ENTREPRENEURSHIP

PFS 3233

RUBRIC - BUSINESS PLAN PRESENTATION

COMPANY NAME: _____________________________________________

STUDENTS NAME: 1. ________________________________________

2. ________________________________________

3. ________________________________________
2nd Examiner checked :
4. ________________________________________ Name : Nor Azah Jahari
Date : 21/8/2020
Signature :
JUDGE 1 (NAME) : _____________________________

JUDGE 2 (NAME) : _____________________________

MARKS CALCULATION:

ITEM MARKS ITEM MARKS TOTAL

CLO 1 OTHERS/3

CLO 2 OTHERS/3

CLO 3 OTHERS/3

TOTAL MARK /50

23.99=24

1
 RUBRIC - BUSINESS PLAN PRESENTATION

NO ITEMS LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 TOTAL

MARKS

1. Business Concept Group did not Missing parts Had each Had each Presented in
Statement-CLO 1 include in of the component. component a way that
presentation or concept Might not overall clear was clear
• Presenting the to such a statement. have been but might and made
product, limited degree Left some clear or well have left sense to
• Reason for selecting it would not questions. described. some stakeholder.
the product. count. Left some questions. Had each
• Summarizes the questions. component.
general plan.

TOTAL CLO 1 (/5)

2. Industry-CLO 2 Group did not Missing parts Had each part Had each part Had each
include of the of the industry of the part of the
• Industry trends. relevant industry relevant industry industry
• Major players in the information in relevant information relevant trends and
industry. the information. but not information supported
• Summary of the presentation or Left some presented in a and started to the
business’ position to such a questions. very clear or support some decisions.
within the industry. limited degree organized of the Clearly
it would not way. Was not decisions but presented.
count. supported. still left for
Left some some
questions. questions.

3. Management & Group did not Presented an Presented an Presented an Presented an

Organizational include in organizationa organizational organizationa organization
Structure Plan-CLO 2 presentation or l structure but structure and l structure al structure
to such a not supports then either and provided and
• Key executives & their limited degree or provided support and provided
skills/ experience it would not explanation. support or explained support and
• Benefit of each count. explained how how it explained
executive to company it represented represented how it
• Explain how team is the work the work represented
positioned/qualified environment. environment. the work
to operate the business. Might not environment
• External management have been .
resources completely Completely
• Human resource needs. clear. clear and
• Explain business well
ownership & structure. presented.

TOTAL CLO 2 (/10)

2
4. Marketing Plan-CLO 3 Group did not Missing parts Had each part Had each part Had each
include of the of the of the part of the
• Presents the need for thorough marketing marketing marketing marketing
the product, who it marketing strategies. strategies but strategies and strategies
will be marketed to strategies in Left some not presented started to and
and why that group. the questions. in a very clear support some supported
• Demographic presentation or or organized of the the
characteristics of to such a way. Was not decisions but decisions.
market limited degree supported. still left for Clearly
• Geographic location it would not Left some some presented.
• Identify the need for count. questions. questions.
the product/service
• Strategies to appeal
to market.
• The 4 P’s marketing
mix.
✓ Sales strategy
✓ Pricing plan
✓ Proposed
advertising.
✓ Promotion
activities.
• Product/service’s
benefit.

5. Finance & Accounting- Group did not Only Presented both Presented Presented
CLO 3 include presented the cost and both cost and both cost
relevant cost or the revenue but revenue and and revenue
• Show an accounting financial revenue. did not provided and
plan for the business, information in provide support. Not provided
outlining the fixed the support or completely support.
and variable costs as presentation or research for clear but Clear and
well as project ted to such a how they got overall good. well
revenue. limited degree the presented to
• Give supporting it would not information. stakeholders
evidence using: count. .
o Proforma
Statement of
Profit & Loss
o Proforma
Statement of
Financial
Position
o Proforma Cah
Flow Statement

3
6. Operational Plan- Group did not Group Group Group Group
CLO 3 include attempted to provided but identified and identified a
thorough included but was not clear related good
• Identify any aspect information on not clear and about how it specifically operational
involved in operational did not relate related to this to this plan and
operational the plan in the the business business. related
business may presentation. operational specifically
involve. plan to this to this
business. business
• Including flow chart, clearly and
work process, in a
layout/ floor plan. thorough
manner.

7. Control and Group did not Group Group Group Group

Evaluation-CLO 3 include attempted to provided but identified and identified a
thorough included but was not clear related good control
•Timing and objectives / information on not clear and about how it specifically and
time management control and did not relate related to this to this evaluation
•Deadlines and evaluation the control business business. and related
milestone – Gantt chart in the and specifically
of the Business Plan presentation. evaluation to this
activities to this business
•Relationship of events business. clearly and
•Employee management in a
– staff performance thorough
appraisal form and manner.
system

TOTAL CLO 3 (/20)

NO ITEMS LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 TOTAL

MARKS
8. Overall Appearance and
Participation
1 2 3 4 5

9. Answers to Judges
Questions.
1 2 3 4 5

10. Time Management/

Punctuality 1 2 3 4 5
3 4
3

OTHERS (/15)