Top 10 Digital Branding Tools and Tips

If Google can’t find you, you virtually don’t exist.

The battle for digital presence and relevance have surged in

the past few months.
Before the pandemic, a significant number of organizations
and individuals locally frowned on the benefits and impact
of the internet. However, COVID-19 suddenly shifted things,
the internet and internet business has become the de-facto
place to thrive, without which one must fear extinction or
lose of business and relevance.

Things cannot be done in the same old way – a shift has

happened!

The pandemic has compelled a lot of traditional businesses

and brands to go digital, increasing the noise level in the
digital landscape. It has now become more important to
build your personal brand digitally than ever before.

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
From dating to finding jobs, clients, and customers online,
the average internet user will perform a search to gather
some information before taking action. What does this mean
to you?
This is to say that if you are not discoverable digitally you
are losing some digital goods.

I believe that regardless of what enterprise you find yourself

in, the internet – social media is a must-have tool to aid the
brand growth. If you are already using the internet/digital as
a tool, then great. It’s time to amplify its usage and make
the most of it. If you haven’t begun, then begin now, the
internet – social media has come to stay and the earlier you
embrace its potentials the better.

Before you dive into the digital space to grab a portion of

the land, here are a couple of tools and tips to help you
started with ease.
So, here are some tips and tools to help. Make the most of
it!

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
Get Education
Yeah! Don’t ever start and endeavor without getting some
level of information in that field. Advisable, always learn
from the best, read books, get mentorship, coaching, take
courses. Learn all that you can in that area before you delve
into it. This will safeguard you from damaging
consequences and prepare you for success.

Website
To rent a piece of the internet space demands you build a
website, that’s your digital real estate.
Firstly, you must have a website for your brand and
business, either a personal blog site or corporate
business/organizational site. It’s one of the best ways to
build trust in the digital landscape and it becomes your 24-
hour shop.
Secondly, whether your site is an eCommerce one or not,
you will need to have it secured. Purchase an SSL certificate
to be installed on your site. It increases google ratings and
rankings, builds credibility.

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
Digital Promotions
One of the easiest ways to get off the ground faster than
ever online is by investing in promoting your brand – product
and services. Do not just rely on organic traffic and leads.
As the noise increase online, it becomes quite difficult to be
heard if you are not positioned properly and you don’t utilize
paid advertisement for your brand. Building organic reach is
great, however, you need paying ads in addition to reach a
wider and more targeted audience. Don’t overlook paid ads,
invest and reinvest in the ones that work for you.

Be you! Be Human
A posture that doesn’t properly represent you nor your brand
will hurt you! Yeah! Your brand’s voice should touch a heart.
In your online and offline interactions ensure that you have
the customer at heart. Relate with them as humans; be fun,
be likable, and be real. Build a good rapport with people
and it will increase your word-of-mouth promotion for your
brand. Humor plays a good role in sales, so learn how to
use it effectively.

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
Be Consistent
If you want to stay in business and grow your brand for a
long period and not to for a quick name, fame, and money,
then consistency should be your guiding light. Don’t start
one thing then quickly move to another, don’t promise one
thing and deliver the vice. Brands that stick do repeatedly
that which works. Repetition of providing value sends your
brands flying high in the minds of consumers. Constantly
deliver on your brand promise.

Automate task
It's time to work smarter and effectively using automated
processes and tools. With the ever-increasing technological
tools, one cannot do it all manually or how it used to be
done in times past. There are newer and better ways of
doing things. for brands to stay on top of the game and to
do what they know best to do requires automating some of
the mundane tasks. Many of the everyday digital marketing
tasks can be automated with the right tools. There are many
tools out there to help, just search for them. Take a look at
Hubspot, Customer.io, etc

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
Use Stunning Visuals
Brand visuals play a very important role in branding and
businesses. Men are impacted by what they see. Be it
photographs for your brand creatives, graphic designs,
animations, etc. it must be done professionally. Make it a
point to let your visuals speak positively about your brand.
If you don’t have an in-house creative person, hire an
agency, or outsource it. Ensure you have the best. If you
prefer to DIY, there are some tools online to help with that,
from Canva to Visme, give it a shot.

Use Messaging Apps/ WhatsApp

People love quick interactions and responses to their
queries, and messaging apps help to make that happen
easily, don’t overlook that. In this connection economy, the
quality of the people in your network becomes leverage for
success. People buy into people before their products and
services. As an organization let customer care and
relationship be paramount to you. Invest in building quality
relationships with your audience. Whatsapp has become an
effective tool to connect if clients and potentials customers,
use it profitable. Remember, always be connecting.

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
Get Found: Location
Many brands lose businesses daily to their competitors,
simply because they cannot be reached nor located. Never
forget to have your contact details on all your promotional
items, because if you can’t be reached you’ve lost business.
Many more people use to search for things online before
they proceed to buy, and one of the effective but ignored
places has been Google maps. Whether local or global
search, google map has become so valuable in terms of
getting clients to locate your business. Regardless of your
location of the business, have it pinned on google maps
today and you will be surprised the number of leads it may
be generating for you. Check [Google My Business]

Get Testimonials
If you can be trusted in this age, you have a business. One
of the ways for brands to build trust is by using social proofs-
what people say about your products and services.
Testimonials and reviews come in handy. Ask your fans,
followers, and clients to leave a review for you. It’s very
helpful. Don’t just rely on old reviews and testimonials,
always be asking new clients for testimonials so you can

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin
add to your list. If you happen to get testimonials to form a
trusted person/corporation the better.

Now, it’s your turn, go make it happen!

If you need coaching and training in building your

brand/organization, send me a mail.

Bernard Kelvin Clive is an Author, Speaker, and Corporate

Trainer. Africa's foremost author[ity] on Personal Branding and
Digital Book Publishing. An Amazon bestselling author of over
50 published books. As a speaker & trainer he has been known
to simplify complex ideas about branding and life and present
them to audiences in clear, actionable steps. He has over a
decade of experience in digital publishing and has globally
consulted for entrepreneurs, pastors, and people like you to write
books and build brands. He hosts the number one ranked Career
& Business Podcast in Ghana. Bernard is a brand strategist at
BKC consulting and runs the monthly Branding & Publishing
Masterclass. www.BKC.name

Bernard Kelvin Clive | www.BKC.name

www.Amazon.com/Author/BernardKelvin