Online promotion

Flyers
Lasa chose video advertisement, flyers, online promotions and the classic word of
mouth as their promotional strategies.

Video advertisement
Video advertising encompasses online display advertisements that have video
within them implying the display of ads to the targeted audience on the different
topical platforms.

Lasa’s main purpose of making video advertisement is related to the promotion

and sale of goods that they are offering Statistics prove that about one-third of
shoppers will purchase a product after viewing a video ad, so with these, they can
generate more brand awareness, the creation of the image and the formation of the
business, increasing its marketability, as well as increasing the trust and loyalty of
potential customers.
Practically speaking, video advertisement is cheap to make and Lasa have an
opportunity to reach their target market. Other advantages according to Koverda
(2018) are: (1) Possibility of setting a contact between the user and the market and
(2) Maximum audience reach and potential buyers
A video conveys huge amounts of information in a short time. You can say more in
a shorter amount of time on video as compared to text. A video is more engaging
to the senses, so it can convey more information by showing and telling at the
same time.

Flyers

Flyer distribution is one of the oldest methods of marketing used. But, one of the
major reasons why flyer advertising still appeals to customers is because it reminds
them of the good old days. Also, with flyers, there is a strange kind of curiosity.
Unlike emails, people are not in a hurry to trash it, which automatically ups the
chances of your flyer getting read.
There are many reasons why Lasa chose flyer as one of their promotional strategies
and here are some: (1) Flyer is a Low expense of advertising Flyers are extremely
cost-effective. Unlike other forms of advertising, they don’t need to have a huge
budget for flyer distribution. (2) Flyers make it easy. Not only inexpensive, but
flyers can contain all the information that everyone needs to buy Lasa’s product.
(3) They can reach their target audience. (4) It’s creative There are very few
limitations if any when it comes to flyer advertising. And when you are successful
at being creative, (5) IT’S an EYE CATCHING ADVERTISING. (6) Another
benefit of using flyers in promoting products is its tangible nature. If the targeted
audience takes the flyer and holds it, the business has reached half of the objective.
Social media
With the introduction of social media, Lasa has a powerful tool at their fingertips
that can share pieces of content all over the world in seconds. With this being said,
social media marketing again increases product awareness. The business can find
potential customer’s presence on the most influential social media platforms. This
gives the business an opportunity to connect with various audiences and cross
channel to promote their content.