BMDE PROJECT GUIDELINES

Project Guidelines

The project would look at the students’ ability to apply the concepts learnt in the course. The
project has 4 components. A detailed description of each component is given below-

A. Industry and firm selection

a. Select an industry and a focal firm for your analysis
b. Give a description of the chosen industry and how it is evolving
c. What is the product that your chosen firm is selling? Give a description of the
firm and the issues it is facing with regards to digitization.
d. Identify where the firm is in the digital matrix. Justify.

B. Competitor analysis
a. Identify a major competitor for this firm in the industry (preferably choose a
competitor firm with a strong digital focus).
b. Analyze the competitor (How is the competitor’s digital strategy disrupting the
market/affecting the chosen firm’s business)
c. How is the chosen firm responding to competition?
i. Students are recommended to interview some relevant persons from
the chosen firm for insights
ii. Students are recommended to refer to multiple secondary sources of
information(like company website, press releases, news reports,
industry reports, research articles)

C. Recommendations for the existing business model

a. How would you recommend the chosen firm to change its business model to
adapt/thrive in the competitive environment?
b. Consider any 1 technology that the firm is currently not using. How can your
chosen firm incorporate this technology into their business model? Justify
c. Given the current position of the chosen firm in the digital matrix, what kind
of organizational change will you recommend?

D. Coming up with a new business model

a. You are now planning to start a firm in this industry. Given the competition
from your chosen firm and other major competitors, how will you develop a
business model?
i. Apply any of the business model approaches taught in the course
Report Submission Guidelines

 Times New Roman

 Size 12(body)
 Max page limit-15 pages (all inclusive)
 Title page should contain the contact details of all the group members (name, roll
no., group number, email id, contact number).

Evaluation Criteria

Component A-20%

Component B-20%

Component C-25%

Component D-30%

Report (Formatting and adherence to guidelines) - 5%

Project Weightage:

20% of final grade