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Business Model  Functional value- offers solution to a

particular problem
 Emotional value- product/service is
Business Name: Clinickiki pleasant or attractive to view
 Economic value- product/substance
Key Partners- Provides idea and concepts;
offer financial advantage, innovative,
network of suppliers and partners that make
saves time
business model work
 Symbolic value- certain status is given
- Key alliance (can be governmental to user when obtained
or other)
Customer Relationship- relationship
- Depending on your business idea company forms in particular customer
(if you want food supplement, you can partner
 Personal Assistance- rel. between
with a supplier)
company and customer when
Key Activities- most essential activity to achieve assistance is given during or after
company’s value, proposition. purchase (physical or virtual
interaction with a customer)
- bridge between value proposition
 Dedicated Personal Assistance-
and customer
deepest and most intimate
- marketing, sales, operation relationship; developed over certain
development, design, equipment, distribution, amount of time; assignment of a
customer experience staff to an individual customer (VIP)
 Self-service- there is no direct
 Development- improving one’s business relationship
 Marketing  Automated service- combination of
 Sales self-service and automative service
 Customer experience- consulting for (food booking)
their support, and review  Communities- like online
Key Resources- most important assets required communities to be more closed to a
to make business model work. Allows large population, reviews
enterprise to create offer and value proposition  Co-creation- customer had chance
to gain revenues to create value with the company
(being co-creator)
 Physical- facilities and structures
 Intellectual- non-physical, intellectual Customer Segments- refers to demographics
rights, idea, designs like age, ethnicity, profession, or gender, or
 Human- employees, partners psychographic factors which includes spending
behavior, interest, and motivations
 Financial- for capital (savings, loans,
investments)  Mass-
Customer Value Proposition- business way’s to  Niche- specific to a certain population
generate value for their product or service; why  Segmented- based on small differences
someone should do business with the company  Diversified- population has different
needs and wants
 Multisided platform- customer
segments are reliant on each other

Channels- touch point through where company


communicates with its customers

 Awareness- soc meds


 Evaluation- customer gives review
 Purchase- sales process
 Delivery
 After sales- care and support after the
purchase

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