Professional Documents
Culture Documents
of Motorcycle Users
Bautista, B.
Eduarte, L.
Evaristo, R.
March 2, 2017
ABSTRACT
Introduction
+MAAwADAA-We are all surrounded by modern vehicles that affect our daily living.
These things were made for the improvement of our lives and make us do less while
the output is higher. Modernizations of technology in transportation have also made
a great impact in history of conveyance.
+MAAwADAA-
+MAAwADAA-Transportation is the movement of people and goods from one place to
another, whether in sea, air and land. A lot of transportation have been invented
and introduce to provide the most sufficient and efficient means of transportation
to the people. In the Philippines, jeepneys, buses, MRT, LRT, UV Express and
tricycles are the most common kinds of a transport vehicle.
+MAAwADAA-Consumers look for a kind of vehicle that will reduce their expenses in
transportation. One of the vehicles that can answer their problem is a motorcycle.
A motorcycle is a two-wheeled vehicle that can carry two to three persons including
the driver. Motorcycles are mostly used by the Filipinos because of its
affordability. A person with an average
income can afford, since it is low in price compared to other vehicles. It can also
transports a person in the least of time that is why motorcycles became popular for
many Filipinos who needs a fast, efficient but inexpensive transport machine.
Theoretical Framework
+MAAwADAA-Motorcycle has been a trend in the last five years. The number of
motorcycle users increases continuously as if there was no danger in using it.
However, as the number of motorcycle users increases, the number of motorcycle
users that has been involved in accidents is also increases.
+MAAwADAA-It was in 1979 when Daniel Kahneman along with his colleague, the late
psychologist Amos Tversky delivered a paper in Econometrica by the name +AJM-
Prospect Theory: An Analysis of Decision under Risk+AJQ- , came up with the concept
of Prospect Theory also called as +AJM-Loss-
aversion theory+AJQ-.
+MAAwADAAACI-In prospect theory, loss aversion refers to the tendency for people to
strongly prefer choosing gain than losses. It suggests people express a different
degree of emotion towards gains than toward losses. Individuals are more stressed
by prospective losses than they are happy from equal gains.+AJQ-
+MAAwADAA-The theory proposed that the outcome of the decision is based on the
perceived gains than its perceived losses. In regard to his study, the motorcycle
users who had been experience motorcycle accident choose to use or ride again a
motorcycle because of the advantages they got in using it. They continuously using
motorcycle as means of transportation rather than to stop after the terrible
experience they got in motorcycle accident. They blindly ignoring the risk and
focusing on the gains and advantages in using motorcycle because of escalating
transportation fare and cost of living expenses of every family which rapidly
increasing.
Conceptual Framework
Research Design
+MAAwADAA-The participants of this study were from the vicinity of Quezon City,
Philippines.They were motorcycle users who experienced road accident and continuing
the use of motorcycle with 3 years or more, experience in driving a motorcycle.
Method
The study of Olanloye (2014), confirms that motorcycle users prefer motorcycle than
other vehicles because: it is very cheap and affordable, low on fuel consumption
and low maintenance cost.
Another study conducted by Hsu et al. (2003) stresses that: motorcycles are
relatively small in size, giving maneuvering flexibility and the freedom to park
practically anywhere+ADs- motorcycles have the agility and the capability to weave
through queues in congested
areas+ADs- the weight of a motorcycle is relatively light and able to be moved by
driver+ADs- the price of motorcycle is low and affordable by many people in
developing or in the low-income economies.
Motorcycle users also claimed that they do not have enough proper precautionary
measures before riding motorcycle they just only wear helmet and other safety
gears. Do not have a proper training on driving a motorcycle. And also the sources
of their knowledge or skills in driving are mostly from: observing others and
actual experiencing.
This is supported by the theory Social Learning Theory proposed by Albert Bandura
(1971), it states that an individual can learn or acquire new pattern of behavior
through direct
experience or by observing the behavior of others.
Furthermore, findings revealed that the most common causes of their involvement on
road accidents are because they had improper knowledge about traffic rules and road
safety, they
don't had a proper training before driving a motorcycle and lack of discipline.
They also claimed that driving under the influence of alcohol, aggressive driving,
slippery road and carelessness are some of the factors which lead on their road
accident.
In the Philippines, Metro Manila Accident Recording and Analysis System (MMARAS,
2014) shows the top accident causations: (1) Human Error+ADs- (2) Other+ADs- (3)
Vehicle Defect.
The researchers found out that in spite experiencing road accidents, motorcycle
users preferred to use again motorcycle because of its said advantages and
features. Moreover, the participants said that the main reason why they
continuously using motorcycle is because it is a necessity on their job.
Recommendations
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