Carwash Café

Unique Selling Proposition: Carwash specialized in foam cannon/foam wash with café
amenities with free coffee for customers while waiting.

5Ps Marketing Mix

Product – Foam cannon Car wash
Place – Near market place along the highway
Price – Discount pricing through membership loyalty discounts
Promotion – Internet marketing, word of mouth, flyers and tarpaulins
People – Skilled people with pleasing personality and costumer centric

Task for Foam Cannon Carwash

Person Responsible Specific Marketing Timeline Budget
Tactics
Frontline Staff Assist the customers Beginning May 2021 Php 15, 000
and provide and must be observed
assistance as well as all the times
comfort in the “café”
area and offer brewed
coffee for free. And
offer the membership
card for perks and
discounts.
Carwash Boy Offer different types Beginning May 2021 Php 50, 000
of car wash and and must be observed
highlight the flagship all the times
service, “the cannon
foam”, follow
customer special
request and offer
quality service.
Advertising Staff Establish social Beginning May 2021- Php 10, 000
media page and Dec. 2021
upload time to time. And still continue for
And answer all social media tactics.
queries in social
media. Post special
discounts, gave
flyers, put tarpaulins
along the way.