Product positioning Diagram

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Using the ratings for
each University, we establish a product positioning map that help us visualize the competitiveness of
the three universities base on the cost of tuition fee and the academic reputation of the universities.
On the data that we have compiled the University of Baguio has the lowest fee cost for bachelor
programs with ₱34,000 to ₱47,000 per year. Compared to university of cordillera it cost ₱ 51,000-
₱60,000 per year and for Saint Louis University it cost ₱ 40,000- ₱60,000 per year, based on that it
show that the University of Baguio is the cheapest of the three but we also considered the academic
reputation of the three universities. Base on the top summit express the university of Baguio rank 70
on the country and rank 14032 around the world, for the University of the Cordilleras ranked 59 on
the country and rank 13389 around the world, and lastly Saint Louis University ranked 17 on the
country and rank 7637 around the world. Therefore, the University of Baguio is the cheapest
university to acquire Bachelor’s degree but it has the lowest ranking out of the three universities

Reference

https://www.thesummitexpress.com/2020/02/2020-top-200-universities-and-colleges-philippines-
webometrics-ranking.html
 APPENDIX

RATING

  UNIVERSITY OF BAGUIO UNIVERSITY OF THE SAINT LOUIS

CORDILLERAS UNIVERSITY

Tuition fee Bachelor’s degree Bachelor’s degree 51000 – Bachelor’s degree

cost 34,000 – 47,000 a year 60,000 a year 40,000 – 50,000 a
year
Master’s degree 22,000 Master’s degree 31,000 –
– 31,000 53,000 Master’s degree
15,000 – 27,000

Quality of University of Baguio has University of the cordilleras Saint Louis university
faculty professors with faculty members are easy to faculty members are
excellent in the field approachable approachable and has
they chosen. high standards that
helps their students

Academic University of Baguio UNIVERSITY OF THE Saint Louis University

reputation ranked 70 on the CORDILLERAS ranked 59 on ranked 17 on the
country and rank 14032 the country and rank 13389 country and rank
around the world around the world 7637 around the
world
University of Baguio University of the Cordilleras
ranked 7 in the top has garnered a reputation of Saint Louis University
universities in the a strong educational is ranked #103 in
northern Luzon last institution as it is among the National Universities.
2019 rank by the  top 80 universities of Schools are ranked
webometrics ranking of Philippines. according to their
the world universities. performance across a
set of widely
accepted indicators of
 excellence.

Average Minimum class size of Minimum class size of 20 Minimum class size of
class size 35 and maximum of 50 and maximum of 50 35 and maximum of
50

University of baguio is
Campus The university has three Has campuses on
located Gen. Luna Rd,
landscaping campuses in Baguio, which Baguio’s
Baguio, 2600 Benguet include: the main campus metropolitan area
It now counts 12 located at Governor Pack
buildings, which house Road; the Legarda campus;
11 colleges, two high and Campo Libertad located
schools, and one at Hamada Road. The main
elementary school. campus is at the city center,
near Our Lady of Atonement
  Church (the Baguio
Cathedral) and SM City
Baguio.