The skincare market consists of the sale of body care, depilatories, facial care, hand care,

sun care and make-up remover.

Price competition plays a key role for major players

Major players within beauty and personal care, especially multinationals such as Procter &
Gamble Pakistan (Pvt) Ltd, Unilever Pakistan Ltd and Colgate-Palmolive Ltd focused their
efforts on price competition in order to retain consumers. In a beleaguered economic situation,
consumer preferences were shaped by the value-for- money received on their purchases, a factor
which came into focus in all competitive strategies between leaders and the smaller players.
There was also a preference for economy brands and brands which aligned themselves with the
philosophy of delivering value and effectiveness. The grey market (cheap imported products)
grew in 2009 for the same reasons, as some consumers changed their preferences due to the price
advantage.

International brands receive greater visibility in new channels

The development of new channels in the form of supermarkets/hypermarkets and department
stores in major cities across Pakistan (Karachi, Islamabad, Rawalpindi, Lahore, Faisalabad,
Peshawar and Hyderabad) provided international brands (such as Johnson & Johnson, Dove,
Axe, Head & Shoulders, Gillette, Lux, Colgate) greater visibility through stronger below-the-line
promotion at point-of-sale displays, availability of increased shelf- space and the option to
display greater variety at the same distribution outlet.

Highlights
- Consumers in the 15-24 age group used 30.7% of the total skincare products sold in Pakistan in
2008.
- Rural consumers used 60.2% of the total skincare products sold in Pakistan in 2008.
- Consumers in the 15-24 age group used 34.4% of the total body care products sold in Pakistan
in 2008.

MARKET:

1. IMPORTED BRANDS

2. LOCAL BRANDS.

1. White Spa (Mistine): UV white lotion is enriched with white tea, pomegranate
extracts and Pycnogenol which effective decrease sign of premature aging. Coenzyme Q10 in
this formula improves skin elasticity and prevents loss of firmness. The combination of UV
filter, vitamin B3, mulberry and chamomile extracts help to prevent skin from damages caused
by UV ray providing healthy and radiant skin.

2. Lavender (marks and Spencer): With a traditional fragrance of calming

lavender, this hand and body lotion is enriched with shea butter to condition and nourish your
skin, leaving it beautifully scented, soft and smooth.

Marks & Spencer Essential Extracts White Peach & Almond Hand
& Body Lotion:
It is specially formulated with almond and peach extracts.

Softens and moisturizes your skin.

Leaves your skin feeling smooth

3. Vaseline (Unilever):

 Cocoa butter
 Total moisturizer.
4. Isme (Thailand):
5. Himalaya:

6. Ponds (Unilever): Pond's Body Lotion is a light non-greasy lotion that gives you silky
smooth skin. Its formulation is enriched with moisturizers and vitamin E that with regular use:

 Softens your skin from within. 

 Gives your skin a silky smooth feel.

7. Enchanter:
8. Revlon:
9. Modgirl:
10. Care honey lotion:
11. Caress honey lotion: