INDUSTRIAL MANAGEMENT

(IMT 2412)

LEADERSHIP OF TAN SRI DATO’ ANANDA KRISHNA

GROUP MEMBERS Lukshman Rao HaiBabu (MOT 091005)

Mohd Hafiz Bin Salim (MOT 091007)

Muuhmmand Irshad Shafiq Bin Che Amat (MOT 087026)

087026

TTO’s NAME Mss Rosmaizura Mohd Zain

SUBMISION DATE 17 MAY 2011

ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

Table of Contents

DEFINITION OF LEADERSHIP ........................................................................... 3

INTRODUCTION .................................................................................................. 4

BACKGROUND ................................................................................................... 4

ENTREPRENEURSHIP ....................................................................................... 5

MULTIMEDIA EMPIRE ........................................................................................ 5

ROLES AS A LEADER ........................................................................................ 6

ABOUT ROBERT KUOK ..................................................................................... 7

COMPARISON ..................................................................................................... 8

CONCLUSION ..................................................................................................... 9

REFERENCES ................................................................................................... 10

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

2
ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

DEFINITION OF LEADERSHIP
It is difficult to qualitative define leadership. It is easier to give examples of leaders than
to define leadership. Leadership involves various dimensions and attributes. It requires
vision, courage, understanding, determination, decisiveness, sense of timing, capacity
to act, ability to inspire, etc. A leader is often judge by his mettle in a crisis. For
example, Winston Churchill during the London Blitz, John F Kennedy during the Cuban
missile crisis, Indira Gandhi in the 1971 Bangladesh war, Margaret Thatcher during the
miner’s strike, Mikhail Gorbachev’s break with communism and the cold war. In these
turning points, leadership made a crucial difference in the modem history. It is the same
in case of leadership in organizations.

As an effective human being, a leader should have identity, authenticity, open

mindedness, independence, responsibility, communicating, reasoning and problem
solving abilities, concern for others, rest for life energy, maturity, courage, (guts), strong
sense of obligation, clarity of mind and expression, integrity, etc. Leadership is a highly
complex and elusive trait. The above description does not clearly define what leadership
is. A leader is one who has followers; is too simple a definition. Leadership is often
define as the art of influencing others (people) to strive willingly; to do what the leader
wants them to do (often to do the mutually compatible objectives) with zeal and
confidence. It is encouraging and inspiring individuals and teams to goals. It is a
psychological process of providing guidance for followers. Leadership works with and
through people to accomplish goals. It is a psychological process of providing guidance
for followers. Leadership is one of the most effective tools of management and
organizational effectiveness depends on the quality of leadership. To lead is to guide,
conduct, direct and proceed. Earlier we have seen that the management is defines as
the process of getting thing done through the efforts of other people. Both the definitions
overlap and sense managers get all sorts of thing done through the effort of other
people, they must lead. In other words, by definition all managers are leaders.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

3
ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANA
ANANDA
DA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

INTRODUCTION
Tatparanandam Ananda Krishnan born 1938 is a Malaysian businessperson and
philanthropist of Tamil origin. Nicknamed TAK, he is currently estimated to have a net
worth of US$9.6 billion according to Forbes' latest annual list of wealthiest people,
people
making him the second wealthiest in Southeast Asia behind Robert Kuok,Kuok and number
89 in the world. Ananda Krishnan shuns public exposure and known to maintain a low
profile for a person off his stature.

BACKGROUND
Ananda Krishnan was born in 1938 in Brickfields, Kuala Lumpur's "Little
Little India"
India
to Tamil parents, who were Sri Lankan immigrants. He studied at Vivekananda Tamil
School in Brickfields, Kuala Lumpur and furthered his studies at Victoria
Institution, Kuala Lumpur. Later, as a Colombo Plan scholar, he attended the University
of Melbourne, Australia for his B.A. (Honors’) degree majoring in political science.
During that time he boarded in the Melbourne suburb of Hawthorn.. Following that,
Krishnan obtained a Masters in Business Administration at Harvard University,
University
graduating in 1964.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

4
ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANA
ANANDA
DA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

ENTREPRENEURSHIP
Krishnan’s first entrepreneurial venture was a Kuala Lumpur consultancy MAI Holdings.
He set up Exoil Trading,
ding, which went on to purchase oil-drilling concessions in various
countries. Later, he moved into gambling in Malaysia.. In the early part of the 1990s, he
started diversifying into the mul
multimedia arena.
Currently, he has business interests in entertainment, satellite television (Astro),
( space
(MEASAT), ), shipping (Bumi Armada), and telecommunications ((Maxis, Aircel).
Aircel Through
the privately owned Usaha Tegas Sdn. Bhd., he owns stakes in Tanjong Public Limited
Company,, an investment holding company with subsidiaries involved in Power
Generation (Powertek), Gaming (Pan Malaysian Pools), Leisure (Tropical Island
and Tanjong Golden Village (TGV)
(TGV).

MULTIMEDIA EMPIRE
He first came to prominence by helping to organize the Live Aid concert with Bob Geldof
Gel
in the mid-1980s.
1980s. In the early 1990s, he began building a multimedia empire that now
includes two telecommunication companies Maxis Communications and MEASAT
Broadcast Network Systems and has three communication satellites circumnavigating
the earth.
He also affected the purchase of 46% of Maxis Communications,, the country's largest
cellular phone company, from British Telecom and AT&T for $680 million raising his
stake to 70%. Maxis have more than Ten million subscribers, with around 40% market
share in Malaysia. Recently, Maxis has acquired Aircel, Tamil Nadu's
's largest cellular
phone company and has spread to rest of India.. Maxis are also under negotiation to buy
over and expand an Indonesian cellular phone company.
In an agreement between Astro and India's Sun Network,, Ananda plans to produce TV
channels that cater to the Indian market, especially Tamil Diasporas in countries such
as US and Europe. Ananda also plans to offer TV services featuring Web-based
Web
interactivity. Ananda Krishnan owns stakes in TVB.com and the Shaw Brothers movie
archives.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

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ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

ROLES AS A LEADER
Ananda Krishnan, a self-made billionaire, dominates the Malaysian business scene. He keeps a
determinedly low profile but is rapidly expanding his business empire, which spans media and
telecoms, gambling, power and construction, and is worth just over $4 billion (£2 billion),
according to the plutocrat’s bible Forbes.

In a rare interview, given in Malaysia, he said: “I have heard some people say I have a low
profile. Why should somebody be high profile, anyway? I am just doing my job. If you say I have
a low profile, then by definition it means I should be high profile.

Yet he has always been fascinated by media. He has worked in radio and student newspapers
and was one of the organizers of the 1985 Live Aid concert. He has described himself as a
voracious reader of papers, making him potentially a sympathetic investor in Britain’s struggling
regional titles.

Over the past two decades, Mr. Krishnan, born in 1938, has been behind a string of Malaysian
businesses. He was an original investor and helped to get built the vast PETRONAS towers,
designed to be the world’s tallest buildings. At the turn of the decade, he bought control of Maxis
Communications, now Malaysia is leading mobile phone company, picking up stakes from BT
and AT&T when the two Western phone giants were struggling financially.

In Astro All Asian Networks, Mr. Krishnan has the dominant interest in the country’s only pay-
television business, prompting frequent local comparisons with American media moguls such as
Rupert Murdoch, chief executive of News Corporation, parent company of The Times.

Now he is moving overseas, with Maxis buying up mobile phone licenses in India and his
investment company taking a 35 per cent of the Sri Lankan phone company. In that context, a
20 per cent holding in Johnston Press looks more like a hobby, but all businesspersons demand
growth.

Therefore, Mr. Krishnan has the characteristics of a leader which dominates his ambitions with
well disciplined and managed his companies. He does it not alone but together with his entire
teams in Usaha Tegas, Maxis Communication, MEASAT, etc. This proves he has an credible
leadership in him.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

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ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

ABOUT ROBERT KUOK

Tan Sri Dato Dr Robert Kuok has been the 33rd richest person in the world, over taking
Tan Sri Dato Dr Yeoh Tiong Lay (YTL), Dato Ananda Krishnan and Dato Brian Tan.
His business interests range from sugarcane plantations (Perlis Plantations Bhd), sugar
refineries, flour milling, animal feed, oil, mining, finance, hotels, properties, trading,
freight and publishing. He was a student from the prestigious school Raffles. In fact,
upon graduation, he worked in the grains department of Japanese industrial
conglomerate Mitsubishi between 1942 and 1945
Kuok senior died in 1948, and Kuok and his two brothers founded Kuok Brothers Sdn
Bhd in 1949, trading agricultural commodities. Under the new post-colonial government,
Kuok started in the sugar business alongside the government. In 1961, he made a coup
by buying cheap sugar from India before the prices shot up. He continued to invest
heavily in sugar refineries, controlled 80% of the Malaysian sugar market with
production of 1.5 million tones, equivalent to 10% of world production, and so earned
his nickname "Sugar King of Asia". The sugar unit and sugar cane plantation was the
second largest business segment upon its grain and feed which were topping the sales.
In 1971, he built the first Shangri-La Hotel, in Singapore. His first foray into Hong Kong
property was in 1977, when he acquired a plot of land on the newly reclaimed Tsim Sha
Tsui East waterfront, where he built the second hotel, the Kowloon Shangri-La. In 1993,
his Kerry Group acquired a 34.9% stake in the South China Morning Post from
Murdoch’s Corporation. His companies have investments in many countries,
including Singapore,the Philippines, Thailand, Mainland,China, Indonesia, Fiji and Austr
alia. Businesses in China include 10 bottling companies for Coca Cola, and ownership
of the Beijing World Trade Centre. Freight interests include Malaysian Bulk Carriers
Berhad and Transmile Group.

His political influence is attested by his having been selected as one of the advisors on
Hong Kong's future in the run-up to the transfer of sovereignty of Hong Kong, and his
minority stake in CITIC Pacific. He was also instrumental in conveying information and
setting up the meetings between Malaysia and China governments leading to full
diplomatic cross recognition of the two countries.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

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ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

COMPARISON
Malaysia’s economy grew 7.2 percent in 2010. This is the highest economic growth in
these neighbor countries since 2000. As we can see both Mr. Ananda Krishna and Mr.
Robert Kuok are Malaysia is the richest man position number one and number two.
Both tycoons are actively in Business in Malaysia and around the world. Mr. Robert
Kuok is mainly merging in the diversity. Meanwhile, Mr. Ananda Krishna is in the field on
telecommunications. “Sugar King" Robert Kuok and telecommunications
magnate Ananda Krishnan are competing and increasing their wealth each year. It been
several years Mr. Robert Kuok are the Malaysia’s number one richest man. In these
time line telecommunications magnate Ananda Krishnan has increase his wealth up to
70% meanwhile “Sugar King" Robert Kuok around 45% increment.

These shows the range of increment in the wealth of Mr. Ananda Krishna is preciously
higher than increment in the wealth on Mr. Robert Kuok. The difference in their wealth is
around six billons and currently is only around 3.9 billion. To have such changes in Mr.
Ananda Krishna’s wealth he must had a strategic and foundations to achieve. Mr.
Ananda Krishna has studied the current economic and trend to develop his companies.
Most importantly, the number employees of his companies are around 15,000. With
owning two of the biggest communication companies in Malaysia which is, Maxis
Communication and MEASAT Broadcast Network System. Maxis is currently the
biggest cellular phone company in Malaysia with more than five million subscribers and
about 30% of Malaysia’s market share. To sustain such a empire he should stand by his
teams and employees by perfect leadership creditability.

Besides that, Ananda’s strength lies in his ability to appreciate and take advantage of
new technology discoveries and make them work in his way. His intelligent, vision and
leadership has enabled him to continue leading the pack in the Malaysian’s richest list
for many years. In his course of life, he has been contributing huge sums of energy and
money for the charity and foundations. He has donated as much as RM160 Million
towards developing and providing education opportunities for Bumiputra in Malaysia. To
have such leadership and enormous talent, there is no doubt if can overtake Mr. Robert
Kuok in future.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

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ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

CONCLUSION
Krishnan possesses natural leadership and ability to collect great wealth. He has great
talent for management in all areas of life, particularly in business and financial
matters. Ananda Krishnan understands the material world; he intuitively knows what
makes virtually any enterprise a success. His gift lies not with the bookkeeping or
petty management, but with the larger picture, its purpose, and long-term goals.
Ananda is a visionary and a bit reckless. He possesses the capacity to evoke people
to join him in his journey, but frequently they are incapable of seeing what he sees.
Thus, those around Krishnan need his continual leadership, inspiration, and support.
Krishnan needs to prod them into action and direct them along the lines of his vision.
Ananda draws financial success more than any other Life Path, but effort is still
required.

His challenge in life is to achieve a high level of detachment, to realize that power and
influence have to be use for the benefit of humankind. Those born with the Number 8
Life Path who does not understand the absolute and relative value of money are
bound to suffer the consequences of gluttony; they run the chance of losing it all!
Krishnan must learn to bounce back from setbacks and defeats. He has the character
and agility of a real survivor. It is not common for someone with Ananda Krishnan's
Life Path to experience major setbacks, including bankruptcies and financial failures,
but he also has the talent and the sheer guts to make more than one fortune, and
build many successful ventures. More than most other folks, Krishnan's failures in
marriage can be extremely costly for him.

Despite the challenges that life presents, Ananda will enjoy the satisfaction that comes
from material wealth and the power that is incorporated into it. Business, finance, real
estate, law, science (particularly history, archeology, and physics), publishing, and the
management of big institutions are among the vocational fields that fit Krishnan best.
He is naturally attracted to positions of power and leadership, Politics, social work, and
teaching are among many other areas where his capabilities would shine. Krishnan is
a good judge of character, which aids him well in attracting the right people to him.

INDUSTRIAL MANAGEMENT (IMT2412)

GERMAN MALAYSIAN INSTITUTE

9
ASSIGNMENT 2 (LEADERSHIP) TAN SRI DATO’ ANANDA KRISHNA
MAXIS GROUP AND MEASAT Broadcast Network System

REFERENCES

"Forbes List of Billionaire 2007". Forbes. Retrieved 2008-05-26.

"Who is Ananda Krishnan?". Sundaytimes. Retrieved 2008-05-26.

"Ananda Krishnan". Forbes. Retrieved 2008-05-26.

"Debt-shy Asian firms are almost like ATMs". Retrieved 2008-05-26.

"Robert Kuok - Forbes". Forbes. March 9, 2011. Retrieved May 11, 2011.

Secretive billionaire forsakes retirement, The Standard, 14 September 1993.

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