LICEO DE CAGAYAN UNIVERSITY

Rodolfo N. Pelaez Boulevard, Kauswagan

Cagayan de Oro City, Misamis Oriental

CHAPTER: 7
MIDTERM EXAM

Submitted By:

Charrysah T. Tabaosares

BSBA – FM4

Submitted To:

Mario E. Temporada

Date Submitted:

October 22, 2020

CHAPTER 7 QUIZ QUESTIONS

1. Which of the following is true about co-branding?

A. it is primarily franchisor-driven.
B. it is primarily customer-driven.
C. it is primarily franchisee-driven.
D. it can be either franchisor- or franchisee-driven.

2. Approximately what percentage of food franchises are co-branded units?

A. 5 %
B. 20%
C. 50%
D. 75%

3. Why might co-branding be beneficial for a mature market?

A. mature markets provide little opportunity for sales and profit growth through
traditional outlets.
B. co-branding represents a new approach that can revitalize mature markets.
C. a new and improved, co-branded unit has the potential to bring in extra cash flow
that can result in greater overall new profits for the franchise system.
D. all of these are reasons it could be beneficial.

4. What factor generally determines which co-branding method is chosen by a

franchisor?
A. expertise
B. personal preference
C. profit potential
D. none of these is a determining factor.
5. What crucial element is necessary for the success of co-branding partners?
A. sufficient time to integrate the brands
B. natural synergy between the brands
C. distinctive differences between the brands
D. a strong personal relationship between the franchisors