Final Report

Meet the DSL Team

Eliana Pietras Teresa Buzzoni Dylan Trotter Annika Holmberg Jared Petrosky
ACCOUNT ASSOCIATE FRESHMEN INTERN
ACCOUNT SUPERVISOR ACCOUNT EXECUTIVE ACCOUNT ASSOCIATE
Freshman, Political Freshman, Public
Graduate Student, Public Junior, Public Relations Senior, Public Relations
Science and Magazine, Relations and Political
Relations and International
News and Digital Science
Relations
Journalism

2
Objectives and Tactics
From Start to Finish

3
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10% 28%
15% 36%
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by 20% by May 1, 2022. within the local Syracuse content and objectives by May 1,
community by 15% by May 1, 2022. 2022.

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 Timeline of Contract Work
Getting to know DSL
brand and team Developing 3 Newsletters
developing roles, and researching distribution
Semester Brainstorm and MailChimp
JANUARY FEBRUARY
Curating LinkedIn and
Twitter Content,
researching
connections,
establishing DSL Voice
Sourcing members for
Mailing List
Begin drafting target
audiences for each
social media platform
Client meetings to
review and receive
feedback
MARCH APRIL
Create podcast structure,
formalizing format and
developing questions
Sourcing equipment and
locations for production
Research affiliate and
advisory council
integration
5
Developing mock
3-month calendar of
content for summer
Twitter for DSL Evaluation Phase
MAY
Developed final Completed final
structure for podcast, client materials to
be compiled by
Compiled pitching Summer DSL
content for DSL for intern
media outlets, created
materials to raise
awareness for the
podcast
Sample Weekly Budget & Semester Totals

TIME RATE COST

Meeting Time 1 hour 90 $90

Social Media 2 hours 90 $180

Brainstorming 2 hours 90 $180

Research 2 hours 75 $150

Account Maintenance 1 hour 75 $75

TOTAL (weekly) 8 hours Varied $675 (minimum)

TOTAL (semester) 111 hours Varied $9,147.50

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Results

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 Results

Launched Newsletter Finalized Pitch and Brainstormed Podcast Established Social

Completed Spring 2022 Media list Branding Components Media Platforms
Newsletter with Included 24+ reporters and Implementation Launched DSL Twitter
background on Dr. from publications Purchased/ordered and Linkedin
Golden + Advisory including Barron’s, The necessary podcast Organized weekly
Council. Wall Street Journal, equipment, drafted content calendars for
First newsletter had Forbes and The New guest live, and began both platforms,
30.4% open rate with a York Times, on topics copy writing process
of ESG, sustainability for summer film 15 Twitter followers,
4.1% click rate
and climate change schedule 64 Linkedin followers.

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Recommendations

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 Recommendations
Implement A/B testing to determine the ideal newsletter format/content.
#1 Explore the use of different images, videos, links and lengths of content to
optimize open and click rates.

Continue to research and build upon the media list. Utilize tools such as Muck Rack
#2 to grow the network of relevant journalists that can provide positive media coverage
for the DSL. Mange media placements and outreach for best practices.

Continue moving forward with podcast strategy, and develop awareness

#3 materials to potentially monetize the content through advertisements.
Brainstorm potential guests through Dr. Golden’s network and pitches to industry
leaders.
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