Tom Yum Kung Soup

SOI THAI
RESTAURANT
Thai Spicy Beef Basil
Where the food starts
CONTENT:
 DESCRIPTION

 FEATURES and BENEFITS

 TOM YUM KUNG SOUP DESCRIPTION

 THAI SPICY BEEF BASIL DESCRIPTION

 MARKETING MIX

 SWOT ANALYSIS

 VISION

 MISSION
DESCRIPTION:
 Highly regarded, this traditional THAI restaurant has indoor and
outdoor seating, and a reputation for EXCELLENT service with
an original taste of Thai food. The foods are made by a Real Thai
chef from Thailand.
 We are newly launching our 2 food items:
 Tom yum kung soup
 Thai spicy beef basil
Features & Benefits:
 We serve the best Thai food in town.
 We heir a THAI CHEF from Thailand for our restaurant.
 We serve the original taste of Thai food.
 We use original Thai sauce and spices to get the best taste for
customers
 Gives you the best services.
 We serve beef basil with rice.
 A comfortable environment with a Thai traditional theme of restaurant.
 For friends and family
 Affordable price rate.
TOM YUM KUNG SOUP:
 A traditional bowl of Tom Yum is an aromatic
infusion of kaffir lime leaves, lemongrass, and
galangal, boiled in water with shrimp, chilies,
and typically some kind of vegetable, and lime
juice.
 Tom yum soup is a Thai soup it is available in 3
different flavors chicken, shrimp and fish.
 It’s popular because it includes a balance of
flavors, ingredients, and textures, all in a single
bowl.
 When you take a bite of a sour, spicy, and
perfectly creamy (from the shrimp) bowl of Tom
Yum kung, it’s one of the best tastes of
Thailand.
 THAI SPICY BEEF BASIL:

• Stir in garlic and Thai basil and sauté.

The beef and herbs get tossed in a
rich sauce made up of soy sauce, dark
soy sauce, brown sugar, fish sauce
and oyster sauce. Serve this Thai Beef
with a side of rice and a veggie to
make it a meal!
• Anything that takes 20 minutes is right
up our alley. This recipe kicks things
off by cooking beef with shallots, one
of our favorite secrets for meat that
has just a touch of extra flavor.
THAI SPICY BEEF BASIL:

But that's just the beginning. The sauce

really gets going when you throw in the
chilies, garlic, fish sauce, lime, and sugar.
Just the right amount of sweet and tangy,
this beef dish makes a great last-minute
dinner and can be modified any way you
need..
It also can be made in different flavors,
beef, chicken, and shrimp
MARKETING MIX:
MARKETING MIX:
 PRODUCT
 Tom yum kung soup
 Thai spicy beef basil
 PRICE
 Very affordable price to experience such an extremely good food
in taste.
 Single bowl of tom yum kung is Rs.350, and family bowl is for
Rs.750
 Single plate of spicy beef basil with rice is for Rs.550, and family
plate is for Rs.1000 with rice.
MARKETING MIX:
 PLACE
 Our restaurant is in Sindhi Muslim society and other branch is in
khadda market, Karachi.
 You can also find in dolmen city and lucky one in food court area.
 We are also planning to launch in Islamabad and Lahore soon.
 PROMOTION
 We are promoting our restaurant by advertising on social media
and through YouTube video ads.
 Through the advertising from social media we got a realy positive
responds of viewer, reviews and customers.
SWOT ANALYSIS:
 STRENGTH
 Serving the original taste of Thai food and spice for the Thai food
lovers.
 Hire the best chef from Thailand.
 Making customer value.
 Customer satisfaction.
 Loyal customer.
SWOT ANALYSIS:
 WEAKNESS
 Ginsoy and Ban Thai are the biggest competitors because we
starts our restaurant from few months ago and they already have
customers equity because their restaurant build few years ago.
 Lack of hiring professional educated employees because of high
illiteracy rate.
 We don’t have any franchise but only two main branches in
Karachi.
 Price of food is higher than a local street restaurant of Karachi.
SWOT ANALYSIS:
 OPPORTUNITY
 SOI THAI are new in the market but because of our best services and original
quality taste of Thai food makes our restaurant to be on a top in market.
 If we open more branches in coming years can make us earn more revenue
 We also doing some sort of social and charitable activities, this will improve the
public image of SOI THAI restaurant.
 We open our kitchen on monday to meet our chef and visit our kitchen, it
makes our customer believe in our restaurant and faster to make loyal
customers.
 If we lower the price rate of food or tax it will attract the large number of
customers.
SWOT ANALYSIS:
 THREATS
 SOI THAI is dealing in food which is directly related to the health
of consumers. Therefore it would be threat to our restaurant if we
don’t use the best quality product and fresh meat vegetables etc.
 In Pakistan there is high political uncertainty, which is harmful for
the economic and industrial development. This political instability
also poses threats for SOI THAI .
VISION
To provide our customers with a realistic dining experience,
which is enjoyable, delicious, and represents the best
quality of service. Our customers should experience the Thai
culture food ,and the dishes which are the same as those
found if they actually traveled to Thailand for their meal.
MISION
 TO ensure that each guest receives prompt, professional,
friendly and courteous service . To maintain a clean,
comfortable and well maintained premises for our guests
and staff. To provide at fair price-nutritional , well-prepared
meals using only quality ingredients. To ensure that all guests
and staff are treated with the respect and dignity they
deserve.