What type of consumer product is your brand?

Sufi super detergent is a convenience product. Convenience products are purchased the
most as often as possible by customers. They are purchased promptly and without
incredible correlation between different alternatives. Convenience products are normally
low-estimated, not-separated among different products, and set in areas where shoppers
can undoubtedly buy them. The products are broadly conveyed, require mass
advancement, and are put in advantageous areas.

Describe the individual product decisions. Include all Sku’s and variants and their prices, as well
as other details.

Sufi Super is designed for both machine and hand wash. It's Special Enzyme Formula
removes stains in no time. Sufi Super protects the colour of clothes and cloth fabric. It's
hypoallergenic formula protects the skin during hand wash.
Sufi super detergent is available in 1000g for the price of Rs.249, and 500g for the price
of Rs.135.  
Explain the major brand strategy decisions.

“Kam qeemat me #SufiSuper de shandaar safaye. Har mahinay bachat he bachat.”

Sufi Super’s brand strategy decisions claims to give the best washing at a very low price.