Porsche Digital Retail AV-Guideline en V2.1

AV Guideline
Destination Porsche
Version 2.1 / December 2020 001
Table of Contents
Revision history 003 Overall Specification 017 Module Detailed Overview 023
Introduction 004 Server Room 017 Structure of module design 024
Process 005 Simple control 018 M01 Vehicle exhibition 025
Basis project structure 005 Background Music 019 M02 Universal Module 031
Responsibilities 006 Sound@PoE 020 M03 Porscheplatz 043
Checklists AV design and integration 007 Digital Price Tags 021 M04 Fitting Lounge 053
AV Design Strategy 009 Ultra High Definition and Virtual Reality Car M05 Owner‘s Collection 060
Configurator (UHD / VR CC) 022
General content information 009 M06 Owner‘s Collection Hybrid 064
Architectural integration 010 M07 Service Reception 071
Table connection panel 011 M08 Consultation office 074
Recommended centralized cabling approach 012 M09 Managers‘ office 079
Decentralized cabling approach 013 M10 Meeting Room 084
M11 Classic 089
M12 Werk 1 Lounge 094
M13 Porsche Driver‘s Selection 100
Imprint 104
002
Revision history
Version Date Change Version Date Change
V 2.1 DEZ'20 • Addition of Sound@PoE V 1.1 FEB '20 • Adaptation of equipment for Must-have in the modules Highlight and Vehicle Exhibition
• Renaming VR CC to UHD / VR CC and adjustment • Combination of Welcome module and Porscheplatz
• Addition of AV design checklists • Further specification of planning process by including coordination process with furniture supplier and
• Specification of network / internet connection for AV standardization of cut-outs for table connection panel
• Addition of more details regarding the connection of the wireless control device
• Adaption of VR CC integration in Fitting Lounge and Owner's Collection Hybrid V 1.0 DEC '19 • First edition
V 2.0 JUL '20 • Addition of decentralized approach as an alternative for the recommended centralized approach
• Addition of the Universal Module and resulting adjustments of the subtypes which affects the previous
modules: Highlight, E-Performance, Tequipment and Approved due to architectural changes
• Combination of Porscheplatz and Welcome module, due to architectural changes
• More precise detailing of project process
• Elimination of the Showroom Assistant furniture. The Showroom Assistant content will be located and
provided in the Porscheplatz module
• Adaption of equipment requirements for "Recommended" and "High-end" in combination with VR CC, which
applies to the modules Owner's Collection Hybrid, Fitting Lounge and Consultation Office
• Adaption of equipment requirements in Werk 1 due to architectural changes
• Addition of a table connection panel and cancellation of background music speakers for Service Reception
• Adaption of equipment requirements for "Recommended" and "High-end" of Porsche Driver's Selection
V 1.2 MAR '20 • Adaptation of the time sequences within the defined planning process
• Addition of the "General content information" section
• Elimination of Showroom Assistant in E-Performance rendering
003
Introduction
Digitalization is not only changing the purchasing process, it is also creating a shift in what today’s
consumers expect from a luxury brand. They want to be part of something extraordinary to
experience the product world in a fascinating way.
Like the products themselves, the brand architecture and digital presence offer the grandest
touchpoint experience. Destination Porsche is where fans and owners alike become one with the
brand, with all their senses.
We at Porsche understand this. Which is why we are taking the opportunity to profoundly shape the
Porsche brand at the very place where we are closest to our customers: In the Porsche Centre.
This Guideline assists you understanding the digital touchpoints, handling the complexity of an
AV design and showcases the field of actions as well as the need of preparations for AV within
Destination Porsche and the different modules.
004
Basis project structure
Process
Architectural and interior concept Technical concept AV Design Review & ordering process and integration
Decision on building blueprint & Decision regarding the technical Preparation of building relevant documents Preparation of proposal for integration and
position of modules equipment of the modules and coordination with involved trades process for review, approval;
Ordering and integration.
Preparation of building infrastructure and Definition for each module: AV design to be carried out ideally by Global • Recommendation: Handover AV design
layout: System Integrator (GSI - Trison): documents and request for proposal to
• Wall structure & statics • AV-equipment according to • Detailed construction drawings service provider management for review and
• Module allocation Must-have, Recommended, High-end • Development of cabling requirements approval (GSORM - macom - extra fees)
• Server Room • Coordination with involved trades (i.e. • Wiring schematics for system • A validated request from the planning phase
• Power & data supply lighting, IT, HVAC) interconnection or directly from the dealer is required to start
• Cable conduits • Evaluation and coordination of costs • Coordination of required cut-outs in tables the standard deployment process
• With support of the market and walls with furniture supplier and • Submission of request for proposal based on
representatives the dealer has to millwork team 4 months before opening standards (and AV design) to Global System
evaluate whether an AV-planning scope is • Coordination with dealer and project team Integrator (GSI - Trison)
necessary or not › Proposal process and ordering
• Support and consulting for evaluation › Integration process
of the necessary requirements and the › Recommendation - Technical acceptance
respective module equipment can be test: Checking whether the installation
provided upon request by service provider was carried out as designed and ordered
management by service provider management
(GSORM - macom - extra fees) (GSORM - macom - extra fees)
Step 1 Step 2 Step 3 Step 4

Completed no later than Completed no later than Completed no later than Ordering of all AV equipment no later than
8 months before opening 6 months before opening 4 months before opening 12 weeks before opening
Total completion no later than
1 week before opening
005
Responsibilities
Process
Project responsibilities
AV design (carried out ideally by the Global System Integrator (GSI) - Trison) Architecture / Electrical Engineering (carried out by local consultants)
• All AV-related modules / areas / displays connected to Porsche Digital Signage • Consideration and coordination of all dealership data and power requirements incl. exhibition car
• Consideration of additional devices and their connection to the AV system, i.e. UHD / VR CC PC or electrification and back office areas
sales advisor mobile device • Cable conduits, cable pulling, coordination and consideration of connections in floor / walls / ceilings
• Planning and coordination of all cabling and infrastructure requirements to implement all AV and • Collecting information, considering and cabling of connections for AV
Digital Signage related components • Room control system (for lighting, shades, etc.) on the basis of a standardized, digital protocol to
• Coordination of cut-outs in walls and furniture for all AV and Digital Signage related components enable connection to media control
• Background music system • General furniture layout and provision of furniture
• Overall AV control system • Millwork or furniture for display integration
• Provision of basic network and internet infrastructure
› Assured bandwidth: 50 Mbit/s download, 25 Mbit/s upload
Provision of AV equipment › Latency (below 50 ms)
It is highly recommended to order all AV equipment via the Global System Integrator (GSI - Trison) › Jitter (below 30 ms)
on the basis of the available price list in order to benefit from the advantages of the defined service › Throughput (minimum of 1 Mbit/s per operated Playout PC)
package. Besides the service the GSI also offers a regularly checked installation quality. › Percentage of packet loss (less than 1%)
Nevertheless, the dealers are free to carry out installations based on this AV Guideline without
central support by a local provider. In order to ensure a proper supply of centrally generated and
always up-to-date content the connection to the centralized Content Management System (CMS)
is mandatory. For this purpose, the necessary Playout PCs and the associated services must be
ordered and installed by the Global System Integrator (GSI).
Independent Playout PC installations cannot be supported for security and contractual reasons and
cannot be connected to the central CMS.
006
Checklists AV design and integration
Process
AV design and integration by GSI (recommended)
Step To Do – Dealer (in coordination with market representative) Check

1. Determine considered modules in planned dealership
1 2. Study AV Guideline
3. Fill out planning tool
• Enter amount per module type
• Select option per module
4. Ordering AV design with Trison (costs on request)
5. Handover following documents to Trison with request for a proposal for integration:
• Filled-out planning tool
• Information on project location
• List of project stakeholder with contact data (Dealer representative, market representative, architects, further trades like MEP, IT,
interior fit out, furniture supplier, etc.)
• Information of project status and current planning phase
• Timeline for planning phases, construction, AV implementation, handover and opening
• Architectural drawings in a DWG-format (Floor plans, ceiling plans, sections, elevations)
Step To Do – GSI (Trison) Check

1. Quick check of provided documents, rejection if anything is missing
2 2. Determination of basic design
• Development of technical narrative in order to summarize the AV fit out by module and to describe potential options
• Determination of potential investment costs and show different models for options which are under discussion
• Coordination with dealer, determining the options to be executed and obtaining approval
1. Finalizing AV design and coordination with project team

3 • Development of blue drawings, schematics and cabling list
• Coordination of AV integration with involved trades based on developed documents
• Handover of documents to project team and dealer
2. Development of proposal for integration of all AV components based on global pricelist
007
Checklists AV design and integration
Process
AV design by others and integration by GSI AV design and integration by others
Step To Do – Dealer (in coordination with market representative) Check Step To Do – Dealer (in coordination with market representative) Check
1. Determine considered modules in planned dealership 1. Determine considered modules in planned dealership
1 2. Study AV Guideline 1 2. Study AV Guideline
3. Fill out planning tool 3. Fill out planning tool
• Enter amount per module type • Enter amount per module type
• Select option per module • Select option per module
4. Awarding and preparation of AV design locally based on minimum hardware specification 4. Awarding and preparation of AV design locally based on minimum hardware specification
5. Handover following documents to Trison with request for a proposal for integration: 5. Request for proposal with local AV integrator based on minimum hardware specification and AV
• Filled-out planning tool design
• AV design with blue drawings, schematics and cabling list 6. Handover following documents and information to Trison with request for a proposal for
• Information on project location integration of Playout PCs:
• List of project stakeholder with contact data (Dealer representative, market representative, • Filled-out planning tool
architects, further trades like MEP, IT, interior fit out, furniture supplier, etc.) • Amount of required Playout-PCs
• Timeline for AV implementation, handover and opening • AV design blue drawings, schematics, cabling list which show connections and locations of
• Architectural drawings in a DWG-format (Floor plans, ceiling plans, sections, elevations) Playout-PCs
• Information on project location
• List of project stakeholder with contact data (Dealer representative, market representative,
architects, further trades like MEP, IT, interior fit out, furniture supplier, etc.)
• Timeline for implementation, handover and opening
Step To Do – GSI (Trison) Check Step To Do – GSI (Trison) Check

1. Quick check of provided documents, rejection if anything is missing 1. Quick check of provided documents, rejection if anything is missing
2 2. Development of proposal for integration of all AV components based on global pricelist and 2 2. Development of proposal for integration of Playout-PCs based on global pricelist and third-
third-party AV design party AV design
008
General content information
AV Design Strategy
Digital Signage in general
Digital Signage is the central project to digitize showrooms, such as Porsche Centres,
Porsche Studios and further retail formats worldwide. Both contents for non-interactive and
interactive screens as well as hardware are part of the central offering approach.
Available content / How do I get contents?

Contents are centrally provided in an weekly update process in central market languages.
Besides general model sales round contents, centrally provided contents are a mixture of
almost all relevant department-specific topics: E-Performance, Motorsports, Connect,
Financial Services, Technology, Brand, Exclusive, Porsche Experience, Classic. Moreover
Digital Signage specific contents are provided to enrich the worldwide Digital Signage
streams and rise customer attention.
All contents are provided according to central market version availability.
Via a Content Management System, local contents can be integrated by the markets.
Universal module subtype E-Performance: Specific E-Performance touch content is

currently only available for the following markets: PCGB, PCNA, PCA, PTW, PCN, PIT and
PD. To create a new market specific interactive E-Performance version, please contact your
market / PAG contact person onwards from September 2020 for further assistance. Please
consider that a new market specific version will rise initial efforts for creation and ongoing
efforts for updates both on PAG and market side.
Cost overview Digital Signage *
Universal module subtype Approved: The integration of the Porsche Finder as touch
application in a specific market version is currently under development. Please contact your
market / PAG contact person or for further assistance. Even though the Porsche Finder One-time costs Running costs
might be available online in your country, the integration for location restriction still needs
to be verified. Please consider that a new market specific version will rise initial efforts for Hardware Digital Dealer Charge (Content)
translation on market side. e.g. displays, playout-PCs, brackets per showroom and month
Please get in contact with your PAG Digital Signage contact to verify the available content Installation Costs for technical support & license fees
in your market version and to setup processes if needed. per touchpoint according to the number touchpoints
* For detailed prices please contact your market / PAG-representative

009
Architectural integration
AV Design Strategy
What are the challenges for a well designed AV system in context of Destination Porsche?
In order to achieve the look and feel of Destination Porsche described in the architecture
guideline, the AV equipment has to be integrated into the architecture accordingly.
Therefore, coordination with other trades involved in the project requires top priority.
The following, but not limited to, aspects have to be considered:

• Architectural integration of all audiovisual equipment in context of technical, physical and
aesthetic requirements
• Coordinated with all trades to avoid collisions
• Regarding AV this applies most of the time to:
- Displays and LED-walls
- Speakers
- Table and wall connection panels
- Local control panels
Flush-mount integration in customer facing modules

In all modules in which the displays are customer-facing (directly or through a glass wall),
the displays and soundbars must be integrated flush with the surface.
The following points shall be considered when integrating displays flush with the surface:
• Displays shall be mounted to a push-out wall bracket for easy installation and
maintenance
• The cut-out in the millwork must be at least 2 cm larger than the dimensions of the
display (+ soundbar) for displays with a diagonal <75" and at least 5 cm for displays with
a diagonal >75" to obtain a shadow gap
• The shadow gap is essential for both the maintainability and the ventilation of the display
• Clearance within the millwork above the display and a top slot must allow dissipation of
waste heat
• The type of structural integration of cut-outs and ventilation requirements must be
designed and considered by interior fittings / millwork
In areas where no customer has access (i.e. internal meeting room), the display can also be
mounted on the wall.
010
Table connection panel
AV Design Strategy
Standardized table connection panels
Connections for third-party devices such as laptops, tablets, mobile phones shall be integrated in tables where desired.
The furniture supplier is to provide a flap inside the table tailored to a connection panel underneath the table.
All tables are either provided with 335 mm or 435 mm wide cut-out, both with an installation depth of 100 mm. The
wider cut-out is to be considered in tables of Fitting Lounge and Owner's Collection Hybrid only. Depending on the
use-case within the module, the following types have to be considered:
• Type 1: Tables without connection to a display

- 2× Power socket
- 1× 2-port USB-charger (2100 mA + 1000mA)
- 2× RJ-45 connection for LAN
• Type 2: Tables with connection to non-interactive display

- 2× Power socket Step 1: Architectural and interior concept
- 1× 2-port USB-charger (2100 mA + 1000mA)
- 2× RJ-45 connection for LAN The architects must provide the AV designer with number of tables which must be equipped with a type 1 table
- 1× HDMI connection panel and indicate them in the layout plan. The provision of the necessary infrastructure in floor boxes must
- Consideration of space for transmitter box for AV transmission below table: max. W220 × L240 × H40 mm be coordinated by the architect with the electrical consultant.
• Type 3: Tables in connection with a digital signage display with a UC soundbar or in connection with UHD / VR CC
- 2× Power socket
- 1× 2-port USB-charger (2100 mA + 1000mA) Step 2: AV Design and handover to furniture supplier
- 2× RJ-45 connection for LAN
- 1× HDMI Determination of all tables to be equipped with a type 2 or type 3 table connection panel in AV design.
- 1× USB 2.0 (for connection to interactive displays and UC-soundbar only) The AV designer provides the furniture supplier with information of required cut-outs for all types of table connection
- Consideration of space for transmitter box for AV transmission below table: max. W220 × L240 × H40 mm panels. The furniture supplier considers necessary cut-outs and flaps as well as cable routing in all tables. The provision
of the necessary infrastructure in floor boxes for the positions of the table connection panels type 2 or type 3 must be
coordinated by the AV designer with the electrical consultant.
Step 3: Ordering and implementation
Consideration of all table connection panels fittings in request for proposal of Global System Integrator for AV.
The Global System Integrator must integrate all connection panels in table cut-outs provided and connect them to the
infrastructure (floor boxes) and any required AV transmitter boxes.
011
Recommended centralized cabling approach
AV Design Strategy
Centralization and hub and spoke distribution Display in module
Consideration of a central Server Room with proper ventilation from which every AV-related module / area / display can
be reached within standard network line length limits.
All required AV cabling must be routed to this location.
In order to achieve a simple deployment and easy maintainability as well as to be flexible in regard to possible system
expansion, all hardware for playout, signal distribution and control shall be located centrally. Following, but not limited
to, hardware shall be integrated in the central Server Room:
• Digital Signage playout PCs

• Video distribution equipment
• Audio amplifier and sound processing equipment
• Control units and equipment to connect to third-party control systems
• Network switches for AV
• Additional AV equipment (i.e. TV-tuner, wireless microphone receivers)
AV receiver box
All wiring of inputs and outputs shall be carried out as hub and spoke distribution to enable strategy of centralization. behind display
The transmission and interconnection of AV signals (video, audio, control) from the modules into the Server Room and
back into the modules (hub and spoke distribution) shall take place via a matrix system which allows a transmission of
signals for video, audio, USB and control via one twisted pair cable (or fiber for greater distances).
In AV established technologies such as HDBaseT or streaming transmissions shall be used. Table connection panel in module
It is highly recommended to consider one central Server Room to locate all central AV equipment. However, the
maximum cable lengths of the signal transmission must be taken into account. If it is necessary to consider two Server
Rooms, these must be interconnected with fiber connection (min. 2× OM3 multimode fiber cable with 8 cores).
The bulk of the AV cabling shall be based on twisted pair cabling. The entire distance between the start and end points
of the twisted pair cable connection must be measured according to EN 50173 (or comparable standard) and at least
meet the CAT 6A standard.
It is strongly recommended to follow this approach because of the above mentioned advantages User device (i.e. laptop)
Central AV-rack
in Server Room
AV transmitter box
below table
012
Decentralized cabling approach
AV Design Strategy
Playout PCs installed behind the displays Display in module
In order to minimize cabling and amount of AV transmitter boxes, the Playout PCs may be installed behind the screens
instead of a centralized Server Room. However, it is strongly recommended to follow the centralized approach as
described before, since following disadvantages must be taken into account when installing Playout PCs behind the
screens:
• Poorer maintainability: If a Playout PC defect cannot be solved remotely and on-site service is indispensable, the
service call must be made within the showroom. While the recommended centralized approach allows to route a
content stream from another Playout PC to the display, with the decentralized approach the display remains black
until the fault has been eliminated on-site.
• No interconnection: Due to decentralized integration, multiple interconnections are not possible. Thus, it is
mandatory to install one Playout PC for each touchpoint and the use of one device for several rooms (e.g. with several
Consultation Offices) is not possible
• Limitation of event capability: Compared to the old architecture, Destination Porsche with its AV strategy has great
cross-selling potential in form of multiple use of space and integrated components. With a decentralized approach
these potentials are strongly limited IT distribution Playout PC HDMI receiver box
• Loss of controllability: The AV transmitter boxes perform several tasks simultaneously. They not only transmit video behind display behind display
and audio signals from A to B, but also offer additional possibility of carrying out automated control functions (e.g.
real-time controlled switching on and off of display or switching of signal inputs, both also remotely) via single cable
connection. Due to the absence of these components, these functions are not available.
• No additional, central playout equipment: An uniform or targeted distribution of a central signals (e.g. TV tuner) is Table connection panel in module
not possible due to the decentralized approach
Even if the Playout PCs are integrated behind the displays, certain minimum requirements must be met to ensure the
general quality:
The Playout PCs must be ordered and installed by the Global System Integrator (GSI - Trison)
• The Playout PCs require an internet connection. It is mandatory that the connection between the Playout PC and the
IT infrastructure is a twisted pair cable connection (not wireless), which meets at least the CAT 6A standard.
• HDMI and USB signals of table connection panels must be transmitted with extenders (e.g. HDBaseT) via a twisted
pair cable from floor box to display. User device (i.e. laptop)
• The background sound system must continue to be run centrally: Loudspeaker cables must be wired from one IT
room and the necessary equipment for signal amplification and signal processing must be located in the same room
Due to multiple disadvantages with the decentralized approach it is strongly recommended to follow the centralized HDMI transmitter box
approach described on previous page. below table
013
Variant 1: Display only AV Design Strategy
Alternative cabling
If "Decentralized cabling approach" is applied, the cable requirements mentioned in the upcoming module descriptions
must be carried out differently. The following module descriptions are always based on the recommended centralized
approach. If the choice of the decentralized approach requires a different wiring, this is indicated at the bottom of the
page with the exclamation mark symbol and a link to the respective page.
The different cabling types are divided into three variants depending on the touchpoint equipment
VARIANT 1: Display only
Cabling according to recommended centralized approach and module description Cabling according to decentralized approach
AV distribution Playout PC
network behind display
Playout PC connected to AV receiver box IT distribution Playout PC

AV transmitter box connected to display connected to display
in Server Room in module in module
Cabling / Connections Cabling / Connections

TP
2× Twisted pair from Server Room TP
2× Twisted pair from IT distribution
014
Variant 2: Screen and table connection panel AV Design Strategy
Alternative cabling
VARIANT 2: Display and table connection panel
AV distribution Playout PC
network behind display
Playout PC connected to AV receiver box IT distribution HDMI receiver box

AV transmitter box connected to display connected to display
in Server Room in module in module

TP
Table connection panel connected to Table connection panel connected to

AV transmitter box below table HDMI transmitter box below table

TP
1× Twisted pair from floor box to display
015
Variant 3: Screen and table connection panel and VR CC AV Design Strategy
Alternative cabling
VARIANT 3: Display and table connection panel and UHD / VR CC
AV distribution
network
HDMI + USB receiver

AV receiver box IT distribution for UHD / VR CC HDMI receiver box
connected to display connected to display
in module in module

TP
AV transmitter box Table connection panel connected to HDMI + USB transmitter Table connection panel connected to
for UHD / VR CC AV transmitter box below table for UHD / VR CC HDMI transmitter box below table
Cabling / Connections Cabling / Connections Cabling / Connections Cabling / Connections

TP
1× Twisted pair from floor box to display TP
1× Twisted pair from floor box to display
016
Server Room
Overall Specification
The central Server Room is the heart of the AV system
According to the AV strategy and its spoke-hub concept, all AV signals converge in a central
Server Room.
All central AV equipment must be installed in 19" racks. The requirements for space and to
other involved trades depend on final scope of the AV equipment. The assumptions listed below
shall be covered for a central Server Room. Final requirements must be determined in design
process.
• Spatial requirements:
- Two independent 19" AV racks with a footprint of 80×80 cm and designed for
42 height units
- Equipped with removable wall parts and lockable glass door
- Free access from at least two sides
• HVAC requirements:
- Heat dissipation of equipment of up to 10 kW
• Electrical requirements:
- Approx. 6 kW power connection for each rack
- Grounding for each rack
- 5× Internet connection for each rack
- 1× Connection to third party control system(s) (i.e. KNX, DALI, BACnet)
- 1× Normally Closed contact (NC) of fire alarm contact to mute audio equipment in case of
an alarm
- 1× connection to TV distribution system (DVB/C2 or DVB/S2)
017
Simple control
Stay in control of AV equipment in the dealership
Provision of a control device for overall system operation.
The complex structure of AV equipment requires a professional control system.

Efficiency can be increased through automation of standard functions and connection with
other control systems.
It is recommended to provide automated control where possible (i.e. automatic signal

switching via signal detection, automatic shutdown according to opening hours of dealership).
However, when applying the centralization strategy, higher-level control is significant in order
to operate AV-related functions and, if desired, third-party room control functions (i.e. lights,
shades) as well.
In order to provide the user with a control environment which is as simple and intuitive as
possible, it is necessary to program and illustrate control options on a wireless control device.
The device shall provide intelligent control with a simple graphical user interface, which is to be
programmed individually for each project.
As a minimum standard the wireless control device is used for operating event scenarios using
the Ambient Presenter and its connections in the Vehicle Exhibition and/or in the Universal
Module subtype Highlight (depending on indivdual setup) to switch from default digital
signage content to a local video connection, control of volume and wireless microphones. In
addition, the device is also used for the volume control of the individual background sound
channels. The wireless connection for this control device is enabled in the area of the Ambient
Presenters only. Nevertheless, all background sound channels can also be controlled at any time
via a centralized touch panel in the AV rack in the Server Room.
By request of the dealer and under consideration of extra costs, the reception area of the
wireless control device can be extended and other areas or control functions can be added.
However, it is recommended to separate simple control functions from more sophisticated
functions on the wireless control device. This allows volume settings by module, simple event
controls to be displayed in a generally accessible interface. Special functions such as matrix
settings, changes of automations, etc. should be hidden within a password-protected area of
the wireless control device.
The wireless control device requires a wireless LAN connection and can either be operated in
dealership wireless network using a separate, hidden SSID which is connected to AV control
network or within a wireless network through AV-provided access points.
018
Background Music
Comprehensive background music in all public areas of the dealership
A distributed and zoned sound system shall be provided for playback of Car Wash PDI (Pre-Delivery
Inspection)
Lift
Building
background music using ceiling-integrated or pendant speaker in a regular

Battery Room, Night
Special Tools
7
Hazardous Substances, Installation
Delivery
Cleaning Equipment, Room
Interims
Parts Cleaning
Storage Paternoster Sales Managers Office Owner's
grid of max. 4×4 m. The speakers shall be wired in groups according to

Collection
Consultation Module,
Sales Back Office Service Back Office Office Salon
Genuine Parts
module allocation in order to set individual volume or to mute if desired. The

Sale to external
Workshops Parts Storage Archive / Office Supplies / Printer Consultation Office
Module / Topic,
Archive / e.g. Approved
Transmission - &
Workshop Equipment & Tyre Service Office Supplies
Engine Repair
individual wiring zones are shown in the adjacent exemplary illustrations.

or Cleaning
Storage Room
n
e
Room
re
Special Tools Fitting
sc
Parts
D
8
Technics
LE
Advisor Lounge
Car Wash
Sales Back Office
Topic
Waste Collection Waste Collection Waste Collection
For the background music, one source is to be used for all zones, which can
Wheel Alignment
Parts After Sales Managers
1
Management Office Genuine Highlight Module
Parts
be overridden by local inputs within the modules if available. Module,

e.g. E-Performance
9
Heritage Wall
A Sound Player is to be used as central background music source which is to
Standard Standard Standard Standard Standard Standard High-Voltage Topic, e.g. Tequipment
Workbay Workbay Workbay Workbay Workbay Workbay Workbay
be connected to the central audio distribution. FAS
Brake
Test
Work Bays &
Traffic Area
Following criteria shall be met for overall system: Info for

Mechanics
B-HT02
Porscheplatz
• Speaker / Cabling Standard Standard Standard Standard Standard

optional High
Voltage Area
optional High
Voltage Area
Workshop
Management
Service Reception Service Reception
Consultation Office
5
- High-quality 2-way full-range ceiling loudspeakers with 6.5"/1"
Workbay Workbay Workbay Workbay Workbay High-Voltage
3
Workbay
2
Cloak Room Welcome
Diagnostic Work Bay Diagnostic Work Bay Diagnostic Work Bay
combination Toilets
4 6
- Speaker shall be capable of 8 Ω and 70 V/100 V operation
HV repair
equipment PDS
and tools
Waste Collection
- Speakers shall be operated in 8 Ω if the cable length accommodates

- If the speakers need to be operated in 70 V/100 V maximum 1-10 Speaker Wiring Zones
transformer tap shall be used
- It is recommended to use (2LIY1,50 mm²)Y speaker cables for wiring
GM assistant
Lift
First Server Room
• Signal processing and distribution / Amplification

Common Room /
Aid Room Warranty
Training
Parts Admin Back Office Service Back Office
Paternoster
- For signal processing and distribution a professional 19"-rack-

Emergency door Sales Back Office
Cleaning Storage
Emergency door
mountable Digital Sound Processor (DSP) shall be used

Pantry Printer /
Parts
Office Meeting Room
Staff Storage
Supplies
Toilets &
Building Changing
Services
- DSP shall provide industry-standard digital audio protocol interface

Room
en
re
sc
D
Oil
LE
Room Cleaning Room
(Dante, AES67)
- Proper 19"-rack-mountable multi-channel audio amplifiers
filling of oil tanks
via workshop Meeting Room
Archiv
- Audio signal connection from DSP to amplifier must be carried out via
General Managers Office
10
digital audio protocol (Dante, AES67 or proprietary)
019
Sound@PoE
Sound@PoE
It gets into your heart and stays in your head. In short: It ensures enthusiasm and emotions, which you can
now enhance in your Porsche Centre – with the right music. With the appropriate soundtrack from Porsche
Sound@PoE to match the brand and the vehicles. The visit to the Porsche Centre will then be a consistent
overall experience for your customers. It looks like Porsche. And it also sounds exactly like Porsche. For an
atmosphere in which your customers can feel at home, and your staff too. Just typically Porsche.
Summarized, Sound@PoE offers:
• Exclusively compiled music pool of 350-500 tracks from different genres (ambient, downbeat,
alternative, international pop)
• Automatic monthly updates
• The varied mix is a simple way of setting the scene in your Porsche Centre
• A network connection ensures that the music is up to date and guarantees a varying program
• The music compilation takes account of times of day as well as customer frequency and biorhythms
• Altering playlists vary within the daily and weekly program
• The simple Plug & Play solution can be directly connected to an existing music system
• Offline availability once the playlists have been downloaded
• Different playlists for varying use cases (Daily business, Lounge, Event)
Sound@PoE is available in two versions:
• Hardware Player (recommended)

- Professional hardware player device in AV rack of the Server Room connected to
infrastructure and DSP
- Playlist management and volume control via dedicated website
- Volume control also via AV control system
• App Player
- Consumer Apple device (iPhone 6 or above or iPad latest generation / iOS 10 or
above / 10GB available space) located in the Server Room and connected to DSP
via an audio connection panel with flexible cable
- Internet connection via WiFi
- The device should not be used for other activities
- Volume control via the app and AV control system
Both solutions require monthly costs for music curation and support.
020
Digital Price Tags
Digital Price Tags, a state of the art visualization of vehicle relevant information
The Digital Price Tags are used to display relevant information directly at the vehicle. A potential
customer can learn more about the vehicle and its options or share the configuration as well as checking
corresponding up-to-date prices.
The Digital Price Tags requires an independent (wireless) LAN connection at the dealership connected
directly to Porsche Vehicle Management System in order to automatically generate Digital Price Tags
illustrations.
The Digital Price Tags are available in two versions:
• Power cable version (recommended)

- Comes with adapter plate to cover cables from price tag to floor box
- Must be connected via floor box below car and requires following connections:
TP
1× Twisted pair from IT Room
1× Power socket
POWER
• Powerbank version
- Runs for at least 15 hours with one charge
- Automatic restart of device and app after daily exchange with backup powerbank
A Digital Price Tag shall be considered at each vehicle in following modules:

• Vehicle exhibition
• Universal module subtype Highlight
• Universal module subtype E-Performance
• Universal module subtype Approved
• Universal module subtype Tequipment
• Classic
021
Ultra High Definition and Virtual Reality Car Configurator (UHD / VR CC)
Ultra High Definition and Virtual Reality Car Configurator (UHD / VR CC)
The UHD / VR CC is a Porsche Car Configurator to be used at your Point of Experience in order to
enrich the customer journey or rather to simply continue your clients’ configuration where they left off
on the internet. The application can either be used with an UHD (touch)screen which lets you and your
customers interact intuitively with configurations or with the virtual reality option to immerse into an
even more emotional experience – both controlled with a tablet by the salesperson. The setup needs to
be connected to the AV system, therefore the following requirements need to be considered:
• POS-system (Playout and management PC for UHD / VR CC and Digital Signage) to be located
within a ventilated cabinet of the table and to be connected to AV system:
- HDMI output of the graphic card and USB 2.0 connection (for optional touch feedback) must be
connected to AV system via twisted pair extender systems
- Consideration of a space in a cabinet of the table to install the POS-system with proper active
ventilation
- Hardware requirements:
System: Intel i7 8700 (6-Cores, 12MB Cache, up to 4.6 GHz with Intel Turbo Boost Technology)
Power supply: 850W EPA Bronze PSU Liquid Cooled Chassis
RAM: 64 GB Quad Channel DDR4 at 2666 MHz (16GBx4)
Hard drives: 512GB PCIe SSD (Boot), 2TB 7200RPM SATA 6Gb/s (Storage)
Graphic card: NVIDIA GeForce RTX 2080 Ti with 11GB GDDR6
Communication:11ac Wifi Dual Band 2.4&5Ghz, Bluetooth 4.1, 1000MBit/s Ethernet, 4× USB 3.0
• VR goggles (system can also be used without the goggles if desired)

- Tested and approved model: Oculus Rift S Following additional requirements for module cabling are required to integrated UHD / VR CC:
- Directly connected to POS-system with system cabling without any extension
- Storage for VR goggles Floor box below location of POS system
• Control TP
2× Twisted pair from Server Room
- Wireless remote device (Apple iPad Pro 12,9") to be connected to POS-sytem via WiFi for general 2× Twisted pair from IT Room
control of configuration
- Bluetooth keyboard and mouse to operate POS-system POWER
2× Power socket
• Signal switching
- The display to which the UHD / VR CC is connected shows digital signage content in default mode
- The UHD / VR CC application is activated as an overlay via the Bluetooth keyboard connected to
the POS-system
022
Module Detailed Overview
M01 Vehicle exhibition 025 M02 Universal Module 031 M03 Porscheplatz 043
M04 Fitting Lounge 053 M05 Owner‘s Collection 060 M06 Owner‘s Collection Hybrid 064
M07 Service Reception 071 M08 Consultation office 074 M09 Managers‘ office 079
M10 Meeting Room 084 M11 Classic 089 M12 Werk 1 Lounge 094 M13 Porsche Driver‘s Selection 100
023
Structure of module design
Selection of module AV equipment
Based on the selection of modules within the dealership as defined in the
architectural concept, the dealer selects the desired audiovisual equipment for
each module on the basis of this guideline.
The determination of desired equipment is accompanied by an AV planning- Exemplary illustration of different module configurations
and consulting-process in order to select the equipment with regard to future
use-cases. Must-have Recommended High-end
The module equipment is divided into three categories
• Must-have
• Recommended
• High-end
The dealer chooses the equipment category module by module, however, it is

not mandatory to equip all modules in the same category, as the equipment
requirements in each module may be different towards the considered use-
cases. Nevertheless, at least the equipment listed in the Must-have section Backlit poster Videowall with speaker LED-wall with speaker
must be implemented.
If a Must-have option is selected which demands no AV components in a

customer-facing module, the module must be connected to the central
Server Room in accordance with the defined spoke-hub distribution and the
centralization strategy in order to enable subsequent signal connections.
The module must then be connected with the following cabling (each for
potential location for display and floor box):

TP
POWER
4× Power socket
024
M01 Vehicle exhibition
The Racing Line, intended to resemble both a main Like in a city, visitors gain more exciting insights
street and a racetrack, displays one representative into the Porsche world at every turn. Side streets
of each of the current model series. It connects all showcase additional cars, whereas module blocks
products and topics. present theme specific exhibitions.
Audiovisual equipment Must-have Recommended High-end

Visual 4×4 Videowall 4×4 Videowall LED-wall
16× Videowall display 55" 16× Videowall display 55" 2.5 mm pixel pitch
16:9 aspect ratio
Sound Type Speaker Subwoofer Type Speaker Subwoofer Type Speaker Subwoofer
Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant -
Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side
next to videowall next to videowall next to videowall next to videowall next to LED-wall next to LED-wall
Connection and Connection Control Connection Control Connection Control

local control Connection panel in floor Wireless control device Connection panel in floor Wireless control device Connection panel in floor Wireless control device
box or wall panel in sight of box or wall panel in sight of box or wall panel in sight of
videowall videowall LED-wall
Note:
Digital Signage Playout PCs must be installed centrally due to maintenance reasons. Decentralized approach is not possible for videowall or LED-wall in the Vehicle Exhibition.
025
Overview M01 Vehicle exhibition
Must-have / Recommended / High-end
AV Integration Interior / Millwork Mechanical, electrical, and plumbing

Visual Videowall Dimensions Cabling / Connections
and Sound • 4× horizontal / 4× vertical Surrounding shadow gap of at least 2 cm from display to cladding Behind each display:
(Module specific) videowall display 55" POWER
2×power socket
each with FHD resolution Installation depth of min. 30 cm
• The total image is scaled to UHD across all (Display + bracket + speaker + cladding) TP
displays Weight
• Digital Signage playout kg approx. 720 kg Behind each front speaker:
• Video signal transmission via twisted pair (Display + bracket + speaker) POWER
2× Power socket
extender system Sub-construction
• Line speakers and subwoofers left and Solid substructure in order to accommodate the depth of the TP
› For more details see p. 029 right of videowall loudspeakers.
• Digital, wireless microphone system Cladding COAX
2× Coaxial antenna cable (RG-8/U) from Server Room
Note: antennas integrated in cladding of Surrounding cladding for videowall and speakers incl. acoustic
The videowall shall be installed at a location in the showroom videowall transparent cover in front of the speakers to be provided by AV system Heat dissipation
with the largest possible viewing area. integrator tailored to project and situation max. BTU: 23.200
Installation at the height of the first floor
Sound Closed ceiling above module Open ceiling above module Closed ceiling above module Open ceiling above module Cabling / Connections
(Background Music) • Ceiling integrated speaker • Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
Consider multiple speaker chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
throughout all vehicle exhibition • Consider the height of the speaker and so on
spaces in the dealership and public in the ceiling and avoid collisions › For more details see p. 019
restrooms in a 4×4 m grid. with other components (i.e. cable or
› For more details see p. 019 ventilation ducts, lighting)
Connection and Local connection panel Cut-outs / Cladding Cabling / Connections

local control Connections in floor boxes or wall panels (hidden in accessible flaps) for linking external video or • Separate empty floor box directly next to AV floor box to accommodate POWER
4× Power socket to integrate in floor box
audio devices to videowall. Corresponding locations must be determined during planning process. active AV-components or space in wall panels
Following connections shall be considered: • Locations for floor boxes or wall connections in direct sight to videowall TP
• 2× Power socket to integrate in floor box
• 1× HDMI (connected to Server Room via twisted pair transmitter box)
• 2× RJ-45 for AV cross connection (connected to Server Room) Consider a wireless network access for AV control tablet.
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit) › For more details see p. 018
• 2× Audio-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit)
Control via wireless control device
› For more details see p. 018
026
Overview M01 Vehicle exhibition

Visual LED-wall Dimensions Cabling / Connections
and Sound • Service and installation from the front Surrounding shadow gap of at least 2 cm from LED cabinets to cladding Behind LED-wall:
(Module specific) • Pixel pitch 2.5 mm POWER
12×/ 20× Power socket (220V / 110V)
• Total resolution FHD Installation depth of min. 30 cm Up to 9.500 (W/h)
• 16:9 aspect ratio (no scaling) (Display + bracket + LED cabinets + cladding) TP
• Digital Signage playout Weight
• Video signal transmission via twisted kg approx. 380 kg Behind each front speaker:
pair extender system (LED cabinets + bracket + speaker) POWER
2× Power socket
• Line speakers and subwoofers left and Sub-construction
right of LED-wall. Solid substructure mounted to wall for mounting the LED cabinets. Depth TP
› For more details see p. 030 • Digital, wireless microphone system must be considered in order to accommodate the depth of the loudspeakers.
antennas integrated in cladding of Cladding COAX
Note: LED-wall Surrounding cladding for LED-wall and speakers incl. acoustic transparent
The LED-wall shall be installed at a location in the showroom cover in front of the speakers to be provided by AV system integrator tailored Heat dissipation
with the largest possible viewing area. to project and situation max. BTU: 27.500
Installation at the height of the first floor
Consider multiple speaker chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
throughout all vehicle exhibition • Consider the height of the speaker and so on
spaces in the dealership and public in the ceiling and avoid collisions › For more details see p. 019
restrooms in a 4×4 m grid. with other components (i.e. cable or
› For more details see p. 019 ventilation ducts, lighting)

local control Connections in floor boxes or wall panels (hidden in accessible flaps) for linking external video or • Separate empty floor box directly next to AV floor box to accommodate POWER
audio devices to videowall. Corresponding locations must be determined during planning process. active AV-components or space in wall panels
Following connections shall be considered: • Locations for floor boxes or wall connections in direct sight to videowall TP
• 2× Power socket to integrate in floor box
• 2× RJ-45 for AV cross connection (connected to Server Room) Consider a wireless network access for AV control tablet.
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit) › For more details see p. 018
Control via wireless control device
027
More Details M01 Vehicle exhibition
Background Music
1 1 Pendant speaker
1
1
1
1
028
Must-have / Recommended: Videowall
2 2
4
1 1 1 1
1 1 1 1
4
1 1 1 1
1 Videowall bracket
3 3
1 1
2 Front speaker
1 1
3 Subwoofer
4 Sub-construction
5 Videowall display
5 5 5 5 6 Acoustic transparent
speaker cover
5 5 5 5
6 6
5 5 5 5
Note:
5 5 5 5
Sub-construction and cladding is to be provided by AV
system integrator tailored to project and situation.
029
High-end: LED-wall
2 2
4
1 1 1 1
1 1 1 1
4
1 1 1 1
1 LED mount brackets

3 3
1 1
2 Front speaker
1 1
3 Subwoofer
4 Sub-construction
7
5 LED cabinets
6 Acoustic transparent
speaker cover
7 Shadow gap
6 5 6
Note:
030
M02 Universal Module
The Universal module combines several modules Due to this standardization, the module provides
in one type of interior fit-out in order to simplify two areas for potential integration of digital
planning and deployment of interior. Thus the elements. The Universal Module covers the
Universal Module can be used in several areas of subtypes: Highlight, E-Performance, Approved and
the dealership in its four different versions. Tequipment.
Areas for integration of digital elements Types of digital elements

Zone #1: Surface behind presented vehicle Zone #1: Surface behind presented vehicle
• Large rear wall surface In all subtypes of the Universal Module the wall element behind the vehicle must be equipped at least with a backlit poster.
• Either backlit poster or a video presentation surface • Subtype E-Performance / Subtype Approved / Subtype Tequipment: The wall behind the vehicle is to be equipped with a
• A video presentation surface is only considered in subtype "Highlight" backlit poster, which is NOT to be provided by AV
• Further details are specified in the descriptions of the subtypes on the • Subtype Highlight: › Please see specification on p. 032
following pages
Zone #2: Surface to side of presented vehicle Zone #2: Surface to side of presented vehicle
• Side wall for integration of a display In all subtypes of the Universal Module the wall element placed to the side of the vehicle must be equipped with a display.
• Either 43" FHD interactive display or 55" UHD non-interactive display The type of display to be integrated depends on the subtype of the module and the market / country where the dealership is
• The type of display depends on the subtype of the module and the located. In those subtypes / markets where interactive applications are available, a 43" FHD interactive display must be used:
available market content • Subtype Highlight: No interactive content available
• Further details are specified on the right and in the descriptions of the • Subtype E-Performance: Interactive content is currently limited to the markets PCGB, PCNA, PCA, PTW, PCN, PIT and PD.
subtypes on the following pages Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available / can
be created in your market version.
• Subtype Approved: Interactive content in form of "Porsche Finder" is currently under development for all markets
• Subtype Tequipment: Interactive content in form of "Tequipment Finder" is available for all markets
• All other subtypes / markets may integrate a 55" UHD non-interactive display.
Further specifications are listed on the following pages in the detailed descriptions of the individual zone specifications.
031
Zone #1
universal module can be used in several areas of the subtypes: Highlight, E-Performance, Approved and
dealer ship in its four different versions. Tequipment.
Audiovisual equipment Must-have (For all subtypes) Recommended (For subtype "Highlight" only) High-end (For subtype "Highlight" only)
Visual Backlit poster 4×4 Videowall LED-wall
to be provided 16× Videowall display 55" 1.2 mm pixel pitch
by furniture supplier 16:9 aspect ratio
Native UHD
Sound None Type Speaker Subwoofer Type Speaker Subwoofer

Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side
next to videowall next to videowall next to videowall next to videowall
Connection and None Connection Control Connection Control

local control Connection panel Connection panel Connection panel in cladding Control panel in cladding of
in cladding of videowall in cladding of videowall of LED-wall LED-wall
Note:
The digital elements described in "Recommended" and "High-end" are only applicable in Universal Module subtype "Highlight"
032
Overview M02 Universal Module
Must-have / Recommended / High-end Zone #1

Visual Videowall Dimensions Cabling / Connections
• 4× horizontal / 4× vertical Surrounding shadow gap of at least 2 cm from display to cladding Behind each display:
videowall display 55" POWER
2× Power socket
each with FHD resolution Installation depth of min. 30 cm
• The total image is scaled to UHD across all (Display + bracket + speaker + cladding) TP
displays Weight
• Digital Signage playout kg approx. 720 kg
• Video signal transmission via twisted pair (Display + bracket + speaker)
extender system Sub-construction
Solid substructure in order to accommodate the depth of the
› For more details see p. 035 loudspeakers.
Cladding
Surrounding cladding for videowall and speakers incl. acoustic
transparent cover in front of the speakers to be provided by AV system Heat dissipation
integrator tailored to project and situation max. BTU: 23.200
Sound Speaker systems Microphones Cladding Cabling / Connections

(Module specific) • Line speakers and subwoofers left and right of videowall • Digital, wireless microphone system antennas Surrounding cladding for videowall and speakers incl. acoustic Behind each front speaker:
integrated in cladding of videowall transparent cover in front of the speakers to be provided by AV POWER
2× Power socket
system integrator tailored to project and situation
TP
COAX

local control Integrated in side cladding of videowall with following connections: • Flap in side panel of videowall cladding POWER
2× Power socket to integrate in connection panel
• 2× RJ-45 for AV cross connection (connected to Server Room) TP
6× Twisted pair from Server Room to integrate in
• 2× Power socket connection panel
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit)
Local control panel
Integrated in side cladding of videowall with following control options:
• Switching of video signal (Digital Signage / Local connection)
• Local / Module volume control
If "Decentralized cabling approach" is applied, the above mentioned cable requirements must be carried out differently. 033
› Please see p. 015 for further explanations.
Must-have / Recommended / High-end Zone #1

Visual LED-wall with native UHD resolution Dimensions Cabling / Connections
• Service and installation from the front Surrounding shadow gap of at least 2 cm from LED cabinets to cladding Behind LED-wall:
• Pixel pitch 1.2 mm POWER
12× / 20× Power socket (220V / 110V)
• 16:9 aspect ratio (no scaling) Installation depth of min. 30 cm Up to 9.400 (W/h)
• Digital Signage playout (Display + bracket + LED cabinets + cladding) TP
• Video signal transmission via twisted Weight
pair extender system kg approx. 600 kg
(LED cabinets + bracket + speaker)
Sub-construction
Solid substructure mounted to wall for mounting the LED cabinets. Depth
› For more details see p. 036 must be considered in order to accommodate the depth of the loudspeakers.
Cladding
Surrounding cladding for LED-wall and speakers incl. acoustic transparent
cover in front of the speakers to be provided by AV system integrator tailored Heat dissipation
to project and situation max. BTU: 35.000
Sound Speaker systems Microphones Cladding Cabling / Connections

(Module specific) • Line speakers and subwoofers left and right of videowall • Digital, wireless microphone system antennas Surrounding cladding for videowall and speakers incl. acoustic Behind each front speaker:
integrated in cladding of videowall transparent cover in front of the speakers to be provided by AV POWER
2× Power socket
system integrator tailored to project and situation
TP
COAX

local control Integrated in side cladding of LED-wall with following connections: • Flap in side panel of LED-wall cladding POWER
• 2× RJ-45 for AV cross connection (connected to Server Room) TP
6× Twisted pair from Server Room to integrate in
• 2× Power socket connection panel
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit)
Local control panel
Integrated in side cladding of LED-wall with following control options:
• Switching of video signal (Digital Signage / Local connection)
• Local / Module volume control
More Details M02 Universal Module
Recommended (For subtype "Highlight" only): Videowall Zone #1
1
2 2
6 6 6 6
6 6 6 6
4 4
6 6 6 6
1 Sub-construction
3 3
6 6
2 Front speaker
6 6
3 Subwoofer
4 Connection and
control panel
8
5 Videowall display
5 5 5 5
6 Videowall bracket
5 5 5 5 speaker cover
7 7 8 Shadow gap
5 5 5 5
5 5 5 5
Note:
035
High-end (For subtype "Highlight" only): LED-wall Zone #1
2 4 2
1 1 1 1
1 1 1 1
4 4
1 1 1 1
1 LED mount brackets

3 3
1 1 1 1 2 Front speaker
3 Subwoofer
4 Sub-construction
7
5 LED cabinets
speaker cover
7 Shadow gap
6 5 6
Note:
036
Zone #2 interactive *

Visual Display 43" FHD Display 43" FHD Display 43" FHD
interactive interactive interactive
flush mount in wall flush mount in wall flush mount in wall
› Please see footnote for › Please see footnote for › Please see footnote for
exception below exception below exception below
Module specific Ceiling integrated / Pendant - Module specific Ceiling integrated / Pendant - Module specific Ceiling integrated / Pendant -
Connection and None None None

local control
* Note:
Specific touch content depends on the module subtype and market. If no touch content is available, the dealer is of course free to use an interactive display as future use and to operate the device as non-interactive.
Alternatively the dealers may consider a non-interactive 55" UHD display according to upcoming description of "Universal Module Zone #2 non-interactive". Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available and see p.031.
037
Must-have / Recommended / High-end Zone #2 interactive

Visual Display 43" UHD, interactive, Dimensions Cabling / Connections
flush mount in wall Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
• Digital Signage playout via a playout PC POWER
2× Power socket
which is located in the Server Room Installation depth of min. 15 cm
• Video- and USB-signal transmission as (Display + bracket + receiver box) TP
well as display control via one twisted Consider air vent between ceiling and millwork and ensure
pair extender system capability of airflow from behind the display to air vent
• Push-out wall bracket shall be used for Weight
easy maintenance kg approx. 20 kg
(Display + bracket)
Heat dissipation
max. BTU: 600
(Background Music) • 2× Ceiling integrated speaker • 2× Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
• Consider the height of the speaker
in the ceiling and avoid collisions
with other components (i.e. cable or
ventilation ducts, lighting)
Connection and
local control
Must-have / Recommended / High-end: Display 55" UHD Zone #2 interactive
5 5
5
1 Display
6 6
2 Push-out wall bracket
3 Receiver box
4
3 3 4 Shadow gap
5 5 cm deep air vent

1 1 4 1
2 6 Open space in
millwork for airflow
039
Zone #2 non-interactive

Visual Display 55" UHD Display 55" UHD Display 55" UHD
non-interactive non-interactive non-interactive

local control
040
Must-have / Recommended / High-end Zone #2 non-interactive

Visual Display 55" UHD, non-interactive, Dimensions Cabling / Connections
flush mount in wall Surrounding shadow gap of at least 2 cm from display to Behind display:
• Digital Signage playout via a playout PC cut-out POWER
2× Power socket
• Signal transmission and display control (Display + bracket + receiver box) TP
via twisted pair extender system Consider air vent between ceiling and millwork and ensure
• Push-out wall bracket shall be used for capability of airflow from behind the display to air vent
easy maintenance Weight
kg approx. 40 kg
(Display + bracket)
Heat dissipation
max. BTU: 600
Connection and
local control
Must-have / Recommended / High-end: Display 55" UHD Zone #2 non-interactive
5 5
5
1 Display
6 6
4 3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
042
M03 Porscheplatz
interactive *
Customers and fans alike meet at the openly instance while they wait for their electric vehicle
designed Porscheplatz to share their enthusiasm to finish charging or their Porsche’s oil change to
for the brand, enjoy a coffee, or find out about new be completed. Linked to the Porscheplatz, the
Porsche products and events. The comfortable Kids Area and the Porsche Driver’s Selection shop
seating area is a space for them to relax, for entertain all age groups.

Visual Display 43" FHD Display 43" FHD Display 43" FHD
interactive interactive interactive
mounted to room divider mounted to room divider mounted to room divider
Background Music Surface-mounted - Background Music Surface-mounted - Background Music Surface-mounted Ceiling integrated
Module specific - - Module specific - - Module specific - -

local control
* Note:
Interactive content is limited to markets PCGB, PCNA, PCA, PTW, PCN, PIT and PD only. Therefore, these markets must choose Touch-Display option. All other markets are free to use an interactive display as future use and to operate the device as non-interactive or consider a non-interactive 55"
UHD display according to upcoming description of "Porscheplatz non-interactive". Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available / can be created in your market version.
043
Overview M03 Porscheplatz
Must-have / Recommended / High-end interactive

Visual Display 43" FHD, interactive, Weight Cabling / Connections
mounted to room divider kg approx. 40 kg Behind display:
• Digital Signage playout via a playout PC (Display + bracket) POWER
2× Power socket
which is located in the Server Room
• Video- and USB-signal transmission as Free space in front of display TP
well as display control via one twisted Ensure a free space of at least 1.8m in front of the display to allow
pair extender system touch interaction
• Flat surface-mount bracket shall be
used to achieve the smallest possible
installation depth
Heat dissipation
max. BTU: 600
Sound Speaker Speaker Cabling / Connections

(Background Music) • 4× Surface-mounted speaker with U-bracket • Consider space between vertical • 1× Speaker cable from Server Room to first speaker
ceiling-mounted panels • 1× Speaker cable from first to second speaker
• 1× Speaker cable from second to third speaker
• 1× Speaker cable from third to fourth speaker
Connection and
local control
Must-have / Recommended / High-end interactive

Visual Display 43" FHD, interactive, Weight Cabling / Connections
2× Power socket
• Video- and USB-signal transmission as Free space in front of display TP
well as display control via one twisted Ensure a free space of at least 1.8m in front of the display to allow
pair extender system touch interaction
installation depth
Heat dissipation
max. BTU: 600
Sound Speaker Subwoofer Speaker Subwoofer Cabling / Connections

(Background Music) • 4× Surface-mounted speaker with U-bracket • 1× Ceiling integrated subwoofer • Consider space between vertical • Cut-out in ceiling according to • 1× Speaker cable from Server Room to first speaker
ceiling-mounted panels chosen speaker • 1× Speaker cable from first to second speaker
• Consider the height of the speaker • 1× Speaker cable from second to third speaker
in the ceiling and avoid collisions • 1× Speaker cable from third to fourth speaker
with other components (i.e. cable or • 1× Speaker cable from Server Room to subwoofer
› For more details see p. 047 • Cut-outs in vertical ceiling-mounted
panels
Connection and
local control
More Details M03 Porscheplatz
Must-have / Recommended / High-end: Interactive display 43" FHD interactive
1 Display
2 Wall bracket
3 Receiver box
4
4 Revisable top panel
3
5 Lightbox or back panel
1 1 (revisable)
5
046
Must-have / Recommended / High-end: Ceiling speaker interactive
1
1 Surface-mounted speaker
5 1
2 U-beam
mounted to false ceiling
3 Ceiling integrated
subwoofer
4 No rails for ceiling panels

3
below subwoofer
5 Ceiling panels
Note:
Please consider the Architecture
3
Guideline regarding available space
between the panels
5 4
047
M03 Porscheplatz
non-interactive
Customers and fans alike meet at the openly instance while they wait for their electric vehicle
designed Porscheplatz to share their enthusiasm to finish charging or their Porsche’s oil change to
for the brand, enjoy a coffee, or find out about new be completed. Linked to the Porscheplatz, the
Porsche products and events. The comfortable Kids Area and the Porsche Driver’s Selection shop
seating area is a space for them to relax, for entertain all age groups.

mounted to room divider mounted to room divider mounted to room divider
Background Music Surface-mounted - Background Music Surface-mounted - Background Music Surface-mounted Ceiling integrated

local control
048
Must-have / Recommended / High-end non-interactive

Visual Display 55" UHD, non-interactive, Weight Cabling / Connections
2× Power socket
• Signal transmission and display control TP
via twisted pair extender system
installation depth
Heat dissipation
max. BTU: 600
Sound Speaker Speaker Cabling / Connections

(Background Music) • 4× Surface-mounted speaker with U-bracket • Consider space between vertical • 1× Speaker cable from Server Room to first speaker
ceiling-mounted panels • 1× Speaker cable from first to second speaker
• 1× Speaker cable from second to third speaker
• 1× Speaker cable from third to fourth speaker
Must-have / Recommended / High-end non-interactive

Visual Display 55" UHD, non-interactive, Weight Cabling / Connections
2× Power socket
• Signal transmission and display control TP
via twisted pair extender system
installation depth
Heat dissipation
max. BTU: 600
Sound Speaker Subwoofer Speaker Subwoofer Cabling / Connections

(Background Music) • 4× Surface-mounted speaker with U-bracket • 1× Ceiling integrated subwoofer • Consider space between vertical • Cut-out in ceiling according to • 1× Speaker cable from Server Room to first speaker
ceiling-mounted panels chosen speaker • 1× Speaker cable from first to second speaker
› For more details see p. 052 • Cut-outs in vertical ceiling-mounted
panels
Must-have / Recommended / High-end: Display 55" UHD non-interactive
1 Display
2 Wall bracket
4 3 Receiver box
4 Revisable top panel

3
5 Lightbox or back panel
1 1 (revisable)
5
051
Must-have / Recommended / High-end: Ceiling speaker non-interactive
1
1 Surface-mounted speaker
5 1
2 U-beam
mounted to false ceiling
3 Ceiling integrated
subwoofer
4 No rails for ceiling panels

3
below subwoofer
4 5 Ceiling panels
Note:
Please consider the Architecture
3
Guideline regarding available space
between the panels
5 4
052
M04 Fitting Lounge
Individualizing a Porsche is a matter of the heart. dream car. Digital elements and genuine materials
This passion can be let loose in the Fitting Lounge, are combined here to make the configuration
where customers can customize their personalized process an innovative and memorable experience.

non-interactive non-interactive interactive *
UHD / VR CC UHD / VR CC
Ultra High Definition and Ultra High Definition and
Virtual Reality Car Configurator Virtual Reality Car Configurator
Module specific - - Module specific Soundbar - Module specific Soundbar -

local control Table connection panel - Table connection panel - Table connection panel -
* Note:
The touch function of the display can be used in conjunction with the VR CC, but only for simple actions such as opening doors and trunk, rotating the vehicle, zooming and changing of viewing positions. The Virtual Car Configurator is mainly operated via a separate wireless control unit.
053
Overview M04 Fitting Lounge

2× Power socket
kg approx. 40 kg
(Display + bracket)
Heat dissipation
max. BTU: 600
(Module specific and • 2× Ceiling integrated speaker • 2× Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
Background Music) chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
Connection and Table connection panel Cut-outs Cabling / Connections

local control Connections in table connection panel for linking external video or audio devices to display: • Cut-out and cover for table connection panel in desk Floor box below table:
• Infrastructure: 2× Power socket / 1× USB-Charger / 2× RJ-45 for LAN • Space for transmitter box below table POWER
TP
Local HDMI must be connected to AV transmitter box located below the table. to integrate in floor box
Signal switch via automatic signal detection: If HDMI-source is connected to the local
connection, the system must switch to local connection. If the local connected signal is TP
unplugged, the system must switch back to digital signage content. to integrate in floor box

and Sound flush mount in wall Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
(Module specific) • Digital Signage playout via table integrated PC POWER
2× Power socket
for UHD / VR CC Installation depth of min. 15 cm
• Video-signal transmission as well as display (Display + bracket + receiver box) TP
control via one twisted pair extender system Consider air vent between ceiling and millwork and ensure
• Push-out wall bracket shall be used for easy capability of airflow from behind the display to air vent UHD / VR CC:
maintenance Weight › For more details see p. 022
• Soundbar below display to playback connected kg approx. 60 kg
sound, covered by acoustic transparent fabric (Display + bracket + soundbar)
› For more details see p. 058 tailored to width of display
(no connection to background music system)
UHD / VR CC
› For more details see p. 022 Heat dissipation
max. BTU: 4.200

local control In table connection panel for linking external video or audio devices to display. • Cut-out and cover for table connection panel in desk Floor box below table:
• 1× HDMI (connected to Server Room via twisted pair transmitter box) • Space for UHD / VR CC hardware (PC and VR-goggles)
› For more details see p. 022 TP

2× Power socket
• Video- and USB-signal transmission as well as (Display + bracket + receiver box) TP
display control via one twisted pair extender Consider air vent between ceiling and millwork and ensure
system capability of airflow from behind the display to air vent UHD / VR CC:
• Push-out wall bracket shall be used for easy Weight › For more details see p. 022
maintenance kg approx. 90 kg
• Soundbar below display to playback connected (Display + bracket + soundbar)
› For more details see p. 058 sound, covered by acoustic transparent fabric
tailored to width of display
UHD / VR CC Heat dissipation
› For more details see p. 022 max. BTU: 4.300

056
More Details M04 Fitting Lounge
Must-have: Display 55" UHD
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
057
Recommended / High-end: Display 65" UHD with soundbar
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 4 1
1
2 6 Open space in
7 Soundbar
7 7 7
058
Recommended / High-end: UHD / VR CC integration
4 6
1
5
1 POS-system
6 3
2 VR Brille
3 Active air supply
4 Active air exhaust
5 HDMI and USB

extender
6 Ventilation vents in
2
furniture
059
M05 Owner‘s Collection
A handover could not be more personal. The new the customer experience their vehicle on a new
Owner’s Collection turns prospects into owners level. The flexible, decorative cabinet elements
and owners into collectors. No matter if they are and customized display interactions give the room
picking up their first or tenth car, the individualized design a personal touch and directly address the
handover in the Owner’s Collection Lounge lets owner.

flush mount in screen wall flush mount in screen wall flush mount in screen wall
or shelf (S size only) or shelf (S size only) or shelf (S size only)
Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant
Connection and Connection Connection Connection

local control Local connection panel in shelf Local connection panel in shelf Local connection panel in shelf
060
Overview M05 Owner‘s Collection

flush mount in screen wall or shelf Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
2× Power socket
kg approx. 40 kg
(Display + bracket)
› For more details see p. 062 and p. 063
Note:
The display must be properly installed in screen wall or shelf, thus Heat dissipation
the content is viewable from the seating group and is not covered max. BTU: 600
by the vehicle
Background Music) • 1× Ceiling integrated subwoofer • 1× Pendant subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
Connection and Local connection panel Cut-outs Cabling / Connections

local control To be located in shelf for linking external video or audio devices to display: • Cut-out for local connection panel in shelf In shelf:
• 2× Power socket POWER
TP
The local HDMI must be connected to the infrastructure via a twisted pair transmitter box to integrate in connection panel
integrated in the connection panel. Signal switch via automatic signal detection: If HDMI-
source is connected to the local connection, the system must switch to local connection.
If the local connected signal is unplugged, the system must switch back to digital signage
content.
More Details M05 Owner‘s Collection
Must-have / Recommended / High-end: Display 55" UHD in screen wall
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
062
More Details M05 Owner‘s Collection
Must-have / Recommended / High-end: Display 55" UHD in shelf
5 5
4
6 6
3 3
1 Display

1 4 1
1
3 Receiver box
2
4 Shadow gap
6 Open space in
063
M06 Owner‘s Collection Hybrid
A handover could not be more personal. The new the customer experience their vehicle on a new
Owner’s Collection turns prospects into owners level. The flexible, decorative cabinet elements
and owners into collectors. No matter if they are and customized display interactions give the room
picking up their first or tenth car, the individualized design a personal touch and directly address the
handover in the Owner’s Collection Lounge lets owner.

non-interactive non-interactive interactive *
UHD / VR CC UHD / VR CC
Ultra High Definition and Ultra High Definition and
Virtual Reality Car Configurator Virtual Reality Car Configurator
Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Soundbar - Module specific Soundbar -
Connection and Connection Connection Control Connection Control

local control Table connection panel Table connection panel - Table connection panel -
* Note:
The touch function of the display can be used in conjunction with the VR CC, but only for simple actions such as opening doors and trunk, rotating the vehicle, zooming and changing of viewing positions. The Virtual Car Configurator is mainly operated via a separate wireless control unit.
064
Overview M06 Owner‘s Collection Hybrid

2× Power socket
via twisted pair extender system Consider air vent between ceiling and millwork and ensure capability
• Push-out wall bracket shall be used for of airflow from behind the display to air vent
kg approx. 40 kg
(Display + bracket)
Note:
The display must be properly installed in screen wall, thus the Heat dissipation
content is viewable from the seating group and is not covered by max. BTU: 600
the vehicle
Background Music) • 1× Ceiling integrated subwoofer • 1× Pendant subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker

TP

2× Power socket
• Signal transmission and display control via (Display + bracket + receiver box) TP
twisted pair extender system Consider air vent between ceiling and millwork and ensure
• Push-out wall bracket shall be used for easy capability of airflow from behind the display to air vent UHD / VR CC:
maintenance Weight › For more details see p. 022
• Soundbar below display to playback connected kg approx. 60 kg
sound, covered by acoustic transparent fabric (Display + bracket + soundbar)
› For more details see p. 069 tailored to width of display
Note: UHD / VR CC
The display must be properly installed in screen wall, thus the › For more details see p. 022 Heat dissipation
content is viewable from the seating group and is not covered by max. BTU: 1.200
the vehicle
• 1× Ceiling integrated subwoofer • 1× Pendant subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker

When button 1 is selected signal switch via automatic signal detection: If HDMI-source is to integrate in floor box
connected to the local connection, the system must switch to local connection. If the local TP
connected signal is unplugged, the system must switch back to digital signage content. to integrate in floor box

2× Power socket
• Video- and USB-signal transmission as well as (Display + bracket + receiver box) TP
display control via one twisted pair extender Consider air vent between ceiling and millwork and ensure
system capability of airflow from behind the display to air vent UHD / VR CC:
• Push-out wall bracket shall be used for easy Weight › For more details see p. 022
maintenance kg approx. 90 kg
• Soundbar below display to playback connected (Display + bracket + soundbar)
› For more details see p. 069 sound, covered by acoustic transparent fabric
tailored to width of display
Note: (no connection to background music system)
The display must be properly installed in screen wall, thus the UHD / VR CC Heat dissipation
content is viewable from the seating group and is not covered by › For more details see p. 022 max. BTU: 1.300
the vehicle
• 1× Ceiling integrated subwoofer • 1× Pendant subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker

When button 1 is selected signal switch via automatic signal detection: If HDMI-source is to integrate in floor box
connected to the local connection, the system must switch to local connection. If the local TP
connected signal is unplugged, the system must switch back to digital signage content. to integrate in floor box
More Details M06 Owner‘s Collection Hybrid
5 5
5
1 Display
6 6
3 Receiver box
4
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
068
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
7 Soundbar
7 7 7
069
Recommended / High-end: UHD / VR CC integration
4 6
1
5
1 POS-system
6 3
2 VR goggles
3 Active air supply
4 Active air exhaust
5 HDMI and USB

extender
6 Ventilation vents in
2
furniture
070
M07 Service Reception
The Aftersales showroom, known as the Service The integrated consultation island incorporates the
Reception, is located next to the consultation area. customer into the diagnostic process and creates a
With its large glass walls, it becomes part of the high quality of stay and trust. Additionally, Porsche
showroom and allows customers to experience the Service Displays can be placed next to the vehicles,
fascinating technical side of the Porsche world. along with large-scale aesthetic graphics.

Sound None None None

local control Table connection panel - Table connection panel - Table connection panel -
071
Overview M07 Service Reception

2× Power socket
kg approx. 40 kg
(Display + bracket)
Heat dissipation
max. BTU: 600

TP
More Details M07 Service Reception
Must-have / Recommended / High-end: Display 55" UHD
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
073
M08 Consultation office
Consultation offices are best for finalizing the needed privacy for financial exchanges and can also
contract and sale. The enclosed spaces provide the be booked using calendar tools such as Outlook.


Background Music - - Background Music - -
Module specific Soundbar - Module specific Soundbar -
Connection and Connection Connection Connection

local control Table connection panel Table connection panel Table connection panel
074
Overview M08 Consultation office

2× Power socket
• In case of multiple offices, one playout capability of airflow from behind the display to air vent
PC can be used for all displays (signal Weight
must be split up via central AV signal kg approx. 40 kg
management system (Display + bracket)
› For more details see p. 077 • Push-out wall bracket shall be used for
easy maintenance
Heat dissipation
max. BTU: 600

TP
Overview M08 Consultation office

(Module specific) • Digital Signage playout via a playout PC which POWER
2× Power socket
is located in the Server Room Installation depth of min. 15 cm
• In case of multiple offices, one playout PC can capability of airflow from behind the display to air vent
be used for all displays (signal must be split up Weight
via central AV signal management system kg approx. 60 kg
• Push-out wall bracket shall be used for easy (Display + bracket + soundbar)
› For more details see p. 078 maintenance
• Soundbar below display to playback connected
sound, covered by acoustic transparent fabric
tailored to width of display Heat dissipation
(no connection to background music system) max. BTU: 1.200

TP
More Details M08 Consultation office
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
077
More Details M08 Consultation office
5 5 5
1 Display
6 6
4
3 Receiver box
4 Shadow gap

1 4 1
1
2 6 Open space in
7 Soundbar
7 7 7
078
M09 Managers‘ office
Managers’ offices are furnished with a desk and a panel. Two armchairs, a table, and a floor lamp
sideboard, placed against a wall featuring a wooden complement the room.

Visual None Display 55" UHD Display 55" UHD
non-interactive non-interactive
flush mount in wall if office is flush mount in wall if office is
in sight of a customer in sight of a customer
Sound None None Type Speaker Subwoofer

Background Music - -
Module specific Soundbar -
Connection and None Connection Connection

local control Table connection panel Table connection panel
079
Overview M09 Managers‘ office

Visual Display 55" UHD, non-interactive Dimensions Cabling / Connections
• Optional Digital Signage playout via a Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
playout PC which is located in the Server POWER
2× Power socket
Room Installation depth of min. 15 cm
twisted pair extender system Consider air vent between ceiling and millwork and ensure capability of
• Display to be flush mounted in wall if the airflow from behind the display to air vent
office is in sight of a customer. If not, the Weight
display can also be surface-mounted kg approx. 40 kg
• If flush mounted a push-out wall bracket (Display + bracket)
› For more details see p. 082 shall be used for easy maintenance, if not
normal wall bracket is sufficient
Heat dissipation
max. BTU: 600

TP
Overview M09 Managers‘ office

Visual Display 55" UHD, non-interactive Dimensions Cabling / Connections
and Sound • Optional Digital Signage playout via a playout Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
(Module specific) PC which is located in the Server Room POWER
2× Power socket
• Signal transmission and display control via Installation depth of min. 15 cm
twisted pair extender system (Display + bracket + receiver box) TP
• Display to be flush mounted in wall if the office Consider air vent between ceiling and millwork and ensure capability of
is in sight of a customer. If not, the display can airflow from behind the display to air vent
also be surface-mounted. Weight
• If flush mounted a push-out wall bracket shall kg approx. 50 kg
be used for easy maintenance, if not normal (Display + bracket + soundbar)
› For more details see p. 083 wall bracket is sufficient
• Soundbar below display to playback
connected sound, covered by acoustic
transparent fabric tailored to width of display Heat dissipation
(no connection to background music system) max. BTU: 800

TP
More Details M09 Managers‘ office
Recommended: Display 55" UHD
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
082
More Details M09 Managers‘ office
High-end: Display 55" UHD with soundbar
5 5
5
1 Display
6 6
3 Receiver box
4
4 Shadow gap

1 1 4 1
2 6 Open space in
7 7 7 7 Soundbar
083
M10 Meeting Room
The main element of the meeting rooms is a large Meeting rooms can also be used for employee
meeting table. The side walls are made of walnut training sessions with Web Based Training (WBT),
wood panels and feature a display installed on one Virtual Classroom Training (VCT), and Assessment
side. The corridor walls are made of glass. Centre (AC).

Visual None Display 65" UHD Display 85"/86" UHD
flush mount in wall if the room flush mount in wall if the room
is in sight of a customer is in sight of a customer

Background Music - - Background Music - -
Module specific Soundbar - Module specific UC-Soundbar -

084
Overview M10 Meeting Room

(Module specific) • Optional Digital Signage playout via a playout POWER
2× Power socket
PC which is located in the Server Room Installation depth of min. 15 cm
twisted pair extender system Consider air vent between ceiling and millwork and ensure capability of
• Display to be flush mounted in wall if the room airflow from behind the display to air vent
is in sight of a customer. If not, the display can Weight
also be surface-mounted kg approx. 60 kg
• If flush mounted a push-out wall bracket shall (Display + bracket + soundbar)
› For more details see p. 087 be used for easy maintenance, if not normal
wall bracket is sufficient
• Soundbar below display to playback
connected sound, covered by acoustic Heat dissipation
transparent fabric tailored to width of display max. BTU: 1.200

TP
Overview M10 Meeting Room

Visual Display 85"/86" UHD, non-interactive Dimensions Cabling / Connections
(Module specific) • Optional Digital Signage playout via a playout (larger shadow gap in order to lift display into bracket) POWER
2× Power socket
PC which is located in the Server Room Installation depth of min. 15 cm
via twisted pair extender system Consider air vent between ceiling and millwork and ensure capability of
• Display to be flush mounted in wall if the airflow from behind the display to air vent
room is in sight of a customer. If not, the Weight
display can also be surface-mounted kg approx. 70 kg
• Push-out bracket not possible due to (Display + bracket + soundbar)
› For more details see p. 088 display size, therefore standard wall bracket
• UC-Soundbar below display for soft-codec
videoconferencing and to playback connected
sound (no connection to background music Heat dissipation
system) max. BTU: 1.900

• 1× USB for UC-Soundbar (connected to Server Room via twisted pair transmitter box) TP
to integrate in floor box
Local HDMI must be connected to AV transmitter box located below the table.
Signal switch via automatic signal detection: If HDMI-source is connected to the local TP
connection, the system must switch to local connection. If the local connected signal is to integrate in floor box
unplugged, the system must switch back to digital signage content.
More Details M10 Meeting Room
Recommended: Display 65" UHD with Soundbar
5 5
5
1 Display
6 6
4
3 Receiver box
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
7 Soundbar
7 7 7
087
More Details M10 Meeting Room
High-end: Display 85"/86" UHD with UC-Soundbar
5
5
1 Display
6
4 2 Wall bracket
3 Receiver box
3
4 Shadow gap

1 2 1 4
6 Open space in
7 UC-Soundbar
7 7
088
M11 Classic
The Classic module is where Porsche heritage genuine parts, which are displayed on the wall and
is brought to life. Vintage-style lamps and real in the workshop cabinets. This makes the module
cabinets create an authentic workshop feeling both an eye-catcher and a driver of sales of Porsche
and are an homage to the past. A Porsche classic Classic Genuine Parts and services.
car can be showcased here if desired, next to the

Visual None Display 43" FHD Display 43" FHD
flush mount in wall or flush mount in wall or
free-standing wall element free-standing wall element

local control
089
Overview M11 Classic

Visual
090
Overview M11 Classic

Visual Display 43" FHD, non-interactive, Dimensions Cabling / Connections
or free-standing wall element POWER
2× Power socket
• Digital Signage playout via a playout PC Installation depth of min. 15 cm
which is located in the Server Room (Display + bracket + receiver box) TP
• Signal transmission and display control Consider air vent between ceiling and millwork and ensure capability
via twisted pair extender system of airflow from behind the display to air vent
(Display + bracket)
› For more details see p. 092 and p 093
Heat dissipation
max. BTU: 600
More Details M11 Classic
Recommended / High-End: Display 43" FHD
5 5
5
1 Display
6 6
3 Receiver box
4
3 3 4 Shadow gap

1 1 4 1
2 6 Open space in
092
More Details M11 Classic
Recommended / High-End: Display 43" FHD in free standing wall element
1 Display
5 5
3 Receiver box
6 6
4
3 3 4 Shadow gap

1
1 4 1
2 6 Open space in
093
M12 Werk 1 Lounge
With its exclusive ambiance and living room- The Werk 1 Lounge is much more than just a
like atmosphere, the Werk 1 Lounge creates the standard car dealership waiting area: it is a place
appropriate venue for the international Porsche – or rather a home – exclusively for Porsche
community and events of all kind. customers and members.

Visual None Display 65" UHD Display 85"/86" UHD
flush mount in wall flush mount in wall
Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific - - Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant

094
Overview M12 Werk 1 Lounge

Visual
• Consider the height of the speaker and so on
Consider multiple speaker within in the ceiling and avoid collisions
module in a 3×3 m grid. with other components (i.e. cable or
095

2× Power socket
kg approx. 60 kg
(Display + bracket)
Heat dissipation
max. BTU: 1.100
(Background Music • Ceiling integrated speaker • Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
and module specific) • Ceiling integrated subwoofer • Ceiling integrated subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
Consider multiple speaker within in the ceiling and avoid collisions • 1× Speaker cable from Server Room to subwoofer
module in a 3×3 m grid with other components (i.e. cable or
and one subwoofer each 10 m² ventilation ducts, lighting)

• 1× 3.5mm plug (connected to Server Room via twisted pair transmitter box) TP

Visual Display 85"/86" UHD, non-interactive, Dimensions Cabling / Connections
• Digital Signage playout via a playout PC (larger shadow gap in order to lift display into bracket) POWER
2× Power socket
• Display must be mounted flush in wall. capability of airflow from behind the display to air vent
Push-out bracket not possible due to Weight
display size, therefore standard wall bracket kg approx. 70 kg
(Display + bracket )
Heat dissipation
max. BTU: 1.700
(Background Music • Ceiling integrated speaker • Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
and module specific) • Ceiling integrated subwoofer • Ceiling integrated subwoofer chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
Consider multiple speaker within in the ceiling and avoid collisions • 1× Speaker cable from Server Room to subwoofer
module in a 3×3 m grid with other components (i.e. cable or
and one subwoofer each 10 m ventilation ducts, lighting)

• 1× 3.5mm plug (connected to Server Room via twisted pair transmitter box) TP
More Details M12 Werk 1 Lounge
Recommended: Display 65" UHD
5 5
5
1 Display
6 6
4
3 Receiver box
3 4 Shadow gap

1 1 4
6 Open space in
2 millwork for airflow
098
More Details M12 Werk 1 Lounge
High-end: Display 85"/86" UHD
5 5
1 Display
6
2 Wall bracket
4
3 Receiver box
3
4 Shadow gap

1 2 1 4
6 Open space in
099
M13 Porsche Driver‘s Selection
The product world of Porsche Driver’s Selection is to move from Porsche enthusiasm to Porsche
closely related to the Porsche vehicle world. Placed lifestyle. The changing decorations allow a seasonal
in direct proximity to the vehicles and Porscheplatz, presentation. When positioning the module, close
the Porsche Driver’s Selection shop evokes a desire proximity to the Porscheplatz is recommended.

Visual None Display 43" FHD Display 43" FHD
flush mount either in flush mount either in
"Highlight-wall solution" or "Highlight-wall solution" or
"Back-wall solution" "Back-wall solution"

local control
100
Overview M13 Porsche Driver‘s Selection

Visual
101
Overview M13 Porsche Driver‘s Selection

Visual Display 43" FHD, non-interactive, Dimensions Cabling / Connections
flush mount in "Highlight-wall solution" or Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
"Back-wall solution" POWER
2× Power socket
• Digital Signage playout via a playout PC Installation depth of min. 15 cm
which is located in the Server Room (Display + bracket + receiver box) TP
• Signal transmission and display control Consider air vent between ceiling and millwork and ensure capability
via twisted pair extender system of airflow from behind the display to air vent
(Display + bracket)
Heat dissipation
max. BTU: 600
More Details M13 Porsche Driver‘s Selection
Recommended / High-end: Display 43" FHD
5 5
5
6 6
4 1 Display
3
1
2 Wall bracket
1 4
3 Receiver box
2
4 Shadow gap
6 Open space in
Note:
The exemplary visualization represents the integration of the display in the "Back-wall solution". However, the integration of the display into the highlight wall is carried out in the same manner.
103
Imprint
Publisher
Dr. Ing. h.c. F. Porsche Aktiengesellschaft
Porscheplatz 1
70435 Stuttgart-Zuffenhausen, Germany
www.porsche.de
Contact (Technical & Concept)

Oliver Rummel
VMK5 | Digital Retail
Phone: +49 1523 911-4145
Mail: oliver.rummel1@porsche.de
Contact (Content)
Shanine Johnson / Marco Duus
VMK1 | Digital Signage
Phone: +49 711 911-21766 / 49 711 911-21759
Mail: shanine.johnson@porsche.de / marco.duus@porsche.de
Design, Editorial work,

Layout & Illustrations
macom GmbH and LT Informationsdesign
Version 2.1 - December 2020

Subject to change.
No guarantee can be given in whole or parts of the contents.
© Copyright: 2020 Dr. Ing. h.c. F. Porsche AG

All texts, pictures and other information are subject to the copyright of
Dr. Ing. h.c. F. Porsche AG. Any duplication, reproduction or other use without the
prior written consent of Dr. Ing. h.c. is prohibited. F. Porsche AG is not permitted.
104

Porsche Digital Retail AV-Guideline en V2.1

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Porsche Digital Retail AV-Guideline en V2.1

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AV Guideline

Introduction 004 Server Room 017 Structure of module design 024

Process 005 Simple control 018 M01 Vehicle exhibition 025

Responsibilities 006 Sound@PoE 020 M03 Porscheplatz 043

Architectural integration 010 M07 Service Reception 071

Table connection panel 011 M08 Consultation office 074

Recommended centralized cabling approach 012 M09 Managers‘ office 079

Decentralized cabling approach 013 M10 Meeting Room 084

M11 Classic 089

M12 Werk 1 Lounge 094

M13 Porsche Driver‘s Selection 100

Version Date Change Version Date Change

Step 1 Step 2 Step 3 Step 4

Step To Do – Dealer (in coordination with market representative) Check

Step To Do – GSI (Trison) Check

1. Finalizing AV design and coordination with project team

Step To Do – GSI (Trison) Check Step To Do – GSI (Trison) Check

Available content / How do I get contents?

All contents are provided according to central market version availability.

Universal module subtype E-Performance: Specific E-Performance touch content is

* For detailed prices please contact your market / PAG-representative

The following, but not limited to, aspects have to be considered:

Flush-mount integration in customer facing modules

• Type 1: Tables without connection to a display

• Type 2: Tables with connection to non-interactive display

Step 3: Ordering and implementation

• Digital Signage playout PCs

VARIANT 1: Display only

Playout PC connected to AV receiver box IT distribution Playout PC

Cabling / Connections Cabling / Connections

VARIANT 2: Display and table connection panel

Playout PC connected to AV receiver box IT distribution HDMI receiver box

Cabling / Connections Cabling / Connections

Table connection panel connected to Table connection panel connected to

Cabling / Connections Cabling / Connections

VARIANT 3: Display and table connection panel and UHD / VR CC

HDMI + USB receiver

Cabling / Connections Cabling / Connections

Cabling / Connections Cabling / Connections Cabling / Connections Cabling / Connections

The complex structure of AV equipment requires a professional control system.

It is recommended to provide automated control where possible (i.e. automatic signal

background music using ceiling-integrated or pendant speaker in a regular

grid of max. 4×4 m. The speakers shall be wired in groups according to

module allocation in order to set individual volume or to mute if desired. The

individual wiring zones are shown in the adjacent exemplary illustrations.

Waste Collection Waste Collection Waste Collection

Parts After Sales Managers

be overridden by local inputs within the modules if available. Module,

be connected to the central audio distribution. FAS

Following criteria shall be met for overall system: Info for

• Speaker / Cabling Standard Standard Standard Standard Standard

Diagnostic Work Bay Diagnostic Work Bay Diagnostic Work Bay

- Speakers shall be operated in 8 Ω if the cable length accommodates

First Server Room

• Signal processing and distribution / Amplification

- For signal processing and distribution a professional 19"-rack-

mountable Digital Sound Processor (DSP) shall be used

- DSP shall provide industry-standard digital audio protocol interface

Sound@PoE is available in two versions:

• Hardware Player (recommended)

The Digital Price Tags are available in two versions:

• Power cable version (recommended)

A Digital Price Tag shall be considered at each vehicle in following modules:

• VR goggles (system can also be used without the goggles if desired)