Activity #3

Choosing Your Platforms, Content Creation 

Step 1: Select 3 platforms from the following social media sites that are right for your
event: Facebook, Twitter, Instagram, YouTube, or LinkedIn. Explain why you chose
these platforms and how they best fit with your event.

Step 2: Explain how you would set-up a business profile (pick between Facebook or
LinkedIn business page) based on the best practices in the unit. Consider what makes a
business profile page different from a personal page and what best practices you could
include.

Step 3: Content Creation

Create 5 content examples for your event using 3 different social media options
(Facebook Twitter, and Instagram). Each post will be different because it will be
adapted to be most effective for each platform. In total, you will submit 15 different posts
(5 for Facebook, 5 for Instagram, and 5 for Twitter). Also, create 5 #hastags that can be
used to tag your event

 For example, if content 1 is about selling more tickets you will craft a message
that will be altered into 3 different formats to fit each platform. A twitter post must
be a maximum of 280 characters, a Facebook post can be quite detailed, and an
Instagram post is more focused on the graphic than the caption. These are all
important elements you will consider when creating specific media posts.
A maximum of 1 post can be directly promotional. The remaining posts must convey the
essence of your event and provoke an emotional connection with the audience without
directly promoting your event.

Source: M&H_SocialMarketingStrategyGuide-2.4 (1)

Step 4: Create a Content Calendar
With the content you created from above create a social media content calendar
including the following elements in your description:
 How you will measure metrics and KPIs
 A timeline for execution
 A content calendar from the content you created step 3. Ensure that the posts
have a consistent look, voice, and message.     
o Use a table to keep yourself organized
o Refer to the unit for examples of content calendars and how they are
formatted

References to look at:

https://www.business.com/articles/how-to-create-a-social-media-marketing-campaign/?
utm_source=notification&utm_medium=push&utm_campaign=2020-12-03-How-to-
create-a

https://l.messenger.com/l.php?u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-
media-kpis-key-performance-indicators
%2F&h=AT0HOZuBf6VW93tAr9dQODtCYANV1fZyVe0W_V5ZERQ56hUfLnUtG_I68C
mql3OF2qm5qCzWj0DeTS-fEKuKPIEpyh8yAG_vkYS9WMUrsIjL5VpEWflrMWhAaX-
7KzevYf8
Components Mark Comment

The assignment is carefully prepared,

well written and has no spelling mistakes /8
or grammar inconsistencies

References are cited correctly /2

Appropriate platforms are chosen with an

/35
explanation

Business profiles explained /12

Content created /10

Posts created /8

Hashtags /10

Total /85