Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE URDANETA CITY
Urdaneta City, Pangasinan

STUDENT ACTIVITY WORKSHEET

Subject Area and Grade Level: Grade 12 Media & Information Literacy
Semester: Second Semester

Quarter: 3rd Quarter Activity No.: 3

Learning Competencies:

 identify the characteristics of responsible users and competent producers of media and
information (MIL11/12IMIL-IIIa-3);
 share media habits, lifestyles, and preferences to other people (MIL11/12IMIL-IIIa-4)

References:

 Media and Information Literacy authored by Edward D Gonzales, published by JFS

Publishing Services, Manila, Philippines.

Points to Remember
The Media and Information Producers and Users

Various headliner websites describe Media Producers as someone who oversees

projects (e.g. films, TV shows) from conception to completion and may also be involved in the
marketing and distribution processes. In recent years, media producers now include those who
contribute intellectual or creative content in both the traditional media platforms and new media.

Media Users refer to the audience or consumers of media. They are the receivers of
information disseminated by media producers. The producer and user can alternately act as both
in the process of communication.

Purposes of Media Producers and Users

1. To inform
2. To educate
3. To entertain
4. To advocate
5. To promote business/advertise
6. To increase network

Terms to Understand
PREFERENCE

• The selecting of someone or something over another or others.

HABIT

• A recurrent, often unconscious pattern of behavior that is acquired through frequent

repetition.

LIFESTYLE

• A way of life or living of a person or group.

(Source: http://www.thefreedictionary.com)
 Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE URDANETA CITY
Urdaneta City, Pangasinan

Points to Remember
Video Presentations:

Video 1: Responsible Use of Social Media THINK

by Projonmo Agami

https://www.youtube.com/watch?v=qKxJA7bE-xw

Video 2: Dos and Don'ts when using social networks

By leadinginnovation

https://www.youtube.com/watch?v=hqezbib5qpQ

Activity No. 1: Characteristics of a Competent Producer and Responsible User

 Based on the learning you gathered from the video clips, fill up the table.
 Write at least 5 characteristics of each category.

CHARACTERISTICS

Responsible User of Media Competent Producer of Media

Information Information
 Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE URDANETA CITY
Urdaneta City, Pangasinan

Activity No. 2: Media Platform Rating

 Describe and rate the media platforms according to the purposes of Media
Producers and Users.
 Use the matrix below.
 Write a short analysis of the rating given. At least 5 sentences for the analysis.
 Rating
1 – Not at all relevant; 2 – Not very relevant; 3 – Slightly relevant; 4 –
Relevant; 5 – Very relevant; 6 – Extremely relevant

Media
Plaforms Newspaper Radio Television Internet Total

Purposes

Entertainment

Networking

Information
gathering

Education

Business

Advocacy

Total

Analysis:
_______________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
____________________________________________________________________.
 Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE URDANETA CITY
Urdaneta City, Pangasinan

Activity No. 3: Media Preference, Habit and Lifestyle

Complete the table. Based on the meaning of the terminologies given above fill
up the table according to your media involvement and your friends and community.

PERSON MEDIA PREFERENCE MEDIA HABIT MEDIA LIFESTYLE

I prefer/choose I usually likes the

Every morning I watch
Sample android phone than comments or
the morning news
answer keypad phone in updates of my
broadcast on TV.
texting friends
1 1 1

2 2 2

3 3 3
YOU
4 4 4

5 5 5

CLOSE 1 1 1
FRIEND/BEST
FRIEND 2 2 2

____________ 3 3 3
(NAME)

ACQUINTEE/ 1 1 1
OUTSIDE THE
FRIENDZONE 2 2 2

____________ 3 3 3
(NAME)

Activity Sheets Writer: ROMMEL V. ROMUAR, T III URDANETA CITY NATIONAL HIGH SCHOOL