Adyen and hybris
simply your global commerce
Today, shoppers interact with their favorite brands from their
desktops, their mobiles and in-store. This gives savvy merchants
the opportunity to engage with their customers as never before.
Critical to success however, is an infrastructure able to support a
global, channel agnostic business. The right technology partners
will help you consolidate your operations and empower you to
deliver a frictionless shopper experience across all channels
and geographies.
With the Adyen hybris extension you benefit from the features
of Adyen’s global payments platform, directly inside hybris, with
a straightforward integration.
Accelerate your global expansion
To successfully expand into new markets, it is important your
local customers can pay in the ways they know and trust. In
markets like the US and UK, credit card is king, but in others such
as Brazil, customers expect to pay in installments using cash-
based methods such as Boleto.
Adyen supports 250 payment methods, in 187 curren-
cies, allowing you to quickly roll out new payment methods
which lead to higher local conversion rates and an increased
speed-to-market.
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Increase conversions across all channels
Providing a frictionless payment experience reduces shopper
pain points and increases your conversions. In addition to this,
the inexorable rise of mobile makes straightforward payment
flows suitable for small screens a must-have.
Adyen delivers an easy checkout, regardless of your shoppers’
location, or device they are using. This includes local payments
optimized for mobile, which is increasingly important. In China
for example, shoppers make purchases on their mobile using
local payment methods like Alipay, for which Adyen has an opti-
mized solution.
Tailoring the checkout to each customer streamlines the process
and creates a more personal interaction. This can include dynam-
ically offering relevant payment methods, or enabling one-click
payments for returning customers both online and in-store.
Your customers increasingly expect to move through the
payment flow seamlessly across multiple channels. They want to
purchase an item online and return it in-store, or order in-store
and have the item delivered to a location of their choice. Adyen’s
internet-based technology enables these functionalities, and
more, meaning you can continue to exceed your customers’
expectations.
Optimize your operations
Adyen’s unique payments solution manages the entire payment
flow from checkout, right through to final settlement in your
account. This means one contract and one set of reporting.
Ownership of the entire payment flow provides unparalleled
access to in-depth reporting and analytics, enabling you to drill
right down into the cause of an issue and fine-tune your settings
to deliver the best possible results globally.
To further streamline your operations and save you valuable
man-hours, Adyen draws on its extensive data to bring automa-
tion to as many processes as possible. Meaning you are free to
concentrate on the growth of your business.
Transform risk management into a revenue generator
As your business grows, your exposure to fraud increases. The
challenge is to block fraudulent transactions without impacting
your conversion rates. Adyen’s in–built risk management
solution RevenueProtect has a core functionality called Shop-
perDNA, which uses extensive transaction data and advanced
linking algorithms to distinguish fraudsters from genuine
shoppers, meaning only fraudulent transactions are stopped.
RevenueProtect will also save time spent on manual reviews. Its
Risk Engine dynamically categorizes transactions in real–time
and routes them to be approved, declined or dynamically sent
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to 3D Secure. The remaining few can be reviewed manually. This
engine is fully customizable to be optimized for your specific
business model.
Integrate seamlessly
With Adyen’s hybris extension, you will benefit from a fast,
easy integration process. This includes Easy Encryption, which
enables a direct connection from your payment pages without
capturing sensitive payment data on your server. With this you
have full control over your payment pages without the burden of
PCI compliance.
This integration comes with our dynamic Directory Look-up
feature. The Directory look-up sends information such as
the shopper location, shopping basket value and currency to
Adyen, which will then dynamically provide the list of the most
relevant payment methods for this shopper. With this you can
generate a customized payment page in real-time, allowing the
shopper to complete his purchase using a targeted selection of
payment methods.
The Adyen hybris extension has been created to support rapid
global expansion for hybris merchants. With it, you have a
robust payments platform capable of scaling to match your
growth empowering you to accept payments from customers
wherever and however they choose to pay.