Introduction:

Slogans are used to convey a message about the product, service or cause that it is
representing. It can have a musical tone to it or written as a song. Slogans are often used to
capture the attention of the audience it is trying to reach.

It has never been more competitive for universities to recruit students to their campuses.
Institutions of higher learning have to stand out from hundreds if not thousands of competing
schools. It’s important to grab a students’ attention and sell them on why it is the best choice.
This is where University slogans and taglines come in. Universities have used taglinessince their
emergence but they’re using them now more than ever. 

University taglines and slogans help schools identify themselves in a few words. Those words
are repeated throughout their marketing, sealing their identity and solidifying their brand. The
more the students become familiar with a school slogan, the higher the emotional attachment.
The tagline becomes more and more important with every read. 

Students are understandably picky about their choice of higher education. A school’s logo and
slogan are often the firm impressions that a university makes. So having a strong university
slogan is critical.