INSTITUCIÓN UNIVERSITARIA POLITÉCNICO GRANCOLOMBIANO

PROGRAMA DE NEGOCIOS INTERNACIONALES

RÚBRICA PROYECTO "Designing an international distribution and marketing plan"
MODULE Logistics and International Marketing
TUTOR Laura Torres Forero
TOPICS SYLLABUS Stage 4, 5 y 6. DATE 13/4/2021
INSTRUCTIONS: Below are described 5 aspects that you should read carefully and consider to evaluate each delivery of the project of this module, in front of each aspect you will find an evaluation scale that will show how much you agree with the statements of the aspects, the
evaluation total corresponds to the sum of the points obtained in the performance criteria.

5. Grammar, writing, spelling,

4. Justification of the chosen distribution channels and strategies of
1. Strategies of distribution 2. Distribution channels 3. Destination country’s requirements punctuation, vocabulary and register
distribution
Reference Standards.

COMPLETADO (30): The text has proper grammar,

COMPLETED (30): Mention minimum of 1 distribution channels, in a didactic way. The COMPLETED (30): Package and packing spelling, punctuation, and editing.
COMPLETED (30): Brandind and advertising. Mention COMPLETED (30): Justification both: distribution channels and strategies of distribution. The
key to competitiveness starting by the creation of added-value to products, in order to process. Types of packages. International The text has an academic record. References in the
the branding strategy of your product. justification needs to respond to the needs of your product.
be different from others and to make customers prefer your product. packaging. text and the list of references are presented in
accordance with APA reference standards.

PARCIALMENTE COMPLETADO (15): The text has

PARTIALLY COMPLETED (15): Your brand's
poor use of grammar, spelling, and punctuation;
PARTIALLY COMPLETED (15): Branding and advertising PARTIALLY COMPLETED (15): Distribution channels are not presented in a didactic way, value proposition of a brand contains the
PARTIALLY COMPLETED (15): The justification for the chosen distribution channels and editing is sloppy.
of your product are not clear. Your product brand needs The key to competitiveness starting by the creation of added-value to products, in basic benefits of its product, but does not
distribution strategies are unclear, the arguments are weak, and the justification needs to The text makes little use of the academic record. At
differentiating factors according to the needs of the order to be different from others and to make customers prefer your product. The address consumer needs. Components: target
respond to the needs of your product. least 50% of the references are submitted in
chosen destination country. above is not reflected in the document presented. audience is unclear, how it will differentiate is
accordance with previously agreed reference
unclear.
standards

NOT COMPLETED (0): Branding and advertising are not
in the document presented, the explanation is not in
accordance with the chosen country.
NOT COMPLETED (0): Your brand's value NOT COMPLETED (0): This justification needs to be reinforced with a more detailed analysis. NO COMPLETADO (0): The text has grammatical,
proposition does not address consumer needs. The justification for the chosen distribution channels and distribution strategies are unclear spelling, punctuation and / or editing errors.
NOT COMPLETED (0): Does not present the distribution channels of its product.
Your value proposition has no target audience and do not understood, the arguments are weak, and the justification needs to respond to Registration is not appropriate. References do not
and how it will differentiate itself is unclear. the needs of your product. correspond to previously agreed standards.

ITEMS SCORE
COMPLETED 30
PARTIALLY COMPLETED 15
NO COMPLETED 0

NOTE:
No COMMODITIES, no MERCANCÍA

La mercancía en economía es cualquier producto destinado a uso comercial. Al hablar de mercancía, generalmente se
hace énfasis en productos genéricos, básicos, y sin mayor diferenciación entre sus variedades.