C1.
xv
R. Smith, J. Weisman, and L. Pleven, “Some at AIG Buck Efforts to Give Back Bonus Pay,” The Wall Street
Journal (Eastern edition) (March 26, 2009): C1.
xvi
J. DeSantis, “Op-Ed Contributor: Dear A.I.G., I Quit!,” NY Times.Com,
http://www.nytimes.com/2009/03/25/opinion/25desantis.html (accessed February 6, 2014).
xvii
M.A. Hofmann and J. Greenwald, “Treasury Ignored AIG Pay, Watchdog Says,” Business Insurance 43(37)
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L. Pleven, “Executive-Pay Limits: AIG Compensation Plans Fail to Pass Muster⎯Feinberg Rejects Chunks of
Packages for Highly Paid Workers; Bonuses Still Possible for Unit That Nearly Toppled the Firm,” The Wall Street
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xix
L. Pleven, “Executive-Pay Limits: AIG Compensation Plans Fail to Pass Muster⎯Feinberg Rejects Chunks of
Packages for Highly Paid Workers; Bonuses Still Possible for Unit That Nearly Toppled the Firm,” The Wall Street
Journal (Eastern edition) (October 23, 2009): A5.

xx
L. Pleven, “Executive-Pay Limits: AIG Compensation Plans Fail to Pass Muster⎯Feinberg Rejects Chunks of
Packages for Highly Paid Workers; Bonuses Still Possible for Unit That Nearly Toppled the Firm,” The Wall Street
Journal (Eastern edition) (October 23, 2009): A5.
xxi
D.A. Hughes, A. Saha-Bubna, and M.R. Crittenden, “Feinberg Caps Pay at Rescued Firms⎯But Five AIG
Executives’ Compensation Will Exceed $500,000 Cash Limit for ‘Good Cause’,” The Wall Street Journal (Eastern
edition) (March 24, 2010): C3; L. Pleven, “Executive-Pay Limits: AIG Compensation Plans Fail to Pass
Muster⎯Feinberg Rejects Chunks of Packages for Highly Paid Workers; Bonuses Still Possible for Unit That
Nearly Toppled the Firm,” The Wall Street Journal (Eastern edition) (October 23, 2009): A5.

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