Gameplan to Win the CFA True Inspiration Award for the SE

*** Voting Sept9th-30th***

Social: Who Date Notes

Facebook event ending the 30th Hope 9/9

Daily posts on the JJ account. Share weekly on the ESP page. Hope/Madison Get Canva
Weekly Canva post explaining what the inspiration awards are and templates approved
how to vote by Kat before
Twice weekly quote from a Joyrista, manager, JJ parent, etc. editing copy for
each week.
explaining what inspires them.
Vote, comment,
Share weekly blog post
share
Friday post from Chick-fil-a Instagram - share
Weekly picture with an inspirational quote overlay post in story
Canva post - Why to vote for ESP (same look different reason) Make sure to have
Monday - screen recording of how to vote corresponding
stories saying to
look at posts
For Hope for next week & on:

● Going through Instagram looking who people who like our pics,
etc, and dm-ng them and asking them to share
● Change board at CFA for next Friday to say VOTE and info
● Video of Colin actually going on his phone and voting
● Joyristas on social media with a 10 sec or so blurb on what they
love about Java Joy and then asking people to vote
● Giveaway: what kind and what to give TBD

Weekly post in the parents’ page Kalon

 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

Weekly post in volunteer GroupMe - tell them to share with their friends; Hunter
get up in classes

Contest - post your vote to your story and you could win something (win Daniela 9/16
a meal- biscuit and JJ coffee)

Pitch graphic to send to influencers - help GA win/help Athens win (feed Katarina 9/6 Arrows out to the
and story) US

Send to influencers 9/6

Visit Athens
Jittery Joes
#Vote2SpreadJoy
TrueInspiration VoteJoy CFATFA

Go live on Monday with a Joyrista - voting Hope 9/9

Profile picture frame Daniela 9/12

Influencer blast Hope 9/16

Digital: Who: Date: Notes

Mail merge asking them to vote and let their employees/customers know Graben 9/6
to vote.
● Former bookings
● Corporate partners (should send to both CEOs/Marketing Person)
● Weekly JJ newsletter.
● Tell schools to email out to their families
● Email to Stay Up to Date list
 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

● Email to churches
● Java Joy board
● Misc Businesses - Cheeky Peach, Transfit, Pure Balance, etc.
Text to all of the Big Ball celebs Katarina

Email to all local chambers - Jackson, Oconee, Athens Clarke Katarina 9/6

Videos - 4 10 second videos for weekly post showing Daniela First 9/6

Email to FCA Kaci 9/6

Email through Chick-fil-a app Emmy

PR Who: Date: Notes

Send out a release to statewide/ATL media Katarina

Flyers on the Java Joy cart at all bookings - especially Chick-fil-a Daniela

Flyer in building Daniela

Weekly blog post about something inspiring that’s happened through Java Brittney
Joy (Wild Moon interview. Pam & Megan last year. Suz and Gym Dogs?
Colin at College?)

Draft messages for text, email, direct message asking someone to Ash/Laura/Kat
become Joy ambassador on Monday. Include sample Instagram post,
story, FB post. Include sticker design and offer them up.
 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

Canvassing: Who: Date: Notes

Banners outside ESP and Tate- Have you voted?! Daniela

Coupons if you vote in front of the members.
Need to reserve tabling w/ ESP@UGA to hand out stickers and buttons

At the start of anything ESP - wear sticker and tell people to open their ESP Full-time
app and vote. Team

Tailgates?

Get on the sidelines at Braves game Emmy

Get on the sidelines at Football game Emmy

Chick-fil-a bag stuffers and tray liners. Vote to spread the joy flyers, Emmy
stickers in store.

Rolls of Vote stickers

Joy Ambassadors Who: Date: Notes

(CFA Athens awards them with ____ for being an ambassador?)

Leaders willing to use their influence to get people to vote:

- Sororities: Engagement Committee/Hunter Engagement
- Fraternities: Engagement Committee/Hunter Committee
- Wesley: Nicole ESP Full-time
SSG
- Murray’s: Laura
Emmy/CFA
 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

- Other on Campus Groups - Young Life, Miracle, SGA, Crew, RUF:

Assigned to?
- Leadership Georgia-- cities: Laura
- Stacy Halstead: Laura
- Jake Fromm - get Jake Sapp to tell him to post the picture from
last Friday: Jake
- Kelsey Wingert: Jake/Laura
- Logan booker: Kaci
- Junior League Committee Leaders, Advocate Board Members,
Leadership Oconee Class: Ashley
- Corporate Partners: Graben (should probably send to both
CEO/Marketing person)

Questions:
Can you vote daily or only once?
What will the funds be used for? ESP wrote it for Java Joy Expansion
How did we get to the finalist round?
Any limitations on what we can say/use Chick-fil-a logo/do?
 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

Ambassador Email Template (Pre-voting, Sept. 6):

Subject: Top Secret Request from ESP

Dear {{First Name}},

I have some exciting (shhhhh TOP-SECRET!) news to share with you!

As one of my friends and an avid supporter of ESP, I wanted you to be the first to know that ESP and Java Joy have been chosen as
1 of only 5 southeastern finalists to receive $75,000 as a Chick-fil-A True Inspiration Award recipient, and the only Georgia finalist.
The funds would be dedicated to expanding our Java Joy program to other communities ― THIS IS HUGE and an incredible
opportunity for us!

The next step as a finalist is to rally our community to vote for us to win the award.

Here is where you come in: I would love if you would be what we are calling a“Joy Ambassador.” All you have to do is commit to
find 100 people to vote. (This can be your coworkers, friends, family members, community groups, anyone who wants to help the
state of Georgia, ESP, and our adults of all abilities WIN BIG!)

If you are willing, I will send you the next steps in a follow up email first thing Monday with all the things you need to share. The news
will be public and voting begins on Monday, September 9th and runs through September 30th.

What do you think? Can you help me and ESP spread the amazing work of Java Joy?

In joy,

Your Name
 Gameplan to Win the CFA True Inspiration Award for the SE
*** Voting Sept9th-30th***

Follow-Up Email with Instructions

{{First Name}},

Yay!! I am so excited you’re willing to help and so grateful for your belief in spreading this amazing joy. As mentioned, voting begins
on Monday, September 30th and here are the instructions along with some social media templates that you can spread to your
networks:

1. Start by voting! Follow the instructions below.

2. Share to your Instagram, Facebook, and Twitter accounts
Sample caption:
@ESP_Inc’s @JavaJoy is the only Georgia finalist for Chick-fil-a’s True Inspiration Awards. They could win a $75,000
grant from the Chick-fil-A Foundation in 2020. Please help me #SpreadtheJoy by voting!
1. Visit https://www.chick-fil-afoundation.org/vote-for-true-inspiration-awards (on Instagram you’ll want to change the
link in your bio or ask people to search for the 2020 True Inspiration Awards)
2. Choose to Vote.
3. Select the Southeast Region
4. Cast your VOTE for ESP’s Java Joy!
5. Pass the link to vote along to someone new!
You should see a confirmation and Thank You screen immediately following your VOTE
3. Add to your story. Make sure to tag @JavaJoy!

<<insert/attach templates>>

Let’s help Georgia spread our joy across the nation!