G I T A L P O R T O F O LIO

D I

SILVIA
2021/2022
 ABOUT ME 03
04 RESUME

SOCIAL MEDIA
MANAGEMENT 05
07 CAMPAIGNS

PHOTOGRAPHY 12
TABLE OF
CONTENT
 ABOUT Through her second year of study, by joining the PUMA
Communications (President University Major of Association)
and serving as Head of Home Affairs, as well as being

ME
active in various activities or events, Silvia has been well-
equipped with copywriting, content strategy, social media
management, and public speaking.

A final-year communications
student, majoring in
Communications and
minoring in Public Relations.

SILVIA
 EDUCATION

2020 - 2023 President University - South Cikarang,

Indonesia
(expected)
Undergraduate Communications
Student in Current GPA: 3,89

WORK EXPERIENCE

KONGKO CREATIVE MEDIA, OCT 2021- JAN 2022

Internship - made content creation for a month, collaborated

with more than 10 talents
SOCIAL MEDIA
MANAGEMENT
ORGANIZATIONAL
EXPERIENCES
As Head of Internal Affairs in President University
Major Association 0f Communications (PUMA)

Managing
@comm.president
-Mastered the material to create
Instagram account content with captions, using the
hashtags #gueanakomunikasi,
#communications,
#presidentuniversity in each of feeds
TEDxPresidentUniversity

What Is TEDxPresidentUniversity? As the Head of the Internal Division, I am

responsible for coming up with good content
with complete wording, uploading content twice
a week, documenting each activity, and
providing live reporting throughout the event.

A showcase for speakers who are an

expert in their fields, to share
excellent, well-informed and
innovative ideas in
President University
CAMPAIGNS
 Hustle Culture Campaign CURHATINAJA.IDN INSTAGRAM ACCOUNT
30 Days Group Project

AS CONTENT WRITER
I created various content for
Feeds and Story as part of From November 25, 2021, to December 25, 2021, our user
@curhatinaja.idn gained overall 868 growth followers, with
Internal. These posts can be
10,038 accounts reached (an increase of about 7.1% from last
seen on Instagram month), and 1,503 accounts engaged which increased about
@curhatinaja.idn. 61.9% in the last 30 days.

SEA SAVERS CAMPAIGN
Sea Savers is a movement to reduce the
use of single-use plastics, in order to
protect the environment from the bad
effects of plastic, through the Seasavers
Instagram account. .id which is part of the
Seakeeper.id community.
2
AS CONTENT WRITER
Running a campaign as a content writer,
requires me to make a content plan with
the Production Deck Table (content table,
content calendar, content plan).
`Created content in Stories and Feeds,
writing captions, and publishing content
Created a live report video for TikTok and
Instagram reels, and write the supporting
captions.
Created the Our Savers challenge with the
hashtags #BuangSekaliBekasForever and
#LautEstetikTanpaSampahTengik, with
more than 50 people participating in this
challenge
RESULTS
I used the PESO Framework strategy as a
communication plan for this campaign when handling
social media. Paid, Earned, Shared, and Owned Media
(PESO) are the categories mentioned.

The Production Deck and PESO reports that have

been created can be accessed at
https://bit.ly/productiondeckseasavers
PHOTOGRAPHY
MODEL FOR PRODUCT
PHOTOGRAPHY

At Rantau Coffee Bar

iG: @rantaucoffeebar
SOCIAL MEDIA
IMPACT
A S M E D IA S O C IA L
E N T H U S IA S T
n st ra te gi ze , us e th e pl at fo rm to ev alu at e da ta ,
I ca
ge ca mp aig ns .
an d pr od uc e co nt en t to ma na
rs on so cia l me di a
Co mm un ica tin g wi th fo llo we
au di en ce of ea ch
an d un de rs ta nd ing th e ta rg et
rti se ..
so cia l me di a, is als o my ex pe
A S C O N TE N T W R IT ER
nt en t bo th on
I'm als o ac tiv e in cr ea tin g co
til no w I ha ve 8, 17 0
In st ag ra m an d on Ti kT ok , un M as te rin g th e m at er ia l fo r
fo llo we rs on In st ag ra m
cr ea tin g w or di ng co nt en t,
ca pt io ns , ha sh ta gs , to pu bl ish in g
pr od uc ts or ca m pa ig ns , an d ho w
to us e ha sh ta gs in a un iq ue an d
ap pr op ria te w ay fo r th e
au di en ce .
Connect
With Me
081295125520

silviathen13@gmail.com

@slvxen