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Actividad de Aprendizaje 4 Evidencia 2: Workshop "Distribution Channels"
Actividad de Aprendizaje 4 Evidencia 2: Workshop "Distribution Channels"
Vocabulary.
English prepositions.
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That’s good. Remember, we need to choose the most suitable distribution
strategy for our products.
Susan: It’s different from the first one. Only it’s necessary one POS by each
geographic area, no matter if it’s retailer or wholesaler.
Mr. White: I don’t know. I like the first one, but I don’t know how profitable it is.
Hhhhmmm, well. What do you think?
The ‘sales and profit’ approach, which postulates that the larger the
percentage of sales and profit contributed by the source firm, the greater the
target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance
in carrying out its role in relation to another company down or up the channel.
Preguntas:
a. Three.
b. Two.
c. Five.
d. Four. (This)
2. Intermediaries make:
a. Process of exchange.(this)
b. Transactions routine.
c. New members.
d. Assortments.
1
Buhalis, D. y Laws, E. (2001). Tourismo distribution channels. Cornwall, Reino Unido: Thomson
Learning.
a. The firm’s role performance. (this)
b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.
Crema dental: marca (Colgate), las características de dicho producto pues como
su nombre lo indica es un producto de aseo para la boca, es un producto en
crema, que esta introducido en un tubo el cual tiene su compartimento por el cual
sale la crema, en cuanto sus costos estos varían de la siguiente manera:
Toothpaste: brand (Colgate), the characteristics of said product because as its name
indicates it is a cleaning product for the mouth, it is a cream product, which is introduced
in a tube which has its compartment through which the cream, in terms of their costs
these variation as follows:
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