Adapt Your Business To The New Reality - HBR - Pooh Dang

ADAPT YOUR BUSINESS
TO THE NEW REALITY

Havard Business Review, September -Octorber 2020 Issue
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pooh
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Name: Pooh Dang, Vietnam

Student ID: 109988421, IMBA
Bachelor degree: Chinese Studies, College of Social
Sciences and Humanities, Vietnam Nanational
University
Achievements: Exchange Scholarship entrusted by
Shanghai Municipal Goverment (2017), Taiwan MOE
Scholarship (2020-2022)
Languages: Vietnamese, English, Chinese, Korean
E-mail: poohdang97@gmail.com
CONTENTS
01 02 03 04
REASSESS OPPORTUNITIES HOW TO ADAPT CONCLUSION COVID-19 INNOVATIONS

01 REASSESS OPPORTUNITIES 添加页面标题内容
DETECT SHIFTS ASSESS SHIFTS

Map the potential ramifications of HOW TO Identify type and duration of new
IDENTIFY
behavioral trends to identify which STEP 1 STEP 2 trends using 2x2 matrix
business will grow GROWTH
Refurbishment Paint, flooring OPPORTUNITIES
Home office Equipment Printers, desks
spaces
Collaboration
Digital platfroms
coordination Bandwidth,
Working from
home Traditional office Commercial real connectivity
spaces estate
Airlines, hotels
Business travel,
commuting
Quarantine
Mass transit
E-payments
Takeout
Delivery services
Eating at home
Dinning out Restaurants
Streaming TV,
Digital
video games
In-home
Physical Books, puzzles
Entertainment
Cinemas,
Live
sporting events
01 REASSESS OPPORTUNITIES 添加页面标题内容
EMPLOYEES COMPETITORS
Which workplace innovations are Who is doing well? What market
taking hold in leading firms? What new segments are your rivals focused
needs are employees responding to? on? What products or services are
What opportunities do they represent they launching?
that could potentially be developed? TAKE
MULTIPLE
PERSPECTIVES
COUNTRIES AND REGIONS CUSTOMERS

What patterns emerged in China, Which ones are having new
where both the outbreak and the behaviors? Which have stayed
recovery came ahead of those in loyal? What are they paying
Western nations? attention to?
02 HOW TO ADAPT 添加页面标题内容
RECONFIGURE YOUR BUSINESS MODEL
Offer Work with platforms to innovate Expand your

online and shape value propositions customer niche
The success of this move has On big digital platforms including Should accelerate their
prompted more investment in Google, Amazon, and Apple in the technological investment despite
digital channels West and Alibaba and Tencent in Asia financial pressures
“Even as we’ve cut
operating
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we have continued to
REALLOCATE YOUR CAPITAL
adipiscing elit tamam dalam qoue sampe. dolor sameman tanam
fund major growth The time to take a few well-considered risks.

initiatives” These companies recognize that a crisis
offers an opportunity to carve out a new
competitive position.
• Rather than hoard cash, CEOs need to

engage in more-aggressive capital
investment.
• Evaluate capital investment projects
• Update their portfolios, reallocating
funding as needed
CONCLUSION
03
• The companies position themselves for
the new normal.
• Must highlight anomalies and
challenge mental models, revamp their
business models.
• Invest their capital dynamically to not
only survive the crisis but also thrive in
the post-crisis world.
PHILIP KOTLER’S
SUGGESTION
• Must do a lot of scoping the kind of
context business will be be disrupted
• Disrupt business by yourself first
before someone can do it.
04 COVID-19 INNOVATIONS 添加页面标题内容
C-MASK HYPEROOM CLIKCLAX

Connects to a mobile app via A 360-degree selling platform and virtual A customizable social distancing kit
Bluetooth, help transcribe speech to showroom which is launched by Diesel, at work that can easily be installed on
text messages, translate from enables customers to buy the products in desks, countertops, and workspaces
Japanese into eight other languages 360-degree displays or in 2D closeups of different sizes while being
and amplify the user’s voice with product descriptions cost-effective
thank you
F O R L I ST E N I N G

Adapt Your Business To The New Reality - HBR - Pooh Dang

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ADAPT YOUR BUSINESS

TO THE NEW REALITY

Name: Pooh Dang, Vietnam

REASSESS OPPORTUNITIES HOW TO ADAPT CONCLUSION COVID-19 INNOVATIONS

DETECT SHIFTS ASSESS SHIFTS

Dinning out Restaurants

COUNTRIES AND REGIONS CUSTOMERS

RECONFIGURE YOUR BUSINESS MODEL

Offer Work with platforms to innovate Expand your

fund major growth The time to take a few well-considered risks.

• Rather than hoard cash, CEOs need to

C-MASK HYPEROOM CLIKCLAX

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