The cloud-based software platform (Freightview) is perfect for small and medium-

sized businesses with limited logistics and transportation skills and knowledge. The
transportation management system would be good for companies less than the size
of Walmart. Such small and medium-sized firms ship less-than-truckload (LTL)
freight, but they could require truckload (TL) sometimes. For example, during
December holidays in South Africa citizens tend to celebrate and host events often.
A livestock company will have more products demand during such peak time and
thus TL will operate to ship more animals.
Although C.H Robison’s Freightview innovative technology approach to freight has
led to the company to the best FedEx Compatible Solution of the Year, its customers
use medium technological capabilities[CITATION EDE21 \l 7177 ]. There is a high volume
of Freightview customers within the construction, agriculture, manufacturing, and
wholesale trade industries as they often receive or ship few weekly shipments.
These companies use the technology provided by Freightview to drive improved
performance, visibility, and savings across supply chain through label generation,
parcel rating and tracking supported by Freightview. For instance, the St. Joseph-
based livestock feed supplement company in America adopted Freightview which
reduced the hours dedicated to organizing and pricing shipments and enabled the
firm to accelerate the number of sales. In addition, potential Freightview customers
typically ship their goods through labor-intensive, inefficient, manual process that ties
up internal resources for hours on a daily business day.
The supply chain technology of Freightview has helped SMBs significantly to
respond to the Covid-19 pandemic which increased disruptions in business
industries. Freightview customers with their limited technology were able to
accelerate the need to digitally transform their logistics operations and the
multimodal transportation management allowed for better solutions.
Freight view solves logistics problems through a cloud-based software platform
hence its customers are globally. Any firms from any geographical location can do
business with Freightview since the only thing required is internet connection for
access.