4.

1 Challenges, Risks and Potential Solutions Relating to Facial Recognition

Although there are a range of benefits associated with implementing Facial Recognition and
CRM technologies into the retail process, there are a few challenges and risks that need to
be taken into consideration.
As we earlier stated, Facial Recognition can be utilised to extensively strengthen security
measures, however the technology may fall short when it comes to protecting itself from
hackers. Since the data collected from the FR would be stored in the cloud, it could be
vulnerable to data breaches. If cyber criminals were granted access to the cloud database,
they would be able to exploit the data for illegal purposes such identity theft. To prevent this
from happening, retail company’s should have company data policies that employees only
have access to the data they need for their department. Also, organisations should perform
regular vulnerability scans weekly to ensure the maximum safety of their collected data

Another risk of implementing Facial Recognition technology in retail arises from the fact that
the accuracy of the collected data can never be fully guaranteed. We previously mentioned
that FR could be used to provide in-store security by flagging customers with suspicious
behaviour, however the technology may come across the rare occasion where it makes a
false claim and possibly misinterprets a persons facial features which would potentially result
in a customer being falsely flagged. Another example of when data accuracy could be an
issue is when FR is being used to create more personalised marketing. Faulty facial
recognition could mean customers may receiving adverts that weren’t intended for them and
their preferences and hence it could affect the retail company’s aim to create a personalised
shopping experience. To overcome this issue, the company should have predefined
procedures for the management of data and possibly having government intervention to
verify the integrity of the FR data collected.

 Growth in mutual respect between team members

o Emulating peers with effective project management skills
o Offering careful and constructive critique to group members

Throughout the project we had a growth in mutual respect between all members of the team. We
realised the most effective way to approach the

Also each group member offered careful yet constructive criticism for others with the intention of
helping and creating a better overall solution. Not only did this create a more supportive
environment for the team, it ensured no one was afraid to ask for help knowing that they would get
assistance. For example, we went through each others research and added comments to let the
team member know what they could improve on and also what they did well to make sure their was
a balance of negative and positive criticism.

 Utilising proper forms of communication to avoid

miscommunication
Something we could have improved on as a group was our communication. Lack of communication
could often lead team members having misunderstandings.

An example of this was when our group’s document corrupted which confused other group
members due to the lack of online communication. Even though we were able to recover our backup
from Google Docs, having more communication would have avoided our ‘panic’ reaction to the
problem.