Professional Documents
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Catubig
Year/section: BSTM301P-C
Subject: QUAMGT
Coverage: Week 10
Formative Assessment
Quiz 1: Essay
2. Explain what is benchmarking. Elaborate your answer.3. What are the different benchmarking
techniques? Discuss each of these.
Preparation - is the first step of tqm implementation which dicusses the specific vision
and goals on why will they undergo this process and identifying the needs for the outside
consultant
Planning - basically creating a drafting on the budget and schedule and building a
consistent structure that will support the program. Major role in this part is using necessary
resources to begin planning.
Assessment - basically surveying or asking opinion from the client/customer of the
qualities and characteristics in the company
what is benchmarking?
Benchmarking is comparing one thing to another and analyze the strengths and weakness of
two things. This is has a big impact on our industry because we need to compare ourselve to
other companies so that we know what we should do to make us more productive and have a
successful operation
a) internal benchmarks - comparing things in the same organization. for example comparing the
operations from Marco Polo Plaza Cebu and Marco Polo Plaza Hongkong to identify what makes
each is unique.
b) external benchmarks - comparing one company to a different company but in the same
market. for example. Marco Polo Plaza is a luxury hotel but Shangri La outshines Marco Polo
because different aesthetics.
c) non-competitive benchmarks - Non-competitive benchmarking is the benchmarking of
strategic measures, functions or processes of non-competing companies. Frequently, surprising
similarities in processes are found between companies in different industries. Learning from
companies in other industries can lead to innovative approaches.
d) competitive benchmarks - comparing your company against a number of competitors using a
set collection of metrics. This is used to measure the performance of a company and compare it
to others over time.
e)Performance benchmarking - This involves collecting information on how well you're doing in
terms of outcomes and comparing these outcomes internally or externally
f)Practice Benchmarks - comparing "standards" from another competitor in the market.