KEY - SAMPLE TEST.

M3-K44

SECTION 1 (40 M)

I.
1. B 2. C 3. A 4. B 5. D
6. C 7. A 8. D 9. B 10. D
II.
11. B 12. B 13. C 14. D 15. D
16. B 17. B 18. A 19. C 20. D
21. D 22. A 23. C 24. B 25. C
26. D 27. C 28. C 29. D 30. B
31. A 32. B 33. C 34. C 35. C
36. B 37. D 38. C 39. B 40. B

SECTION 2 (60 M)

I. Reading

1. A. Advertising ….
2. B. product and fees 6. experience
3. C. the most important 7. affordable
4. (of) customers at QVC 8. satisfaction
5. customers 9. contact
10. mortgage

II. Writing: Suggested answer - Marketing report: Findings

The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm
toiletries. It is based on information gathered from over 500 interviews with consumers. (4 marks)

I shall begin with my findings about the products themselves. About one fifth of the consumers who have tried
our new products (4 marks) said they were dissatisfied with the taste of the Spring Balm toothpaste. Also, 47
people complained of skin irritation after using our deodorant spray.

Secondly, as regards the price, almost 90% remarked that our products are overpriced in comparison with
well-established brands. (4 marks)

Thirdly, with regard to promotion and place, it is clear that the name Spring Balm still means nothing to most
consumers. (4 marks) On the other hand, many of those who have heard about the Spring Balm collection
complain that (4 marks) they cannot find our product anywhere.

II. Writing: Suggested answer - Marketing report: Recommendations

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 On the basis of the above findings, I would like to make the following recommendations.

Regarding product, I recommend that the deodorant spray should be temporarily withdrawn (4 marks) and submitted to
laboratory tests without delay. In addition, our laboratory should develop a new flavor for the toothpaste (4 marks) like
green tea, mint, or bamboo salt.

With regard to price, we should look carefully at our competitors’ policy (4 marks) and make sure that our price is right
because our products are targeted at consumers with medium income.

As for promotion, I suggest that we should advertise more on TV and possibly the Internet (4 marks) in order to draw
more attention from massive potential consumers.

Finally, as regards place, it is advisable to ensure that the Spring Balm collection is available (4 marks) not
only from a wider range of supermarkets, but also from more convenient retail outlets and other stores near
residential areas.

III. Listening

PART 1 PART 2
1. B 1. key/preparation
2. A 2. present/CV
3. D 3. their appearance
4. C 4. research/ employer (or company)
5. A 5. previous experience

AUDIO SCRIPTS

PART 1:
Q1-3:
And now on to the Austin business report. There was more good news today for the local economy. The president of
Exeter Electronics, Michael Rennie, and the mayor of Austin, Jeffrey Jones, announced today that Exeter
Electronics will open its largest factory outside of the Silicon Valley right here in Austin. The new factory is
expected to provide 1200 jobs for local residents and pump several million dollars a year into the local economy.
Construction is expected to begin by the end of April, with the factory projected to open in August 2007.
Q4-5:
Attention, please. The management would like to notify you that all Lucky Diamond employees are required to
attend a brief meeting this Thursday morning at a quarter past 9:00 in the Central Administration building,
room 3C. The meeting is expected to last around half an hour. New regulations about parking, working hours,
overtime rates, and vacation will be discussed. We apologize for giving you so little advance notice; however,
attendance is required of all employees. Please be there on time. I repeat, there will be a meeting for all employees at
a quarter past nine this Thursday, February 28th. Those employees unable to attend must inform their section chief
before Wednesday. Thank you for your attention.

PART 2:
Is there any particular preparation you recommend before a job interview?
Preparation is absolutely key for any job interview. Your Hays consultant can assist you prior to that in getting that
interview and presenting your CV, but ultimately, at the end of the day, during that meeting with an employer, it's
really down to you. We advise all of our prospective jobseekers to .. certainly look at their appearance. You need to
look your best for an interview. The other aspect of preparation which is absolutely key is to research your
employer. Most organisations have websites, so we always recommend that people conduct a lot of research into
that company's website anything that's going on any press clippings, any information that you can use to prove to
the employer that you have actually made an effort to research them before attending the interview. From the point
of view of the actual vacancy, we would always recommend that you look at the duties within that vacancy and
have a think about where in your previous experience you might be able to demonstrate your ability to do that job.
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