OVERVIEW OF THE BUSINESS

Name: SHANGHAI BEAST

Shanghai beast is represent that our business is willing to served our full support to

give a satisfaction to our valued customers. They don’t need to go far just to taste

shanghai beast they can simple take a ride and walk near our store and eat shanghai

whatever they want to buy in our products which serve them nutritious, delicious and

affordable.

Logo:

Shanghai beast is

our company

logo that represents

our newly establish

business. We came up with this idea because we

think that our shanghai is like a beast that will devour one´s palate through eating it.

Shanghai is a healthy food because it contains vegetables and other nutritious

ingredients.

Tagline: “ KEEP CALM AND EAT SHANGHAI “

Proponents Information:
JESSA MAE C. TOMAS

She was born on January 6, 2001. Her parents are Junar

Tomas and Marites Cacay. She was currently studying at

Nan Sing School of Cauayan City Inc. As a grade 12 STEM,

in the future she wants to be a Professional Doctor.

CHARLES ANDREW C. BENITO

He was born on March 31, 2001. His parents are Charlie

and Gladys Benito. He was currently studying at Nan Sing

School of Cauayan City Inc. As a grade 12 STEM, in the

future he wants to be an Electrical Computer Engineer.

ANGELBERT R. CALAUTIT

He was born on October 8, 2000. His parents are Domingo

and Merlina Calautit. He was currently studying at Nan

Sing School of Cauayan City Inc. As a grade 12 STEM, in

the future he wants to be a Civil Engineer.

DANILO D. AQUINO JR.

He was born on April 2, 2001. His parents are Danilo Sr.

and Marlin Aquino. He was currently studying at Nan

Sing School of Cauayan City Inc. As a grade 12 STEM, in

the future he wants to be a Mechanical Engineer.

MANUEL P. LIBAG JR.

He was born on January 3, 2001. His parents are Manuel

Sr. and Sally Libag. He was currently studying at Nan

Sing School of Cauayan City Inc. As a grade 12 STEM, in

the future he wants to be a Civil Engineer.

SYLVAN JAY S. MACADAMIA

He was born on May 14, 1999. His parents are Joel and

Susana Macadamia. He was currently studying at Nan

Sing School of Cauayan City Inc. As a grade 12 STEM, in

the future he wants to be an Architect.

 VISION
To achieve our customer tongues and give them good service and nutritious food that

would help their body composition and variety of food that surely enjoy and to provide

a place with lifetime experience and rich taste and be a market leader.

MISSION
We will be in the business of helping our customers to relieve their daily stresses by

providing piece of mind through great ambience, convenient location, friendly customer

service and products of consistently high quality, reasonable price and provide healthy

foods for all ages.

VALUES
Guiding them to serve at home a healthy foods and good quality product for them to be

healthy.
 MARKETING PLAN
PRODUCT LIST

LUMPIANG SHANGHAI
INGREDIENTS:
• 2 pounds ground chicken
• 1 cup green onions, finely chopped
• 8 ounces water chestnuts, finely chopped
• 1 large carrot, peeled and shredded
• 6 cloves garlic, peeled and minced
• 2 tablespoons soy sauce
• 1 1/2 tablespoon salt
• 1 teaspoon ground black pepper
• 50 pieces spring roll wrappers
• canola oil

LUMPIANG GULAY

INGREDIENTS:
• 1/2 lb pork strips
• 1/2 cup green beans, cut into 1/2" length
• 1 cup bean sprout (togue) 
• 1/2 cup carrots 
• 3 gloves garlic, crushed
• 1 medium onion, diced
• salt to taste
• cooking oil
• spring roll / lumpia wrapper

DYNAMITE LUMPIA
INGREDIENTS:
• 30 pieces finger chili peppers (siling haba)
• 1 pound ground pork
• 6 cloves garlic, peeled and minced
• ½ cup green onion, chopped
• 1 teaspoon salt
• ¼ teaspoon pepper
• 30 pieces spring roll wrappers (lumpia)
• oil
CHICKEN AND CREAM CHEESE LUMPIA
INGREDIENTS:
 Spring Roll Wrapper (150mm x 150mm)
 Vegetable oil for frying
 1 ½ cup chicken breast (sprinkled with salt & pepper, cooked
and flaked)
 12 oz cream cheese (1 ½ packs), softened and mashed
 ½ cup celery, chopped
 ½ cup carrot, julienned
 ½ cup yellow onion, minced
 2 tablespoon garlic, minced
 ½ tsp kosher salt
 1/8 tsp black pepper

TUNA FLAKES LUMPIA

INGREDIENTS:
 1 big can tuna flakes in veg.oil  or spring water (drain the
oil/liquid)
 1 big can tuna flakes in veg.oil  or spring water (drain the
oil/liquid)
 1 small carrot, grated
 1 onion, minced
 2 stalks celery, minced
 salt and pepper
 Lumpia wrapper/ sliced in half

TINAPANG LUMPIA ( SMOKED FISH

SPRING ROLL
INGREDIENTS:
 2 pcs tinapang bangus, finely shredded (remove fish bones)
 2 medium onion, minced
 2 Tbsp Lea & Perrins Worcestershire Sauce
 1 small bar quick melt cheese, cut into small cubes
 1 bunch wansoy, finely chopped
 1 pc mango, half-ripe, finely dicedsalt and freshly ground black
pepper to taste lumpia wrappers
FOUR SEASON FRUIT JUICE

INGREDIENTS:
• 250 ml orange juice.
• 250 ml mango juice.
• 250 ml peaches juice.
• 250 ml strawberry juice.
• white sugar to taste.

PINEAPPLE FRUIT JUICE

INGREDIENTS:
 Water,
 Pineapple Juice
 Pineapple Sugar
 Passion Fruit Juice

STRAWBERRY SMOOTHIE
INGREDIENTS:
• About 12 strawberries.
• 1 cup of ice.
• 1/2 cup of plain or fruit-flavored yogurt.
• 1/2 tsp of strawberry, strawberry-banana, or vanilla
ice cream (optional)
• 1/2 cup of milk.
• 1/2 cup of orange juice.

LEMONADE JUICE

INGREDIENTS:
• 1 cup white, granulated sugar (can reduce to 3/4 cup)
• 1 cup water (for the simple syrup)
• 1 cup lemon juice.
2 to 3 cups cold water (to dilute)
LOCATION OF THE BUSINESS
# 7 Cancillier , Street, District #1, Cauayan City Isabela 3305 in front of Centro De

Cultura (CDC)

TARGET MARKET
Our target market will be to anyone who love and enjoying eating shanghai and food

rolls, but it will mainly target people will be students, teachers or anyone.

COMPETITORS
Our competitors are all Merienda (light meal) store of Cauayan City, there are some

store who are giving promo but our business is different from them because our all

product is made of good quality and more affordable than the other vendors.
 PRICING
PRODUCT ORIGINAL PRICE SELLING PRICE
Lumpiang Shanghai ₱ 50.00 ₱ 85.00

Lumpiang Gulay ₱ 50.00 ₱ 85.00

Dynamite Lumpia ₱ 65.00 ₱ 95.00

Chicken & Cream cheese ₱ 70.00 ₱ 95.00

lumpia

Tuna Flakes lumpia ₱ 50.00 ₱ 85.00

Tinapang Lumpia ₱ 50.00 ₱ 85.00

DRINKS
Four season fruit juice ₱ 60.00 ₱ 80.00

Pineapple juice ₱ 50.00 ₱ 70.00

Strawberry Smoothie ₱ 60.00 ₱ 80.00

Lemonade Juice ₱ 50.00 ₱ 70.00

PROMOTION
We think the first and the best thing to do is to promote our business is to let them first

taste our delicious and nutritious shanghai. And in order for it to be successful we need

to lessen the price of our product so that it is affordable to buy. And every three days of

a month will be give them a buy 1 take 1 and sale up to 75% off.

ADVERTISMENT
We think that the easiest way to advertise our product is through social media,

flyers and also through the help of our customers or buyers who already ate our

product.