EDS 411:

Entrepreneurial Development Studies

EDS 411: Entrepreneurial Development Studies
Lecture 401: Value creation
Lecture 402: Ideation
Lecture 403: Who are you selling to?
Lecture 404: Starting with what you have?
Lecture 405: Entrepreneurial law
Lecture 406: Start-up funding
Lecture 407: From concept to research
Lecture 408: From research to product
Lecture 409: From product to market
Lecture 410: Develop your venture
 Take Home Assignment (5 marks)
Understanding the life of a successful Entrepreneur (Interview)
Q1: What is the name of the successful entrepreneur you have selected for the interview and name
of the company
Q2; How did you become an entrepreneur? Can you tell us a bit about yourself?
Q3; What motivates you?
Q4; What would you say are the key elements for starting and running a successful business?
Q5; What are the salient challenges you faced when you started and after?
Q6; How did you overcome them and what advice would you give other in your situation?
Q7; In one world, describe your life as an entrepreneur
Q8; What has been the most rewarding part of your role as an entrepreneur?
Q9; What advice would you give to other entrepreneurs who are starting out?
Q10; What would you hope to see happen in the near future for your business?
 EDS411

VALUE CREATION
 Concept of Value Creation
- Business begins with value creation. It is the purpose of the institution: to create and deliver
value in an efficient manner.

- Value creation happens when a business or organization uses its work and resources to
create something of value that is sold to a customer base. In turn, the business earns a profit
for what it has created and the customers have a want or need fulfilled.

- Value creation is the performance of actions that increase the worth of goods, services or
even a business.

- From the perspective of business, markets, ideation and innovation, value and value
creation speaks to market recognition and acceptance of a business idea; .
Quotes on Value Creation
Quotes on Value Creation
I don’t believe in work, I only believe in creating value – James Blacker

Money is a function of value creation. The more value you create for the
people, the higher the sale of the organization - Robin Sharma

If you are not creating value for others, then you are wasting your time –
Bryant H McGill

Companies that ultimately focus on competition will ultimately die. Those

that focus on value creation will thrive – Edward de Bono
 Integrated Value Creation

Household Noodles: Indomie –Taste Bournvita – old Milo –New Generation Toothpaste – Close-up/Maclean Toyota
 The Drivers of Value
Take this list:
• Product function
• Points of differentiation
• Quality
• Service
• Marketing Telephoto camera, a brighter screen, lidar sensors, Fast Charging
• Branding
• Price
Best 5 TVs in Nigeria (2020):
LG, Samsung, Sony, Panasonic, and Hisense
 Examples of FinTech 5 biggest Nigerian banks

The 5 banks
(First Bank, UBA,
GTBank, Access and
Zenith) goes with the
Save
acronym FUGAZ.
Invest
Grow
Nigeria moves Trade to the Cloud
CU Graduate
CU Graduate
 CU Graduate

Event with a difference

Thank you