The document provides recommendations for creating snackable social media video content for different platforms like YouTube, Facebook, Instagram, and Twitter. It suggests keeping videos short, between 5 seconds to 2 minutes depending on the platform. Some recommended video types include behind the scenes looks, how-to's, and user-generated content. It also provides tips for each platform like making Instagram videos square, adding directly to Facebook instead of linking, and using aspect ratios and resolutions suited for each platform.
The document provides recommendations for creating snackable social media video content for different platforms like YouTube, Facebook, Instagram, and Twitter. It suggests keeping videos short, between 5 seconds to 2 minutes depending on the platform. Some recommended video types include behind the scenes looks, how-to's, and user-generated content. It also provides tips for each platform like making Instagram videos square, adding directly to Facebook instead of linking, and using aspect ratios and resolutions suited for each platform.
The document provides recommendations for creating snackable social media video content for different platforms like YouTube, Facebook, Instagram, and Twitter. It suggests keeping videos short, between 5 seconds to 2 minutes depending on the platform. Some recommended video types include behind the scenes looks, how-to's, and user-generated content. It also provides tips for each platform like making Instagram videos square, adding directly to Facebook instead of linking, and using aspect ratios and resolutions suited for each platform.
SNACKABLE CONTENT VIDEO CONTENT : building a curiosity
• Behind the scenes : a backstage look at product/company
• How-to video • User-generated content • A Sneak peak • Special event • The product, but not literally the product YOUTUBE FACEBOOK VIDEO CONTENT TWITTER VIDEO CONTENT (120S:30S:5sec-to-skip) INSTAGRAM VIDEO CONTENT (60S:30S) VIDEO CONTENT (140s:45s) • Logo, first or last? (60S:30S) • Make it square • the right tone • Aspect ratio 1:2.39 • Prepare for “mute” "humorous," • Something amazing to 2.39:1 • One thing, one video "emotional," and • Funny & entertaining • Resolusi max 1920 x • Adding directly, no link "calming“ • Don't always rely on 1200 • Use powerful • The people that keep sound • a NOW event thumbnail images people watching • Trick : Looping • “look what I see” not • Caption, teaser, • Musical styles : donts • Movement “see what I look like.” naming calming, relaxing, or action-oriented music What is it you want this video to accomplish? Who is this content for? Why should the audience watch this?