“Comparative Study about Local and Foreign Advertising to the Grade 11 ABM students” 6

3.0 Methodology

2.1 Research Design

The research will focus on qualitative approach since a qualitative
research focuses on underlying and understanding reasons and
opinions. The proponents opted to use phenomenological study under
qualitative research since it is about the lived experience of individuals
as it fits the research’s topic which is about the differences between
local and foreign advertising towards the own everyday encounter of
ABM 11.
2.2 Research Locale
The researchers decided to conduct the study at Our Lady of Fatima
University – Antipolo Campus for an easier access of the target
respondents, the Grade 11 ABM students.
2.3 Key Informant Selection
The researchers used Purposive sampling as a key informant, since
the selection of participants in the sampling technique was based on
the opinion of the researcher. The researcher chose the ABM11
students for being aligned of their strand and being familiar to the topic.
The research will have sets of criteria for the respondents, that is
related to the topic. The participants must meet the qualifications to
became part of the research, the qualifications are; (1) The
respondents should be belong to the ABM strand and grade 11
students, (2) he or she must be at least 16-20 years old (3) the
respondent should be a student of Our
“Comparative Study about Local and Foreign Advertising to the Grade 11 ABM students” 7

Lady of Fatima University – Antipolo Campus.

2.4 Research Ethics
In order to minimize the risk on performing unethical behaviors towards
the respondents while conducting this study, the researchers must
have to apply and keep [1] Respect for the intellectual property by not
publishing the data and result given by the respondents without their
permission. [2] Honestly give the correct data avoid using fabricated or
misrepresent data. [3] Strive to avoid bias in data, personnel decision
and other part of the study. [4] In terms of co-researchers maintain the
openness in every member share the data, content, ideas and other
information included to the study. [5] Non-Discrimination is the most
important ethics while conducting this study, avoid discrimination on
the basis of sex, race and other factors that can affect an individual.
2.5 Research Instruments
We advocate this study to use survey questioners and voice recorder
to gather some data and to obtain data on a topic of interest from our
research subject. We will gather our data with one on one interview
with the respondent and communicate with them naturally. Voice
recorder will be use to allow more consistent transaction. And we’ll
assure that the participants will be thoroughly oriented about the nature
of the study and recording matters before proceeding with the interview
and throughout the interview session, the researcher will have to make
use some interview guide question for a better and systematic flow of
the interview proper.
2.6 Data Collection
The researcher will conduct brainstorming session wherein all the
possible references will be presented. The researcher will ask from
different people to refer someone who could be fitted respondent for
the study. We will gather our data with one on one interview and
communicate them naturally with the use of Purposive Sampling
Technique. The most critical objective of data collection is to ensure
that information-rich and reliable data is collected for statistical analysis
so that data driven decisions can be made for research and to get the
perfect outcome.
2.7 Data Analysis
After we collect all the data, we will proceed to the data analysis. The
researchers will conduct a brain storming to know and to understand
each of everyone’s perceptions with regards to the data that we’ll
collect from the respondents. The decision will be providing a way of
every members insight about the topic.
Members and Contributions:

Bautista – SOP, 3.7

Dioneda – SOP

Fabellon – Related Literature and studies, 3.5 and 3.6

Lazaro – Background of the study, SOP, Hypothesis, 3.3 and 3.4

Madali – Introduction, SOP, Hypothesis, Related Literatures and studies, 3.1 and
3.2

Mendones – Related Literature and studies, 3.4

Sanico – Theoretical Framework, 3.1

Rodrigo – supposed to be in Theoretical Framework but did not pass his given
task.

Aggasid – supposed to be our member but cannot be reached.