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Republic of the Philippines

Department of Education School
Region v logo
SCHOOLS DIVISION OF SORSOGON
SAN FRANCISCO NATIONAL HIGH SCHOOL

MEDIA AND INFORMATION LITERACY

RESPONSIBLE USE OF MEDIA AND INFORMATION

LEARNING ACTIVITY SHEET (WEEK 3)

Name of the
Student:_____________________________________________________________
Date:___________________________________

I. INTRODUCTORY CONCEPT
Information Literacy is an important skill in life. An individual who is literate in the
location, access, evaluation, and use of information also displays a certain sense of critical
literacy. When you are information literate, you are able to evaluate what information you
need, what to discard, and how to use the information you selected.

II. LEARNING SKILLS FROM MELCs

*Discuss responsible Use of Media and Information
(MIL11/12IMIL-IIIa-3)

III. ACTIVITIES
A. Let Us Review
Before you proceed to your new Learning Activity Sheet, let us check first what
you have learned in your previous lesson.

Exercise 1. Direction: Identify what is being described in the following sentences

and write your answer on a separate sheet of paper.
1. The ability to access, analyze, evaluate, and communicate information in a variety of
forms, including print and non-print messages.
2. A set of abilities requiring individuals to “recognize when information is needed and
have the ability to locate, evaluate, and use the needed information effectively.”
3. The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.
4. The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc.
5. The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts.

B. Let Us Study
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Use of Media and Information
Media are the communication outlets or tools used to store and deliver
information or data. The term refers to means the mass media communications
industry, such as print media, publishing, the news media, photography, cinema,
broadcasting (radio and television), and advertising is using. At this current setting,
media user can be just everyone who is capable of producing information by simply
posting at Facebook, YouTube and Tik Tok or browsing over the internet. Since
traditional media has made its crossover to social media.
Traditional media require adherence to ethics and professionalism. Thus, the
Journalism ethics and standards are a must for its practitioners.

Journalistic ethics and standards

This comprise principles of ethics and good practice applicable to journalists.
This subset of media ethics is known as journalism's professional "code of ethics" and
the "canons of journalism". The basic codes and canons commonly appear in
statements by professional journalism associations and individual print, broadcast,
and online news organizations.
While various codes may have some differences, most share common
elements including the principles of truthfulness, accuracy, objectivity, impartiality,
fairness, and public accountability, as these apply to the acquisition of newsworthy
information and its subsequent dissemination to the public.
Like many broader ethical systems, the ethics of journalism include the
principle of "limitation of harm." This may involve the withholding of certain details
from reports, such as the names of minor children, crime victims' names, or
information not materially related to the news report where the release of such
information might, for example, harm someone's reputation.
Some journalistic codes of ethics, notably some European codes, also include
a concern with discriminatory references in news based in race, religion, sexual
orientation, and physical or mental disabilities.
Current media state
Anyone who has the right gadget, the capability to produce audio, video clips,
still image, and able to upload it to any social media online can be considered a media
user. Person that is able to manipulate, enjoy and satisfy self from the likes of it
belongs to this categorization. Teenagers are among the multitude of social media
users. Some of them opt to do blogging and vlogging due to ease putting oneself into
it. Having done so, these people must acquire at least the minimum knowledge and
attitude to own up such a significant endeavor to level up the trade.
Characteristics of Responsible Media User
A responsible user and competent producer of media and information should have
these characteristics:
• Must be Curious
• General knowledge
• The ability to write
• Professionalism
• Objective
• Should have Ethics.

Must be Curious

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 Those who release information into the public from any platform should have
a natural curiosity. Being a curious creator, be a truth seeker. Ask tough and important
questions. Gather more information. Be detail oriented.

General knowledge
Having a general knowledge of different topics permits one to be more
confident in whatever he or she is releasing to the public. They know that the
information is correct and prepares them for any dispute that could arise.

The ability to write

The ability to write has to do more with the success of information
distribution. Any faults in writing may cause your potential reader to lose interest and
move to another article. The ability to hold your reader’s attention is very important if
you want to get your point across and this is where writing skills play a part.

Professionalism and should have ethics.

Professionalism covers many grounds, it includes objectivity and ethics. Being
a professional means, you are doing what is expected of you, in this case as a provider
of correct information. This can only be achieved by maintaining objectivity which is
easier said than done since we are all prone to taking a side. This is why we need a
firm grip on our values when it comes to information dissemination. A producer of
information would have to stop and ask himself what kind of person he is and act
upon it. This is where ethics play a large part in whether what is released to the public
is the truth, half-truths or lies.

Objective
Information today comes from everywhere; it is driven by advertising which could
blur the truth in many cases. It is up to the users or receivers of information to arm
themselves with the knowledge to verify what is out there.

C. Let Us Practice
Exercise 2. Answer briefly. What are the characteristics of responsible media
user?

D. Let Us Remember
The media literate person is in control of his or her media experiences because
he or she understands the basic conventions of various media and enjoys their uses
in the deliberately conscious manner.

E. Let Us Practice More

Exercise 3. Instruction: In your worksheet or notebook, list down your
information needs based on your other roles in life:
1. As someone who purchases consumer such as food and clothing.
2. As a sibling who helps out
3. As a child of parents who would like to know more about the current trends
in gadgets and fashion
4. As a person who has more access to a particular information that a friend
may find useful and beneficial.

F. Evaluation
Instruction: Answer on a separate sheet of paper. Write at least ten sentences.

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 *Why is it important to be a responsible media user? Discuss your answer.

IV. RUBRIC FOR SCORING (if necessary)

V. ANSWER KEY
*Exercise 1:
1. Media literacy 2. Information literacy 3. Technology literacy 4. Media 5.
Literacy
* Exercise 2: Answer may vary.
* Exercise 3: Answer may vary.
*Evaluation: Answer may vary.

VI. REFERENCES
Gonzales, Edward D. (2016). Media and Information Literacy, Manila, Philippines:
JFS Publishing Services.

Benolaria, Romie G. (2020). Media and Information Literacy Alternative Delivery

Mode Module- Division of Negros Oriental.

Prepared by:

LEA G. NOVELA
Senior High School Teacher II

Reviewed:
RINO G. ORR
Senior High School- Assistant Principal II

Approved:
RAMILO G. FURAQUE
School Principal I