JAZALYN cruz399@berkeley.

edu

CRUZ
linkedin.com/in/jazalyncruz

(707)310-1646

MEDIA STUDIES + DESIGN

INNOVATION STUDENT

EDUCATION SKILLS
MEDIA Universi ty of California, Berkeley
Technical

STUDIES TExpected
he Berkeley Cer tificate in Design Innovation
to graduate May 2022

(IP)
F igma, Photoshop, Illustrator,
After Effects, ProCreate, Sketch,
GPA: 3.79

InV ision

EXPERIENCE D esi g n

J ourney Mappin g

W ireframin g

Hum an - Centere d D esi g n + R esearch F ello w Stor y b oarding + Sketchin g

Coleman Fung Insti tute for Engineering Leadership

U ser Inter v iew s

August 2020 - Current

Typograph y

Health + Technology Track (Fung Fellowship)

Programmin g

Elected to be a board member and Public Relations Lead. I HTM L / CSS

worked closely with the program manager and marketing
team on a weekly basis to curate content for the fellowship’s
social media platforms, including Medium and Instagram. COURSEWORK
Used holistic design thinking to ideate and prototype solutions
to health-related problems that are faced by specific C OM P S C I
W e b D esig n

stakeholders by creating story boards and journey maps for DE S I NV

D esign Methodolog y

each user.

DE S I NV
Human-Centered D esig n

Conducted and coordinated 10+ inter v iews with new DE S I NV U ser

Experience D esign

stakeholders and medical professionals to acquire information PB H LT H

Fung Fellowship ( Tech)

on how I can construct a long-lasting solution.

C OMM
Pu b lic Speakin g

Designed and assisted in pitching slide decks and illustrations

for design challenge presentations for 60+ peoples to v iew
over Zoom.
ACTI V ITIES
Created interactive digital prototypes of app and website
interfaces that minimalistically exemplifies the product for the Interest s

user to easily nav igate around and understand. Mini golf, Picnicking in San
Francisco Parks, Painting,
M e d ia an d D esi g n I ntern B ananagrams, Eating noodles,
S an Francisco 49 ers Cal -H i S por ts R epor t
Attending social- distanced
L e v i ’ s Stadium I 20 18 - 202 0

e v ents, Countr y music , Exploring

Re-designed their brand identity through designing a new L o -F i ar tists,

scoreboard and creating templates that are used weekly to

highlight key players of the week.
Increased story engagement to 1100+ v iews through updating
followers throughout the game by prov iding live and
interactive updates.

P ro du ction A ssistant
Pac -12 N et w or k

Stanford Stadium I 20 19 - 202 0

Assisted 2 reporters in preparing to be seen on camera by

testing their standing positions, holding scripts, and posting on
their social media.