BSBINN601 Student Assessment From Task 2 PDF

Assessment Task 2 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with
any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
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Student signature
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Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
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Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
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A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBINN601 Lead and Manage Organisational Change

Student Assessment Tasks
Vocational Training Institute RTO 41111 CRICOS 03487C Page 1 of 28
Version: October 2019 v1.0
© J&S Learningwork 2018
Assessment Task 2: Change Management Plan Project
Task summary
This assessment task requires you, in the role of Operations Manager, to prepare a briefing report to assist in
guiding change at Samson Media. You will meet with the CEO (role played by your assessor) to discuss the
company’s change management requirements.
You will then be required to develop a Change Management Plan, as well as a Communication and Education
Plan.
This assessment will be completed in the simulated environment in VTI.
Required
 Computer with Microsoft Office and access to the internet
 Recruitment, Selection and Induction Policy and Procedures
 Termination Policy and Procedures
 Change Management Briefing Report Template
 Change Management Plan Template
 Communication and Education Plan Template.
 Meeting space
 Role play participant (assessor)
Timing
The assessor will advise you of the due date of this submission.
Submit
 Change Management Briefing Report
 Draft Change Management Plan
 Draft Communication and Education Plan
 Updated Change Management Plan
 Updated Communication and Education Plan

Assessment criteria
For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address
all of the assessment criteria. If part of this task is not satisfactorily completed they will be asked to complete
further assessment to demonstrate competence.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written
feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-
assessment attempt(s) will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt with
unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.

Assessment Task 2 Instructions
Carefully read the following:
Samson Media is a publisher of several upmarket fashion magazines. It has strong links with a number of
high profile fashion houses whose products are featured in the magazines, and also provide a significant
source of advertising revenue. Readers of the magazines are predominantly 35 – 54-year-old women.
Readership has fallen over the last two years. This is due in the most part to due to competition from a range
of other fashion magazines and consumers switching to digital media. Due to the decline in readership, profits
have also fallen by 20% and there has also been a decrease in the share price.
As a consequence, the new CEO, Amir Johnson, has been appointed. Amir was the former Marketing Director
for a well-known successful media business that included a national newspaper, magazines and a
subscription television channel. Those publications are focused mainly on sport and celebrity gossip. It is able
to undercut its competitors with low prices, enabled by a ruthless approach to achieving high levels of
efficiency.
Amir and his team of Managers have developed a Strategic Plan that includes the following objectives.
 Increase return on capital to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a digital format.
 Close the printing and distribution site.
 Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and more contract
staff.
It is intended that the new digital magazines will have the following features:
 Focus on health and beauty, fashion and celebrity gossip.
 Some free content but full access available only on a subscription basis.
 Additional features available to subscribers such as video clips, podcasts and discussion
Current staff information is as follows. All staff are full-time permanent staff and their total salary costs per
annum to Samson Media are also included below.
 General Manager: $200,000
 Finance Manager: $150,000
 Marketing Manager: $150,000
 Customer service manager: $100,000
 Customer service assistant: $240,000 (total salary costs for each journalist is $80,000) (2) - $100,000
(total salary costs for each assistance is $50,000)
 Online Marketing Coordinator: $120,000
 Human Resources Manager: $110,000
 Editor: $85,000
 Art Editor: $80,000
 Journalists (3): $270,000 (total salary costs for each journalist is $90,000)
 Graphic designers (2): $240,000 (total salary costs for each journalist is $80,000)
 Editing Assistant (2): $120,000 (total salary costs for each assistance is $60,000)
 Photographer (2): $150,000 (total salary costs for each assistance is $75,000)
 Senior Designer (2): $260,000 (total salary costs for each journalist is $120,000)
 Senior Production Controller: $95,000
 Printing and distribution (20 staff): Total $1,000, 000

The cost of running the printing and distribution site, plus staff costs is currently approximately $1,500,000 per
annum. It has been identified that, given the change to the new medium of publication, it will be an immediate
priority to shut down the site and make all of the staff redundant.
The current office rent is $500,000 per annum.
Employment contracts are in place for all staff members employed in Head Office. Printing and distribution
workers are employed under an award. The CEO has indicated that he is interested in moving towards an
enterprise agreement arrangement for all remaining staff and would like to have this reviewed as part of the
change management process.
Current human resources policies and procedure include a recruitment, selection and induction policy and
procedure and a termination policy and procedure. There is an ad-hoc performance review process in place
which occurs as issues arise. There are no formal processes for training needs analysis or professional
development.
As the General Manager, you have been asked to lead the development and implementation of the change
management plan, with the first step being to consult with an organisational change expert to discuss issues
and strategies for change management for the company.
It is anticipated that, while there will be some cost savings in making the change, there will also be costs
involved including:
 Redundancies: anticipated cost is $300,000
 Upskilling staff: $100,000
 Consulting with experts: $100,000
 Communication throughout change with key stakeholders: $100,000
Complete the following activities:
1. Research best practice change management strategies

Thoroughly review the case study information provided above. Analyse the company’s
organisational objectives and consider the strategic changes needs that will need to occur based
on strategic objectives.
Review Samson Media’s current human resources policy and procedures, their strategic
objectives and the need for change. In the light of the changes required to the organisation,
consider changes that may need to be made to the human resources policies and procedures.
Make notes for use in your briefing report.
Using the Internet, research change management, issues and practices, including barriers that
can impact on change, and best practice change management strategies. Make notes for
inclusion in your briefing report and to assist you in identifying best practice change management
strategies for Samson Media.
You will also need to identify these sources of information in your briefing report to show that you
have identified expert guidance on change management. So, make notes on all the sources of
information you identify and use. You should identify at least three sources of information that
could be considered to be expert sources.

Monitor Samson Media’s external environment by researching and analysing trends in magazine
publishing and online magazine readership, and their impact on Samson Media’s organisational
objectives as set out in the scenario information. This should also include a PESTLE analysis,
reviewing political, economic, social, technology, legal and environmental factors. Make notes on
the sources of information and your general findings for inclusion in your briefing report.
Consider major operational change requirements and recommended order of priority based on
your review of the scenario information and human resources policy and procedures. Make notes
for use in your report.
2. Develop Change Management Briefing Report

The purpose of the change management report is to identify change requirements and
opportunities and to inform the development of the change management plan.
The report will also include a section on risk management to ensure that the company is ready for
all contingencies.
Use the Change Management Briefing Report Template to guide your work.
Your briefing report must address:

 An overview of the current situation facing Samson Industries including:
o Analysis of the company’s organisational objectives and identification of strategic
changes needs.
o A review of the current human resources policies and procedures and practices at
Samson Media against strategic objectives and report on required changes.
 An analysis of the external environment relevant to Samson Media and its objectives, including
events/trends that impact on strategic objectives, including trends in magazine publishing, as well as
trends in on-line magazine readership. Your analysis should reflect a PESTLE analysis approach,
reviewing political, economic, social, technology, legal and environmental factors.
 An outline of the major operational change requirements for Samson Media based on your analysis
and review, as well as recommended priorities for change.
 Sources of information you identified about best practice change management strategies, as well as
an overview of best practice change management strategies. Summarise each source of information
and briefly outline how it has assisted in identifying major change requirements and opportunities.
 A cost-benefit analysis of the high priority change requirements and opportunities. Research and
document any costs for the change requirements you are recommending.
 Recommended communication and education strategies to inform all stakeholders of the change, as
well as promote the benefits of the change.
 Risk analysis of the potential risks/barriers to change for Samson Media and strategies to overcome
risks and barriers to change. In identifying risks and barriers to change and solutions to address these,
you must demonstrate high level problem solving skills to identify all possible risks, as well as
innovative approaches to risk mitigation.

3. Submit the Change Management Briefing Report to the CEO and Senior Management (your
assessor).
4. Participate in a meeting with the CEO (your assessor)

You are required to participate in a role play meeting to discuss your briefing report and risk
assessment prior to developing a change management project plan and communication and
education plan
At the meeting, carefully explain each part of your briefing report and risk assessment, including
best practice change management strategies and the expert sources of advice you identified to
establish the best practice change management strategies.
Seek input on the change requirements/opportunities you have identified, including your
recommended priorities for the changes.
Your assessor will provide you with feedback, which you must use in the development of the
change management plan, as well as communication and education plan.
During the meeting, demonstrate effective communication skills including:

 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding
5. Write a Draft Change Management Plan

Your plan should set out all aspects of the recommended changes, including objectives and
specific actions, as well as required resources.
Use the Change Management Plan Template to guide your work. Name the document
accordingly.

6. Write a Draft Communication and Education Plan
Develop a communication and education plan to be used in conjunction with the change
management project plan.
This plan should show how the change will be managed, including the provision of information to
staff about the proposed changes and benefits.
Ensure that the strategies you develop are designed to promote the benefits of change to staff
and to reduce the likelihood of a negative response/adverse outcomes.
Your communication and education plan should also show the reporting process to senior
management, which will be required on a regular basis.
Use the Communication and Education Plan Template to guide your work. Name the document
accordingly.
7. Submit Draft Change Management Plan and your Draft Communication and Education Plan to
the CEO and Senior Management (assessor).
You need to gain input from and approval of the CEO and Senior Management, and ask for their
input and approval for the to move forward with the project.
8. Update your Draft Change Management Plan

Your assessor in the role of the CEO and Senior Management will provide you with feedback
which you must use to modify your change management plan, incorporating the changes
suggested.
Name this new document accordingly as Updated Change Management Plan.
9. Update your Draft Communication and Education Plan

Your assessor in the role of the CEO and Senior Management will provide you with feedback
which you must use to modify your communication and education plan, incorporating the changes
suggested.
Name this new document accordingly as Updated Communication and Education Plan.
10. Submit Updated Change Management Plan and Your Updated Communication and Education
Plan to the CEO (your assessor).

Assessment Task 2 Checklist
Note to Assessor: When assessing student evidence for this assessment task, you must assess the evidences
submitted by student in accordance with Rules of Evidence and Principles of Assessment (Standards for
RTO’s 2015- Clause 1.8)
Student’s name:
Completed
successfully
Did the student: Comments
Yes No
Demonstrate the ability to identify change

requirements and opportunities, including:
 Outlining strategic changes needs for Samson
Media based on an analysis of organizational
objectives?
 Reviewing specific policies/practices against
strategic objectives and explaining where changes
are required?
 Explaining the major operational change
requirements for Samson Media, as well as
recommended priorities for change?
 Outlining potential risks/barriers to change for
Samson Media and strategies to overcome risks
and barriers to change?
Identify and use relevant and appropriate sources of
expert advice on change management issues and
practices to inform change management?
Analyse all risks associated with the change to enable

documentation and implementation of appropriate risk
mitigation strategies?
Demonstrate problem-solving and innovation skills in

the identification of risk and risk mitigation strategies
through identifying relevant risks and developing
innovative solutions for treating risks?
Undertake a cost benefit analysis of each of the

identified high priority change requirements?
Consult with the CEO on change requirements and

opportunities?
Seek input from the CEO on changes identified, as well

as order of priority?

During the meeting, demonstrate effective
communication skills including:
 Using non-verbal communication to assist with
understanding
 Using active listening techniques to confirm
understanding
Develop an appropriate change management project

plan for the priority changes incorporating resource
requirements, risk management and timelines?
Develop an appropriate communication and education

plan to ensure promotion of benefits of change and to
reduce likelihood of a negative response/adverse
outcomes?
Consult with stakeholders on change management

plan and communication and education strategies and
confirm approval to proceed?
Identify appropriate reporting arrangements for

approval?
Update change management plan and communication

and education plan and reporting arrangements (if
required) based on feedback provided?
Task Outcome: Satisfactory  Not Satisfactory 
Assessor signature
Assessor name
Date

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date


Assessment Task 3: Change Management Presentation
Project
Task summary
This assessment task requires you to implement the change management strategy by preparing and
delivering a presentation to Samson Media staff. The presentation should provide information on the changes
that will be implemented for Samson Media, and how they will affect staff. The staff will also be given the
opportunity to give some input into the process.
You will then include their ideas to update your change management plan and your communication and
education plan.
Required
 Computer with Microsoft Office and access to the internet
 Updated Change Management Plan (developed in Assessment Task 2)
 Updated Communication and Education Plan (developed in Assessment Task 2)
 Presentation space with chairs and a projector
 Role play participants
Timing
Submit
 PowerPoint Presentation
 Finalised Change Management Plan
 Finalised Communication and Education Plan
Assessment criteria


1. Create a PowerPoint Presentation

Develop a presentation to assist in informing employees about the Change Management Plan
that you developed in Assessment Task 2, as well as the Communication and Education Plan to
be adopted during the change management process.
The purpose of the presentation is to ensure that employees are fully informed, and have the
opportunity to contribute to the change management process.
Review Kotter’s 8-Step change model to assist you in developing a presentation that will appeal
to staff and will promote acceptance of the change.
Ensure that you are providing comprehensive information to staff to assist them to accept the
changes.
During the presentation, allow for some time when staff have the opportunity for input, as this will
facilitate acceptance of the change.
This will relate to the risk control treatments that you identified in your Change Management
Briefing Report.
Your presentation should include graphics such as images, charts and tables.
You must develop the required number of slides to support a presentation of about 30 minutes.
The presentation you develop must clearly outline:

 The change management process
 The rationale and vision for the change
 The benefits of the change

 Impacts of the change on operations
 Strategies to be adopted to minimise the negative effects on staff. This should also include
an outline of the proposed arrangements for redundancies and the restructuring of current
jobs in head office.
2. Submit completed PowerPoint Presentation to your assessor.

Your assessor will advise you of the place, date and time that your presentation is to take place.

3. Deliver your presentation
Using the PowerPoint presentation that you have developed, deliver a presentation to staff. Your
assessor will be present as one of the staff members and will also organise another 2 or 3 other
students to attend.
o At the outset of the presentation, indicate that the team will be able to ask questions during
and at the end of the presentation. Also inform staff that you would like to brainstorm
further change management ideas at the end of the session.
o Go through each of your power point slides, explaining the changes and the change
management process. You should also describe the communication and education
activities that you have planned.
o You must provide comprehensive information, outlining the coming changes to assist staff
in accepting the changes. You must also provide the opportunity for their input, which will
also facilitate their acceptance of change.
Bear in mind that there will be some sensitivities, as the changes will require job losses. Your
assessor will role play a staff member who is upset with the changes, and you will be expected to
respond to that staff member using effective communication and problem-solving skills.
During the presentation, demonstrate effective communication skills including:

 Using non-verbal communication to assist with understanding
 Using active listening techniques to confirm understanding of issues and questions raised
by employees.
At the conclusion of your presentation, seek feedback from staff on the changes that will be
implemented for Samson Media. Ask them for their ideas to inform your change management
plan and your communication and education plan. Take notes on this feedback.
4. Finalise your Updated Change Management Plan and your Updated communication and
Education Plan.
These updates should include the feedback that came out in the meeting.
Ensure that the finalised documents are named accordingly, e.g. Finalised Change
Management Plan and Finalised Communication and Education Plan
5. Submit Finalised Change Management Plan and Finalised Communication and Education Plan
to the CEO (your assessor).

Student’s name:
Completed
successfully
Comments
Did the student: Yes No
Demonstrate the ability to implement a change

management strategy?
Develop a presentation that clearly outlines all

aspects of the change management process?
In their presentation, clearly outline the

rationale/vision for the change and the proposed
changes, including promoting the benefits of the
change?
In their presentation, clearly articulate how the

changes will impact on staff, as well as steps that
will be taken to minimise the negative effects on
staff?
In their presentation, clearly outline the proposed

changes in relation to operations?
Seek input from staff?
Respond to employee questions?
Use effective communication techniques and

problem-solving skills in handling the upset staff
member?

Assessor signature
Assessor name
Date

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date


Assessment Task 4: Implement Change Management Plan
Project
Task summary
In this assessment task, you will write a brief for the human resources department to guide Human Resources
personnel in regard to organising change management team building training.
You will also develop a staff communication to promote the benefits of the upcoming training, to assist in to
overcoming resistance to change.
Also, your Change Management Plan will have to be re-evaluated and reviewed to accommodate changes.
Required
 Computer with Microsoft Office and internet access
 Finalised Change Management Plan (from Assessment Task 3)
Timing
Submit
 Human Resources Brief
 Text of an email to promote change management team building training
 Revised Change Management Plan
Assessment criteria
Assume that the change management plan that was adopted by Samson Media includes training and
development for staff in a number of areas. One of these training areas is change management team building,
which is considered to be especially important during the change management process.
The training is to be delivered over an eight-week period for approximately 2 hours a week. You have also
identified that experts such as motivational speakers could also be hired for this.
You have also been given the task, in the role of Operations Manager, to send a brief to the human resources
department. This brief will be used to guide human resources personnel in regard to organising the change
management team building training and to give your ideas about the content that should be included in the
training.
Assume that, as you also believe there may be resistance to the training due to a general resistance to the
changes, that you also develop a staff communication to promote the benefits of the upcoming training and
assessment to assist in overcoming resistance to change.
1. Develop a Human Resources Brief

To inform your brief to human resources about the proposed training, conduct research about the
benefits of change management team building, as well as ideas for the content of the training and
experts who could assist in providing the training. You should come up with at least two ideas for
team building exercises. Your brief should be no more than one page.
Using your research develop a short one-page brief to send to the human resources department
outlining the requirement to conduct the training as part of the change management process and
the timing of the training.
Outline the benefits of the training, as well as the ideas you have researched for the content of
the training, as well as possible experts who could conduct the training.

2. Submit Human Resources Brief to the Human Resources Manager (your assessor).
3. Write the text of an email to promote change management team building training to all staff
(your assessor)
To inform your staff via email, consider how you could best promote the training to staff to
overcome resistance to change. Review change management literature to inform your response.
This may be the same literature you identified from the other assessment tasks.
Outlining the rationale for the training, as well as the benefits of the training. Use the ideas that
you have researched to overcome resistance to change. Briefly outline some of the proposed
ideas for the training.
As a guide, your email should be between 3 to 4 paragraphs long.
4. Review and evaluate your Finalised Change Management Plan

Review your finalised change management plan and evaluate each section to determine changes
that need to be made based on the new activities identified.
Make any changes to the plan that are appropriate. Name the document accordingly, e.g. Revised
Change Management Plan
5. Submit Revised Change Management Plan to the CEO and Senior Management (your assessor).

Student’s name:
Completed
successfully
Comments
Yes No
Did the student:
Implement actions from the change

management plan by completing the
activities required?
Identify appropriate team building exercises

that can assist with resistance to change, as
well as embedding change?
Develop information for staff to assist with

facilitating embracing of change and to
encourage participation in change
management processes?
Evaluate change management project plan

and update accordingly?
Assessor signature
Assessor name
Date

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date


Assessment Task 5: Evaluate and Review Change
Management Plan Project
Task summary
In this assessment task, you are required to review information about changes implemented, and to evaluate
the change management process.
Required
 Computer with Microsoft Office and Internet access.
 Staff Survey
Timing
Submit
 Change Management Review Brief
Assessment criteria

Assume that the following change management objectives are included as part of the change management
process for Samson Media:
 Employees satisfied with information provided as part of the change management process.
 Communication occurred through multiple channels.
Assume that the following communication activities were implemented:

 Weekly staff meeting
 Newsletter updates through staff email
Assume it is 1 month into the change process and a Staff Survey of the remaining staff has been conducted.
1. Write a Change Management Review Brief.

Review the change management objectives, communication activities implemented, and the staff
survey comments. Evaluate the effectiveness of the change management process and provide
recommendations for improving communication activities.
Develop a short brief for the CEO of the organisation that includes your review. It should also
recommend updates to the change management plan through relevant communication activities.
Provide a summary of themes from the staff survey, as well as your rationale for further
communication activities.
Your review should be between half a page and one-page long.
2. Submit Change Management Review Brief to your assessor.

Student’s name:
Completed
Comments
successfully
Did the student: Yes No
Review staff survey comments and identity

key themes?
Evaluate the effectiveness of the change

management process according to data
reviewed and change management
objectives?
Assessor signature
Assessor name
Date


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Assessment Task 2 Cover Sheet

Assessment outcome S NS DNS Resubmission Y N

Student result response

BSBINN601 Lead and Manage Organisational Change

This assessment will be completed in the simulated environment in VTI.

BSBINN601 Lead and Manage Organisational Change

BSBINN601 Lead and Manage Organisational Change

BSBINN601 Lead and Manage Organisational Change

The current office rent is $500,000 per annum.

Complete the following activities:

1. Research best practice change management strategies

BSBINN601 Lead and Manage Organisational Change

2. Develop Change Management Briefing Report

Your briefing report must address:

BSBINN601 Lead and Manage Organisational Change

4. Participate in a meeting with the CEO (your assessor)

During the meeting, demonstrate effective communication skills including:

 Using active listening techniques to confirm understanding

5. Write a Draft Change Management Plan

BSBINN601 Lead and Manage Organisational Change

8. Update your Draft Change Management Plan

9. Update your Draft Communication and Education Plan

BSBINN601 Lead and Manage Organisational Change

Demonstrate the ability to identify change

Analyse all risks associated with the change to enable

Demonstrate problem-solving and innovation skills in

Undertake a cost benefit analysis of each of the

Consult with the CEO on change requirements and

Seek input from the CEO on changes identified, as well

BSBINN601 Lead and Manage Organisational Change

Develop an appropriate change management project

Develop an appropriate communication and education

Consult with stakeholders on change management

Identify appropriate reporting arrangements for

Update change management plan and communication

Task Outcome: Satisfactory  Not Satisfactory 

BSBINN601 Lead and Manage Organisational Change

Assessment outcome S NS DNS Resubmission Y N

Student result response

BSBINN601 Lead and Manage Organisational Change

BSBINN601 Lead and Manage Organisational Change

This assessment will be completed in the simulated environment in VTI.

BSBINN601 Lead and Manage Organisational Change

BSBINN601 Lead and Manage Organisational Change

Complete the following activities:

1. Create a PowerPoint Presentation

The presentation you develop must clearly outline:

 The benefits of the change

2. Submit completed PowerPoint Presentation to your assessor.

BSBINN601 Lead and Manage Organisational Change

During the presentation, demonstrate effective communication skills including:

BSBINN601 Lead and Manage Organisational Change

Demonstrate the ability to implement a change

Develop a presentation that clearly outlines all

In their presentation, clearly outline the

In their presentation, clearly articulate how the

In their presentation, clearly outline the proposed

Seek input from staff?

Respond to employee questions?

Use effective communication techniques and

Task Outcome: Satisfactory  Not Satisfactory 

BSBINN601 Lead and Manage Organisational Change

Assessment outcome S NS DNS Resubmission Y N