Title: Campaign Book

Problem/opportunity: • Allison Preston an Instructor at Illinois State University

provided me with the opportunity to practice creating a
campaign book.

Special circumstances: • This was a group project completed for a class, Com 377
Public Relations Campaigns. For this project my group and I
created a hypothetical Social Media Campaign, in response to
a hypothetical request for proposal, for Spotify.

*This was a hypothetical assignment. The following sections are also

hypothetical*

Target public(s): • Spotify executives and media team.

• Generation X; Ages 38-53.

Objective: • To increase podcast followers by 2% by Monday, May 31.

(Benchmark: Previous number of podcast followers.)

• To increase Spotify memberships by 2% among the target

audience by Monday, May 31.
(Benchmark: Previous number of premium members among
target audience.)
• To increase audiobook listeners by 2% by Monday May 31.
(Benchmark: Previous number of audiobook followers.)

Evaluation: • Our success for this hypothetical campaign would have been
measured by obtaining the contract with Spotify.
• The success of the campaign itself would have been
measured by the 2% increases in followers and premium
members.