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To cite this Article Tang, Thomas Li-Ping(2010) 'Money, the meaning of money, management, spirituality, and religion',
Journal of Management, Spirituality & Religion, 7: 2, 173 — 189
To link to this Article: DOI: 10.1080/14766081003746448
URL: http://dx.doi.org/10.1080/14766081003746448
This article may be used for research, teaching and private study purposes. Any substantial or
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Journal of Management, Spirituality & Religion
Vol. 7, No. 2, June 2010, 173–189
This article briefly summarizes selected theory and research related to money
and the meaning of money. Research shows that money is considered as a
tool and as a drug. People are subject to all kinds of temptation in the
environment that trigger them to act ethically or unethically. Thinking about
money enhances one’s feeling of “self-sufficiency,” but reduces one’s
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willingness to help others. The mere presence of abundant money incites the
feeling of “envy” toward wealthy others that provokes unethical behavior.
Having control over money and spending money on others promote
happiness. High love-of-money individuals have low pay satisfaction, low
quality of life, low ethical intentions, and low intention to help others and
become Good Samaritans. Since money is the direct opposite of spirituality
and one cannot serve both God and money, spirituality and religion help
people live fulfilling, meaningful, and purposeful lives. There is hope that our
understanding of spirituality and religion through the lens of money may help
researchers and practitioners move to further research and improved practice.
Keywords: money; the meaning of money; the love of money; money ethic;
Protestant ethic; pay satisfaction; spirituality; religion; the Bible
Introduction
Management scholars have approached business and management from a more
holistic perspective than before in integrating the body (physical), mind (logical
thought), heart (emotions), and spirit (Fry 2003; Giacalone and Jurkiewicz 2003,
2010). These developments are designed to help management scholars, research-
ers, and executives manage human resources effectively and efficiently in the
global market.
There are some reasons for this approach. From the perspective of motivation
theories, globalization, outsourcing, mergers and acquisitions, downsizing, and
technological and economic changes have displaced numerous employees
around the world, caused instability, fear, stress, and impermanence (Pfeffer
2010), and threatened people’s basic survival or existence needs (Maslow 1954;
Alderfer 1969; Doyle 1992; Mason 1992; Poduska 1992; Tang and West 1997;
Tang, Ibrahim and West 2002). People have the need to belong (Baumeister and
Leary 1995), be recognized for their achievement (Herzberg 1987), and make
*Email: ttang@mtsu.edu
ISSN 1476-6086 print/ISSN 1942-258X online
© 2010 Association of Management, Spirituality & Religion
DOI: 10.1080/14766081003746448
http://www.informaworld.com
174 T.L.-P. Tang
theory and research from the lens of money or the meaning of money, and (2) shed
some light on the connections between academic, scientific, and scholarly research
and limited aspects of spirituality and religion on money that may enhance future
theory development and theory testing for researchers and practitioners in the field.
needs (Lea and Webley 2006) and also are interested in what money can buy.
However, the utility of money is metaphorically like that of a drug: Drug addicts
require larger dosages to maintain the same level of “high” (Mason 1992).
Following the notion that the rising tide lifts all boats, people raise the standard,
want more money, consume more, and acquire bigger and better products or
services in order to maintain the same level of utility of money. Much as a drug,
money becomes a functionless, powerful, addictive, and insatiable motivator
with many bad consequences, e.g. workaholism, compulsive gambling and
buying, and unethical behavior (Dickerson 1984; Black 1996; Harpaz and Snir
2003; Tang and Chiu 2003). One may ask the question: How does the presence
of money influence one’s feelings, emotions, and behavioral intentions?
Thinking about money activates feelings of self-sufficiency (Vohs et al. 2006) and
gives people a sense of strength, efficacy, and confidence (Zhou et al. 2009); there-
fore, they want to be independent (free of dependency and dependents), reduce
requests for help, donate less money to charity, and keep a large physical distance
between themselves and others. The presence of abundant wealth (with visible
$7000 in real $1 bills on two tables) causes a significantly higher percentage of
participants to engage in and a much larger magnitude of cheating for personal
gains than without such abundance of money. “The presence of abundant wealth
provokes feeling of envy toward wealthy others” that, in turn, enhances the propen-
sity to engage in unethical behavior (Gino and Pierce 2009, p. 142). Asking people
to count 80 $100 bills (compared to counting 80 pieces of paper) diminishes the
physical pain. Remembering monetary loss leads to worse pain (Zhou et al. 2009).
Interestingly, it is the anticipation of pain that heightens the desire for money (Zhou
and Gao 2008). People with high value toward money become more private, self-
centered, socially isolated, have higher psychological stress, lower happiness,
poorer mental and physical health, are less open to others, and are less concerned
for humanity and spirituality than those without across cultures (Kasser 2002).
Based on exchange theory, utility of money and self-esteem can compensate
each other: Money, as a tool, enhances self-esteem (Zhang 2009). For example,
many use money to buy luxury items in order to impress others, gain respect,
status, face (Hwang 1987), reputation, and enhance self-esteem (Wong and
Ahuvia 1998). Social rejection (low self-esteem) leads to increased spending
(Baumeister et al. 2008). Some money attitudes (power, distrust, and anxiety) are
related to compulsive buying (Roberts and Jones 2001). On the other hand, a
feeling of high self-esteem (earned high status, job title, and praise) can be used
to compensate for underpayment (Greenberg and Ornstein 1983; Shamir et al.
1994). People report higher satisfaction when they receive money and are asked
to spend money on others (a gift for someone else or charitable donation) rather
than on themselves (pay a bill or buy a gift for themselves) (Dunn et al. 2008).
Spending money signifies power and control over money and self-
determination that enhance satisfaction (Ryan and Deci 2000; Gagne and Deci
Journal of Management, Spirituality & Religion 177
2005). It may generate a short-term and temporary relief, and help fight depres-
sion or boredom (Mason 1992). Some people use money to buy affection or love;
but money lacks the necessary attributes for conveying intimacy (Burgoyne and
Routh 1991), although we know that when money is a consideration, love may
not be real (Goldberg and Lewis 1978).
Further, time is money. Time and money can compensate each other in some
situations, but time is irrevocable, cannot be stored, exchanged or loaned
between people, or relived. Therefore, we all need to use our time wisely, and set
a goal (Locke and Latham 1990). Focus on what is important in our lives and do
only one thing at a time with the highest level of concentration. Money cannot
buy everything.
The law of diminishing marginal utility explains the relationship between
money and other scarce resources: for example, social support (Kreuzbauer and
Chiu 2008), time, and happiness. The issue of time and money in particular taps
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on the Protestant Work Ethic construct. The Protestant Ethic belief (Weber
1904–05/1958) gives people a sense of religious responsibility, an attitude
toward work as a desirable duty, and a feeling of obligation toward one’s job or
calling from God. Knowing that they are doing what God wants makes their lives
meaningful. God is best served by “laboring through hard work, frugality,
and perseverance” (Cherrington 1980, 34). Benjamin Franklin (1748/1961,
pp. 185–187) focused on industry and frugality and stated: “waste neither time
nor money, but make the best use of both.” Wealth is “the result of virtue and the
proper display of character” (Cherrington 1980, p. 35). Waste of time is the most
terrible of all sins. Only continuous hard work is the proper use of one’s time.
However, we should have time to relax on Sundays.
The connection to time and money may relate to activities that help others, for
it takes time to perform organizational citizenship behavior, help others, or serve
humanity. When thinking that time is money, people volunteer less (DeVoe and
Pfeffer 2007a, 2007b). People with genuine intrinsic motives to help others offer
assistance to others (the Good Samaritan); whereas those with high love of
money offer help to others with a string (extrinsic motives) attached (Tang et al.
2008).
In the motivation literature, money is considered a motivator, for most people
(Lawler 1971; Harpaz 1990; Jenkins et al. 1998). On the positive side, no other
incentive or motivational technique comes even close to money (Locke et al.
1980). Money leads to movement. Whatever gets paid gets done. Still, some
argue that pay-for-performance programs may not work always (Kohn 1993).
For example, when people are rewarded for finding insect parts in a food process
plant, innovative employees “brought insect parts from home to add to the peas
just before they removed them and collected the bonus” (Milkovich and Newman
2008, p. xiii). In such cases, people find ways to beat the system in order to earn
money which leads to unethical behavior. In addition, men with high love of
money allocate significantly more money to the highest position than those
without (Tang 1996), supporting the tournament theory in compensation. In our
society, those who have talent ascend to the top and become CEOs or top
178 T.L.-P. Tang
executives. This ascendancy and the resulting abundant wealth provokes the feel-
ing of envy toward wealthy others (Gino and Pierce 2009), and the executives’
rationalization of “winner take all” and corrupt behavior.
The perception of unfair compensation leads to poor performance, increased
turnover and absenteeism, and lower commitment to organizations. Underpaid
people may steal in the name of justice (Greenberg 1993, 2002; Cohen-Charash
and Spector 2001). Since positive feedback, salary, unexpected bonus, self
determination, competence, and personal growth do not undermine intrinsic moti-
vation (Deci et al. 1999), but performance-contingent reward does (Deci 1971;
Kohn 1993; Gagne and Deci 2005), the challenge to compensation managers is
not just “what” to pay and “how much” to pay, but also “how” to pay employees.
Since the mere idea of money reduces suffering and pain (Zhou et al. 2009),
people demand money to compensate severe hardship, boring and monotonous
jobs, and poor working conditions, from the perspectives of compensation and
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labor unions (Laws and Tang 1999; Milkovich and Newman 2008). Fair and just
compensation systems with internal equity, external competitiveness, individual
differences, and pay administration reduce pay dissatisfaction. However,
removing job or pay dissatisfaction only relieves the pain, but does not enhance
intrinsic motivation (Herzberg 1987). Money is a hygiene factor because
satisfaction with money goes back to zero and the zero point escalates. Those
living from pay check to pay check expect to get paid at the end of month to
maintain their standard of living and lives. Even for the rich, after a pay raise,
people raise the standard, increase consumptions, and want more money in order
to achieve the same level of utilities of money.
But the impact on people appears to be even more profound. Performing a
task in anticipation of a reward, under surveillance, or with a time limit leads to
a decrease of intrinsic motivation (Tang and Baumeister 1984). Motivation also
depends on how one defines the nature of the task. “Turning play into work”
undermines intrinsic motivation (Lepper and Greene 1975). Those who endorse
the Protestant Work Ethic have higher intrinsic motivation performing a task
labeled as “work” than those who do not. The effect is reversed if the activity is
labeled as “leisure.” “Turning play into work” increases intrinsic motivation
among persons who truly value work (Tang and Baumeister 1984). If one consid-
ers one’s work as a calling from God and discovers the purpose of life, one is
motivated by the labor of love. The labor of love sparks creativity, whereas time
pressure undermines creative thinking (Amabile et al. 2002; Tang, in press).
Expertise, creative-thinking skills, and motivation contribute to creativity (Tang
et al. 2010), but money does not (Amabile 1998). When people are paid fairly
with sufficient resources and support, they can take their minds off money and
focus on the tasks on hand (Kohn 1993).
1986). Getting Harvard, MIT, Yale, and Princeton students to contemplate their
own ethical values by “recalling the Ten Commandments or signing an honor
code” eliminates cheating completely, while offering “poker chips” to redeem for
cash doubles the level of cheating (Ariely 2008, p. 24). Accessibility of moral
identity (recalling or reading a list of the Ten Commandments) strengthens the
motivation to act morally (Aquino et al. 2009). The Ten Commandments and
poker chips signify the differences between sacred values and secular values.
There are several important lessons here. First, individuals are influenced by
contextual ethical cultures and values at the organizational and country/geopolit-
ical entity levels (Gerhart 2009). Second, people are subject to all kinds of
“temptation” in the environment that triggers them to behave either ethically or
unethically. Third, “when cheating is one step removed from cash,” people tend
to rationalize and justify their dishonesty easily. “Such latitude is the force
behind the Enrons of the world” (Ariely 2008, p. 24).
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Let us focus specifically on the love of money. The inspiration to study love
of money can be traced back to some of the oldest philosophies: Plato (427–347
BC) stated, “Poverty consists, not in the decrease of one’s possessions, but in the
increase of one’s greed.” According to Socrates (470–399 BC), “Contentment is
natural wealth, luxury is artificial poverty.” “Whoever loves money never has
money enough; whoever loves wealth is never satisfied with his income” (Eccle-
siastes 5:10). Early philosophers lived extremely austere lifestyles refraining
from sensual pleasures and the accumulation of material wealth (Kasser 2002;
Giacalone et al. 2008).
The Love of Money Scale (LOM), a subset of the Money Ethic Scale
(MES), is one of the most well-developed and “systematically” used measures
of money attitude (Mitchell and Mickel 1999). The LOM construct is defined as
one’s attitudes toward money, meaning of money, aspiration for money (Easter-
lin 2001), not need, greed, or materialism (Belk 1985). It is a multidimensional
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(e.g. Chinese, English, French, Italian, Spanish, Romanian, and Russian), cited
in influential reviews (Mitchell and Mickel 1999; Lea and Webley 2006;
Mickel and Barron 2008; Zhang 2009) and numerous books (e.g. Furnham and
Argyle 1998; Rynes and Gerhart 2000; McShane and Von Glinow 2008;
Milkovich and Newman 2008; Milkovich et al. 2011).
Research findings
Research suggests that children from poor economic backgrounds value money
highly and overestimate the size of a coin than their affluent counterparts
(Bruner and Goodman 1947). In Singapore, people with financial hardship are
obsessed with money (Lim and Teo 1997). In dual-career families, both pater-
nal and maternal money anxiety have a significant impact on college-level
youths’ money anxiety (Lim and Sng 2006). These findings lead to the exami-
nation of the relationship between income and the love of money. The income
to the love of money relationship is negative among highly paid professionals
in Hong Kong (Tang and Chiu 2003), non-significant among adequately paid
males and Caucasians, but positive among underpaid females and African-
Americans (Tang, Tang and Homaifar 2006). Females and African-Americans
tend to have lower pay than their male and Caucasian counterparts, respec-
tively, in the US. Objective income and financial experiences shape one’s love
of money.
In America, money is how we compare ourselves; “keeping up with the
Joneses” is a feature of monetary behavior (Furnham and Argyle 1999). Adams’
(1964) equity theory suggests that satisfaction depends on the outcomes of a
Journal of Management, Spirituality & Religion 181
comparison between (1) one’s own output and input ratio and (2) the other’s
output and input ratio. Equity theory fails to examine individual differences.
Several studies incorporate the Love of Money in examining the income to pay
satisfaction relationship. Income is positively related to pay satisfaction for high
love-of-money individuals, but not for low love-of-money participants (Tang
et al. 2004). In an expanded model of pay satisfaction, Tang et al. (2005) exam-
ined income, pay satisfaction, the love of money, and pay comparison involving
a direct path and an indirect path. Since American professors have significantly
higher income than their Spanish counterparts, one may expect that income
leads to higher pay satisfaction for Americans than for Spanish participants. In
fact, for Americans, high income leads to pay dissatisfaction that can be
explained by the indirect path: income enhances the love of money that is used
as a frame of reference to evaluate pay equity comparison satisfaction that in
turn is used to consider pay satisfaction. For the Spanish sample, income is
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Research implications
Many people want to be rich. Religiously, this may not be problematic. Those
who are good steward of their talents, time, and money enjoy abundant wealth
and grace, following “the Parable of the Ten Talents” (Matthew 25:14–30).
However, “greed” is not good (Sloan 2002). Even in the Bible, we see statements
that address this overemphasis on greed. “For what profit is it to a man if he gains
the whole world, and loses his own soul?” (Matthew 16:26). Religious orienta-
tions tell us that spirituality or religion may be in direct opposition to money.
“You cannot serve both God and money” (Matthew 6:24). Such concerns are not
only seen within a Christian tradition; other religions or traditions in different
cultures may offer similar values and beliefs (Kriger and Seng 2005).
Business researchers will need to fully explore the complex relationship of
money and more spiritual issues (Pfeffer 1998). Only very limited constructs
related to money and the love of money have been explored in this article. It is
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pivotal to expand these constructs, explore all the boundaries, and engage in
further theory development and theory testing in the future. For example, future
researchers need to investigate possible differences and changes of “meaning of
money, spirituality, and religion” across (1) age, gender, income levels, career
stages, and life course/cycle (see Cozzolino et al. 2009) using longitudinal data
and (2) cultures, regions, countries, levels of economic development and the
values associated with them (Giacalone and Jurkiewicz 2004).
More critically, the relationship of money, spirituality and religion must
embrace the why, what, how, who, where, and when to help us create managers
and executives in organizations who have not only “intelligence” (brain) but also
“wisdom” (spirit) (Feiner 2004; Tang and Chen 2008; Tang and Tang 2010). The
relationship between money and spirituality or religion must be understood
within the context of how it impacts living a fulfilling, abundant, meaningful,
purposeful life and becoming a happy, productive citizen in and out of organiza-
tional life (Giacalone et al. 2008).
In line with the focus on deviant, antisocial and unethical behavior, future
research must seek to understand whether religion and spirituality curb unethi-
cal behaviors, reduce corruption that the love of money may instigate, and
enhance ethical and moral intentions for managers in general and top-level
executives and CEOs in particular (Tang and Chiu 2003; Chen and Tang 2006;
Ariely 2008). While traditional beliefs systems across different religions and
spiritual communities would lead us to believe that this is true, the evidence
(particularly across different types of antisocial, deviant, and unethical activity)
is sketchy at best.
Finally, and in line with the core of religious and spiritual belief, future
research must ascertain whether money related issues can be balanced with spir-
itual and religious ideology and concerns to create a prosperous, sustainable, and
creative business environment that is effective, efficient (Amabile 1998), and not
simply bottom line-driven. Ultimately, the issue is whether money issues can be
balanced with the spiritual and religious aspects of life so that we make the world
a better place to live for everyone. Further research and the goal of improved
Journal of Management, Spirituality & Religion 183
practice (Colquitt and Zapata-Phelan 2007) need to be framed in this more tran-
scendent context.
Acknowledgments
The author would like to thank Robert A. Giacalone, late Fr. Wiatt Funk, Fr. Mark
Sappenfield, and Robert Dray, M.D. for their suggestions and inspiration and Michael
Walker and Whitney Sewell for their assistance and honor his parents, late Professor
Kuan Ying Tang and late Fang Chen Tang, and his wife, Theresa Li-Na Tang, for their
wisdom, support, and encouragement.
Notes on contributor
Thomas Li-Ping Tang (Ph.D., Case Western Reserve University) is a Professor of
Management in the Department of Management and Marketing, Jennings A. Jones
College of Business, Middle Tennessee State University. He focuses his research on
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work motivation, money attitudes, the Love of Money, behavioral ethics, spirituality,
religion, and cross-cultural issues.
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