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    The document is a marking criteria and cover page for an international business course assignment on the Nestle case study. It outlines 5 student learning outcomes and the corresponding criteria for meeting each outcome. It provides spaces for the group name and members, as well as 5 short answer questions related to Nestle's strategies for emerging markets, how culture influences its product development and marketing, the benefits of the European Union for Nestle, its various entry modes globally, and its overall international business strategy.

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    The document is a marking criteria and cover page for an international business course assignment on the Nestle case study. It outlines 5 student learning outcomes and the corresponding criteria for meeting each outcome. It provides spaces for the group name and members, as well as 5 short answer questions related to Nestle's strategies for emerging markets, how culture influences its product development and marketing, the benefits of the European Union for Nestle, its various entry modes globally, and its overall international business strategy.

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    © All Rights Reserved
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    78 views4 pages

    Answer Script-Nestle

    Uploaded by

    MOVIE MANIA LTD
    The document is a marking criteria and cover page for an international business course assignment on the Nestle case study. It outlines 5 student learning outcomes and the corresponding criteria for meeting each outcome. It provides spaces for the group name and members, as well as 5 short answer questions related to Nestle's strategies for emerging markets, how culture influences its product development and marketing, the benefits of the European Union for Nestle, its various entry modes globally, and its overall international business strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    ANSWER SCRIPT: NESTLE

    Course: International Business


    Course Code: INB 372
    Spring 2021

    Sec: 1
    Instructor: EHN

    Marking Criteria & Cover Page

    Student Learning Outcomes Criteria SLA Received


    Question
    Number
    SLO-1: Comprehend global 2: Exceeds Expectation 1
    business environment including 1: Meets Expectation
    its economic, political, legal and 0: Doesn’t meet Expectation
    socio-cultural components
    SLO-2: Identify different 2: Exceeds Expectation 2
    components of culture, 1: Meets Expectation
    distinguish how workplace 0: Doesn’t meet Expectation
    culture varies across national
    boundaries
    SLO-3: Comprehend 2: Exceeds Expectation 3
    international trade theories, 1: Meets Expectation
    trade patterns & trade blocs. 0: Doesn’t meet Expectation
    SLO-4: Summarize and interpret 2: Exceeds Expectation 4
    international business strategies 1: Meets Expectation
    and various entry modes. 0: Doesn’t meet Expectation
    SLO-4: Summarize and interpret 2: Exceeds Expectation 5
    international business strategies 1: Meets Expectation
    and various entry modes. 0: Doesn’t meet Expectation

    1
    ANSWER SCRIPT: NESTLE

    North South University

    School of Business and Economics

    Department of Marketing and International Business

    Semester: FALL 2020

    Course Code: INB 372, Secti on: __1___

    SLA Case Study

    Faculty: EHN

    Date:

    Marks obtained:

    (This space is for faculty’s usage. Do not write here.)

    Group Name:

    SL # ID Name

    2
    ANSWER SCRIPT: NESTLE

    1. Why is Nestlé concentrating on emerging markets? Word limit-100

    Ans:

    2. How does culture influence Nestlé’s product development and marketing strategies
    around the globe? Word limit-100

    Ans:

    Nestlé’s product advancement is generally impacted by culture. Food is mainly a local item. Its
    marketing strategy is also influenced by culture. That’s why Nestlé has been practicing
    a balancing act by attempting to at the same time accomplish economies of scale
    and however cater to a variety of social preferences. Nestlé by and large gets it how to adjust
    their worldwide and nearby brands to the given markets and discover a reasonable specialty to
    put its items. Through a strongly handle of research and improvement in nearby partners, Nestlé
    is able to discover certain item varieties that are reasonable for a given market.

    3
    ANSWER SCRIPT: NESTLE

    3. Do you think the formation of European Union (EU) have benefitted Nestlé? Justify
    your answer. Word limit-100

    Ans:

    4. Critically analyze Nestlé’s entry mode across the globe. Word limit-100

    Ans:

    5. Critically analyze Nestlé’s business strategy for international markets. Word limit-100

    Ans:

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