FLO STUDIO

HILL COMMUNICATIONS 2020

FINAL PRESENTATION
MEET THE TEAM

NIKKI LEE WADE

supervisor

CHELSEA STERN
executive

LAUREN SILVERSTEIN
associate

ERIN JACOBS
associate

TERESA BUZZONI
intern
 OBJECTIVES

SOCIAL MEDIA AWARENESS EVENTS

Social media Increase overall Help to plan and facilitate

management awareness of Flo Studio in events 
Build social media the local area  Event promotion
presence Pitch local media sources 
Content creation Develop branding
Graphic design
WHAT WE SOCIAL MEDIA
32 Instagram posts - 95 Instagram stories - 36

DID Facebook posts

12 blogs on different wellness and self care topics
Weekly discussion show on Instagram Live featuring
local guests
Created graphics for all social posts for more
consistent brand aesthetic

AWARENESS
Newsletters with recaps and updates
Passed out promotional postcards on SU campus
Pitched to news and media outlets, local brands
and wellness bloggers
Initiated a “Get to Know Flo” instructor Q&A series
 INSTAGRAM
6 of our posts place in Flo’s all
time top ten Instagram posts
Average likes per post: 15.61
Average views per story: 49.59
In our last week:
Reach of 450
1998 total impressions
94 profile visits
4 website clicks
10 new followers
8 direct messages
BUDGET

SOCIAL MEDIA
Connect with Flo Fam on a
more personal level
Feature more at-home
fitness content
IG takeovers from Flo staff
RECOMMENDATIONS
AWARENESS EVENTS
Partner with local Syracuse Host more q&a sessions
businesses  Partner with local businesses
Pitch events to local media Start an ambassador
outlets program on SU campus
Engage with SU students
THANK YOU!