Chapter 3:

You are about to setup your own business, write down your business objectives and do a
SWOT analysis for your brand new company.

Company name :- Smart Watch Sdn.Bhd

Business Objectives
- Increase sales
- Build brand awareness
- Grow market share
- Launch new products or services
- Target new customers
- Enter new markets internationally or locally
- Enhance customer relationships
- Improve internal communications
- Increase profit
SWOT analysis
Strength’s
- Pricing Power Smart Watches will have a long-term positive impact on the this entity,
which adds to its value. This statement will lead to an increase in profits for this
entity.
- Size advantages lower Smart Watches’ risks.
- Unique products help distinguish Smart Watches from competitors. Smart Watches
can charge higher prices for their products.
- Superior technology allows Smart Watches to better meet the needs of their
customers

Weakness
- An inefficient work environment means that Smart watches’ goods and services are
not being utilized properly.
- A lack of proprietary technology and patents can hurt Smart watches’ ability to
compete against rivals.
- A weak supply chain can delay the arrival of products to Smart watches’ customers.
Unnecessary delays can hurt Smart Watches over the long run, because customers
will cancel orders.
- A weak cost structure means Smart watches’ costs are high in comparison with
competitors
Opportunity
- The online market offers Smart Watches the ability to greatly expand business.
- Greater innovation can help Smart Watches to produce unique products and services
that meet customer’s needs.
- New services help Smart Watches to better meet customer’s needs. These services
can expand Smart watches’ business and diversify customer.
- New technology helps Smart Watches to better meet customer’s needs with new
and improved products and services.
Threats
- International competitors are numerous and difficult to combat, because they can
have many competitive advantages that give them an advantage over Smart
Watches
- Mature markets are competitive. In order for Smart Watches to grow in a mature
market, it has to increase market share, which is difficult and expensive.
- Changes to government rules and regulations can negatively affect Smart Watches.
- Intense completion can lower Smart Watches’ profits, because competitors can
entice consumers away with superior products.
Chapter 4:
How do you find this chapter? What have you learnt from it? Write you summary not less
than 150 words.

The term employee behaviour, refers to the way in which employees respond to specific
circumstances or situations in the workplace. While many elements determine an
individual's behaviour in the workplace, employees are shaped by their culture and by the
organization's culture. Personal and corporate culture affects the way employees
communicate and interact with one another and with management. Additionally, an
employee's beliefs affect his or her ethics and sense of ethical responsibility. I understand
that personality has a direct impact on the behaviours of employees at work. People's
behaviours patterns can be broken into a big five personality Agreeableness,
Conscientiousness, Emotionality, Extraversion and Openness.
Furthermore I understand about matching people and jobs. Job matching is the science of
job fit. It Is a scientific approach to both matching and aligning people to jobs for maximum
performance and engagement. One of important topic in this chapter is Maslow’s Hierarchy
of needs model, that contain physiological needs, security needs, social needs, esteem
needs and self-actualization on the top. Job enrichment and job redesign also one of
important topic that i have learnt. Finally I learnt advantages and disadvantages of Modified
Schedules and Alternative Workplaces. In addition, Employees play a significant role in the
dynamics of a small business work environment. If you’re a productive employee with a
good attitude who exhibits professional behaviour, you can help the business to succeed
and further your career. If you have a poor disposition, are unconcerned about the success
of your employer, and you outwardly display hostility toward management, colleagues and
consumers, you can hurt the company and jeopardize your career.