#SIN IS IN

Decadenz Choco v2.0: Making

chocolates exciting again!

October, 2019
 Decadenz has been disrupting the Desserts landscape with
a fresh category: Chocolate Fudge
A fresh new chocolate product and consumption format for the urban millennials

Better for you indulgence brand

20% less calories (dark chocolate base)

15% lower sugar (bitter sweet

indulgence)

90 day shelf life

Goodness of nuts (Praline based fillings)

360 degree use cases – dessert,

condiment, dessert complement, gift
option of choice

Decadenz-a Brief Draft—for discussion only 1

 NCR has been swept by the Decadenz addiction since
launch!

500000+ Consumer Reach

100+ Metric tons sold Partnerships across food-

tech, e-grocery & e-commerce

100,000+ Jars/month

10000+ Community 4000+ Community 50+ Corporate partners

7 successful franchise partners across Delhi NCR
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 Plug & play franchise to help Boost earnings with zero
additional investments in outlet or staff (1/2)
Virtual Brand USPs

Only open to existing QSR/ Cloud Kitchen brands

Attractive Brand Fee; Zero Royalty on sale

Zero additional Investment needed with virtual brand

Boost Profitability of every outlet

No long-term lock in

Plug-n-Play: Unlock value from unutilized space and staff

Also leverage Decadenz products in existing Dessert menu

Simply stock and dispatch sealed Decadenz jars for Food app & Bulk corporate orders
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 Plug & play franchise to help Boost earnings with zero
additional investments in outlet or staff (2/2)
Commercial Snapshot
Choose your tier

Silver: 45% Food Cost; Rs 75,000 one time brand fee

Gold: 42.5% Food Cost; Rs 150,000 one time brand fee

Platinum: 40% Food Cost; Rs 250,000 one time brand fee

Exclusive territorial rights within 4 sq km radius

Decadenz to invest in outlet branding & centralized brand marketing

6 Month Validity, first right of renewal after contract expiry

MOQ: 100 Uni-Jars per order

Go live in 15 days within onboarding and start boosting outlet profits instantly
Decadenz-a Brief Draft—for discussion only 4
 Decadenz product portfolio: 8 Single-serve product variants
in the 100 gm Jar format (1/3)

ALMOND WALNUT
CLASSIC DARK
HAZELNUT PRALINE
COOKIE
PEANUT BUTTER
COFFEE
MINT

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 Decadenz product portfolio: 8 Single-serve product variants
in the 100 gm Jar format (2/3)

Almond (MRP 140) Walnut (MRP 140)

Go "All-out for Sinful yet sober, the

Almond" with Warm Walnut
this sumptuous, chocolate fudge that
nutty, crunchy will wrap you in just
flavour of our the amount of
signature comfort you need
chocolate fudge! after a rough day!

Cookie (MRP 120) Classic Dark (MRP 130)

Dig into gooey

Treat Yo-self to some
pleasures with our
TLC with this killer
signature classic
combination of
dark chocolate fudge!
cookies in rich
chocolate fudge!

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 Decadenz product portfolio: 8 Single-serve product variants
in the 100 gm Jar format (3/3)

Peanut Butter (MRP 120) Coffee (MRP 130)

Our perky peanut Fire up you day with

butter chocolate this sumptuous blend
fudge is here to be of fresh coffee beans
your partner-in-crime in our signature
while you indulge in chocolate fudge!
your favourite guilty
pleasures!

Hazelnut Praline (MRP 150) Mint (MRP 130)

Special indulgences Literally the coolest

for the special you chocolate in town
with the exotic burst with bursts of Minty
of royal Turkish goodness in dark
Hazelnuts in the chocolate!
addictive chocolate
concoction

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Delayed gratification is injurious to health!

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