Analysis of the company’s organizational objectives and identification of strategic changes needs.

a) To boost the gains recruited to 8% by the end of 2 years.

b) To endorse a variation of the firm that will modify magazines into a more technological form.

c) To shut down all the production and supply outlets

d) To move the headquarters to a small office to achieve efficiency in cost.

e) To move the permanent staff and contract staff from head office to the smaller cores.

Review of existing policies to identify areas that need changes

Key changes caused by strategic objectives

 A shift to a technological form and shutting down all the printing and distribution outlets.

o Due to the organizational change, the general HR procedures reflected by the company policies

and procedures need to be updated. The training needs analysis will be required in the main

change areas to evaluate the skills required by the employees to adapt to the change. These

changes include changes to a digital environment. This training will ensure that professional

development is paid attention to.

o To accommodate the mass dismissal and to make sure rewards are provided and observed to,

there should be a termination of policies and company procedures to strengthen them.

o There should be a consideration of an enterprise agreement inclusive of the limitations and merits

of the process of needs development.

External environment analysis

PESTLE Analysis

Political Factors: These are factors that are influenced by the political environment of the country.

There are no many problems associated with the political environment for the business. The only

regulations available are copyright and privacy.

Economic Factors: there is an expected decline in the use of the magazines leading to a decline in

spending. There are also weak marketing strategies such as advertising. The economic conditions are
improving raising the peoples’ living standards and growth of the financial household income. There

is the existence of intense competition and the availability of the export markets.

Social Factors: people below the age of 35 years focus largely on on-line content. The company

should focus on investing in social media platforms such as YouTube, Facebook, Twitter, and others.

There is a lot of niche market appeals.

Technological Factors: due to the rising number of youths who are internet-oriented, there is an

increase in access to the internet. The industry is faced with a High-Tec upheaval because many

people are willing to access and read magazines online. This has exposed the magazines in the

international market into stiff competition.

Legal Factors: these are factors that are related to the laws and how to implement them. these laws

include the security laws, consumer protection laws, intellectual property laws among others. Some

factors may infringe the copyright and privacy issues around the on-line content

Environmental Factors: companies should print sustainable magazines that are environmentally

friendly.

Sources of information on management change

There are various sources of information concerning the management change and the best policies

and practices. Resources that communicate a planned approach is important as there is clear

communication to the employees. These include:

https://www.lgnsw.org.au/files/imce-uploads/361/change-management-best-practice-guide-

QLD_0.pdf

This source contains

 The benefits of change management

 Factors affecting successful management of change and their summary

  The importance of the government and reporting arrangements. How to set appropriate

structures.

 The benefit of committed leadership and informed stakeholders.

http://www.businessballs.com/changemanagement.htm

Major change Requirements

 All the employees should be made redundant and all printing and distribution sites to be

closed.

 Shifting offices from the headquarters to the smaller offices however the sites and costs

should be investigated.

 Moving permanent and contract staffs to a smaller core to increase cost-efficiency. The

management staff is the ones who should be retained but junior employees such as

photographers should be contracted externally.

 An integrated marketing campaign should be reviewed.

 Consider printing magazines through contracts.

 Involving digital experts to ensure magazines works across all social media platforms such as

Facebook, YouTube, and others.

 Updating human resource policies and practices.

Prioritizing change requirements

Cost-benefit analysis

It will be based on recommended priorities. These benefits are

 New efficient organization

 Fewer employee costs

 Acceptance of technology and innovations

 Specialization
The name of the change/ project - Samson Media Change of Management Plan

The stakeholder – employees, suppliers TX Papers, clients, distributors

Revision History – Samson Media publishes every last Friday of the month, they have to order the
papers 6 months in advance from TX Papers, the distributors are using their own distribution site
and news agents across Australia

Stakeholder approval/endorsement –

Type of change – From traditional magazine distribution Samson Media is going digital

Resource Requirements – office, digital equipment

Cost benefit analysis for your change -

 Running costs /
    i. Staffs who are permanent and full time: $3,370,000.00
   ii.  Printing, supply site and costs to staff: $1,500,00
  iii.  Current rent: $500,000
 change management plan design and implementation
  i. Anticipation during some cost savings:
1.   Terminations – estimated cost is $300,000
2.   Up skilling employees - $100,000
3.   Expert consultation - $100,000
4.   Communication- $100,000
5.  Rearrangement - $50,000 - $80,000

Category Details COST

Office relocation Move into smaller office $ 500,000 per annum
Close Printing and distribution 20 Staff $1,500,000
Communication throughout Staff meeting through changes $ 100,00
Change
Redundancy Cost Anticipated Cost $ 300,000
Consulting Experts Advised from the consultant $ 100,000
Upskilling Training for the staff $ 100,000

Implementation Strategies:

ACTIVITIES RESPONSIBILITY RESOURCES TIMEFRAME

1.Change of office Office Manager 50,000-80,000 3 months
2.Redundancies HR Manager 300,000 6 months
3.Up skilling staff HR Manager 100,000 4 months
4.Communication Communication 100,000 3 months
Manager
5.Consulting CFO 100,000 2 months

Recommended communication and education strategies to inform all stakeholders of the

change, as well as promote the benefits of the change.

Strategy to inform Stakeholders of the change

1. Send an email
2. Call out a meeting
3. Sign agreement with agreed decision during the meeting
Training Plan

Training Required – Digital Marketing and Digital Media Practices – this will be conducted for the
entire marketing team, as samson media switches from traditional magazine to digital magazine,
Samson Media team must learn and adapt to the Digital platform. Training cost estimate is at
$100,000

The expected outcome is for the marketing team to be more familiar on how to market and sell
online.

Proposed Reporting Protocols:

Marketing teams used digital marketing metrics and KPIs to determine and track the level of
performance achieved by marketing campaigns. The goals and targets are easily determined when
there are properly designed digital marketing KPIs and also performance is easily measured based
on those values.

Market Reach – how wide was the audience reached through the digital marketing campaign

Sales Report – Number of subscriptions per month

Page view – number of people who checked our website and app

This can be done through a weekly report to be sent to the marketing manager done by the
marketing executives and sales team.

Recommended communication and education strategies

 Mass communication to all employees through newsletters, emails, and memos

 Interactive communication, for example, questions and discussion boards

 Direct communication like meetings and training sessions

Task II Meet with the CEO (Your Assessor)

Role Play

Hi,

I am writing this to brief you about on the agenda of carrying out change in the organization. I want

to discuss various issues which need to be addressed and risk management strategies before I design

a change management plan. Discussed below are the processes to be followed in managing risk and

the noble practices which will be adopted to manage change.

To begin with, I have identified various objectives which I have found vital in enhancing change

management within the organization. I have also highlighted change management strategies which
will effectively improve the situation of the company as well as various opportunities and proposed

suggestions to be prioritized when undertaking change management.

From the report I have compiled, I have identified several issues which are very significant to the

success of the organization. I have found the need to review the policies which are presently used in

the organization and the following key changes have been identified to be caused by strategic

objectives of the company:

 A shift to a technological form and shutting down all the printing and distribution outlets. Due

to the organizational change, the general HR procedures reflected by the company policies

and procedures need to be updated. The training needs analysis will be required in the main

change areas to evaluate the skills required by the employees to adapt to the change. These

changes include changes to a digital environment.

 This training will ensure that professional development is paid attention to. To accommodate

the mass dismissal and to make sure rewards are provided and observed to, there should be

a termination of policies and company procedures to strengthen them. There should be a

consideration of an enterprise agreement inclusive of the limitations and merits of the process

of needs development.

I have conducted the external analysis of the of the company and I have discovered various factors

which need attention.

 There are no many problems associated with the political environment for the business. The

only regulations available are copyright and privacy.

 There is an expected decline in the use of the magazines leading to a decline in

spending.There are also weak marketing strategies such as advertising. The economic

conditions are improving raising the peoples’ living standards and growth of the financial

household income. There is the existence of intense competition and the availability of the

export markets.

 People below the age of 35 years focus largely on on-line content. The company should focus

on investing in social media platforms such as YouTube, Facebook, Twitter, and others.

There is a lot of niche market appeals.

  Due to the rising number of youths who are internet-oriented, there is an increase in access to

the internet. The industry is faced with a high-tech upheaval because many people are willing

to access and read magazines online. This has exposed the magazines in the international

market into stiff competition.

There is a general trend in the organization which has been identified and they offer excellent

opportunities for the company during the change process. These trends need proper attention to

ensure they are considering when implementing change in the organization:

The online shift by the consumers has caused a great struggle by the Magazine and Directory

Publishing (MDP) industry members. The internet has posed a huge threat to the MDP where the

revenue was expected to decrease at a rate of 9.4% to $1billion over the next five years. The

access of the magazine contents has been affected by the rapid growth of the internet,

development of smartphones and tablets. The high demand for phones has also affected the

magazine contents since many people have shifted to phone search engines and online

directories to search for the information they need. The revenues have been taken by internet

service providers and digital content providers.

The profitability of the magazine companies relies heavily on marketing strategies and

experience. The more a company has advanced marketing strategies the more profit it earns.

Recently there is tremendous growth and development of digital subscriptions.

The technological developments have replaced human employees. There has been an

emergence of employment rationalization which has reduced the number of workers in the

industry.

The available websites must cater to the consumers that use smartphones and tablets. Although

researchers say that print is important, the increased use of mobile phones and online content

should be given attention.

The consumers spend a lot of time and money on social media platforms thus are likely to post.

Risk Assessment
Risks and barriers to change and strategies

Risk description Likelihood Impact Priority Preventative Action

Change Likely High High  Emails will be used to share

resistant information and educate

stakeholders. Direct communication

will also be utilized to discuss

proposed changes

 Promotion of importance of change

to employees
Publication Unlikely Severe High  A shift from printed to digital format

disruption will be planned

Reduced Unlikely Severe High  Emails will be used to share

superiority of information and educate

stakeholders. Direct communication

work
will also be utilized to discuss

proposed changes

 Promotion of importance of

alterations to employees

 Offer dismissalbundle above legal

needs

 Increase the wages of the

contractors
Poor leadership Unlikely High Low  Coaching to manage the change by

company experts
Discussion on Likely Severe High  Redundancy incentives will be

the redundancy provided

of employees
Unexpected Unlikely Modera Medium  Changes are planned for various

issues te plans such as management change

plan and communication plan

Email to the CEO

Hello, how are you?

The existing policies of HR have been revised and the PESTEL analysis has been analysed. I have

realized that the firm has been aiming to ensure the communication is transparent and therefore

workers are unwilling to share their true thoughts. An inevitability among the managers has been

identified despite modification, the human resource personnel will work permitting to their

pleasure. The HR department is required to accept the change which is to be introduced to the

organization through leadership.

The management plan is needed to change and therefore please peruse my report and provide

feedback about the same.

Thank you.

Kind Regards

Develop Change Plan

Actions Resource Who When Performance

requirements Measures

Compute Human resources HR department Beginning of All workers

redundancy workers change provided with

payments and management correct redundancy

send out process payments and

Redundancy cost
redundancy notice period.
payments to be
letters to all
calculated by HR
printing and
 distribution

employees.

Provide the Human resources HR department Beginning of Exit interviews

opportunity for managers change show careers

interrogation and management advice was

career process delivered.

Private space for
supervision for
debriefing and career
printing and
guidance
distribution staff

Update human Human resources staff HR department Throughout New procedures in

resources policies change place for training

and procedures management needs analysis,

process performance

review and

professional

development.

Revised Change Management Plan

Email to the CEO and Assessor

To: CEO

Cc: Assessor

Hi,

I am writing this to brief you about on the revised change management from the previously

suggested change. I want to discuss various issues which need to be addressed and the changes

which needs to be prioritized in the process of change management plan.

The following issues has been reviewed and changes has been made.
 All the employees should be made redundant and all printing and distribution sites to be

closed.

 Shifting offices from the headquarters to the smaller offices however the sites and costs

should be investigated.

 Moving permanent and contract staffs to a smaller core to increase cost-efficiency. The

management staff is the ones who should be retained but junior employees such as

photographers should be contracted externally.

 An integrated marketing campaign should be reviewed.

 Consider printing magazines through contracts.

 Involving digital experts to ensure magazines works across all social media platforms such as

Facebook, YouTube, and others.

 Updating human resource policies and practices.

Prioritizing change requirements

Cost-benefit analysis

It will be based on recommended priorities. These benefits are

 New efficient organization

 Fewer employee costs

 Acceptance of technology and innovations

 Specialization

The name of the change/ project - Samson Media Change of Management Plan

The stakeholder – employees, suppliers TX Papers, clients, distributors

Revision History – Samson Media publishes every last Friday of the month, they have to order the
papers 6 months in advance from TX Papers, the distributors is using their own distribution site and
news agents across Australia

Stakeholder approval/endorsement –

Type of change – From traditional magazine distribution Samson Media is going digital
Resource Requirements – office, digital equipment

Cost benefit analysis for your change -

 Running costs /
    i. Staffs who are permanent and full time: $3,370,000.00
   ii.  Printing, supply site and costs to staff: $1,500,00
  iii.  Current rent: $500,000
 change management plan design and implementation
  i. Anticipation during some cost savings:
1.   Terminations – estimated cost is $300,000
2.   Up skilling employees - $100,000
3.   Expert consultation - $100,000
4.   Communication- $100,000
5.  Rearrangement - $50,000 - $80,000

Category Details COST

Office relocation Move into smaller office $ 500,000 per annum
Close Printing and distribution 20 Staff $1,500,000
Communication throughout Staff meeting through changes $ 100,00
Change
Redundancy Cost Anticipated Cost $ 300,000
Consulting Experts Advised from the consultant $ 100,000
Upskilling Training for the staff $ 100,000

Implementation Strategies:

ACTIVITIES RESPONSIBILITY RESOURCES TIMEFRAME

1.Change of office Office Manager 50,000-80,000 3 months
2.Redundancies HR Manager 300,000 6 months
3.Up skilling staff HR Manager 100,000 4 months
4.Communication Communication 100,000 3 months
Manager
5.Consulting CFO 100,000 2 months

The Communication Plan

Strategy to inform Stakeholders of the change

4. Send an email
5. Call out a meeting
6. Sign agreement with agreed decision during the meeting

Education Plan

Training Required – Digital Marketing and Digital Media Practices – this will be conducted for the
entire marketing team, as samson media switches from traditional magazine to digital magazine,
Samson Media team must learn and adapt to the Digital platform. Training cost estimate is at
$100,000

The expected outcome is for the marketing team to be more familiar on how to market and sell
online.

Proposed Reporting Protocols:

Marketing teams used digital marketing metrics and KPIs to determine and track the level of
performance achieved by marketing campaigns. The goals and targets are easily determined when
there are properly designed digital marketing KPIs and also performance is easily measured based
on those values.

Market Reach – how wide was the audience reached through the digital marketing campaign

Sales Report – Number of subscriptions per month

Page view – number of people who checked our website and app

This can be done through a weekly report to be sent to the marketing manager done by the
marketing executives and sales team.