UNIVERSITY OF CAGAYAN VALLEY

Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

Today the standard living of a person is improved

through technology like machines, gadgets and etc.

Technology that is making influences with regard to

information sharing and communication are the social

media networks. Social media is any website that allows

social interaction. Social media is growing rapidly

throughout the world. More adults and teenagers are

joining sites such as Facebook, MySpace, Twitter,

Instagram, YouTube, and LinkedIn that are called social

media platforms in order to interact with friends, family,

and strangers. The introduction of social media has

changed the world in many ways. It affects each individual

in different ways. Today it can be used as a very helpful

tool in changing a person’s life, but at the same time

cause such conflicts which can negatively impact a person.

Most people believe that social messaging is more of a

benefit than a consequence, but using social media can

actually be harmful. Social media is something most kids,

teens, and even some adults are using all the time. It has
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become a part of our generation’s lives. Having people on

their phones all day long is not only disappointing, but

also damaging. Instead of talking to someone face-to-face

and hanging out, people prefer just texting or going on a

social network. For some people understanding a life

without social media is near impossible. Using social

media can have some adverse effects such as: it causes

cyber bullying, it can compromise education, and it could

have an effect on social skills. As we’ve been observed

most of students now are addicted on social media

networks. They spend most of their time on using different

social media platforms instead of doing their

responsibility in their academic activity. This kind of

scenario is not merely observation but a common problem

that we are encountering today. We want as researchers to

address the perceived negative effects of social media

platforms exposure among Senior High School Grade 12

Science and Technology, Engineering and Mathematics

students of University of Cagayan Valley.

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Conceptual Framework

Social media has changed lots of former procedures

in this modern generation like expanding the capacity of

usage of social media networking sites. Most of people

today do not know the appropriate use of social media. In

this study seeks to assess the exposure of the Senior

High School Grade-12 Science and Technology, Engineering

and Mathematics students of the University of Cagayan

Valley to social media platforms and its influence to

their academic performance for the first semester of the

school year 2017-2018.The research findings and

recommendations could be adopted and implemented to

benefit the respondents in exposure to social media

platforms and to address the perceived negative effect of

social media exposure. Even though the exposure of the

respondents to social media platforms those not affect

their academic performance but still there is need to

remind our self always for us to know our limitations to

maintain our academic performance or to improved more.

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Input Process Output

1) Assessing the
profile of the
respondents in
terms of:
1.1. Gender
1) Profile of the
1.2. Highest
respondents in terms
of: educational
1.1. Gender attainment of
parents Assessed
1.2. Highest
educational 1.3. the exposure
attainment of Occupation of of the Senior
parents parents High School
1.3. Occupation 1.4. Monthly Grade-12 STEM
of parents gross income students of
1.4. Monthly of parents
gross income of
the
1.5. Gadgets University of
parents
1.5. Gadgets used used at home Cagayan
at home 1.6. Ethnic Valley to
1.6. Ethnic affiliation
social media
affiliation
2) Assessing the platforms and
mean exposure of its influence
2) Exposure of the the respondents to their
respondents on the to social media academic
following social platforms. performance.
media platforms:
2.1. Facebook/
Messenger
3) Correlating
2.2. Instagram the respondents’ Proposed
2.3. YouTube mean exposure to measures to
2.4. Twitter social media address the
2.5. Viber platforms and
perceived
2.6. LinkedIn their mean
2.7. Google+ academic negative
2.8. WhatsApp performance. effects of
2.9. WeChat social media
4) Correlating exposure.
3) Identifying the
the
perceived effect of respondents’
the respondents’ profile
exposure to social variables and
media platforms. their mean
exposure to
social media
platforms.

Feedback

Figure 1. Paradigm showing the relationship of the variables.

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In the paradigm of the study contains input,

process and output. Frame 1 represents the input of

the study, which contains the following: Profile of the

respondents in terms of gender, highest educational

attainment of parents, occupation of parents, monthly

gross income of parents, gadgets used at home and ethnic

affiliation. Exposure of the respondents on the following

social media platforms: Facebook/Messenger, Twitter,

Instagram, YouTube, LinkedIn, Google+, WhatsApp, Viber

and WeChat. Identifying the perceived effect of the

respondents’ exposure to social media platforms. Frame 2

represents the process which contains the following:

Assessing the profile of the respondents, mean exposure

of the respondents to social media platforms, correlating

the respondents’ mean exposure to social media platforms

and their mean academic performance and correlating the

respondents’ profile variables and their mean exposure to

social media platforms. Frame 3 represents the output or

the recommendation/suggestion in this study which is to

assessed the exposure of the Senior High School Grade-12

STEM students of the University of Cagayan Valley to

social media platforms and its influence to their

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academic performance and proposed measures to address the

perceived negative effects of social media exposure.

Statement of the Problem

The study aimed to assess the exposure of the Senior

High School Grade-12 Science and Technology, Engineering

and Mathematics students of the University of Cagayan

Valley to social media platforms and its influence to

their academic performance for the first semester of the

school year 2017-2018.

Specifically, it sought to answer the following

questions:

1) What is the profile of the respondents in terms of:

1.1. Gender

1.2. Highest Educational Attainment of Parents

1.3. Occupation of Parents

1.4. Monthly Gross Income of Parents

1.5. Gadgets Used at Home

1.6. Ethnic Affiliation

2) What social media platforms are the respondents

exposed to:
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2.1. Facebook/Messenger

2.2. Instagram

2.3. YouTube

2.4. Twitter

2.5. Viber

2.6. Linkedln

2.7. Google+

2.8. WhatsApp

2.9. WeChat

3) What is the mean exposure of the respondents to

social media platforms relative to the above?

4) What is the mean academic performance of the

respondents is as reflected in their general average for

the first semester of the school year 2017-2018?

5) Is there a significant relationship between the

respondents’ mean exposure to social media platforms and

their mean academic performance?

6) Is there a significant relationship between the

respondents’ profile variables and their mean exposure to

social media platforms?

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7) What is the perceived effect of the respondents’

exposure to social media platforms?

7.1. Positive effects

7.2. Negative effects

8) What actions can be proposed to address the perceived

negative effects of social media exposure?

Hypothesis

This study will be guided by the following

hypothesis that:

1. There is no significant relationship between the

respondents’ mean exposure to social media

platforms and their mean academic performance.

2. There is no significant relationship between the

respondents’ profile variables and their mean

exposure to social media platforms.

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Significance of the Study

This study aimed to give public awareness,

information and knowledge among Senior High School Grade

12 STEM students of University of Cagayan Valley

(UCV).The researcher conceived this study with the hope

that the results would be of benefit to the following:

Administrators. The result of this study will

provide school administrators guidelines for limiting the

use of social media platforms and the proper use of it.

Teachers. They can help their students in order to

minimize in using social media.

Parents. Through this study, parents will become

aware and help to guide their children in using social

media networks.

Students. They will be benefited because they will

be guided on how to lessen the exposure to social media

platforms.

Researchers. They will be able to share their

knowledge to others through their conducted research.

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Future Researchers. This would serve guide and basis

on how to do their research parallel to our study.

Scope and Delimitation

The focus of this research work is to primarily

study the exposure of students to social media platforms

and its influence to their academic performance. The

study will comprise the Senior High School Grade 12

STEM students of University of Cagayan Valley in school

year 2017-2018.

Definition of Terms

The following terms are defined operationally:

Academic Performance., refers to the final grade of

the respondents as reflected in their first semester of

school year 2017-2018.

Exposure., refers to the time spent of the

respondents in using social media platforms

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Facebook., refers to the social media platforms that

have a higher rating in terms of usage.

Social media., widely refers to resources to gather

and acquire knowledge through the relationship among

people.

Influence ., refers to the effect of social media

platforms to academic performance.

Social media platforms .,refers to the social media

networking sites like Facebook, Tweeter, YouTube and etc.

LinkedIn ., refers to the kind of social media

platforms that is used to operate via websites and mobile

apps.

Twitter ., refers to the kind of social media

platforms service where respondents post and interact

messages.

Youtube., refers to the kind of social media

platforms where respondents watch videos or movies online