Professional Documents
Culture Documents
I. PROJECT DESCRIPTION
II. BACKGROUND
The brand Gardenia is associated with qualities such as good taste, freshness, trust and reliability.
In a highly competitive market, these are the values that make Gardenia stand out and stay ahead.
Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh breads reach
consumers every day. Gardenia strictly follows its international policy of keeping only fresh stocks on the
store shelves. Since the start of its operations, Gardenia’s distribution had grown rapidly. Gardenia is now
considered as the most widely distributed loaf brand in Metro Manila. Since Gardenia's establishment in
1998, the brand’s success has been starkly evident with its continuous and rapid sales growth.
This combination of superior product quality, advanced bread-making technology and extensive
system of distribution reflects the consumer-oriented vision of Gardenia Philippines that brings consumers
To provide an assortment of best quality, great tasting, nutritious, and enjoyable bakery and food
products that are within sight, within reach, and within the hearts of consumers; produced using world
class manufacturing facilities and processes utilizing quality and safe ingredients, thereby creating values
beneficial to stakeholders, including employees, suppliers, trade partners, financial institutions, investors,
III. OBJECTIVES